03/19/14: The PGA TOUR looks to the future with Jay Monahan appointment


Good morning. It’s Wednesday, March 19, 2014, and this is your first early morning Sports briefing. 

The PGA TOUR looked to its future yesterday, naming CMO Jay Monahan as Deputy Commissioner of the organization. The move will have Monahan "working closely on the entire scope of business operations and strategy," said PGA TOUR Commissioner Tim Finchem in a statement. The role would appear to have Monahan in line to succeed Finchem one day, with the Commissioner now in the middle of a four-year extension that runs through 2016. Monahan joined the tour in 2008.


Congratulations to NBC Sports Group Chairman Mark Lazarus, who will be accepting the prestigious Legacy Award at this year’s Cynopsis Sports Media Awards. With previous recipients that include FOX’s David Hill and the NFL’s Steve Bornstein, the honor recognizes top sports media executives for their innovative and transformational work in the industry. Lazarus’ achievements in recent years include: acquiring rights to the final 20 NASCAR Sprint Cup Series races and final 19 NASCAR Nationwide Series events starting in 2015; four Olympic Games; a new 9-year NFL agreement; a 10-year agreement with the NHL; the launch of NBC Sports Live Extra; the most-watched event in U.S. television history in the 2012 London Games and more. Join us and fellow co-host Bonnie Bernstein on April 17 at Yale Club as we honor Mark, other luminaries and, of course, our annual winners. Click here to register and stay tuned for more exciting announcements about the event.

Speaking of NBC Sports, Premier League action continues to bolster NBCSN, with Sunday’s doubleheader averaging 725,000 viewers to rank as the most-watched Premier League Sunday doubleheader on cable ever, according to Nielsen. Liverpool’s win over Manchester United led the way with an average of 779,000 viewers. In addition, the company reports that fans live streamed 1,968,974 minutes of Manchester United/Liverpool, the most ever for a Sunday match via NBC Sports Live Extra. NBC Sports Group continues its Premier League coverage with 15 matches over five days beginning with an NBCSN tripleheader on Saturday starting at 7:30a with Premier League Live.

It was a big weekend for FOX Sports 1. The Big East Championship game on the channel last Saturday night delivered an average of 702,000 viewers to the channel, according to Nielsen. That marks the most-watched college basketball game on the network since launch. In addition, the channel announced that Sunday’s delayed NASCAR Sprint Cup race (which shifted to FOX Sports 1) averaged 3,227,000 viewers from 7:05-9:30p, marking the second-most watched telecast in FOX Sports 1 history. Finally, Saturday night’s UFC 171 Prelims delivered 305,000 viewers to FOX Sports 2, setting a new record for the channel.
With brackets complete, ESPN laid out broadcast plans for the NCAA Division I Women’s Basketball Championship Presented by Capital One, with games running across ESPN, ESPN2, ESPN3, WatchESPN and ESPN FULL COURT starting Saturday. Most of the first- and second-round tournament games will be carried by ESPN2  with the exception of the Sunday 3p and 5:30p windows  within 12 telecast windows in a regionalized format with home market protection. The action tips off at 11a with Winthrop/Duke, Wright State/Kentucky, Arizona State/Vanderbilt and Florida Gulf Coast/Oklahoma State.

Universal Sports Network entered a new deal with the International Triathlon Union for a multi-year rights agreement to carry global triathlon events in the US through 2018. The deal includes multiplatform rights, including exclusive TV and Internet rights, to ITU’s World Triathlon Series and its monthly magazine program.
FOX Sports 1 and FOX Deportes are gearing up for UFC Fight Night: Shogun vs. Henderson 2 on Saturday at 7p. Jon Anik and Brian Stann call the matchups live from Natal, Brazil, while Karyn Bryant hosts the show from the FOX Sports 1 studios with Kenny Florian and Chael Sonnen. Coverage of the card is set to begin tonight at 7p on the channel with UFC Tonight with hosts Florian and Sonnen previewing the fights. Prelims start at 5p on Saturday on the channel with four fights.

ESPN Radio announced that its 17th Major League Baseball season will feature over 65 games, including multiple appearances from the Red Sox, Cardinals, Yankees and Dodgers. The season begins on Opening Night, March 30, with Dodgers/Padres at 7p. 

Beginning today, Pac-12 Networks will carry both pregame and postgame press conferences for each Pac-12 team surrounding their second and third round NCAA Men’s Tournament matchups. Coverage begins at 9:50a PT with Colorado.


In addition to the promotion of Monahan, the PGA TOUR also announced that Wells Fargo has signed on for a five-year extension to serve as title sponsor of the Wells Fargo Championship through at least 2019. "The Wells Fargo Championship has become recognized as a premier tournament and a favorite among the players since it made its debut on the PGA Tour in 2003," PGA Tour commissioner Tim Finchem said as part of the announcement. This year’s event will be played from May 1-4.

Ozzie Smith is still looking to make Opening Day a national holiday. With about a week until the deadline, Ozzie needs just 15,000 more signatures to meet the 100,000 threshold and warrant an official response from the White House to make March 31 a day of national observance. Now, courtesy of partner Budweiser, a new video has been released to support the cause at http://youtu.be/uO-L2_U3E0A


Conde Nast Entertainment and Golf Digest launched the brand’s first-ever premium digital video channel, which will be anchored by new original series inspired by the magazine’s editorial content. The channel will be sponsored by Callaway and will include shows such as The Hot List, Breaking Bad Scores, Nerve Wrackers, and #Golfsecrets with Ben Crane. Content will be distributed across multiple platforms, including Golf Digest’s video site and YouTube channel as well as through syndicated partnerships "These video programs add another dimension of entertainment to Golf Digest’s content," said Golf Digest Chairman and Editor-in-Chief Jerry Tarde. "We’re reaching new and younger golfers while reinforcing our connection to the passionate player. It’s helping us grow the game and deepen our ties to the core audience."

MLS is teaming with presenting partner adidas to bring back MLS Insider, the documentary series produced by Hock Films. Each episode of MLS Insider presented by adidas will debut on KICKTV  the soccer YouTube network as well as anchor a multi-media package on MLSsoccer.com that will include original written features, illustrations, infographics, photo galleries, bonus material and social media content. MLS Insider presented by adidas will be available on AppleTV and on mobile devices and tablets via the MLS Matchday app.

CBSSports.com is offering a new Fantasy App that features live mobile drafting for the first time this season. Fantasy Baseball players are able to sign up, draft, and manage their teams from anywhere on the CBS Sports Fantasy app, available for free on iOS and Android devices and now includes Fantasy Baseball, Football, and Basketball teams.

On March 5, the NHL’s trade deadline, NBCSports.com’s ProHockeyTalk set site records for page views, according to the company, hitting 542,000 and tied for its best single day in visits at 227,000. This beat the daily page view record set the previous day, March 4, by 14%. Meanwhile, CollegeBasketballTalk had its best two-day traffic total in page views (1.823 million) and uniques (624,000 up 23% from the previous record) from Monday, March 17 through Tuesday, March 18.


Blues/Blackhawks in battle of heavyweights on NBCSN at 8p.


The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Date: Thursday, March 20, 2014 | Time: 1:30 – 3:00pm ET| Register Today

Abby Jenkins – Director of Content {PBS KIDS Digital}
Graham Farrar – Co-Founder {IStoryTime}
Caroline Fraser – VP, Digital Products & Prod. {Scholastic Media}
Mindy Brooks Director, Education & Research {Sesame Workshop}

ON THIS DAY in 1966: Texas Western beats Kentucky to win the 28th NCAA Men’s Basketball Championship.

In The Know: Which tournament school boasted the most players on an NBA roster on Opening Day this season? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Which tournament team is known as the Great Danes? Answer: Albany. Kudos: Keith Marder-Halstead Property/NY; Jay Goldstein-Admore/NY; Craig Ellenport-USABasketball.com/NY; Colin Sparaco-NBCSports.com/NY; Steve Kantscheidt-THREE/Albany; Rob Thompson-North American Sports Group/Saratoga Springs; Scott Jenkins-TMS/Queensbury; Bernie Greenberg-The Sports Network/Philadelphia; Judie Henninger-Valentine Productions Inc./Santa Monica; David Westberg-SAG-AFTRA Los Angeles local/LA;
Tom Moore-Kalt Productions/LA; Doug Kelly-S.F. Bowl Game Association; San Francisco.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.


Not attracting the right candidate for the job?
Start today & email: Trish Pihonak

Hear from the experts about Cynopsis Media Classifieds

"In the recruiting business it is important to be able to target your job search to reach the right audience. Posting jobs to Cynopsis ensures we are reaching the right audience, those already in and those who wish to be in the media business. My clients always ask ‘Are we posting in Cynopsis.’" 
Bob DeFrank, VP, Human Resource, A + E Networks

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: MGR SPORTS RESEARCH/NY: 3-5+ yrs Turner TV rsrch brdcst/cable. Prof in basic media measurement and analysis. Exp w/rate cards & Nielsen rsrch software. Apply HERE (3/26)

JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, execute agency traffic instructions, maintain commercial inventory for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (3/26)

JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK: Suprvs approval of standrds edits for Int’l channel. Revw orgnl and acquired program. Update Int’l policy. Knwldg network standrd & practs needed. www.disneycareers.com REQ167236 (3/26)

JOB OPENING: MANAGER, MEDIA PLANNING/NBCU/NYC: Work directly with the Today Show, NBC News and msnbc media team. Create effective cross platform media plans & develop insights using rsch tools. Apply HERE (3/26) 

JOB OPENING: MGR, BRAND MKTG/MSNBC/NYC: Responsible for guiding the promotion of msnbc programs and showcasing shows & talent within the broader context of the brand. Min 4 yrs exp in brand mktng reqd.  Apply HERE (3/26)

JOB OPENING: FREELANCE BANNER DESIGNERS/NYC: Leading ent co is seeking. Design/prod animated banners in support of global campaigns. Advanced Flash skills & ability to work fast under deadlines while adhering to brands’ style guide a must. mtvintldesign@gmail.com (3/25)

JOB OPENING: MGR PROD/IFC/NYC: Asst w/creation of IFC Orig Prgrmng. Liaise w/3rd party prod entities to ensure compliance w/IFC guidelines. Mng trafficking of cuts & creation of assets for Int’l, domestic dist partners. Full info/apply HERE (3/22)

JOB OPENING: truTV/WRITER/PRODUCER, CREATIVE SERVICES/NY: Write/prod on-air promotional spots & content. Generate ideas for both conceptual & clip-driven spots & dvlp multiple creative executions. Prior cable exp pref. 3-4 yrs + exp Apply HERE (3/22)

JOB OPENING: PUBLICITY ASST/RLJ Entertainment- Acorn Brands/Silver Spring MD: Support Publicity Dir w/a broad range of all publicity matters. BA deg & min 1yr exp working publicity dept (ent media a +) Apply to: HR@rljentertainment.com (3/22)

JOB OPENING: PUBLICIST/HUB/LA (full-time/non-staff/CW): Resp: handling all aspects of show PR, for live-action & anim. 3+ yrs media exp. kids TV a plus. Apply at: www.hubnetwork.com/about/careers (3/21)

JOB OPENING: WRITER, ON AIR PROMOS/MTV/NYC: Utilize strong, high-level conceptual thinking to create work that can be campaign-able across many mediums. 4-6 yrs agency exp in promos or comedy writing. Full info apply HERE (3/21)

JOB OPENING: MANAGER, SALES RESEARCH/MSNBC & NBC NEWS PORTFOLIO/NYC: Expert in analysis, reporting, Excel. 3+ years media rsch required. Nielsen, Simmons/MRI a must. Full info/apply: HERE (3/21)

JOB OPENING: WRITER/PRODUCER/EPIX/NYC: Write, produce & edit programs/spots. Must have exp creating & executing innovative, high-concept TV promos for premium cable. Exp prod theatrical trailers a plus. Apply HERE (3/20)

JOB OPENING: AD SALES COORD/TV GUIDE NETWORK/NY: Multi tasked ind to work with AEs, planners, sales, traffic, mktg & pricing pln’g teams. Resp for deal maint wkly allocations, move requests and daily comm w/agencies. BA req’d. Apply HERE (3/20)


And more from the experts on…
Cynopsis Classifieds

"We choose Cynopsis for our job posting ads because the results are terrific. It is a go-to source of information for almost everyone in entertainment and media, and it is a perfect way to reach a specific target audience (candidate pool)."
Matt Karaman, PHR, Director of Staffing, AMC Networks

"Thanks to the outstanding customer service from Cynopsis, my experience was easy and hassle free!"
Katrina Jackson, HR Recruiter, Tennis Channel

Email: Trish Pihonak.

Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

CASTING NOTICE: NOW CASTING: People who need a DNA test to prove who they are, where they came from, or how they may be related to their family. A major cable network is seeking participants who need these potentially life-altering questions answered. Submit your story HERE (4/1)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]