03/18/15: Apple’s TV streaming service to debut in Fall; Nintendo to finally jump into mobile gaming; Crown announces production and advertising arms



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CYNOPSISDIGITAL
03.18.15

Good morning. It’s Wednesday March 18, 2015, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Apple will officially get into the TV business this fall. The tech giant plans to launch a 25-channel streaming service with ABC, CBS and Fox. For $30-$40 a month, Apple device owners will be able to stream live TV; the service will not include NBC channels. Apple announced last week that the HBO Now a la carte service will debut on Apple devices in April.
 
Woven Digital online culture publication Uproxx premiered its first daily news series, The Desk. The three-to-five minute show will be recorded Monday through Friday at noon PT, and air later that day. Uproxx debuted its first series Luminaries, which highlights technological innovators; the first episode has been viewed by more than 8.4 million people since its January release. Woven also owns BroBible and sells advertising for partners TheChiv, NiceKicks and Cheezburger as well.
 

Join us on Thursday, April 23 at the Astor Center in NYC as we honor those who excel in digital content, marketing, advertising, social media, and online at the Top Women in Digital reception. This group is helping to clear a path in what is still a relatively young industry; Cynopsis Digital is proud to shine a spotlight on them! Register Now: http://cynopsis.com/event/2015twd/
 


A CYNOPSIS MESSAGE


Cynopsis Webinar:
How to Sell Digital Advertising in a Fragmented Media World
This fast-paced, idea-packed webinar is tailored to TV sales and marketing teams. Just one hour of your time could mean exponential sales growth!

Tuesday, March 31, 2015 | 1:30 to 2:45PM
Featured Panelists
Bob Maund,
West Region VP, Digital Sales – CNBC & NBC News Group at NBC Universal
Steve Bookbinder, Co-founder and CEO of Digital Media Training

Register your sales team today!.


 

 
ADVERTISING + AD PLATFORMS
 

Crown Media Family Networks is getting into the production and advertising business. Crown Media Productions will create original content for its brands, including the Hallmark Channel, across multiple channels. The new division’s head Michelle Vicary said that they expect to produce up to six TV films this year under the Hallmark channel, and plan to double that number in 2016. The new ad department, Crown Connectivity, will also launch to integrate advertising across linear, digital and social platforms.
 
DoubleVerify announced that its Pre-Bid IQ Targeting solution is now available for AppNexus. DV Pre-Bid IQ helps brand advertisers authenticate the quality of an ad impression in real time and make sure it is delivered in a viewable, safe, contextually relevant and fraud-free environment.

 

Hear from comedy duo Garfunkel and Oates (aka Riki Lindhome and Kate Micucci) on the right way to present yourself on YouTube, in today’s Cynsiders.

 
 
MOBILE GAMING + APPS
 

Super Mario and Donkey Kong are coming to mobile devices. Nintendo is finally making the leap into mobile gaming via a new partnership with Japanese mobile game maker DeNA. The deal will give Nintendo a ten percent stake in DeNA, which will simultaneously take a 1.2 percent stake in Nintendo, both at a $182 million cost. Nintendo will create new games along with its classic games.
 
CBS Local Media
unveiled Pingo, a new photo gaming app for iOS devices that gives users prizes for taking pictures. Players can submit photo boards by entering sports, music, pop culture and entertainment challenges, including board themes featuring CBS’ The Amazing Race and The Odd Couple, former wrestling world champion Taz as well as Charli XCX and Ne-Yo.

 
 
RESEARCH

EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of March 9-March 15.

Show (Channel) / Total Actions / Total Content / Actions Per Post / Fans/Followers
1. Orange Is The New Black
(Netflix) / 919,427 / 39 / 23,575 / 4,428,971
2. House of Cards
(Netflix) / 171,557 / 45 / 3,812 / 2,388,859
3. Community (Yahoo! Screen) / 166,386 / 50 / 3,328 / 2,055,234
4. Trailer Park Boys (Netflix) / 109,164 / 8 / 13,646 / 1,458,044
5. BoJack Horseman (Netflix) / 20,628 / 32 / 645 / 311,634
6. Arrested Development (Netflix) / 17,753 / 11 / 1,614 / 2,366,137
7. Hemlock Grove (Netflix) / 9,935 / 8 / 1,242 / 424,921
8. Bosch (Amazon) / 7,276 / 12 / 606 / 130,031
9. Transparent (Amazon) / 5,176 / 14 / 370 / 218,131
10. Powers (PlayStation Network) / 4,215 / 16 / 263 / 38,886
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.

EXEC MOVES

Video marketing platform Pixability promoted Theresa Moore to Vice President, Professional Service. Moore has spent more than five years expanding Pixability’s customer portfolio, providing strategic online video consulting for brands including L’Oréal, PUMA, Lancôme, Saatchi & Saatchi, Mindshare and Omnicom’s Resolution Media.

Marketing tech platform Signal hired Patrick Venetucci as the Global Chief Operating Officer. Venetucci brings nearly 25 years of experience to Signal, most recently from Leo Burnett Worldwide as President of Global Operations.


A CYNOPSIS MESSAGE


Webinar: What You Need to Know Now About Programmatic Ad Buying
TODAY – Wednesday, March 18, 2015  1:30PM to 3:00PM

MEET OUR EXECUTIVE PANEL:
- Jason Lopatecki,
Chief Strategy Officer for TubeMogul
- Lon Otremba, CEO for Bidtellect
- Brendan Condon, CEO for Media Properties Holdings
- JoAnna Foyle, SVP of Client Services & Operations at Adap.tv

REGISTER NOW.


DIGITAL SPOTLIGHT OF THE DAY

The new web series casted by Emmy-winner Kimberly Graham (Homeland), Redheads Anonymous, premiered yesterday. In time for St. Patrick’s Day, the five seven-minute episodes follow a girl on her quest to discover what it means to be a redhead. Juliet Brett (The Jacksonian), Ethan Slater (Lightning Bugs in a Jar), and Kathleen Littlefield (Tenured) star. The first ep was made available on YouTube.

See you tomorrow,
Jessica Reese  @JMarieReese
03.18.15

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: SR.WRITER PRODUCER/WE tv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. Full info/apply HERE (3/25) 

JOB OPENING: DIR, NETWORK PROGRAM PUBLICITY/Crown Media/LA: Develops/implements comprehensive traditional publicity campaigns for HC & HMM. Ensures traditional & social messaging for assignments. Min.8 yrs Broadcast/Cable PR exp. Exp managing event coord. Apply HERE (3/25)

JOB OPENING: ASSOC DIR ON-AIR PROMOTIONS/FS/ATL: Resp for ideation, prod & placement of high-quality ntwrk promo campaigns for the FOX Sports reg’l ntwrks. 7-9 yrs ntwk &/or cbl on-air promos exp or TV prod exp req’d. Plz incl link to sample work when applying Full info/apply HERE (3/25)

JOB OPENING: DIGITAL QC TECH/A+E Networks/Stamford CT-Freelance: Pre-delivery technical Q/C of Video-On-Demand media prep for digital distribution, dynamic ad insertion. Full Info/Apply HERE (3/25)

JOB OPENING: MANAGER, DIGITAL AD SALES MARKETING/Home/Ulive/NYC: Develop client-specific marketing solutions and communication tools to drive digital advertising revenue. For more detail www.scrippsnetworks.com #4762 (3/25)

JOB OPENING: DIR-PARTNER MKTG STRATEGY/Discovery/MD: Analytical thinker to lead the Domestic Distribution planning through execution of partner mktg initiatives that spprt affiliate biz goals+ reinforce Discovery brand equity. 7-10 yrs sales/mktg exp req’d. Full info/apply HERE (3/25) 

JOB OPENING: DIR-TALENT MGMT & STRATEGY/Discovery/LA: Seasoned exec to act as primary liaison btwn ntwk on-air talent+ mgmt and Discovery biz. Mange talent/biz strategy/troubleshoot. Building relationships and maximize talent brands globally. 5+ yrs ent. indstry exp. Full info/apply HERE (3/25) 

JOB OPENING: MANAGING DIR, DIGITAL ADVERTISING/Parsippany, NJ: Exp’d in dig media/advrtsng & be on top of the latest content & advertising trends especially mobile. Success revenue and developing sales teams in healthcare/pharmaceutical advtsg mkt a must. Apply HERE (3/24)

JOB OPENING: DIGITAL COORDINATOR OF BRANDED ENTERTAINMENT/TELEPICTURES PRODS./NYC: 1-3+ yrs exp. Manages, executes & develops digital brand campaigns. Builds pitch presentations & wrap decks. Exp. at a digital agency a plus. Resume HERE (3/21)

JOB OPENING: ACCT STRATEGY DIRECTOR/Discovery/MD: Innovative thinker to develop and implement robust distribution and partner mktg strategies for Discovery across affiliate platforms. Est./maintain strong consultative relationships w/key influencers. 8 yrs exp req’d. Full/info Apply HERE (3/21)

JOB OPENING: MARKETING MANAGER- DISTRIBUTION/Discovery/MD: Fast-paced innovator to support the growth and distribution of Discovery’s family of networks. Manage key client relationships, implement sales and marketing initiatives. Can do attitude, 4 yrs exp req’d. Full info/Apply HERE (3/21)

JOB OPENING: JR MEDIA COORDINATOR/NYC: For major broadcaster. 0 -2 yrs exp. to assist in reviewing video content, mng data/media storage & prod deadlines, prod/edit video metadata, support client req’s. Attention to detail & problem solving skills req’d. Full info/apply HERE (3/20) 

JOB OPENING: MANAGER PROMO MUSIC SERVICES/NBC/Univ City, CA: Role will be responsible for creative music services for NBC. 3 yrs of exp with music clearances and music supervision req. Full info/apply HERE (3/20)

JOB OPENING: PUBLICIST/NBC SPORTS/NASCAR/NYC: Role will serve as the principal publicist for NASCAR coverage and programming on NBC and NBCSN. Full info/apply HERE (3/20)

JOB OPENING: DIR, SCHEDULING/WE tv/NYC: Strategic prog planning & sched for WE tv linear & non-linear pltfrms. Oversee stunt initiatives, content & metadata. Identify needs & make recommendations for acquisitions. 5+ years exp. Full Info/Submit resume HERE (3/19) 

JOB OPENING: DIR DEV/NYC or LA: Prod co seeks self-starting Dir w/hustle & vision for industry trends. 5+ yrs creds & prev exp req’d. Create content, sizzles, casting tapes, presentn reels, support sales process. Resume HERE (3/19) 

JOB OPENING: VP FINANCE/Tribune & WGN/LA: Analyze/present business results & initiatives, building & aggregating long term financial data to support the continued growth of our business. BA/finance. 7+ yrs resp exp working at major ent co. Full info/apply HERE (3/19)

JOB OPENING: MGR INT’L CONTENT DISTRIBUTION/Viacom/NYC: Resp for driving rev w/new & existing digital & Affil /Commercial partners thru dist of Viacom Internat’l Media Networks. 3-4 yrs exp w/VOD, mobile, tablets and/or other dig. platforms. Full info/apply HERE (3/19)

JOB OPENING: SR COMMS MANAGER/Discovery/MD: Manage corp comms & program pub for Discovery Nets International. Develop original written content, track corp facts/figures, event planning, exec visibility, media relations. 5-7 yrs exp, TV exp +. Full info/apply HERE (3/19)

JOB OPENING: SR DIR AFFIL RELATIONS & MGR ADMIN (2jobs)/NYC: In srch of exp’d self-starters. Public TV & Japan or Int’l TV exp a +. Sr Dir Affil needs mktg exp. Admin to run office, billing, conf sponsorship set up. Travel req’d. List job title sub line. Res HERE (3/19)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/San Fran: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (3/19)

JOB OPENING: SALES PLANNER/SCRIPPS NETWORKS/LA: Highly motivated ad sales professional, min 2 years media sales planning. For more detail, click here (3/19)

JOB OPENING: DIGITAL ART DIRECTOR/NBCU/NYC: Exp. w/UX/UI, resp. for online branding. 100% digital. 5+ yrs of design exp., (digital + new media) agency or in-house. Mac Creative Suite CS5/CS6. Full info/apply HERE (3/19)

JOB OPENING: SR DESIGNER/NBCU/NYC: Conceptualize and execute creative. 5+ yrs relevant exp. Proficiency w/Photoshop, Illustrator, InDesign, Microsoft PPT/presentation experience a must. Full info/apply HERE (3/19)

JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 1-3 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/19) 

JOB OPENING: SR COORD, DIGITAL OPS/NBCU/NYC: Looking for a senior digital trafficker to join the Telemundo team. 1+ yrs exp; bilingual a plus. Exp. w/DFP & Freewheel a plus. Full Info/Apply HERE (3/19)

JOB OPENING: DIR INTEGRATED SALES MARKETING/ION/NY: Provides marketing support for Network Sales to help achieve additional revenue for ION. Manage executions. Create client proposals. Min. of 5 years exp marketing required. EOE Resume to: Jobs@ionmedia.com (3/19)

JOB OPENING: MGR, TALENT/LA: identify and create opportunities within the existing and with new members of the talent network. 4-8 yrs exp major talent agency managing digital talent. Creative thinker w/out of box ideas to attract key talent. Apply HERE (3/19)

JOB OPENING: DIR, BUSINESS ANALYTICS/Machinima Network/LA: Lead Bus. Analytics team. Proactively align bus. goals & operations to identify relevant opps for analytics solutions. 5+ yrs mngmnt exp & 7+ yrs video advrtsng, e-commerce, or subscription models. Apply HERE (3/19)

JOB OPENING: CREATIVE DIRECTOR, ON AIR/NBCU/East Coast: Works closely with the Sr. Director of Marketing & Creative Services and Sr. Marketing Manager to create and define the network brand, in accordance with the NBC Sports Group full info/apply HERE (3/19)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Strategic prog plan’g & sched for AMC/AMC On-Demand pltfrms. Active in short & long term prgrm planning, creation of stunts, branded blocks, tentpole events, daily movie sched, orig series placement & support, etc. 5+ yrs sched exp. Submit res http://tinyurl.com/ly6wmkg (3/19)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

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