03/17/15: YouTube comedians Kian Lawley and JC Caylen sign with CAA; Netflix lands global rights to SXSW film ‘6 Years'; Discovery Digital Networks launch ‘Super Panic Frenzy’



CYNOPSISDIGITAL
03.17.15

Good morning. It’s Tuesday March 17, 2015, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
YouTube comedians Kian Lawley and JC Caylen signed with entertainment agency Creative Artists Agency (CAA). Lawley and Caylen launched KianAndJc on YT in mid-January to create cinematic short films and comedic challenges, in addition to weekly content on their channels. KianAndJc now has more than 840,000 subscribers and 12 million views, with a combined fan base of nearly 4.5 million on Instagram and Twitter. CAA will help the duo with TV, film, commercial endorsements, distribution partnerships and publishing.
 
Netflix snagged global rights to 6 Years, a film that premiered at the SXSW Film Festival from director Hannah Fidell (A Teacher). Produced by the Duplass Brothers, it stars Taissa Farmiga (Higher Ground) and Ben Rosenfield (Boardwalk Empire) as a young couple in a rocky relationship. Netflix signed a four-film deal with Jay and Mark Duplass in January, and will debut the feature later this year.
 
Discovery Digital Networks will launch a new gamer brand, called Super Panic Frenzy, to feature live streams, gaming news and original animation starting on March 23. Hosted by popular YouTubers and avid gamers Phil DeFranco (The Philip DeFranco Show), Steven Suptic (mlgHwnT) and Reina Scully (SourceFedNERD), it will live on YouTube and Twitch. SPF also includes the DeFranco Games Twitch channel (240,000 subscribers and 39 million streams) and as the SourceFedNERD YT channel (750,000 subs).
 
PBS Digital Studios teamed up with production company Kids at Play to create You’re Doing It Wrong, a new 20-episode online series set for this summer. The comedy breaks down “life-hacks” such as correctly peeling boiled eggs, applying sunscreen or changing the TV channel. With the addition of You’re Doing it Wrong, PBS Digital Studios network now includes more than 60 series.
 
HBO and Cablevision agreed to provide the new HBO Now SVOD service to Optimum Online subscribers. This makes Optimum the first cable provider to partner with HBO for the new service, which launches next month. Cablevision will divulge pricing and additional details in the next weeks.
 
Looking Glass International acquired worldwide distribution rights to social media-themed reality series The Fashion Hero. Through a nationwide casting call, fashion and beauty brands will choose candidates to compete to represent their products for a year. Contenders must create their portfolios online and collect votes through social media, in order to build an online audience and generate anticipation for the television series.
 
Tribune Broadcasting will provide online video from 20 of its TV stations to users of Watchup, a startup funded by Tribune Media in a recent $2.75 million investment round. Watchup-ers now can access local news segments from stations including KTLA-TV in Los Angeles, WGN-TV in Chicago and WPIX-TV in New York, with location determined by the app’s GPS software. The Watchup stream is available on iOS and Android tablets and smartphones, Amazon’s Fire TV and Xbox 360.
 
Hear from sales expert Bob Maund, West Region VP, Digital Sales for CNBC & NBC News Group at NBC Universal and Steve Bookbinder, Co-founder and CEO of Digital Media Training at the Cynopsis webinar How to Sell Digital Advertising in a Fragmented Media World, on Tuesday, March 31st. Register your team today at http://cynopsis.com/webinar/need-know-now-programmatic-ad-buying
 

 
CONTENT MEDIA
 

With AOL’s first long-form series Connected about to begin on March 31, executive producer and docu-series mogul Morgan Spurlock took to the stage at INTV in Jerusalem to discuss why he joined the project. “This series made me so angry, because I didn’t come up with it first. Scripted TV has gone through the roof in quality in the U.S. However, non-fiction TV has not risen with the same momentum, which also accounts for the low expectations for the reality format. A show like this raises that bar in a smart and elegant way.” The docu-drama, based on the Israeli factual show, will capture American life through six New Yorkers, one of whom is actress Susan Sarandon. Four episodes will roll out every two weeks until May 25, for a total of 20. AOL Originals Dermot McCormack, Koda CommunicationsRam Landes and Ami Teer join Spurlock’s Warrior Poets will serve as executive producers on the show.
 


A CYNOPSIS MESSAGE


Webinar: What You Need to Know Now About Programmatic Ad Buying
Wednesday, March 18, 2015 – 1:30PM to 3:00PM

MEET OUR EXECUTIVE PANEL:
– Jason Lopatecki,
Chief Strategy Officer for TubeMogul
- Lon Otremba,
CEO for Bidtellect
- Brendan Condon,
CEO for Media Properties Holdings
- JoAnna Foyle,
SVP of Client Services & Operations at Adap.tv (a division of AOL Platforms)

REGISTER NOW.


 
RESEARCH

OpenSlate Engagement Data for Health and Fitness channels, based on the engagement metric for the week ending 3/15.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
strengthcamp (8.7) /
1252538 / 5616420 / 655
AndersonFavorita (8.5) /
369410 / 352770 / 572
themffitness (8.4) /
517145 / 3198120 / 649
scondore (8.3) /
172791 / 1394850 / 620
turbofausto (8.3) /
639121 / 6044520 / 604
fitnessblende (8.2) /
1878535 / 13361520 / 626
passion4profession (8.1) /
1214711 / 3954930 / 611
muskelmacher (8.1) /
1243630 / 1293810 / 537
yougiftedbb (8.1) /
275244 / 1700190 / 555
ScottHermanFitness (7.9) /
705817 / 3492660 / 645
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
        
NIELSEN TWITTER TV TOP TEN for the week of March 9  March 15 2015
Program, Date, Unique Audience (000), Tweets (000)
The Bachelor (ABC)
, 2/23, 2,919, 108
The Walking Dead (AMC), 3/1,
3,619, 314
Empire (FOX), 2/25,
2,765, 715
30 for 30 (ESPN), 2/24,
4,630, 346
The Jinx: The Life and Deaths of Robert Dusrt (HBO), 2/26,
2,443, 269
WWE Monday Night RAW (USA), 2/23,
1,812, 185
Scandal (ABC), 2/23,
2,231, 135
The Voice (NBC), 2/24,
3,169, 130
Keeping Up With the Kardashians (E!), 2/25,
1,801, 180
The Voice (NBC), 2/23,
2,775, 158
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

EXEC MOVES

Simulmedia hired Lori O’Connor as General Manager, Entertainment. Prior to joining Simulmedia, she held a number of positions with TV Guide Magazine, including Publisher.


A CYNOPSIS MESSAGE


Want to find out what shows are online and when?

Check out the Watcheroo Digital Programming Guide

Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


DIGITAL SPOTLIGHT OF THE DAY

A new form of smartphone tech is bringing couples together. Durex released a spot boasting that its latest smartphone enhancement makes “the moment” with your sweetheart that much more magical. The good news: it’s free and already available in every mobile device. So, what is it? The Off button. Durex’s clever commercial racked up more than 21 million views in the just a week since its release. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
03.17.15

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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