03/17/14: Powerpuff Girls are now saving the world on gaming platform Steam



CYNOPSISKIDS!
03.17.14

Good morning. It’s Monday, March 17, 2014, and this is your first early morning briefing.

TODAY’S TOP NEWS

Cartoon is powering up more Powerpuff Girls, and this time they’re headed to gaming platform Steam. On the heels of their successful recent TV movie Dance Pantsed, the trio is starring in their first Steam game, The Powerpuff Girls: Defenders of Townsville! Developed by Radian Games, the Metroidvania-style game combines classic and new PPG, with the option to play in either the original or modern art style while still battling evil Mojo Jojo monkey business and saving the world before bedtime.

ADVERTISING & PROMOTIONS

Pay close attention to the action on the red carpet at Disney’s RDMAs on April 26. Maddy Whitby, on-air talent from Radio Disney, will be strutting her stuff in a dress made entirely of, wait for it, Duck Tape. The couture is part of Duck Tape’s integrated sponsorship of the event. "We are right in their wheelhouse, and they wanted to see of one of the talent would wear a dress made entirely of their product," Disney Media Sales EVP Rita Ferro tells CynKids. Project Runway season 11 winner Michelle Lesniak is at work on a few colorful options for Maddy to chose from. Disney is also holding a Ducked Out Sweepstakes. Through April 19 entrants can post a photo of their Duck Tape creation on Instagram using hashtag #RDMADuckedOut. A winner will receive a trip for five to the RDMAs and a meet and greet with Maddy.

MORE KIDS NEWS

Healthy eating entertainment brand Nutri Ventures is heading to school with a new buddy, the Partnership for a Healthier America. The first-ever agreement between the PHA and an animated series will make access to the first three seasons of Nutri Ventures: The Quest for the 7 Kingdoms available free to all US public elementary school, almost 60,000 in total. Nutri Ventures also will provide additional educational material, and characters will be available to the school systems to help promote education. Additionally, Nutri Ventures will donate to PHA a percentage of net profits from sales of licensed products in the US. All 29 episodes of the series are on Hulu at http://www.hulu.com/nutri-ventures. Eleven eps are available for free, with additional episodes available to consumers on Hulu Plus.


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Enter your best promotion marketing campaigns for a chance to put your agency or brand in the spotlight and gain industry-wide recognition. There are 28 categories to choose from, including:

-Best Campaign Targeting a Specific Demographic
-Most Innovative Communication Strategy
-Best Campaign on a Budget
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Enter by March 18 for the best price & $150 savings - learn more here!
(Late deadline: April 1, 2014)


PRODUCTION NOTES

Nothing brings families together like oohing and aahing over adorable animals. Hallmark Channel definitely got the memo, and the net in summer 2015 will prance out a new tradition for sports lovers and cat enthusiasts alike. The Kitten Paw-Star Game will feature MLB players and coaches cheering on kittens as they tackle hurdles, jumps and play with various toys. Part of the net’s "Pet Project" to raise awareness of the plight of shelter animals, the event will be exec-produced by JD Roth, Todd Nelson, Adam Kaloustian and Brant Pinvidic of Eyeworks USA.

Don’t Miss Out… Hope to see you at Cynopsis Kids !magination + People Awards, June 11 in NYC. Hosted by Inside Edition’s Megan Alexander, The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. More information here: http://www.cynopsis.com/event/cynopsis-kids-magination-awards-2014/

DIGITAL UPDATE

Twelve Pretty Little Liars cast members and three of the show’s exec producers will take part in a massive live tweet event to chat with fans during the season finale of the ABC Family series tomorrow night. Among those taking part in the tweet, 89p ET/6-7p PT, are all four Liars (Ashley Benson, Troian Bellisario, Lucy Hale and Shay Mitchell) plus Mr. Fitz (Ian Harding) and others.

Join CynKids this Thursday (3/20), 1:30-3 ET for the webinar The Exploding World of Kids Tablets and find out how to launch or extend your brand in the kids tablet world from experts including PBS Kids Digital’s Abby Jenkins, Cupcake Digital’s Graham Farrar, Sesame Workshop’s Mindy Brooks, and Scholastic‘s Caroline Fraser.

GAMES & APPS

Rovio owned and operated video channel ToonsTV surpassed 2 billion views (225 million video views per month) since launching a year ago. The average time a viewer spent on a video was 12-15 minutes; 4-6 videos were watched in a single sitting; and the audience (30% kids, 30% teens and 40% adults) used mobiles and tablets in a 50/50 split. ToonsTV includes original Angry Birds content and third-party content from Hasbro Studios, National Geographic and more, which can all be accessed in the Angry Birds apps and channels on Samsung Smart TVs and Roku devices.

Nick president Cyma Zarghami told CynKids the Nick Jr App will bear resemblance to the Nick App but with a clear purpose for preschoolers. Characters including Dora the Explorer and Gil from Bubble Guppies will speak directly to users upon opening the app, and "It will go a little slower be a little less dense in terms of content, and be discovery-driven," she says. The app debuts this spring first for iPad devices, and will include games, shortform video and curriculum content. Like it’s big brother, with authentication, users can access full-length eps and live streaming of network shows.


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CYNOPSIS KIDS WEBINAR
The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Thursday, March 20, 2014 ||| 1:30 – 3:00pm ET ||| Sign-Up Now

Speakers Include:
Moderator: Cathy Applefeld Olson  Editor {Cynopsis Kids!}
Abby Jenkins
– Director of Content {PBS KIDS Digital}
Mindy Brooks
– Director of Education & Research {SesameWorkshop}
Graham Farrar
– Co-Founder {IStoryTime}
Caroline Fraser
– VP, Digital Products & Production
 
{Scholastic Media}


TRIVIA

Answer to yesterday’s Trivia Question: What is the name of Mr. Krabs’ fishing boat in SpongeBob? CHEAPSKATE Kudos to: Michael Ritz, BucStar Consulting, NY.

Today’s Trivia Question: What year did the iconic Lost in Space premiere? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

BY THE NUMBERS

Saturday Morning Ratings by Block Average  March 8, 2014
K2-11
Network/Rating/000s
DSNY/2.7/1075
NICK/2.7/1066
TOON/1.5/585
DSJR/1.0/401
NKJR/1.0/380
TOON/0.6/237
DXD/0.6/229
NBC/0.3/100
SPRT/0.2/97
NKTN/0.2/91

K6-11
Network/Rating/000s
DSNY/2.9/679
NICK/2.8/657
TOON/1.8/433
DXD/0.9/209
CW/0.6/150
NKJR/0.4/89
DSJR/0.4/86
NKTN/0.2/52
NBC/0.2/45
SPRT/0.1/18

K9-14
Network/Rating/000s
DSNY/2.0/494
NICK/1.8/429
TOON/1.6/375
DXD/0.8/182
CW/0.4/106
DSJR/0.2/42
NKTN/0.2/41
NKJR/0.1/28
NBC/0.1/24
CBS/0.0/10

Source: Disney from Nielsen Media Research. Based on Saturday morning viewing blocks from 7a-1p

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for March 14-16, 2014:
Mr. Peabody & Sherman
(20th Century Fox) PG $21.20 million (weekend) $63.18 million (2-week cume)
Need For Speed (Disney) PG-13 $17.81 million (weekend) $17.81 million (1-week cume)
LEGO Movie (Warner Bros.) PG-13 $7.71 million (weekend) $236.93 million (6-week cume)
Son of God (20th Century Fox) PG-13 $5.40 million (weekend) $50.87 million (3-week cume)
Frozen (Disney) PG $2.11 million (weekend)  $396.36 million (17-week cume)
Veronica Mars (Warner Bros.) PG-13 $2.02 million (weekend) $2.02 (1-week cume)
Ride Along (Universal) $1.40 million PG-13 (weekend) $132.12 million (9-week cume)
Pompeii (Sony Pictures) PG-13 $585,000 (weekend) $22.41 million (4-week cume)
Gravity (Warner Bros.) PG-13 $522,00 (weekend) $272.65 million (24-week cume)
The Nut Job (Open Road Pictures) PG $472,000 (weekend) $62.08 million (9-week cume)

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!
03.17.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MGR PROD/IFC/NYC: Asst w/creation of IFC Orig Prgrmng. Liaise w/3rd party prod entities to ensure compliance w/IFC guidelines. Mng trafficking of cuts & creation of assets for Int’l, domestic dist partners. Full info/apply HERE (3/22)

JOB OPENING: truTV/WRITER/PRODUCER, CREATIVE SERVICES/NY: Write/prod on-air promotional spots & content. Generate ideas for both conceptual & clip-driven spots & dvlp multiple creative executions. Prior cable exp pref. 3-4 yrs + exp Apply HERE (3/22)

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JOB OPENING: PUBLICIST/HUB/LA (full-time/non-staff/CW): Resp: handling all aspects of show PR, for live-action & anim. 3+ yrs media exp. kids TV a plus. Apply at: www.hubnetwork.com/about/careers (3/21)

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JOB OPENING: MGR, ON AIR PLANNING/Crown Media Family Networks/LA: Develop and implement strategies for utilization of on-air inventory assets to increase ratings. BA deg req’d. Apply HERE (3/19)
 
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JOB OPENING: SENIOR FINANCIAL ANALYST/WB/NYC: 3-5 years Media exp. Advertising sales billing, rev recognition, cash application & reporting, mnthly & quarterly closes & budgeting/forecasting for Media Ad Sales group. APPLY HERE (3/18)

JOB OPENING: MGR, STANDARDS & PRACTICES/NICKELODEON/NYC: Review marketing proposals, pitches, executions for digital and multi-plat initiatives. Ensure regulatory guidelines and Nick best practices are met. 3 – 5 yrs exp. APPLY HERE (3/18)

JOB OPENING: SALES DIR OLYMPICS & SPORTS SALES/NBCU/Chicago: Sell multi-platform Sports & Olympics. Exceptional presenter & 8+ years sales exp. Apply: HERE (3/15)

JOB OPENING: PROJ MGR RESEARCH/ATL: 5+yrs TV rsrch brdcst/cable.Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: HERE (3/15)

JOB OPENING: VP AD SALES RSRCH/Nickelodeon/NYC: Dvlp innovative/insightful initiatives that competitively position & distinguish us in mktplace. 10+ yrs related media rsrch. Proficiency in media based applications Full info apply HERE (3/15)

JOB OPENING: LICENSING SALES MGR/CHI/MINN/CIN Midwest area: Identify, solicit, negotiate and secure licensed partners, retail/licensee management. Knowledge of licensing and retail, high energy and self-motivated. Resume to: richm@bigtent.tv (3/15)

JOB OPENING: MKTG MGR, AD SALES/SIRIUSXM NY: support all aspects of sls & mktg process. Resp for dvlpmt & execution of select mktg proposals & pgms. 5+ yrs exp in ad sls/media. Biling Spanish pref. Karin.merriam@siriusxm.com (3/15)

JOB OPENING: SR MGR INTEGRATED MARKETING/ABC/NY: Will respond to RFP’s, sponsorships, video execution, campaign mgmt. Must have 5+ yrs digital mkt or sponsorship exp, project mgt. TV exp preferred. SEND RESUME: Dee.J.Moore@abc.com (3/15)


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