03/14/14: Facebook unveils long awaited ‘Premium Video Ads’


Good morning. It’s Friday, March 14, 2014, and this is your first early morning digital briefing.


Amazon Prime increased its prices by 25 percent yesterday, from $79 to $99 a year. Prime members received a letter yesterday informing them that the raise was due to fuel and transportation costs: The $2.4 billion spent in 2010 on shipping expenses jumped to $3.5 billion in 2013. Prime’s new cost nets out to $8.25 per month (including the free two-day shipping) versus Netflix‘s $7.99 – not a big difference.

Dreamworks will debut three original kid’s series based on characters from movies like Shrek, Madagascar and Veggie Tales on Netflix in late 2014. The new shows are King Julien, Puss in Boots and Veggie Tales in the House; new episodes from the duo’s first content partnership, Turbo FAST, will premiere on April 4.

Learn about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar on March 27:Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register at http://www.cynopsis.com/webinar/reaching-todays-u-s-hispanic-connected-audience-through-digital-social-media-and-web-video/


Aereo may get a blast from the Obama Administration during its U.S. Supreme Court hearing against broadcasters on April 22. The administration reportedly asked if it could argue against the streaming service, but the Court has not yet responded. Deputy Solicitor General Edwin Kneedler stated in a filing yesterday, “because the Court’s decision in this case will likely address important questions about the scope of the public-performance right in the context of novel technologies for transmitting and viewing copyrighted audiovisual works using the internet, the United States has a substantial interest in presenting its views on the question represented.”

HBO and Facebook are teaming up to stream the red carpet premiere of Game of Thrones season four on March 18 through Facebook Live. Fans can ask questions on the show’s Instagram and Facebook pages, and cast members will respond. Following the red carpet, which will air at 6 p.m. ET on Facebook.com/GameofThrones or FacebookLive.com, fans will get an exclusive look at a new trailer from the season.

TBS is offering full episode previews of the season openers for Deal With It and Bam’s Badass Game Show on its YouTube channel and Facebook page on April 7. The digital previews will also be available on tbs.com and the Watch TBS mobile apps up, until DWI kicks off on March 19 at 10:30 p.m., and BBGS premieres on April 14 at 10:30 p.m.

E Online launched a lifestyle site called The Fabulist (formerly The Trend) to offer companion content to its new series of the same name. The site will feature beauty, fashion and pop culture trends to extend the show’s reach, which is hosted by The Hills’ Kristin Cavallari and designer Orly Shani.



Honoring the best in kids programming and marketing

Like the market it serves, the kids content business emanates creativity. From the most outstanding achievements in programming to the marketing and promotion that supports it, Cynopsis Kids !magination + People Awards honor the best in kids & tweens media.



Facebook’s much anticipated auto play video ads will be called Premium Video Ads, and will start rolling into the NewsFeed in late April. The video ads are not being called “disruptive,” because they’re activated only when a user scrolls over them, and there’s no sound until a user clicks on them. The ads will include day-parting, and Facebook will employ Nielsen so advertisers can measure audiences similarly to TV, while Ace Metrix will measure ad quality and engagement. Facebook has been experimenting with these spots for the past few months, with Summit Entertainment as the first to test the product in December on the movie Divergent.

Google‘s revenue dipped for the first time from search ads on U.S. desktops, and is expected to decline another seven percent this year due to growth in the mobile ad market. The report from eMarketer says Google search revenue on desktops will hit $10 billion compared to $10.8 billion last year, while mobile search revenue will jump to $5.1 billion this year from the $3.3 billion in 2013.


Rovio owned and operated video channel ToonsTV surpassed two billion views (225 million video views per month) since launching a year ago. The average time a viewer spent on a video was 12-15 minutes; 4-6 videos were watched in a single sitting; and the audience (30 percent kids, 30 percent teens and 40 percent adults) used mobiles and tablets in a 50/50 split. ToonsTV includes original Angry Birds content and third party content from Hasbro Studios, National Geographic and more, which can all be accessed in the Angry Birds apps and channels on Samsung Smart TVs and Roku devices.

Discovery Channel rolled out the Get Naked and Afraid companion app, which lets viewers upload their own photo and place themselves in the “shoes” of the naked survivalists to navigate tasks along with them. Discovery.com is also featuring a Primitive Survival Rating Test for fans to find out if they can make it through a Naked and Afraid challenge.

Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is today, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/event/cynopsis-kids-magination-awards-2014/

Nickelodeon‘s Nick Jr. app with TV Everywhere capabilities is set to debut in the spring. The app will first be available for iPad devices, and will include educational entertainment games, short form video and curriculum content. With authentication, users can access full-length episodes and live streaming of the network. Characters like Dora the Explorer and Gil from Bubble Guppies will speak directly to a user upon opening the app.


CPXi has hired Aaron Ginn as Senior Vice President and General Manager, Ray Bengen as Head of Technology and Ray Lopez as Director of Sales Operations.


Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar

Date:March 27, 2014| Time:1:30 – 3:00 PM EST
Featured Speakers:
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon,SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo,VP, Business Development & Sales (Outrigger Media)
Gabrielle Medecki,Director  (CNET en Espanol at CBS Interactive)


In the latest ad gone viral, a group of 20 strangers come together to create ten scenarios of cringe-worthy, intimate, and endearing first kisses. Although it hit seven million views on the first day of its release, it seemed the video was not tied to anything. But after a few million hits, fashion house Wren Studio revealed in a tweet that it had created the video to celebrate the debut of their Fall 14 collection. Maybe some of the magic was lost, but it still racked up 40 million views in just four days. Check it out at www.cynopsis.com.


Enter your best promotion marketing campaigns for a chance to put your agency or brand in the spotlight and gain industry-wide recognition. There are 28 categories to choose from, including:

-Best Campaign Targeting a Specific Demographic
-Most Innovative Communication Strategy
-Best Campaign on a Budget
-Best Cross-Channel Campaign
-Best Wireless Campaign

Enter by March 18 for the best price & $150 savings – learn more here!
(Late deadline: April 1, 2014)

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459


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Cynopsis CLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING:PUBLICIST/HUB/LA (full-time/non-staff/CW): Resp: handling all aspects of show PR, for live-action & anim. 3+ yrs media exp. kids TV a plus. Apply at: www.hubnetwork.com/about/careers (3/21)


JOB OPENING:WRITER, ON AIR PROMOS/MTV/NYC: Utilize strong, high-level conceptual thinking to create work that can be campaign-able across many mediums. 4-6 yrs agency exp in promos or comedy writing. Full info apply HERE (3/21)


JOB OPENING:MANAGER, SALES RESEARCH/MSNBC & NBC NEWS PORTFOLIO/NYC: Expert in analysis, reporting, Excel. 3+ years media rsch required. Nielsen, Simmons/MRI a must. Full info/apply: HERE (3/21)


JOB OPENING: WRITER/PRODUCER/EPIX/NYC: Write, produce & edit programs/spots. Must have exp creating & executing innovative, high-concept TV promos for premium cable. Exp prod theatrical trailers a plus. Apply HERE (3/20)


JOB OPENING: AD SALES COORD/TV GUIDE NETWORK/NY: Multi tasked ind to work with AEs, planners, sales, traffic, mktg & pricing pln’g teams. Resp for deal maint wkly allocations, move requests and daily comm w/agencies. BA req’d. Apply HERE (3/20)


JOB OPENING: MGR, ON AIR PLANNING/Crown Media Family Networks/LA: Develop and implement strategies for utilization of on-air inventory assets to increase ratings. BA deg req’d. Apply HERE (3/19)

JOB OPENING:HBO/SR RESEARCH ANALYST/NYC: Research professional that demonstrates research and analytical skills to provides strategic insights. 3+ yrs of exp. in TV Research. Please apply @ http://bit.ly/1ghDb3s (3/19)


JOB OPENING: SENIOR FINANCIAL ANALYST/WB/NYC: 3-5 years Media exp. Advertising sales billing, rev recognition, cash application & reporting, mnthly & quarterly closes & budgeting/forecasting for Media Ad Sales group. APPLY HERE (3/18)


JOB OPENING: MGR, STANDARDS & PRACTICES/NICKELODEON/NYC: Review marketing proposals, pitches, executions for digital and multi-plat initiatives. Ensure regulatory guidelines and Nick best practices are met. 3 – 5 yrs exp. APPLY HERE (3/18)


JOB OPENING:SALES DIR OLYMPICS & SPORTS SALES/NBCU/Chicago: Sell multi-platform Sports & Olympics. Exceptional presenter & 8+ years sales exp. Apply: HERE (3/15)


JOB OPENING:PROJ MGR RESEARCH/CNN/ATL: 5+yrs TV rsrch brdcst/cable.Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: HERE (3/15)


JOB OPENING:VP AD SALES RSRCH/Nickelodeon/NYC: Dvlp innovative/insightful initiatives that competitively position & distinguish us in mktplace. 10+ yrs related media rsrch. Proficiency in media based applications Full info apply HERE (3/15)


JOB OPENING:LICENSING SALES MGR/CHI/MINN/CIN Midwest area: Identify, solicit, negotiate and secure licensed partners, retail/licensee management. Knowledge of licensing and retail, high energy and self-motivated. Resume to: richm@bigtent.tv (3/15)


JOB OPENING:MKTG MGR, AD SALES/SIRIUSXM NY: support all aspects of sls & mktg process. Resp for dvlpmt & execution of select mktg proposals & pgms. 5+ yrs exp in ad sls/media. Biling Spanish pref. Karin.merriam@siriusxm.com (3/15)


JOB OPENING:SR MGR INTEGRATED MARKETING/ABC/NY: Will respond to RFP’s, sponsorships, video execution, campaign mgmt. Must have 5+ yrs digital mkt or sponsorship exp, project mgt. TV exp preferred. SENDRESUME: Dee.J.Moore@abc.com (3/15)


EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com


INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.


SUMMER INTERNSHIP CREDITS ONLY:POST PROD/LIBRARY SUMMER INTERN/Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library/cataloguing. Admin work required. Resume to scholasticmedia@gmail.com (3/19)


SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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