03/11/15: PlayMobil accelerates commitment to debut series; Disney’s new Best Friends; Family streaming service Feeln ups originals, holiday fare


Disney Media platforms deliver over 4.4 billion impressions.

That’s a big number! And, it is not just scale that differentiates us…
it is quality content, a passionate audience
and trusted environments.
And we can make you a part of it all!

AMP your total reach and engagement with Disney Media
across TV, online, mobile, social and events.
SOURCE: Nielsen. Click here for source


Good morning. It’s Wednesday March 11, 2015, and this is your first early morning briefing.


Production is already underway on a second season of Super 4, PlayMobil’s foray into kids programming, before the series even begins airing in the U.S. Aimed at kids 5-9, it will debut here on Netflix in April after a successful launch in markets including France and the U.K. Co-produced with Morgen Studios and Method Animation, it introduces four characters whose adventures occur in a distinctly PlayMobil universe. A Super 4-specific merchandise line is on its way to market, too. PlayMobil USA marketing coordinator Sarah Blair-Miller and marketing manager Mary Lombardo tell CynKids about the decisions leading up to the move.

Why is Netflix the best outlet for Super 4 vs. a traditional TV network?
They’re a natural partner for this type of content because the platform suits the flexibility the family lifestyle demands.

Do you have a long-term content development deal with them?
Right now we have exclusivity with Netflix for the first season, [but] it’s not in any way connected to any future content. That doesn’t mean we won’t be working with them again, but the deal is for this season only.

What can a programming extension do for a legacy toy line, and vice versa?
This is not an all-new brand for PlayMobil but an expansion of our current brand. It uses PlayMobil scenes and figures and now there’s a story line kids can build off of. It’s a great opportunity to reward existing fans and win over new customers.

Are there other content extensions in the works?
That’s definitely an avenue we’re exploring as a global company. But it’s not something to be taken lightly.


Disney Channel gave a direct-to-series-order to time-traveling comedy series Best Friends Whenever, starring Landry Bender (Crash & Bernstein), newcomer Lauren Taylor and Gus Kamp (Deadtime Stories: The Beast of Baskerville). Premiere will be this summer. The series was created by Jed Elinoff and Scott Thomas (both of Randy Cunningham: 9th Grade Ninja). Michael Kaplan (Dog With A Blog), Elinoff and Thomas are executive producers.

Nickelodeon renewed live-action comedies Bella and the Bulldogs for season two, and The Thundermans for a third season. Year-to-date, Bella is the No. 1 show on the network with premieres averaging 2 million total viewers. Since its season two launch, The Thundermans averages 1.1 million for K2-11.

DHX Television is heading to the drawing board after ordering the new animated comedy adventure series Fangbone! from Radical Sheep Productions. Production is under way on 52 x 11-minute episodes of the series, based on the graphic novel series Fangbone: Third Grade Barbarian by Michael Rex. DHX Television plans to debut the series on Disney XD Canada in spring 2016.

Sarah Michelle Gellar (The Crazy Ones, Buffy the Vampire Slayer) is joining the voice cast of Disney XD’s Star Wars Rebels, which already includes her husband Freddie Prinze Jr. Gellar will have a recurring role on the animated series.

Nickelodeon is partnering with Get Schooled, a nonprofit co-founded by the Bill & Melinda Gates Foundation and Viacom, to award a $25,000 scholarship to one animator aged 17-24 for an original animated short he or she creates. Applicants are required to submit an animated short in any format; 13-16 years-olds are invited to submit a theme-based looping animation for the chance to win prizes, such as a tablet with animation software. Full guidelines will be available in April and winners announced this summer. For more info, check out www.getschooled.com.


Host Nick Jonas will perform on Nickelodeon’s 28th Annual Kids’ Choice Awards, airing Sunday, March 28 at 8p. Also taking the stage: Iggy Azalea, Jennifer Hudson and Aussie band 5 Seconds of Summer.

Season five of My Little Pony trots to Discovery Family Saturday, April 4, with back-to-back premiere eps beginning at 11a. The net promises a season “full of Cutie Mark Magic.” Heidi Klum (Project Runway) guested on the just-completed two-part season three finale, which aired Saturday, March 7, at noon and 12:30p. Klum voiced Blythe’s newest friends, a high-energy day camper named Lady Yodely of the Heidi, who has a strong passion for yodeling.

Four days and eight new eps of comedy series will roll out on Disney Channel during the net’s Tune In 4 What?! Promotion running Thursday, March 26-Sunday, March 29. Included are new eps of Jessie guest-starring the NBA’s Chris Paul, Austin & Ally guest-starring Maddie Ziegler (Dance Moms), Liv and Maddie guest-starring Jordan Fisher (Teen Beach 2), and the season finale of Girl Meets World.

Join us for the annual Cynopsis Sports Media Awards Breakfast on Thursday, April 16 from 8:00-10:00am at the New York Athletic Club. We will honor four executives who have changed the way their sports entities connect with fans around the country: NHL’s Gary B. Bettman, Univision Deportes Juan Carlos Rodriguez, CBS Sports Sean McManus, and Gatorade CMO Morgan Flatley. Register here.


The Kurio line of Android devices for kids will now come preloaded with the YouTube Kids app thanks to a new deal between KD Interactive and Google. Existing Kurio users can now find the YouTube Kids app in the Content Management section. The first Kurio tablet was introduced in fall 2012.  Kurio Xtreme, a 7-inch wifi-enabled Android 4.4. tablet, is the current model available.
The Wiggles
’ program Ready, Steady, Wiggle is headed to Hulu. In an agreement with Australian Broadcasting Corp., Hulu will exclusively premiere the 104 episodes from the Australian program for U.S. subscribers. Hulu also recently snagged SVOD rights to Disney Junior’s Doc McStuffins, Bunnytown and non-exclusive streaming rights to Handy Manny.

Look for an increase in holiday fare and original programming from Hallmark-owned family movie streaming service Feeln, which curates movies rated PG-13 or lower aimed at family viewing. Rebranded last fall from its original moniker Spirit Clips, the subscription-based service ($4.99/month or $47.99/year) is available on Samsung TV, Apple TV, Roku, Xbox, and apps for iPhone, iPad and Android. The sweet spot is families with kids 8-17, says Mark Cregar, SVP, marketing & distribution; fodder includes Annie, Breakfast Club, Ferris Bueller’s Day Off, Spy Kids and age-appropriate Hallmark Hall of Fame films. The Hallmark content accounts for 20 percent of the service’s offerings. “We have classics parents want to share with their kids and newer films too. It’s definitely about family viewing, not content only the kids would want to watch.” Cregar says “holiday is definitely a peak” category, noting, “We’ve had a strong holiday offering and plan to have more holiday this year.” Original content, such primarily short-form titles such as Rainbow Brite, are also performing well. “Originals are going to be an even bigger part going forward,” Cregar says. “We’ve been producing a lot of short films; we plan to go more toward longer-form original content.” The service was developed by Academy Award-winning producer Rob Fried (Rudy, Hoosiers).


Cynopsis Webinar:
How to Sell Digital Advertising in a Fragmented Media World
This fast-paced, idea-packed webinar is tailored to TV sales and marketing teams. Just one hour of your time could mean exponential sales growth!

Tuesday, March 31, 2015 | 1:30 to 2:45PM
Featured Panelists
Bob Maund,
West Region VP, Digital Sales – CNBC & NBC News Group at NBC Universal
Steve Bookbinder, Co-founder and CEO of Digital Media Training

Register your sales team today!.



Disney has been talking up plans to up the ante on its theme park-related content. Show Your Disney Side, a new free photo transformation app for iPhone and iTouch, enables users pick a Disney Parks character, take a selfie and then tap and swipe to watch their Disney Side come to life with special effects. The Show Your Disney Side app was created by app developer Tyffon, a participant in the 2014 Disney Accelerator program.

Amazon is ramping up its mobile gaming division, rolling out recent acquisitions and multiple original games on Apple devices. For the first time, four different Amazon Game Studios titles will come to the iOS world, including horror game Lost Within, sci-fi adventure Tales From Deep Space, haunted adventure Til Morning’s Light and arcade game To-Fu Fury. Until now, the company’s mobile games have been available only on Fire TV and other devices within the Fire family. Created with game studios such as Wayforward Technologies and Frontier Developments, Amazon intends to charge a premium price tag of $6.99 per game, a decision that goes against the current free-for-play trend in the mobile gaming industry.

Boston-based Playrific will produce an app for iOS and Android devices for the Deer Little Forest preschool property. The deal marks the brand’s first foray in the U.S. market. The property is also being developed as a series with King Rollo Films (Poppy Cat, Mama Mirabelle, Maisy). All licensing rights are managed by Lisa Hryniewicz at Koko Media; licensing rights are represented in the U.S. by Think Tank Emporium.


Sam Simon, the co-creator of The Simpsons and dedicated animal rights activist, died Monday after a long battle with cancer. He was 59. Simon was a nine-time Emmy winner for his work on The Simpsons and The Tracey Ullman Show. 


Saban Brands
appointed Zofia Karpinska as Director of Distribution, Emerging Markets. In this newly created role, Karpinska will spearhead content deal TV negotiations, digital distribution and home entertainment for the Eastern European market. She most recently worked at 3DD Entertainment Limited as Head of Sales and Co-Production.

Animation studio 41 Entertainment appointed Anna Kislevitz as Senior Manager, Licensing and Merchandising.  Kislevitz joins the company after holding previous positions at Evolution Europe, Winning Moves International (Hasbro) and Twentieth Century Fox Licensing & Merchandising.
Summer Infant, which makes products for the 0-3 set, appointed Robert Stebenne President and COO. He is a current Summer Infant board member, who spent 20 years at Hasbro Industries.


Top 10 Basic Cable Ratings for the week of March 2-8, 2015

K2-11 Total Programming Day

K2-11 Prime (Monday  Sunday 8-11p.m.)

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday  Sunday 8-11p.m.)

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday  Sunday 8-11p.m.)

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for March 6-8, 2015:

The Second Best Exotic Marigold Hotel (Fox Searchlight) PG $8.54 million (weekend) $8.54 million (1-week cume)
SpongeBob Squarepants: Sponge Out of Water (20th Century Fox) PG $6.66 million (weekend) $148.66 million (5-week cume)
McFarland USA (Disney) PG $5.22 million (weekend) $29.33 million (3-week cume)
The Lazarus Effect (Relativity Media) PG-13 $5.08 million (weekend) $17.38 million (2-week cume)
The Duff (Lionsgate) PG-13 $4.79 million (weekend) $26.05 million (3-week cume)
Still Alice (Sony Pictures Classics) PG-13 $1.58 million (weekend) $14.65 million (7-week cume)


Webinar: What You Need to Know Now About Programmatic Ad Buying
Wednesday, March 18, 2015 | 1:30PM to 3:00PM

– Jason Lopatecki,
Chief Strategy Officer for TubeMogul
– Lon Otremba, CEO for Bidtellect
– Brendan Condon, CEO for Media Properties Holdings
– JoAnna Foyle, SVP of Client Services & Operations at Adap.tv (a division of AOL Platforms)

REGISTER NOW | Sponsored by: TubeMogul


Answer to last week’s Trivia: What was the name of the title character’s talking goldfish in the series Stanley? Dennis. Congrats to: Christine Ferrara WBZ-TV/WSBK-TV, Boston; Lindsay Garber, Splash Entertainment, Woodland Hills, CA.

Today’s Trivia Question: What was Sarah Michelle Gellar’s first movie? Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DIGITAL SALES PLANNER/Discovery/San Fran: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (3/18)

JOB OPENING: SALES PLANNER/SCRIPPS NETWORKS/LA: Highly motived ad sales professional, min 2 years media sales planning. For more detail, click here (3/18)

JOB OPENING: DIGITAL ART DIRECTOR/NBCU/NYC: Exp. w/UX/UI, resp. for online branding. 100% digital. 5+ yrs of design exp., (digital + new media) agency or in-house. Mac Creative Suite CS5/CS6. Full info/apply HERE (3/17)

JOB OPENING: SR DESIGNER/NBCU/NYC: Conceptualize and execute creative. 5+ yrs relevant exp. Proficiency w/Photoshop, Illustrator, InDesign, Microsoft PPT/presentation experience a must. Full info/apply HERE (3/17)

JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 1-3 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/17) 

JOB OPENING: SR COORD, DIGITAL OPS/NBCU/NYC: Looking for a senior digital trafficker to join the Telemundo team. 1+ yrs exp; bilingual a plus. Exp. w/DFP & Freewheel a plus. Full Info/Apply HERE (3/17)

JOB OPENING: DIR INTEGRATED SALES MARKETING/ION/NY: Provides marketing support for Network Sales to help achieve additional revenue for ION. Manage executions. Create client proposals. Min. of 5 years exp marketing required. EOE Resume to: Jobs@ionmedia.com (3/14)

JOB OPENING: MGR, TALENT/LA: identify and create opportunities within the existing and with new members of the talent network. 4-8 yrs exp major talent agency managing digital talent. Creative thinker w/out of box ideas to attract key talent. Apply HERE (3/14)

JOB OPENING: DIR, BUSINESS ANALYTICS/Machinima Network/LA: Lead Bus. Analytics team. Proactively align bus. goals & operations to identify relevant opps for analytics solutions. 5+ yrs mngmnt exp & 7+ yrs video advrtsng, e-commerce, or subscription models. Apply HERE (3/14)

JOB OPENING: CREATIVE DIRECTOR, ON AIR/NBCU/East Coast: Works closely with the Sr. Director of Marketing & Creative Services and Sr. Marketing Manager to create and define the network brand, in accordance with the NBC Sports Group full info/apply HERE (3/14)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Strategic prog plan’g & sched for AMC/AMC On-Demand pltfrms. Active in short & long term prgrm planning, creation of stunts, branded blocks, tentpole events, daily movie sched, orig series placement & support, etc. 5+ yrs sched exp. Submit res http://tinyurl.com/ly6wmkg (3/14)

JOB OPENING: DIRECTOR ACCOUNTING/Fox Networks Engineering and Operations Group/LA: Min 10 years progressive exp in general accounting, Financial Reporting, Variable Cost and asset management. public accounting, media & entertainment preferred. Full info/apply HERE (3/13)

JOB OPENING: DIRECTOR, DIGITAL SALES/CBS TV Dist/NYC: Deliver new opps w/media agencies, clients & internally. 7 yrs media ad sales exp & exp creating prgrms/solutions for advertisers. Full knwlg landscape for dig, mobile, & tradit’l media. Full info/apply HERE (3/13)

JOB OPENING: TECHNICAL DIRECTOR/NBCU/NYC: Collaborate with the team. Offer technical and creative solutions to create the overall vision for air Prepare and organize show notes, script, set placement and camera Full info/apply HERE (3/13)

JOB OPENING: DIR, DEVELOPMENT/NYC and LA: For Major Production Co. 7-10 yrs exp @ ntwks & prod co’s. Exp in multiple genres, prod skills, great writing skills, proven track record finding talent, dvlpng & pitching ideas all req’d. Resumes HERE nycdevjobs@gmail.com (3/12)

JOB OPENING: DIRECTOR, RSCH/GSNTV/Santa Monica: Provide valuable rsch insight to help ntwrk growth. Maint/dvlp analysis of aud delivery to support Prgrmng & mktg. 5+ yrs in TV/Cable rsrch. Strong background TV ratings & synd rsch in Brdcst/TV. Res/CL HERE (3/12)

JOB OPENING: RECEPTIONIST/GSN TV NY: Project support to Affiliate/Ad Sales, general office administration/coordinating; extensive knowledge of Excel, Microsoft Office incl. Powerpoint. Degree required. Send res/CL HERE (3/12)

JOB OPENING: DIR. CREATIVE SRVCS/CSI SPORTS/NYC: Work w/exec team to present brand thru all media. Provide mktg suppt for all prods/srvcs. Fast-growth env. incl. 24/7 Ntwk, synd cont, org prgm, live events. Exp w/soc-med pltfms & on-air/online ntwks. jobs@csisports.tv (3/12)

JOB OPENING: PRESENTATION DESIGNER/TBS, INC./NYC: 2+ yrs exp. Design solutions for array of projects including pres, key art, collateral, mock-ups, storyboards, signage, premiums, etc. Knwldg of Flash, AE, HTML and other int dev tools. Resume HERE (3/12) 

JOB OPENING: MEDIA COORDINATOR/NYC: For major broadcaster. 1+ yrs exp. to assist in reviewing video content, mng data/media storage & prod deadlines, prod/edit video metadata, support client req’s. Proven track rec in adept problem solving req’d. Info/apply HERE (3/12) 

JOB OPENING: TRAFFIC COORDINATOR/FUSE TV/NY: Build and manipulate commercial logs for the entire day. Maximize inventory through commercial scheduling. Input agency copy for all Clients. 2+ yrs exp in cable/broadcast network Traffic Dept. HR@mynuvotv.com (3/12)

JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/NYC: Support all aspects of the ad sales process. A team-player & ability to work under pressure meeting deadlines to fulfill client req’s. 2-5 yrs exp media sales plan’g or agency buying req’d Res/salary req’s: hr@tennischannel.com (3/12)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: CREATIVE DVLPMNT & ADMIN INTERNSHIP/Barclay Square Media/LA: Self motivated/creative ind Interested in creative dvlpmnt process & early childhood educational tenets for creating/producing children’s & family media across mult platforms. Apply HERE (3/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories