A CYNOPSIS MESSAGE FROM NICKELODEON

CYNOPSISKIDS!
03.10.14

Good morning. It’s Monday, March 10, 2014, and this is your first early morning briefing.

She may have raised the ire of animal rights group PETA for partnering with SeaWorld, but SeaWorld‘s new youth ambassador, 15-year-old Bindi Irwin, has other things on her mind. Namely, using digital and social media to entice her contemporaries to engage in environmentally responsible activities through the organization’s new Generation Nature multimedia platform. The just-launched GenN, located at SeaWorldKids.com includes a website, digital apps, video blogs, online games and activities that highlight a new animal each month-beginning with the sea turtle. Irwin, the 15-year-old daughter of the late Crocodile Hunter Steve Irwin, has grown up in front of the camera and hosted her own show, Bindi the Jungle Girl, on Discovery Kids. "I’m so excited to empower a new generation to create positive change on planet earth," Irwin tells CynKids. "It can be something as simple as cleaning up your yard, or organizing a beach cleanup with friends. And then you can send us photos and videos and share your ideas with kids around the world." Social media will play a big role. "Everything is so instant-we have it all at our fingertips, so why don’t we use these social media feeds to send out empowering messages, about things like the non-consumptive use of wildlife, while we’re at it… And I’m not just talking to kids in Australia who live in the Outback, I’m talking to kids who live in an apartment in New York, too. We’re all connected, and the footprints we leave on planet earth are going to affect generations to come." For my complete interview with Irwin, please visit Cynopsis.com.

Walt Disney Studios’ new multiyear agreement with Shanghai Media Group Pictures for Disney writers and filmmakers and their counterparts at Shanghai to co-develop Disney-branded movies is the latest in a growing chain linking US and Chinese filmmakers. The partnership comes after a deal last December between Disney and Shanghai Media division BesTV New Media to provide digital entertainment that maximizes the two companies’ technology and marketing acumen. Disney last year debuted its film Iron Man 3 in China; the film featured a well-known Chinese actress and included footage shot in the country. Other studios looking East, including DreamWorks Animation, which set up production company Oriental DreamWorks.

 A CYNOPSIS MESSAGE

Confirmation came Friday that Disney laid off approximately 700 employees at its Disney Interactive digital gaming unit. The cuts at the division, which had employed nearly 2,800 workers, had been anticipated but the number was higher than many expected. Disney Interactive "consolidated several lines of business as part of an effort to focus the division on a streamlined suite of high quality digital products," the company said in a statement. The latest round of layoffs follows the elimination of 50 Disney Interactive in January 2013, and the shuttering of Disney’s Austin, Texas-based Junction Point Studios.

Join CynKids on March 20 for the webinar The Exploding World of Kids Tablets and find out how to launch or extend your brand in the kids tablet world from experts including PBS Kids Digital’s Abby Jenkins, iStoryTime’s Graham Farrar, Sesame Workshop’s Mindy Brooks, and Scholastic‘s Caroline Fraser at the CynKids’ webinar. Get more information and register here: http://www.cynopsis.com/webinars/new-ways-to-build-your-brand-with-kids-tablets/

Strawberry season continues with the release by Cupcake Digital and AG Properties of the latest Strawberry Shortcake Color & Play app. The app is free with four additional themed coloring packs that can be purchased for 99 cents each or a $2.99 bundle.  Each pack offers ten coloring pages and ten stickers in a variety of popular themes from the series, including friendship, dance, seasons, pets and princesses.

 A CYNOPSIS MESSAGE

Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign?

Answer to yesterday’s Trivia Question: The characters of Green Lantern and Superman in The Lego Movie are voiced by Jonah Hill and Channing Tatum, respectively. What other movie did the two actors team up for? We have multiple correct answers, folks: 21 JUMP STREET, THIS IS THE END, and the soon the debut 22 JUMP STREET Kudos to: Sheena Das, Disney Media Sales, NY; Heather Floore; Brett Gerstenblatt, The Northwest Company; Roslyn, NY; Robbie Hetzron, Nickelodeon, NY; Scott Jenkins, TMS, Queensbury, NY; Danielle Larson, Hasbro, Pawtucket, PA; John May, Cartoon Network, Atlanta; Joel Maxwell, NY; Jane Pook, NY; Michael Ritz, BucStar Consulting, NY; Justin Smith, Cartoon Network, Atlanta; Jeremy St-Onge, Family Channel, Toronto; Carmen Diaz Finch, WGN America, Chicago; Pat Brady, CESD, LA.

Today’s Trivia Question: What are the final two words that close out every Crocodile Hunter episode? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Saturday Morning Ratings by Block Average  March 1, 2014
K2-11
Network/Rating/000s
NICK/2.9/1150
DSNY/2.7/1075
NKJR/0.9/372
DSJR/0.9/363
TOON/0.9/233
DXD/0.8/361
CW/0.5/197
NKTN/0.4/149
SPRT/0.3/130
NBC/0.3/118

K6-11
Network/Rating/000s
DSNY/2.8/674
NICK/2.8/661
TOON/1.0/231
DXD/1.0/226
NKTN/0.5/109
CW/0.4/107
DSJR/0.4/103
NKJR/0.4/101
NBC/0.2/51
SPRT/0.1/26

K9-14
Network/Rating/000s
DSNY/2.3/560
NICK/1.6/390
TOON/0.9/205
DXD/0.6/149
NKTN/0.4/85
CW/0.3/82
NKJR/0.2/49
NBC/0.2/37
CBS/0.1/20
DSJR/0.0/12

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for March 7-9, 2014:
Mr. Peabody and Sherman (20th Century Fox) $45.05 million (weekend) $45.05 million (1-week cume)
LEGO Movie (Warner Bros.) PG-13 $11.01 million (weekend) $224.97 million (5-week cume)
Son of God (20th Century Fox) PG-13 $10 million (weekend) $41.49 million (2-week cume)
Frozen (Disney) PG $3.01 million (weekend)  $393.05 million (16-week cume)
Ride Along (Universal) $2 million PG-13 (weekend) $129.97 million (8-week cume)
Pompeii (Sony Pictures) PG-13 $1.60 million (weekend) $21.07 million (3-week cume)
Gravity (Warner Bros.) PG-13 $900,000 (weekend) $271.81 million (23-week cume)
The Wind Rises (Walt Disney Co.) $871,000 (weekend) $3.32 million (3-week cume)
Philomena (The Weinstein Co.) PG-13 $708,000 (weekend) $35.93 million (16-week cume)
The Hobbit: The Desolation of Smaug (Warner Bros.) $338,000 (weekend) $257.39 million (13-week cume)

Cheers — Cathy Applefeld Olson
[email protected] for Cynopsis Kids!
03.10.14

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