03/08/16: CBS/Turner plot a Madness epidemic; NBC Sports’ newest scrum; Big East gets the VR treatment


Good morning. It’s Tuesday March 8, 2016, and this is your first early morning Sports briefing. 

CBS Sports and Turner Sports announced that this year’s edition of NCAA March Madness Live will serve its most platforms ever covering the Men’s Basketball Championship. The app is developed in partnership with the NCAA and will be offered across 12 platforms including Amazon Fire TV, Apple TV, Roku players and Roku TV models. This year’s service will also offer fans a redesigned GameCenter experience, Google Cast and Airplay support, enhanced video on demand capabilities and an updated Bracket Challenge in addition to alerts, scores, game alerts and the Coke Zero NCAA March Madness Social Arena. Fans will also have direct access to live radio broadcasts, courtesy of Westwood One, for all 67 games across the collection of digital products.

The National Semifinals will see three distinct live video streams of both games on the platform  live streaming of the traditional game coverage provided on TBS, along with “Team Stream by Bleacher Report” coverage or team-specific presentations offered via TNT and truTV.


NBC Sports Group is feeding its schedule via a new partnership with Premiership Rugby, inking an exclusive multi-year US media rights deal that launches with the 2016-17 season. NBCSN and NBC Sports Live Extra will combine to present more than 75 Aviva Premiership Rugby matches each season, including Game of the Week matchups with NBCSN running approximately 25 matches throughout the regular season and playoffs. NBCSN will also present the first ever Premiership Rugby match on US soil on Saturday at 3p with the London Irish/Saracens.

Following a ratings downdraft in year two, the College Football Playoff is shifting its semifinals, announcing that the Dec. 31 games will start an hour earlier while the Orange Bowl will now be played in primetime on Dec. 30. Coverage of the first game on ESPN will now start at 3p, while the second game will begin at 7p.

FOX Sports’ Erin Andrews was awarded $55 million in her civil lawsuit caused by the secret video showing her undressed during a hotel stay while working for ESPN. According to ABC News, the jury found the convicted Michael David Barrett to be 51% at fault and required him to pay out more than $28 million, while West End Hotel Partners, which owns and operates the Nashville Marriott where she stayed, was charged with paying 49% to top $26 million.

NBA Sunday Showcase on ABC saw the Lakers upset over the Warriors hand the channel with a 2.9 overnight rating for a 26% markup over last year’s comparable game, according to Nielsen. The telecast matched the second-highest rated NBA game across ESPN networks this season (non-Christmas) and the highest-rated NBA Sunday Showcase telecast in nearly a year.

ESPN hits NFL free agency with a 4.5 hour programming block tomorrow beginning at 1:30p, when Suzy Kolber hosts NFL Insiders with Adam Schefter, Mark Dominik, Josina Anderson, Adam Caplan and Ed Werder. At 2:30p, Trey Wingo hosts NFL Live with analysts Tedy Bruschi, Herm Edwards and Tim Hasselbeck, followed by a special edition of NFL Insiders at 3:30p. 

CBS Sports and Turner Sports are laying out the story of Bill Raftery with a one-hour documentary, dubbed With a Kiss, that will debut over Final Four weekend on April 2 at noon on CBS. The documentary is produced and narrated by Raftery’s son, Billy, and features interviews with numerous college coaches, broadcasting colleagues and current and former players.

ESPN and the Invictus Games Orlando 2016 Organizing Committee locked in a deal that will see ESPN offer exclusive coverage of the Games, a multi-sport event for wounded, ill and injured servicemen and women. More than 500 military competitors from 15 countries around the world will compete in the 2016 Games, being held at ESPN Wide World of Sports Complex from May 8-12. ESPN serves up more than 40 hours of coverage beginning with the Opening Ceremony on ESPN2 on May 8 with the channel offering daily event coverage.

Ahead of Euro 2016 and Copa America, Reality Check Systems will partner with Vizrt to offer a specialized version of LaunchPad to assist plug-and-play full screen graphics and highlight analysis for studio programming surrounding the soccer events. The technology will also be on display in 4K at NAB 2016. Features include, according to the release: intuitive UI; web control, remote access and social media integration. 

Hispanic Information and Telecommunications Network is adding Gillette World Sports and Football Review to its sports lineup. Gillette World Sports covers sports from all over the globe, offering a mosaic of all sporting events to the US Hispanic market, while Football Review offers a detailed look at European and international soccer leagues, including top games and exclusive interviews with star athletes. 



Join CYNOPSIS and your peers on THURSDAY, APRIL 7 in New York City at our 2nd Annual SOCIAL GOOD AWARDS BREAKFAST as we honor everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Last year’s event sold out, so book your company’s table today!


Major League Baseball launched an initiative with the National Gay & Lesbian Chamber of Commerce designed to "expand the economic opportunities and advancement of the LGBT business community." The deal was announced in Fortune and will allow certified businesses to become official suppliers for the MLB for the first time ever. The initiative will be discussed this week at MLB’s business diversity summit in Phoenix.

Auburn Athletics locked in a deal with FOX Sports to exclusively manage its multimedia rights and sponsorship sales via FOX Sports College Properties. The partnership will include athletics-related radio, corporate hospitality, in-venue signage, social media integration, promotional activities, and intellectual property rights, as well as other mutually agreed upon inventory. FOX Sports will look for additional synergies with its regional sports networks.

Chick-fil-A franchisees in the Los Angeles market are teaming up with the LA Galaxy to develop enhanced programming with activations that include serving as title sponsor for the LA Galaxy’s April 10 home game against the Portland Timbers;  Chick-fil-A themed “Cows in the Corner” seating promotions; and a specialty “Kickin’ for Chicken” promotion. When a goal is scored off any free kick by the LA Galaxy, the fans in attendance will receive a coupon valid for a free Chick-fil-A® Chicken Sandwich from their neighborhood Chick-fil-A.

Victory Motorcycles will serve as the presenting sponsor for the 75th running of the Daytona 200 with the race taking place on Saturday at Daytona International Speedway. Daytona 200 By Victory will showcase 600cc sportbikes on the Speedway’s 3.51-mile road course and offer a new Victory Octane as the official pace bike for the event.


FOX Sports and NextVR are taking their partnership to the Big East Men’s Basketball Tournament, announcing that the event’s quarterfinal, semifinal and championship games will be broadcast in virtual reality from Madison Square Garden starting March 10. The announcement marks the first time a college basketball tournament will be broadcast live to a global audience in virtual reality with seven games and more than 15 hours of live virtual reality coverage set to be streamed over three days with views that include center court, near the sideline player huddles and under the basket and include audio and graphics highlighting player stats, scores and game updates.

Sports-data startup OneTwoSee was acquired by Comcast with all employees set to join the media company. Current OneTwoSee partners AOL, Fox Sports, LG, NASCAR, Samsung and YES Network will continue to work with the startup, according to Chris Reynolds, cofounder and CEO of OneTwoSee.

Rachel Bonnetta is heading to FOX Sports to co-host daily social media series Soccer @TheBuzzer. She will also host original video series for FOX Sports Digital and contribute to FS1’s soccer coverage. Meanwhile, Soccer @TheBuzzer will expand its coverage to 7 days a week with the addition of Bonnetta and current co-host Nicole Dabeau.
The NBA struck a deal with TuneIn for a multiyear partnership that will include live play-by-play of NBA preseason, regular season and postseason games in the United States beginning with the 2016-17 season on TuneIn Premium. Users will have access to all 1,230 NBA 2016-17 regular-season games, the entire NBA Playoffs and The Finals, as well as events such as the NBA All-Star Game, State Farm All-Star Saturday Night, and the NBA Draft presented by State Farm. In May, WNBA regular season and playoff games will also be available. TuneIn will also work with the NBA to create and launch original content alongside the game broadcasts, including daily talk, analysis and fantasy shows during the regular season.

TickAssure!, a startup that allows college and professional sports fans the opportunity to experience championship events at lower prices, launched their Select Four Protection Plans for access to college basketball’s championship weekend in Houston. Select Four Protection Plan purchasers can choose the four teams they think will advance to the semifinal round of the college basketball championship tournament. If all four teams advance, Plan holders then purchase an all-sessions ticket for the championship weekend event, and TickAssure! will reimburse the entire cost of the ticket, up to the $1,500 maximum coverage value of the Select Four Protection Plan.


Canada’s TSN is getting into the eSports game, announcing the launch of a dedicated vertical to cover titles, teams, personalities and events. Coverage will include the likes of League of Legends, Dota 2, Call of Duty and Counter-Strike

Across the Atlantic, Sky announced its first eSports event, programming highlights of the Intel Extreme Masters tournament on the Sky 2. The tournament includes games such as Counter-Strike: Global Offensive and League of Legends.


Check out the FIS Cross Country World Cup as it makes a rare stop in North America this week with coverage of the Men’s and Women’s Classic Sprints on NBCSports.com and NBC Sports Live Extra app at 3p.


Presentation Skills: How to Master Every Meeting

Join Cynopsis, and training experts from McCormack Media and Impax Communication on Wednesday, March 30th to get the tools and techniques you need to deliver the most engaging, persuasive presentations possible.

Click for more information and to register.

ON THIS DAY in 1971: “The Fight of the Century” sees Joe Frazier defeat Muhammad Ali to retain the Heavyweight boxing title.

In The Know: The WWE Hall of Fame will induct The Big Boss Man into its ranks on April 2. What weapon did he traditionally bring to the ring as part of his persona? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: The only time a 16-seed bested a 1-seed during March Madness occurred at the 1998 NCAA Women’s Tournament when which team beat Stanford? Answer: Harvard. Kudos: Andrew Feingold-Nielsen/NY; Lewis Blaustein-GreenSportsBlogger/NY; Bob Dudelson-Leverage Agency/NY; Joshua Duboff-TSBX Networks/NY; Howie Schwab-Sports Jeopardy/West Hartford; Larry Kahn-Golf Channel/Orlando; Michael G. Hawkins-Francis Marion University/Florence; Matt Marini-MLB Network/New Jersey; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Carson Wong-NBC4/Universal City; Judie Henninger-Valentine Productions/Santa Monica; Joey Olsen/Manhattan Beach; Ryan Weaver-Band of Outsiders/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: REGIONAL ACCOUNT DIRECTOR/NCM/Seattle: Maintain level of visibility in regional ad comm. Identify/source clients to advrts in NCM locations. 3 yrs of media sales exp’ pref’d. Ability to work efficiently/independent fast-paced environment. Full info/apply HERE (3/15)

JOB OPENING: ACCOUNT MGR/Digital Lion Marketing/Beverly Hills: Serve as day-to-day point of contact for assigned client accounts & provide support on other accts as needed 1-2 solid yrs exp, ideally in an agency environment. BA degree, detail oriented & orgnz’d a must. Resume HERE (3/15)

JOB OPENING: AD SALES DIR/MGR/Zliving Communications/NYC, LA, CHI, PHL: Work closely w/Ad Sales GM & SVP for brand activations assignments, qrtly projects as well as assigned clients. 5-7 yrs media-related exp w/sales mktg ideation & execution exp in TV ntwk sales & digital. Resume HERE (3/12)

JOB OPENING: CREATIVE DIR ON-AIR PROMOS/Crown Media Family Networks/LA: Manage the Creative Srvs team of Writer/Producers. Oversee execution and delivery of standout promo for Hallmark Channel and Hallmark Movies & Mysteries. 10 yrs exp in cable/ent and 5 yrs supervisory exp. Apply HERE (3/12)

JOB OPENING: MGR DIGITAL ANALYTICS/HBO/NYC: Mng analytic workflow for HBO GO & HBO NOW. Effectively communicate findings to support data driven bus. decisions. Supervisory exp & 5+ yrs using Adobe Analytics req’d. Media & ent exp pref’d & advanced excel skills req’d. Apply HERE (3/12)

JOB OPENING: SR SPECIALIST, CONTENT PROD/STORYTELLER/CMMB/NYC: Translate a strategy brief into powerful copy & stories to drive desired action. 5+ yrs pro writing/editorial exp pref for int’l non profit. BA/S or equivalent in related field req’d  Eng, journalism, or comms. Contract position. Resume HERE (3/12)

JOB OPENING: NATIONAL MEDIA BUYER/ICON International/Stamford CT downtown (convenient to Metro North): 3+ years’ Negotiate National Broadcast schedules, oversee maintenance/stewardship of multiple accounts, proficient in MS Office. Resume to: Jobs@icon-intl.com (3/12)

JOB OPENING: SR LOCAL MEDIA BUYER/ICON International/Stamford CT downtown (convenient to Metro-North): 10+ years’ Local Buying experience, negotiate & steward schedules for several markets, proficient in MS Office. Resume to: Jobs@icon-intl.com (3/12)

JOB OPENING: SALES PLANNER/NBCU/NYC: Responsible for developing all sales plans that meet both the advertiser & networks; needs. Lends support to the sales staff. 18+ months in media sales/buying needed. Apply HERE (3/12)

JOB OPENING: SALES MGR, DIGITAL AD SALES/NeuLion/NYC: Resp for identifying, contacting, & closing prospects. 1-2 yrs dig. ad sales-related exp, pref in B2B envir. Exp w/ high-vol prospecting thru email mktg & cold calling. Confident, assertive self-starter, orgnzd & goal driven. Resume: Careers@NeuLion.com (3/12)

JOB OPENING: AD SALES RESEARCH, ANALYST/HGTV/DIY NYC: Successful candidate will have strong writing/storytelling skills, be curious and show early signs of leadership, we are looking 1 year exp or intern equivalent in national cable or broadcast network Ad Sales For more detail www.scrippsnetworks.com J100806 (3/11)

JOB OPENING: CAMPAIGN SPECIALIST/NBCU/LA: Digital Campaign Specialist to support trafficking, troubleshooting & reporting of assigned digital properties. 1+ yrs sales ops exp. Full info/apply HERE 3/11

JOB OPENING: DIR PROGRAMMING/SundanceNow (DocClub)/NYC: Lead content strategy for the emerging indie film OTT business. 5+ yrs exp curating &/or acquiring film/TV content. The candidate will combine deep film knwldg, curatorial vision, & results-driven prgrmng tactics. Full info/apply HERE (3/11)

JOB OPENING: MGR CONTENT & PARTNERSHIPS NEWCAST/ZenithOptimedia/NYC: Seeks exp’d, bi-lingual (Spanish & Engl.) mgr to dvlp & execute multicultural cross-platform content solutions for key accounts. 3-5 yrs integrated mktg/branded content exp. Apply HERE (3/10)

JOB OPENING: DIR/SR MGR, SOCIAL STRATEGY/A&E/NY: Manage the translation of mktg strategy to actionable social strategy. 5+ yrs mktg exp in an entertainment or social environment. Strong agency mgmt. exp. Full info/apply HERE (3/10)

JOB OPENING: DIR of DIGITAL and SOCIAL CONTENT/WE tv/NYC: 10+ yrs exp in dig/social media and/or mktg, plus 4-5 yrs mgmt exp. Resp: Evaluating, plnning, organizing, mnging and contributing to all dig cntent initiatives and soc media channels. Full info/apply HERE (3/10)

JOB OPENING: SR SPECIALIST, DIG MKTG/CMMB/NYC: Optimize rev growth thru strategic dig mktg & data base mngmnt. 3+ yrs exp dig mktg. Proven ability to dvlp/eploy dig mktg strategies across paid channels, email, & social ntwrks. 4-5 month contract. Resume HERE (3/10) 

JOB OPENING: SR DESIGNER/WE tv/NYC: 10 yrs exp at a tv ntwrk, ad or design agncy. Resp: Ideation, creative dev, design key promo materials  print, digital, stunt, etc. Photoshop, Illust, InDesign, Acrobat, Basic HTML and CSS. Full info/apply HERE (3/9)

JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: Work with our digital team to develop, manage and maintain digital assets for newly launched website and digital products. 5 yr exp req’d. Passion for sports. Strong writing skills. CMS skills required. cvr/res to Rose: jobs@csisports.tv (3/9)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 75m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: jobs@csisports.tv (3/9)

JOB OPENING: PUBLICIST/ANIMAL PLANET/NYC: Do you have a passion for publicity and puppies? Promoting talent in treehouses? Animal Planet is looking for a top notch publicist to dev/execute publicity cmpgns, write comms material, staff talent and support NYC/LA/MD teams. 3 yrs publicity/media exp. Apply HERE (3/9)

JOB OPENING: DIR ONLINE EDITORIAL & SOCIAL/SundanceTV/NYC: Manage all online content (video, photos, apps, sponsored integration). 5+ yrs exp in dig media or interactive content field. Strong copy editing skills required and strong WordPress exp preferred. Full info/apply HERE (3/9)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]