03/07/16: Facebook interested in NFL streaming rights; Hulu acquires new feature-length doc; Netflix nabs French streaming rights to House of Cards


Good morning. It’s Monday March 7, 2016, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for March 7-13:
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actress and musician Keke Palmer (Fox’s Scream Queens), TV personality Emily Maynard Johnson (ABC’s The Bachelorette), and actor Chris Meloni (WGN America’s Underground)
Netflix: Series 1 and 2 of the Andy Samberg-starring U.K. comedy Cuckoo make their U.S. debut today, March 7
– Netflix
: The sketch comedy series The Characters debuts March 11
Netflix: The Will Arnett-starring comedy series Flaked debuts March 11


Live TV streaming may be next on Facebook’s list of ambitions – and if so, the company ain’t starting small. According to Re/code, the social media giant is interested in nabbing the live-streaming rights to the NFL’s Thursday Night Football broadcasts, starting this coming season. Other companies, including Amazon and Verizon, are interested as well. The NFL is said to be nearing a decision as to which company will win the bidding war. One thing’s for sure: The rights won’t come cheap.
Like Netflix before it, Hulu is beginning to stockpile exclusive documentaries. First came the January announcement that the service would be the exclusive streaming home of all future IFC docs. The latest development: Hulu has acquired the exclusive streaming rights to He Named Me Malala, a feature-length documentary that made its TV debut on National Geographic Channel last week. The doc, about Pakistani human rights activist Malala Yousafzai, was directed by Davis Guggenheim and bows on Hulu this summer.


People Productions
, Content 23, and Madica Productions have partnered to produce The Castle Next Door – The Novogratz Family Takes Hollywood. The ten-episode unscripted web series, about a well-known family of designers, debuts March 23 on People.com, and across all of People’s social platforms.



Surprisingly enough, this is news: Netflix now has the French rights to House of Cards. While Americans have come to identify the political drama as a Netflix-exclusive series, the show’s first three seasons actually aired on the pay TV channel Canal Plus in France. Netflix’s acquisition of the show’s French streaming rights is a step forward for the company, which has faced some difficulty breaking into the French market. As in the U.S., season 4 debuted for French customers on Friday.



Later this week, Major League Baseball will get its Snap on. During March 11 spring training games, the league will encourage players to post live, in-game Snaps to Snapchat. It’s a one-day only affair, at least for now – the league otherwise bans players from using any and all social media in the dugout or in the bullpen. And keep in mind, the MLB can be a tad resistant to change it times. The takeaway: The league sees a lot of potential in Snapchat. Don’t be surprised if this “one-day” Snap-a-thon is replicated in the future. 


Score one for the plaintiffs. Over the past several months, there have been some favorable developments for content creators who have made “fair use” arguments to justify appropriation of copyrighted material. But you can’t win ‘em all: Following a judicial process that begin in 2014, a federal court has ruled that Equals Three Studios made illegal use of content owned by viral video aggregator Jukin Media. The court overturned the decision of a lower judge, who had determined that Equals Three’s use of Jukin’s content was “transformative,” and therefore protected under fair use. The two companies have since settled the case for an undisclosed amount. The ruling sets a potentially significant precedent for digital copyright law.


, the multi-channel media company jointly owned by AT&T and The Chernin Group, has signed several new content creators. YouTube stars Teala Dunn, Catrific, Jay Alvarrez, Tipsy Bartender and Kingsley will be joining Fullscreen’s roster of talent. The signings are only the latest examples of Fullscreen’s escalating growth. The company, now active across multiple social media platforms, has even branched out into feature film production, including last year’s The Outfield starring digital stars Nash Grier and Cameron Dallas.


Learn how to master EVERY meeting in 90 MINUTES!

Are you and your team delivering the most engaging, persuasive presentations possible in meetings? As the media environment grows increasingly complex, it’s never been more important to be able to communicate clearly and with confidence. Join the latest Cynopsis Webinar on March 30 and get the tools and techniques you need.

Register now!



According to The Wall Street Journal, Snapchat has raised $175 million from Fidelity Investments. The funding comes as part of a $16 billion valuation – the same valuation the company received during a funding round last May. (Actually, the new funding is technically part of that same round.) Still, there are reasons to wonder if there are difficulties ahead: Fidelity has already written down the value of Snapchat, as it recently has with other private internet-company holdings. Some of those companies have been forced to lay off employees, or even shut down completely. It’s safe to say Snapchat won’t be doing the latter, but still, it’s all worth noting.



“I’m honored and humbled to be named as a
Cynopsis Top Women in Digital for 2016. It’s a very exciting time within the industry and I’m fortunate to be part of the Digital Marketing team at Hasbro.” – Kathryn Cianfrocca, Hasbro’s Director of Digital Marketing. Hear from more of our talented Top Women in Digital on March 24 in New York City. Register here: http://www.cynopsis.com/event/2016-twd-event/



According to a new study from Technology Business Research, only 40% of digital ad budgets are currently being directed toward “working media.” Meanwhile, 31% are going toward technologies used to process media buys. The remaining 29% are directed toward agency services. The study indicates that demand-side budgets for programmatic ad technology will only expand in the future. TBR surveyed 240 ad technology users in the U.S. and Western Europe. You can learn more about the study here.
The video analytic company Tubular Labs recently released its list of the most watched YouTube channels of 2015 as ranked by total views. Surprisingly enough, YouTube juggernaut PewDiePie only clocked in at third, with 4,312,802,749 views. (Still, that number is nothing to sneeze at.) He was beaten out by a couple of kid-friendly channels: the toy-focused channel FunToyzCollector (first place, with 4,850,349,875 views) and the toddler-oriented music channel LittleBabyBum (second place, with 4,518,422,814 views). Taylor Swift’s Vevo channel came in at fourth, with 4,269,256,068 views. And when people have watched your music videos over four billion times in one year, it’s safe to say that fourth place is still pretty good.



Shortly after hiring Maker Studios’ Bonnie Pan as President of Endemol Beyond USA, the digital media unit’s parent company, Endemol Shine Group, has announced some more moves. In May, Georg Ramme will be stepping away from Endemol Beyond. He currently serves as Managing Director of Endemol Beyond Germany (the company’s German digital content arm), and as Global Managing Director of Endemol Beyond International. Come May 1, the EBG Managing Director role will be filled by of Michael Kollatschny, currently Head of TV and Talent for Twitter Germany. Wim Ponnet, Group Director of Commercial Strategy, will continue overseeing the company’s digital business.



Join CYNOPSIS and your peers on THURSDAY, APRIL 7 in New York City at our 2nd Annual SOCIAL GOOD AWARDS BREAKFAST as we honor everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Last year’s event sold out, so book your company’s table today!


Six Flags
: Where VR meshes with real-world experience in an insanely trippy way. Thanks to a partnership with Samsung, riders of the theme park’s upcoming attraction will be sporting Gear VR headset; instead of merely sitting in a roller coaster, they’ll be flying a fighter jet or battling Lex Luthor. And while “roller coasters aren’t fun enough” has never been a particularly widespread complaint, you have to admit this is a nifty new addition. The VR-equipped coasters will be introduced to nine parks this season. Check out Six Flags’ ad for the new rides here.

See you tomorrow,
David Teich

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: AD SALES DIR/MGR/Zliving Communications/NYC, LA, CHI, PHL: Work closely w/Ad Sales GM & SVP for brand activations assignments, qrtly projects as well as assigned clients. 5-7 yrs media-related exp w/sales mktg ideation & execution exp in TV ntwk sales & digital. Resume HERE (3/12)

JOB OPENING: CREATIVE DIR ON-AIR PROMOS/Crown Media Family Networks/LA: Manage the Creative Srvs team of Writer/Producers. Oversee execution and delivery of standout promo for Hallmark Channel and Hallmark Movies & Mysteries. 10 yrs exp in cable/ent and 5 yrs supervisory exp. Apply HERE (3/12)

JOB OPENING: MGR DIGITAL ANALYTICS/HBO/NYC: Mng analytic workflow for HBO GO & HBO NOW. Effectively communicate findings to support data driven bus. decisions. Supervisory exp & 5+ yrs using Adobe Analytics req’d. Media & ent exp pref’d & advanced excel skills req’d. Apply HERE (3/12)

JOB OPENING: SR SPECIALIST, CONTENT PROD/STORYTELLER/CMMB/NYC: Translate a strategy brief into powerful copy & stories to drive desired action. 5+ yrs pro writing/editorial exp pref for int’l non profit. BA/S or equivalent in related field req’d  Eng, journalism, or comms. Contract position. Resume HERE (3/12)

JOB OPENING: NATIONAL MEDIA BUYER/ICON International/Stamford CT downtown (convenient to Metro North): 3+ years’ Negotiate National Broadcast schedules, oversee maintenance/stewardship of multiple accounts, proficient in MS Office. Resume to: Jobs@icon-intl.com (3/12)

JOB OPENING: SR LOCAL MEDIA BUYER/ICON International/Stamford CT downtown (convenient to Metro-North): 10+ years’ Local Buying experience, negotiate & steward schedules for several markets, proficient in MS Office. Resume to: Jobs@icon-intl.com (3/12)

JOB OPENING: SALES PLANNER/NBCU/NYC: Responsible for developing all sales plans that meet both the advertiser & networks; needs. Lends support to the sales staff. 18+ months in media sales/buying needed. Apply HERE (3/12)

JOB OPENING: SALES MGR, DIGITAL AD SALES/NeuLion/NYC: Resp for identifying, contacting, & closing prospects. 1-2 yrs dig. ad sales-related exp, pref in B2B envir. Exp w/ high-vol prospecting thru email mktg & cold calling. Confident, assertive self-starter, orgnzd & goal driven. Resume: Careers@NeuLion.com (3/12)

JOB OPENING: AD SALES RESEARCH, ANALYST/HGTV/DIY NYC: Successful candidate will have strong writing/storytelling skills, be curious and show early signs of leadership, we are looking 1 year exp or intern equivalent in national cable or broadcast network Ad Sales For more detail www.scrippsnetworks.com J100806 (3/11)

JOB OPENING: CAMPAIGN SPECIALIST/NBCU/LA: Digital Campaign Specialist to support trafficking, troubleshooting & reporting of assigned digital properties. 1+ yrs sales ops exp. Full info/apply HERE 3/11

JOB OPENING: DIR PROGRAMMING/SundanceNow (DocClub)/NYC: Lead content strategy for the emerging indie film OTT business. 5+ yrs exp curating &/or acquiring film/TV content. The candidate will combine deep film knwldg, curatorial vision, & results-driven prgrmng tactics. Full info/apply HERE (3/11)

JOB OPENING: MGR CONTENT & PARTNERSHIPS NEWCAST/ZenithOptimedia/NYC: Seeks exp’d, bi-lingual (Spanish & Engl.) mgr to dvlp & execute multicultural cross-platform content solutions for key accounts. 3-5 yrs integrated mktg/branded content exp. Apply HERE (3/10)

JOB OPENING: DIR/SR MGR, SOCIAL STRATEGY/A&E/NY: Manage the translation of mktg strategy to actionable social strategy. 5+ yrs mktg exp in an entertainment or social environment. Strong agency mgmt. exp. Full info/apply HERE (3/10)

JOB OPENING: DIR of DIGITAL and SOCIAL CONTENT/WE tv/NYC: 10+ yrs exp in dig/social media and/or mktg, plus 4-5 yrs mgmt exp. Resp: Evaluating, plnning, organizing, mnging and contributing to all dig cntent initiatives and soc media channels. Full info/apply HERE (3/10)

JOB OPENING: SR SPECIALIST, DIG MKTG/CMMB/NYC: Optimize rev growth thru strategic dig mktg & data base mngmnt. 3+ yrs exp dig mktg. Proven ability to dvlp/eploy dig mktg strategies across paid channels, email, & social ntwrks. 4-5 month contract. Resume HERE (3/10) 

JOB OPENING: SR DESIGNER/WE tv/NYC: 10 yrs exp at a tv ntwrk, ad or design agncy. Resp: Ideation, creative dev, design key promo materials  print, digital, stunt, etc. Photoshop, Illust, InDesign, Acrobat, Basic HTML and CSS. Full info/apply HERE (3/9)

JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: Work with our digital team to develop, manage and maintain digital assets for newly launched website and digital products. 5 yr exp req’d. Passion for sports. Strong writing skills. CMS skills required. cvr/res to Rose: jobs@csisports.tv (3/9)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 75m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: jobs@csisports.tv (3/9)

JOB OPENING: PUBLICIST/ANIMAL PLANET/NYC: Do you have a passion for publicity and puppies? Promoting talent in treehouses? Animal Planet is looking for a top notch publicist to dev/execute publicity cmpgns, write comms material, staff talent and support NYC/LA/MD teams. 3 yrs publicity/media exp. Apply HERE (3/9)

JOB OPENING: DIR ONLINE EDITORIAL & SOCIAL/SundanceTV/NYC: Manage all online content (video, photos, apps, sponsored integration). 5+ yrs exp in dig media or interactive content field. Strong copy editing skills required and strong WordPress exp preferred. Full info/apply HERE (3/9)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]