03/07/14: Vimeo invest 10 million for Vimeo on Demand



CYNOPSISDIGITAL
03.07.14

Good morning. It’s Friday, March 7, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Vimeo is investing $10 million into its content, creator and marketing program just one year after launching the Vimeo On Demand distribution platform. The infusion will help ramp up its crowd-funding effort, film festival program, as well as title and catalogue acquisitions within other festivals including some from Berlin, Edinburgh and True/False. Although Vimeo has been courting independent filmmakers found at the Cannes and Sundance film festivals, the company is also looking for creators of web series and other web content. "YouTube creators will make a piece of content and bring it to Vimeo for monetized support… then they promote it to their audience across social platforms," Vimeo General Manager of Audience Networks Greg Clayman told Cynopsis. "In the YouTube community, everyone knows who they are."

Warner Bros. may be about to invest $18 million into YouTube gamer network Machinima. Recode reports previous Machinima investors Google, Redpoint Ventures and MK Capital are also participating; however, the number is much less than the $35 to $70 million Machinima was hoping for last spring. Machinima laid off 42 employees yesterday, and within the past year lost top executives including CEO and founder Allen DeBevoise.

Audio and video software company Vobile has acquired YouTube analytics company Blayze. Vobile clients include the four major broadcast networks, Comedy Central, and IFC.

Learn about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar on March 27: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register at www.cynopsis.com/webinars/hispanic-connected-audience/.

CONTENT MEDIA

Above Average announced two new original animated series, and one renewed show, all of which will debut in March. Monkey Love, about a chimpanzee who likes to dress up as a human female, will premiere March 11 with six episodes out every Tuesday. Idiot’s Guide to Smart People, a show that offers advice to people confused by smart people, will premiere on March 12, with three episodes to debut every Wednesday. Commentary On will return March 13, with a six-episode season, launching a new ep every Thursday on AboveAverage.com and its YT channel.

Netflix has acquired From Dusk Till Dawn, a new series from Robert Rodriguez (Sin City), for non-U.S. subscribers to stream starting March 12. The ten-episode series will first debut on Rodriguez’s new El Ray Network TV channel in the U.S. on March 11 for Comcast, Time Warner Cable and DirecTV subscribers.

Charter launched Showtime Networks‘ authentication service, Showtime Anytime, allowing subscribers free, unlimited on demand access to the network’s programming on computer, tablet, phone, Kindle Fire or Roku streaming players.



 A CYNOPSIS MESSAGE


DEADLINE IS 1 WEEK AWAY!

CYNOPSIS KIDS !MAGINATION AWARDS
HONORING THE BEST IN KIDS PROGRAMMING & MARKETING

Click here to learn about the awards program, eligibility period, and enter online!

Entry Questions: Peter Romas | Sponsorships: Mike Farina.


MOBILE GAMING + APPS

AMC and Next Games are in production to create a mobile game based on The Walking Dead. Few details were released, but Next Games CEO Teemu Huuhtanen said, "we want to find that sweet spot where gameplay and narrative inform and reinforce one another."

Spotify acquired music intelligence company Echo Nest. The move sets up Spotify with another stream of revenue, thanks to Echo Nest’s licensing technology, which enables outside partners to create playlists, detect buzz around the music industry and recommend songs.

Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open.The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.

MOBILE ADVERTISING

Apple is rolling out new full screen video iAd that will look like a TV ad. Currently, a user must click a mobile banner for the video to play, but starting this year the ad will automatically play on iPhone and iPad apps. No price has been given for the cost of the new ads, and Emarketer predicts only three percent of U.S. mobile ad revenue will go to Apple this year, with 49 percent flowing to Google and 15 percent to Facebook.

RESEARCH

Verizon issued a new report yesterday, The Digital Millennial, showing the generation watches three times as much TV online compared to non-millennials. The findings also included:

  • 65 percent of millennials use a second device while watching TV
  • Brands millennials value: Amazon, Apple, Samsung, Netflix and Facebook.
  • Highest average number of episodes watched in one sitting is 8.2, while 67 percent are "season squeezers," or those who watch a series in a condensed time period.
  • 33 percent text or tweet about the show they are watching on a second device, and the most popular second-screen activity includes: Facebook posts (75 percent), shop online (73 percent), Twitter (49 percent) and read an e-book (43 percent).
  • 54 percent of millennials will browse the web to discover new content, compared to 41 percent of non-millennials.
EXEC MOVES

Univision has named Borja Echevarria de la Gandara as its new Vice President of Digital for Univision News. Gandara was most recently the managing editor of El Pais (Spain’s largest daily newspaper).


 A CYNOPSIS MESSAGE


CYNOPSIS DIGITAL’S
Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar

Date: March 27, 2014 | Time: 1:30 – 3:00 PM EST
 SIGN-UP TODAY!
Featured Speakers:
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development & Sales (Outrigger Media)
Gabrielle Medecki, Director  (CNET en Espanol at CBS Interactive)


DIGITAL SPOTLIGHT OF THE DAY

The Save the Children charity out of the U.K. created a video-gone-viral called Most Shocking Second a Day Video, which depicts what the Syrian war would be like if it was taking place in Britain from the perspective of a child. The video already saw 5,459,700 views as of yesterday. Last month, another agency highlighted the Syrian conflict with a filmed experiment of a child shivering at a buss top, which hit 13 million views in half a month. Check out the video at www.cynopsis.com.



 A CYNOPSIS MESSAGE


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See you tomorrow,
Jessica Reese  @JMarieReese
03.07.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MANAGER MKTG/ION/NY: Support Nat’l Ad Sales team, assist w/development & execution of integrated client solutions 2 – 3 yrs exp mktg, prefer sponsorships, 4-yr degree, prefer Marketing. Apply jobs@ionmedia.com EOE (3/14)

JOB OPENING: DIGITAL AD TRAFFICKER/ABC Owned TV/NYC or SEATTLE: Digital Ad Ops exp is a must, FreeWheel or Ad serving systems exp is preferred, will do technical support, monitor campaigns. SEND RESUME: Dee.J.Moore@abc.com (3/14)

JOB OPENING: PUBLICITY ASST/RLJ Entertainment- Acorn Brands/Silver Spring MD: Support Publicity Dir w/a broad range of all publicity matters. BA deg & min 1 yr exp working publicity dept (ent media a +)  Apply to: HR@rljentertainment.com (3/14)

JOB OPENING: DIR, SALES BRAND SOLUTIONS/HIPCRICKET/CHI: Sell best in class mobile advrtsng ntwk to Agencies & Fortune 500 Brands. BA deg & 5 yrs outside advrtsng sales exp w/in Agency, Mobile mktg &/or Mobile Advrtsng worlds. Full info/apply: HERE (3/14)  

JOB OPENING: VICE PRESIDENT ABC/ABC Studios Primetime Research/LA: 10+ yrs media research exp; TV ratings; multiplatform pref; Strong mgmt, analytical, relationship skills. To apply: http://bit.ly/1hx8rev (3/14)

JOB OPENING: AD TRAFFICKER/MLS DIGITAL PROPERTIES/NYC: Resp for daily advrtsng ops. 1-3 yr prior trafficking exp w/a strong understanding of ad systems. Knwlg of Flash, HTML, JavaScript, Photoshop. Strong attention to detail. Resume HERE: mlsjobs@mlssoccer.com (3/13)

JOB OPENING: CONTENT SCREENER/Media Information Services/NYC: Entry-level position writing summaries of TV programs. Requires BA/BS, strong writing skills, attention to detail and love of TV. Send resume to mwickline@misnyc.com (3/13)

JOB OPENING: DIRECTOR- DEVELOPMENT: Well capitalized and successful non-fiction content creator seeking ratings driven developers with great ideas, great relationships, and great track record. NY or LA. RealityTVDev@icloud.com (3/13)

JOB OPENING: SVP, ON AIR PROMO/Nickelodeon/NYC: Lead team that creates compelling & best in class promot’l campaigns. BA degree 15 + yrs of relevant media exp & min 10 yrs strategic brand comm exp on-air promos. Full info/apply HERE (3/12)

JOB OPENING: PRODUCER/EDITOR, ON-AIR PROMO/REELZ/ABQ: Write, produce & edit on-air promotions, oversee graphics and VO talent. 3-5 years of relevant exp required. Relo available. Apply (3/12) 

JOB OPENING: RESEARCH ANALYST/WNBC/NYC: The RA w/b the primary point of rsrch contact team, providing rsrch reports & analytics. Also provide sales positioning support across multiple media including TV & exposure to Digital. Apply HERE (3/12)

JOB OPENING: SALES DEV/AD SALES MKTG MGR/YUME/NYC: partner with sales team to position and sell thru YuMe’s digital video platform. 5-7 years exp. TV/agency exp. a plus. Apply: yume.com/careers (3/12)

JOB OPENING: MANAGER, DIGITAL PUBLICITY CORPORATE PUBLIC RELATIONS/SHOWTIME/NYC: Develop and implement PR campaigns. Establish & maintain online & social media relationships. Manage PR dept social presence Apply: www.sho.com/careers (3/12)

JOB OPENING: DIR OPERATIONS INT’L/A+E Networks/NY: Engineering Technology support Int’l team. Staff/Full Info/Apply: http://www.aenetworks.com/careers (3/8)

JOB OPENING: SR QUANTITATIVE ANALYST/WWE/STAMFORD: Dvlp/deliver dig. strats & performance-enhancing solutions that are derived from apps of large data sets. 5+ yrs solving analytical problems using quantitative approaches. Apply HERE (3/8)

JOB OPENING: PROGRAM RSCH SR ANALYST/Bravo/NYC: Analyze, present & report on qualitative rsch. 1-2 yrs TV/Cable rsch experience. Nielsen knowledge a must. Apply HERE (3/8)

JOB OPENING: VP, CORP COMM/AMC/NYC: Manage trade& business media rel.for AMC & IFC Films. Rare opp for driven and dynamic exec, hot network, highly-visible job. Submit res: http://tinyurl.com/k3gqfpf (3/8)

JOB OPENING: MGR, CLIENT SERVICES: Digital dist consulting co. seeking PT mgr to asst President. Sales exp & new bus dvlpmnt are also a +. Must be able to work from home. BA/BS + 3-5 yrs min exp dig media & dist req’d. Resume: HERE (3/8)

JOB OPENING: YANGAROO/DIRECTOR OF SALES, DIRECT RESPONSE/NY: Oversee sales into and revenue growth from Direct Response Agencies. 10+ years relevant DR sales role and experience in media, advertising or Saas. Resumes: adinquiries@yangaroo.com (3/8)

JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref.2-3 yrs+ exp.To Apply: http://bit.ly/1h88sbZ (3/8)

JOB OPENING: SR. CREATIVE PRODUCER/NYC: Responsible for creative ideas and day-to-day mgmt of app dev process. Work with tech and mktg teams at all stages. 4+ yrs in apps, games, entertainment, etc. Resume to: jobs@cupcakedigital.com (3/8)

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JOB OPENING: TEMP-DIRECTOR MULTI-PLATFORM INTERSTITIAL STRATEGY & PLANNING/SHOWTIME/NYC: Direct the content strategy & media plans of all networks & alternative platforms; maintain media post-analysis reviews. Apply www.sho.com/careers (3/8)

JOB OPENING: ON-AIR PROMOTIONS WRITER/PRODUCER/TWC/ATL: Conceive, write & produce on-air promotion & brand communication. Strong creative skills. 5+ yrs exp w/cable Co., local news, ad agency, etc. Apply: Melissa.Ngo@weather.com (3/8)

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SUMMER INTERNSHIP CREDITS ONLY: Screenvision has four exciting internships avail. with our Information Technology, Marketing, Research & Exhibitor Relations teams. Apply http://www.screenvision.com/careers/ (3/8)

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SITUATION WANTED: DEV & PROG ASST/COORD/NYC: Exp’d & highly referred NBC Page with numerous internships including BBC London, Scripps Networks, & PBS. Searching for ent related dev/prog position. Email: developmentpro1992@gmail.com (3/13)

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