03.07.14 Good morning. It’s Friday, March 7, 2014, and this is your first early morning digital briefing.
Vimeo is investing $10 million into its content, creator and marketing program just one year after launching the Vimeo On Demand distribution platform. The infusion will help ramp up its crowd-funding effort, film festival program, as well as title and catalogue acquisitions within other festivals including some from Berlin, Edinburgh and True/False. Although Vimeo has been courting independent filmmakers found at the Cannes and Sundance film festivals, the company is also looking for creators of web series and other web content. "YouTube creators will make a piece of content and bring it to Vimeo for monetized support… then they promote it to their audience across social platforms," Vimeo General Manager of Audience Networks Greg Clayman told Cynopsis. "In the YouTube community, everyone knows who they are."
Warner Bros. may be about to invest $18 million into YouTube gamer network Machinima. Recode reports previous Machinima investors Google, Redpoint Ventures and MK Capital are also participating; however, the number is much less than the $35 to $70 million Machinima was hoping for last spring. Machinima laid off 42 employees yesterday, and within the past year lost top executives including CEO and founder Allen DeBevoise.
Audio and video software company Vobile has acquired YouTube analytics company Blayze. Vobile clients include the four major broadcast networks, Comedy Central, and IFC.
Learn about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar on March 27: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register at www.cynopsis.com/webinars/hispanic-connected-audience/.
Above Average announced two new original animated series, and one renewed show, all of which will debut in March. Monkey Love, about a chimpanzee who likes to dress up as a human female, will premiere March 11 with six episodes out every Tuesday. Idiot’s Guide to Smart People, a show that offers advice to people confused by smart people, will premiere on March 12, with three episodes to debut every Wednesday. Commentary On will return March 13, with a six-episode season, launching a new ep every Thursday on AboveAverage.com and its YT channel.
Netflix has acquired From Dusk Till Dawn, a new series from Robert Rodriguez (Sin City), for non-U.S. subscribers to stream starting March 12. The ten-episode series will first debut on Rodriguez’s new El Ray Network TV channel in the U.S. on March 11 for Comcast, Time Warner Cable and DirecTV subscribers.
Charter launched Showtime Networks‘ authentication service, Showtime Anytime, allowing subscribers free, unlimited on demand access to the network’s programming on computer, tablet, phone, Kindle Fire or Roku streaming players.
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HONORING THE BEST IN KIDS PROGRAMMING & MARKETING
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AMC and Next Games are in production to create a mobile game based on The Walking Dead. Few details were released, but Next Games CEO Teemu Huuhtanen said, "we want to find that sweet spot where gameplay and narrative inform and reinforce one another."
Spotify acquired music intelligence company Echo Nest. The move sets up Spotify with another stream of revenue, thanks to Echo Nest’s licensing technology, which enables outside partners to create playlists, detect buzz around the music industry and recommend songs.
Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open.The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.
Apple is rolling out new full screen video iAd that will look like a TV ad. Currently, a user must click a mobile banner for the video to play, but starting this year the ad will automatically play on iPhone and iPad apps. No price has been given for the cost of the new ads, and Emarketer predicts only three percent of U.S. mobile ad revenue will go to Apple this year, with 49 percent flowing to Google and 15 percent to Facebook.
Verizon issued a new report yesterday, The Digital Millennial, showing the generation watches three times as much TV online compared to non-millennials. The findings also included:
- 65 percent of millennials use a second device while watching TV
- Brands millennials value: Amazon, Apple, Samsung, Netflix and Facebook.
- Highest average number of episodes watched in one sitting is 8.2, while 67 percent are "season squeezers," or those who watch a series in a condensed time period.
- 33 percent text or tweet about the show they are watching on a second device, and the most popular second-screen activity includes: Facebook posts (75 percent), shop online (73 percent), Twitter (49 percent) and read an e-book (43 percent).
- 54 percent of millennials will browse the web to discover new content, compared to 41 percent of non-millennials.
Univision has named Borja Echevarria de la Gandara as its new Vice President of Digital for Univision News. Gandara was most recently the managing editor of El Pais (Spain’s largest daily newspaper).
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Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar Date: March 27, 2014 | Time: 1:30 – 3:00 PM EST
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development & Sales (Outrigger Media)
Gabrielle Medecki, Director (CNET en Espanol at CBS Interactive)
The Save the Children charity out of the U.K. created a video-gone-viral called Most Shocking Second a Day Video, which depicts what the Syrian war would be like if it was taking place in Britain from the perspective of a child. The video already saw 5,459,700 views as of yesterday. Last month, another agency highlighted the Syrian conflict with a filmed experiment of a child shivering at a buss top, which hit 13 million views in half a month. Check out the video at www.cynopsis.com.
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Jessica Reese @JMarieReese
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