03/03/17: Spirits are high at the Nick Upfront; DuckTales fits the bill for Disney XD


Good morning. It’s Friday March 3, 2017 and this is your first early morning Kids briefing.


The Nickelodeon Upfront, held at NY’s Jazz at Lincoln Center and featuring an appearance by Gwen Stefani (see below) and performance by Pitbull, revealed a pipeline filled with nearly 700 eps of new and returning shows. Highlights include:
*  A new Teenage Mutant Ninja Turtles 2D-animated series, Rise of the Teenage Mutant Ninja Turtles (working title), launching fall 2018. 
* A green light for The Adventures of Kid Danger and Captain Man (working title), a new animated series based on Nick’s top series, the live-action Henry Danger
* A 10-episode series commitment to Lip Sync Battle Shorties, a spinoff of Spike’s Emmy-nominated global phenom. A quarter of kids who watched a special in December did so with their parents.
*  A season 2 greenlight for Stefani’s Kuu Kuu Harajuku
*  TV special and consumer products line based on performer, actress and social media influencer JoJo Siwa, of Dance Moms fame.
*  A first look at Amusement Park, Paramount Pictures’ animated feature set for release in 2018 that will be followed by a Nickelodeon-produced TV series the next year.
* The second leg of the PAW Patrol Live tour
* The launch of SlimeFest, a multiday family festival of music and activities to debut in 2018.     

The Kids Are Alright: With all the changes afoot at Viacom, CEO Bob Backish has made it clear Nickelodeon and Nick Jr. remain core components of the company’s brand DNA. “Flattering as it is, it’s a really smart business decision because Nickelodeon and Nick Jr. really do make up a large portion of the Viacom business, and allowing the rest of the organization to understand that that’s important is really great,” a visibly happy Nickelodeon Group president Cyma Zarghami told Cynopsis in a conversation before last night’s event, the most upbeat Upfront in several years.

Citing as a key strength the different demographics Nick serves, Zarghami said to expect deeper synergies within the Viacom family: “The connection of the brands to the movie studio will allow us to differentiate ourselves by creating a bunch of different labels that hopefully will produce great films that can move back and forth from television to the big screen to shortform on the digital platform and around the globe.”

Viacom is sitting with 63 percent of the available viewing in the kids market, Sean Moran, head of Viacom sales, told Cynopsis, which is translating into more opportunities for brands to engage across screens and events. Case in point, Moran says, the March 11 Kids’ Choice Awards are sold out in the studio category for the first time. The network is also deepening its relationships with nontraditional kids brands, including the petcare division of Mars Brands, a partner on PAW Patrol, KCAs sponsor Toyota, Walmart and P&G. “We now have CMOs from nontraditional companies that are looking to us to guide them as to where our consumer best digests their IP,” said Moran.

Zarghami said Nick is also drawing more apparent lines among its assets and partners. “Toyota has been at the Kids’ Choice Awards for a couple years now, and one of the things they love that we do with them is a live sliming in the middle of town. The whole organization either comes to it or tweets about it. And we just signed a deal with JoJo Siwa, from Dance Moms and a big social influencer, and she is part of the Toyota campaign at the moment,” she said. “So this idea that kids have influence in picking the car for the family, YouTube stars are their new role models, and Nick is home base for kids… put it all together and you have JoJo Siwa at a Toyota event as a sponsor of the Kids’ Choice Awards. It makes a lot of sense.”

Shari Redstone, vice chairwoman at Viacom and daughter of chairman emeritus Sumner Redstone, is pleased with Backish’s performance as CEO. “I said to my father, Bob Bakish is exactly the executive you want running the company,” she told Cynopsis, noting the energy level at the company is “way up, even for the talent and on the creative side where they may have felt stifled before.” And that enthusiasm spilled into the Upfront event. “The energy in the room was fantastic,” Redstone continued. “I’m so excited about the direction the company’s going in.” Redstone apparently is pleased with Nick’s content, too – that morning she’d watched a Paw Patrol marathon with her grandkids.


Cynopsis Kids !magination Awards
Call for Entries – Opens: April 3
Call for Entries – Deadline: June 8
Event Celebration: September 14 (NYC)
More information: http://www.cynopsis.com/event/kids-awards-2017/


With Nickelodeon’s pickup of a second season of Kuu Kuu Harajuku, Gwen Stefani’s bubblegum-hued show about the misadventures of a girl band, the multi-hyphenate artist is continuing her own television adventure born more than a decade ago, hatched in Australia in 2015 and launched in the States last October on Nick.

Although she initially conceived of the show when she was developing her Harajuku Lovers brand that accompanied her solo music debut in 2005, the timing of the television debut of animated incarnations of Love, Angel, Music, Baby and G makes perfect sense, she tells Cynopsis. “A lot’s happened since then. I have three kids now and we watch cartoons, and this plays into how I see this show,” said Stefani. “You look at life so much differently when you have children. I wanted to make a show for children that was a safe place for kids to be. It’s dangerous out there, even in cartoon land.”

Stefani also wanted to reflect the concepts of creativity and having a unique voice. “Creativity is one of the things that’s saved me in my life. So for these characters to help kids be able to celebrate whatever’s unique about them is so important… These girls all have their own personalities. It’s not harajuku in the sense that it’s not a direct reflection of harajuku in Japan. It’s a fantasy world. Anything can happen but moral of the story always is, here are five different girls that are completely unique, and when they come together they are even stronger.”

The show is produced in Australia, and while Stefani stays very involved with the brand, she’s enjoying giving the creative team plenty of rope. “This is different. With everything I’ve ever done before, I’ve done everything. In this case, I’m not an animator. And the writers have all these ideas and they’re amazing. It’s really fun to be a part of this group, they’re just all so good at what they do.”

Stefani’s also excited about her working relationship with Nickelodeon. “I would’ve been happy to have anyone interested in anything I do, but Nickelodeon has so much history; they’re all about this,” she says. “They know how to go and get your shows watched.”


2017 Upfront & NewFronts Schedule of Events

Visit our website regularly for the most up to date info on the who, what, when and where of this year’s Upfront season. Cynopsis will have everything you need to know about new programming, fresh research and surprising advertiser opportunities.
For editorial questions, contact lynn@cynopsis.com. To advertise, call Sales & Marketing VP Mike Farina at 203-218-6480 or mike@cynopsis.com.


Disney XD ordered a second season of DuckTales, ahead of the animated comedy’s summer premiere. Matt Youngberg (Ben 10: Omniverse) serves as executive producer, with Francisco Angones (Wander Over Yonder) as story editor and co-producer, and Sean Jimenez (Gravity Falls) as art director.

Disney Channel’s Andi Mack launches Friday, March 10 on the Disney Channel app and on-demand platforms. Aimed at kids 6-14 and families, the story of self-discovery was written by Terri Minsky (Lizzie McGuire). The series makes its TV premiere Friday, April 7 at 8:30p.

PBS Kids launched the free Kart Kingdom app, designed for kids ages 6-9. Kart Kingdom features fun, educational games for players as they interact, craft and complete quests.

The Scholastic News Kids Press Corps opened its call for applications for the 20172018 school year. Students ages 1014 with a “nose for news,” a passion for writing, and a strong interest in journalism are encouraged to apply for a chance to have stories published online at the Scholastic News Kids Press Corps website, as well as classroom magazines. Past reporters have scored interviews with the likes of President Barack Obama and First Lady Michelle Obama, Tim McGraw, gymnast Gabby Douglas, Seth Meyers and more. Applications can be found at  www.scholastic.com/kidreporters.


Job ads are published for 5 consecutive business days in all three daily editions, reaching thousands of daily readers in the TV, Digital and Sports media fields. Ads are also included in the weekly edition of Cynopsis Jobs and Cynopsis e-Sports, and spotlighted on our website’s job board for 30 additional days.
For info on how to place a classified ad – Email: Trish@cynopsis.com

Cathy Applefeld Olson

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 761 Main Avenue * Norwalk CT * 06815 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

FINANCIAL BUSINESS OPERATIONS ANALYST/AT&T/NYC: Financial & business operations analysis & forecasting of all AdWorks revenue. Build dynamic models to analyze/evaluate revenue potential for new business initiatives and product strategies. 5-7 yrs’ exp financial, acctng, etc. Full info/apply HERE (3/10)

JOB OPENING: SR MGR, DIGITAL SALES OPERATIONS/AT&T/NYC: Leverage knwldg of digital ad tech & programmatic landscape to maximize ad sales revenue. Utilize intelligence & business expertise in digital sectors. Knwlg of Freewheel & DFP a +. Full info/apply HERE (3/10)

JOB OPENING: MGR, CONTENT/NYC: Mng, develop, execute cross-platform content solutions for key accounts. 4+ yrs integrated mtkg/branded content experience. Resume HERE (3/10) 

JOB OPENING: DIR, PARTNERSHIPS & SOCIAL BUS DEV/Social Media/NY: Develop & implement data-driven growth strategies to drive bus initiatives & innovation. 8+ yrs exp in SM & aud dev for a media or entertainment co. Apply: http://www.aenetworks.com/careers (3/10)

JOB OPENING: MGR, BRAND MARKETING/Syfy/NYC: Responsible for conception, developing & executing promotional mktg campaigns for Syfy’s original series & brand initiatives. Focus on consumer marketing & events. Full info/apply HERE (3/10)

JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, log reconciliation, and execute agency traffic instructions. Maintains commercial inventory for Hallmark Channel and Hallmark Movies & Mysteries. 2yrs Ad Sales Traffic exp. Full info/apply HERE (3/10)

JOB OPENING: COORDINATOR, PROGRAMMING & SCHEDULING/Crown Media Family Networks/LA: Track all programming and scheduling updates, data and scheduling input, screens content for Hallmark Channel and Hallmark Movies & Mysteries. BS/BA req. 2 yrs TV exp. Full info/apply HERE (3/10)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/FUSION MEDIA GROUP/MIAMI: Build/present comprehensive program scheduling plans to achieve Fusion’s content goals. Min 3yrs prgrmmng & scheduling exp, strategic thinker, collaborative & detailed-oriented, strong comm skills & BA Deg. Resume/cvr HERE (3/10)

JOB OPENING: MGR, PROGRAMMING ANALYTICS/CHARTER COMMUNICATIONS/Stamford: Answer/assess complex quantitative questions & business challenges using a wide variety of predictive modeling and analytical techniques. 5+ yrs related media exp data analysis & data modeling. Full info/apply HERE (3/9)

JOB OPENING: TAXONOMY & METADATA MGR/AMC/NY: Devlp & implmt effective Taxonomy & Metadata solutions thru content search functionality and discoverability, ensure program data is systematically maintained, protected and available to be leveraged, MUST have 3-5 yrs broadcast or cable network exp. Full info/apply HERE (3/9)

JOB OPENING: COMPLIANCE MGR/AMC/NY: Ensure network prog is compliant with broadcast regulations, enforce FCC requirements for all content across linear & adv pltform, analytical and metric savvy, prod/post prod exp req., paralegal exp. Full info/apply HERE (3/9)

JOB OPENING: IMPLEMENTATION SPECIALIST/WO NETWORK/TELECOMMUTE: Educate/train our new users on WO Network. 2+ yrs exp Cable Network Sales or at a software co. for cable ntwrk prods. Strong knwldg cable network business practices. Travel up to 20% required. Full info/apply HERE (3/9)

JOB OPENING: SR WRITER PRODUCER/CMT/Nashville: Resp for conception/creation of on-air promotional assets.BA deg TV Prod, Advrtsng, or related field or equiv work exp req’d. 5+ yrs writing/producing promos, presentations, commercials etc for a major brdcst or cbl TV ntwrk, or ad agency. Full info/apply HERE (3/8)

JOB OPENING: SR RESEARCH DIR/TNT/Burbank: Resp for program research and consumer insights for TNT. Support orig series development, marketing, scheduling, finance & more. Min 8 yrs media rsch exp, SVOD background a plus. 15% travel. Full info/apply HERE (3/7)

JOB OPENING: AD EXEC/Today’s Homeowner/West Coast: Highly motivated/aggressive sales professional w/proven track record of establishing/expanding key relationships through consultative selling & custom partnerships. 5 yrs min direct sales exp. Home improvement skills a +. Resumes to tiffany@dannylipford.com (3/7)

JOB OPENING: DIRECTOR, DIRECT RESPONSE SALES/Edge Media Sales: Seeking an aggressive, well-connected, organized DR sales pro; Lead DR sales efforts across a portfolio of national television products; 3yrs+ DR sales exp, incl track record of sales success; Sports exp a +++; Resume/cvr to gdolce@edgets.com (3/4)

JOB OPENING: MANAGER, TOYS/Nickelodeon/NYC: Mng all licensing activities for assigned product categories. role directly supports team of three as well as handles projects/assignment for the overall Preschool group. 4-6 yrs exp licensing or other related field. Full info/apply HERE (3/4)

JOB OPENING: SR ACCOUNT MGR, GAMING/RedPeg/DC: Lead our groundbreaking work in the gaming and eSports space. New business development, Project mgmt & client relationship mgmt. 3-7 yrs of experiential marketing/eSports management exp. Full info/apply HERE (3/4)

JOB OPENING: MGR MULTIPLATFORM PROGRAM RESEARCH/NBC/LA: Collect, analyze and interpret data from a variety of sources for NBC. 3  yrs TV & Digital analytics experience req. Full info/apply HERE (3/4)

JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/4)

JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Stellar digital/social prod to support brand/shows. Implement creative vision; drive content plans, strtgy & social dist for series/tentpole shows thru brand filters to drive awareness, traffic & aud engagement. 5+ yrs exp dig/interactive, TV exp a +. Full info/apply HERE (3/4) 

JOB OPENING: SR PRODUCER, DESIGN BRAND CREATIVE/MTV/NYC: Oversee dvlpmnt of multi-platform Creative, but serve on the front-line of projects. 5-8 yrs of Network Prod exp, ideally in a Design Dept.Roll req’s deep expertise of creative process & strong orgnztn & mngmnt skills. Full info/apply HERE (3/4)

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2017

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017

Related Stories