03/03/15: CTD holds on to Judge Judy; Daytime Emmys are homeless no more; truTV orders David Spade prank series



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Good morning. It’s Tuesday March 3, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
DirecTV: Billy and Billie at 8p
FOX: Hell’s Kitchen at 8p
HGTV: Your Big Family Renovation at 8p
Lifetime: Born in the Wild at 10p

Tonight’s Finale:
A&E: Storage Wars at 9:30p


SeinfeldThe King of QueensCommunityRules of Engagement


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CBS Television Distribution is staying in business with Judge Judy Sheindlin, extending her agreement through 2020. The new pact includes a first-look production deal with the Judge Judy host, whose Queen Bee Productions produces Hot Bench. In its 19th season, Judy is averaging 10.3 million viewers; top of the freshman class Bench is averaging 2.3 million.


The 42nd Annual Daytime Emmy Awards have found a broadcast home. Orphaned last year, the show aired online, but a multi-year deal between NATAS and Pop has the trophyfest airing live Sunday, April 26 at 8p, from stage 16 at the Warner Bros. Studios lot. “Adding premium live events to our schedule is just another exciting way we are building Pop,” said net president Brad Schwartz. “We’re going to have a lot of fun with this.” Michael Levitt is exec producing.

Mark Cuban, President of the United States? That’s the role the Shark Tank star/billionaire investor will play in Syfy’s Sharknado 3, with outspoken conservative commentator Ann Coulter onboard as VP. Ian Ziering and Tara Reid return to star in the Asylum production, premiering in July.

Tribune Media and Nielsen struck a long-term renewal agreement for ratings for Tribune’s stations that will include Nielsen’s Out of Home and Return Path Data when introduced, and Mobile TV Ratings. “We use Nielsen data regularly, and we are glad to have them as partners as video habits continue to rapidly evolve,” said Tribune Broadcast Media president Larry Wert. Early last month, Tribune announced an agreement with Rentrak for data at its 42 stations.

Lester Holt, filling in for a suspended Brian Williams on NBC Nightly News, was replaced last night by Today co-host Savannah Guthrie, reportedly to deal with a family emergency. Guthrie has subbed for Williams in the past.

Say tisn’t so: Maggie Smith hinted that season six of Downton Abbey, in production now, will be its last. “I can’t see how it could go on,” Smith told The Sunday Times. “I certainly can’t keep going. To my knowledge, I must be 110 by now.” A show spokesperson told People the show has always been commissioned on a season-by-season basis, “so we just don’t know yet.” Season five wrapped Stateside on PBS Sunday.

Cecilia Vega and Tom Llamas were named Saturday and Sunday anchors of ABC World News Tonight, announced ABC News president James Goldsten on Monday. Vega and Llamas have filled in the posts since David Muir succeeded Diane Sawyer in the weekday anchor chair in September.

Exclusive: Discovery Communications may be eschewing a splashy Upfront event this season (“Our goal is to get closer to the client’s needs by presenting a one-on-one experience witha trulyup close and personal dialogue,” Joe Abruzzese, president of advertising sales at Discovery Communications, explained to Cynopsis), but the company isn’t totally giving up playing host. A Discovery Press Breakfast will be held Tuesday, March 31 at 10 on the Park.

Bounce TV is getting in the ring with the new Premier Boxing Championships series. Monthly PBC The Next Round will feature two hours of live boxing with the sport’s up-and-comers. “This series provides future stars of boxing frequent nationwide exposure on over-the-air television, and will benefit the African-American audience who I believe miss watching this great sport on free TV,” said Martin Luther King, III, a net founder.

The latest series from Yahoo Screen,PBS Digital Studios and Hulu have just been added to the Watcheroo, Cynopsis’ Digital Programming Guide.Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


April 16  | NYAC| 8-10:00am
Cynopsis Sports will honor 4 executives who changed the way their sports entities connected with fans around the country:

LEGACY AWARDSean McManus, Chairman – CBS Sports
VISION AWARDGary B. Bettman, Commissioner – NHL
NAVIGATOR AWARD Juan Carlos Rodriguez, President of Univision – Deportes Univision Communications Inc.
GEM AWARD Morgan Flatley, Chief Marketing Officer – Gatorade
Register: http://www.cynopsis.com/event/sports-media-awards15/.


TruTV gave a series order to Fameless, a prank show from David Spade. The Rules of Engagement alum will exec produce with ElectusBen Silverman and Entertainment One’s Tara Long and Kevin Healey.

Hallmark Channel’s Northpole: Open for Christmas starts production in Montreal today. Holiday film from Muse Entertainment in association with Crown Media Productions stars Lori Loughlin (Full House) and Bailee Madison (Good Witch).

Wesley Snipes, signed on to star in NBC pilot Endgame from Sony Pictures Television, has also inked a first-look development deal with Sony. “I’m looking forward to reuniting with the studio responsible for the success of my film The Fan,” said Snipes.

Season two of El Rey’s From Dusk Till Dawn: The Series started production yesterday in Austin, TX. El Rey founder and chairman Robert Rodriguez is directing the first episode, set to air in late summer 2015. Rodriguez said Miramax has “taken on a larger role in production this season and will be the lead studio on any future seasons.”

Pundits were left wringing their hands about the state of the news industry after the recent debacle with NBC‘s Brian Williams, but they shouldn’t have been so surprised, writes Jim McKairnes in the newest Cynsiders.


Food Network peeks behind the curtain at the inner workings of a cruise line in Disney Dream Cruise With Food Network. Network talent Melissa d’Arabian (Guy’s Grocery Games), Amanda Freitag (Chopped), Katie Lee (The Kitchen) and Jeff Mauro (The Kitchen) are onboard the special from BSTV Entertainment airing Friday, March 27 at 8p.

The season five finale of VH1’s Mob Wives on Wednesday, March 4 at 8p doesn’t mean the end of rivalries, unsettled scores and drama. A two-part reunion special reignites passions Wednesday, March 11 and March 18 at 8p, hosted by a game Vivica A. Fox.

Three Scandal castmates compete on the season finale of GSN’s The Chase on Tuesday, March 10 at 8p. Joe Morton, Kate Burton and Brian Letscher raise money for charity in the trivia challenge.

The good, the bad and the ugly: E!’s Good Work features panel discussions about beauty procedures with RuPaul, plastic surgeon Dr. Terry Dubrow and Sandra Vergara weighing in on who’s had what done and who’s doing it wrong. Series premieres Tuesday, April 14 at 10p, after the season two debut of companion show Botched.

Smithsonian Channel commemorates Leonard Nimoy with encore presentations of The Real Story: Star Trek, featuring interviews with the actor, today at 5p, Wednesday, March 4 at 1p, Thursday, March 5 at 6a and Friday, March 6 at 3a. Nimoy died February 27 at 83.

Great Performances special Annie Lennox: Nostalgia Live in Concert features the singer performing classics from the Great American Songbook on Friday, April 3 at 10p. Lennox’s seventh solo album, Nostalgia, was nominated for a Grammy for Best Traditional Pop Vocal Album.


ION is launching its “ION Effects” campaign this week, rolling out print ads, billboards and kiosk posters targeting agencies in major markets. Web site http://www.ioneffects.com offers data points and a contest. For the fourth year, ION is executing its “ION Delivers” lunch program; the five-day event will take place in agencies throughout New York, Los Angeles, Chicago, Detroit and Atlanta.


Christine Woods (Hello Ladies) landed the female lead in NBC’s untitled office comedy pilot about about friends whose relationship takes a turn when the man (played by Michael Cassidy) starts dating the “perfect” woman.

Mireille Enos (The Killing) will star in ABC pilot The Catch, from ABC Studios and Shondaland, along with French actor Jacky Ido (Taxi Brooklyn).

James Remar (Dexter) has joined the cast of MTV fantasy drama The Shannara Chronicles, ordered straight to series in July.

Wilmer Valderrama, co-starring in El Rey’s From Dusk Till Dawn: The Series, will play a police detective in Fox drama pilot Minority Report.


A sneak preview of Harvey Beaks airs Saturday, March 28 at 9:30p, after Nickelodeon’s Kids’ Choice Awards. Animated series about a mild-mannered bird with two wild pals settles into its regular timeslot Sunday, March 29 at 7p.

Nickelodeon promises a “puppypalooza” during “Nick Jr.’s Puppy Preschool” this week. Included: new episodes of PAW Patrol, on-air spots featuring real puppies and kids and on Friday, March 6, the 1:30p premiere of special Mutt & Stuff, guest starring the Dog Whisperer himself, Cesar Millan.


Japan’s Nippon TV is offering Breaking Ordinary at MIP-TV. The format, also available as a finished series in Japanese with sales to Taiwan, Hong Kong, Thailand and China, features real people, craftsman and companies “making ordinary products extraordinary.” Or trying to.



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The premiere of Fox comedy Last Man On Earth delivered a strong 2.3 rating among A18-49 for each of its back-to-back eps Sunday, according to early Nielsens, and was the top program in the demo among the Big Four for the night.

Up against AMC’s The Walking Dead and the season finale of Downton Abbey, the launch of drama Secrets & Lies on Sunday gave ABC a 1.5 rating among A18-49 from 9-11p, while the premiere of CBS’s Vince Gilligan/David Shore light drama Battle Creek posted 1.0 in the demo.

The premiere of CNN’s Finding Jesus averaged 1.14 million viewers at 9p on Sunday, versus 634,000 for Fox News and 275,000 for MSNBC, according to fast nationals, and handily won the news demo with 371,000.  At 10p, CNN’s debut of The Wonder List with Bill Weir scored 706,000 viewers and 294,000 among A25-54, also first among cable news nets.

Sunday’s premiere of All-Star Academy on Food Network delivered nearly 1.7 million viewers P2+ and posted a.81 rating (800,000 imp) among A25-54, an 85 percent increase over year-ago. The net’s Sunday night was up 56 percent over year-ago among A25-54, helped by Guy’s Grocery Games (.82) at 8pand Cutthroat Kitchen (.80) at 10p.

TV One’s Black History Month schedule delivered the network’s best February performance ever in Primetime among W25-54 (0.25, 74,000), P18-49 (0.18, 108,000 tied ‘10) and W18-49 (0.23, 71,000). Leading the pack: the premieres of the 46th NAACP Image Awards, sneak peek of new summer comedy Born Again Virgin, original movie White Water and returning series Unsung Hollywood and R&B Divas LA.

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 2/9/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Modern Family
(ABC) 3.3, 5.5
The Blacklist (NBC) 1.7, 3.6
How to Get Away With Murder (ABC) 2.7, 4.5
Empire (FOX) 4.8, 6.6
Scandal (ABC) 3.1, 4.7
Grey’s Anatomy (ABC) 2.3, 3.8
Criminal Minds (CBS) 1.9, 3.3
Black-ish (ABC) 2.1, 3.3
Scorpion (CBS) 2.3, 3.5
Gotham (FOX) 1.8, 3.0
Chicago Fire (NBC) 1.4, 2.6
Source: The Nielsen Company DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

NIELSEN TWITTER TV TOP TEN for the week of 2/23/15 Program, Date, Unique Audience (000), Tweets (000)
Parks and Recreation
(NBC), 2/24, 4630, 346
The Walking Dead (AMC), 3/1,
3619, 314
The Voice (NBC), 2/24,
3169, 130
The Bachelor (ABC), 2/23,
2919, 108
The Voice (NBC) 2/23,
2775, 158
Empire (FOX) 2/25,
2765, 715
How to Get Away With Murder (ABC), 2/26,
2443, 269
BET Honors 2015 (BET) 2/23,
2231, 135
WWE Monday Catfish: The TV Show (MTV) 2/25,
1801, 180
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of February 23, 2015
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show
(Warner Bros./synd.) 9446, 103, 92, 67961
Pretty Little Liars (ABC Family)
3622, 184, 20, 19082
The Walking Dead (AMC)
2599, 91, 29, 37624
Empire (FOX)
2504, 110, 23, 1757
Good Morning America (ABC)
2273, 725, 3136, 7127
Entertainment Tonight (CBS/synd.)
2220, 477, 5, 3984
Today Show (NBC)
2098, 531, 4, 7730
The Voice (NBC)
1716, 261, 7, 17122
Once Upon a Time (ABC)
1199, 42, 29, 7177
Fox & Friends (Fox News),
969, 177, 5, 1595
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers for each property as of February 22, 2015.

Friday A18-49 Analysis: ABC won the most A18-49 viewers Friday with 1.3/4, according to primetime national ratings from Nielsen. Univision was first at 8p with 1.3/5 for Mi Corazon Es Tuyo, followed by a 1.2/4 average for ABC’s Last Man Standing and Cristela. Uni and ABC shared the lead at 9p, with 1.3/4 each for Hasta Fin del Mundo and Shark Tank. NBC squeaked by with a win at 10p with Dateline scoring 1.3/4 and 1.3/5 in its half hours, versus 1.3/5 and 1.2/4 for ABC’s 20/20.

A18-49:ABC 1.3/4, UNI 1.2/4, CBS 1.0/4, NBC 1.0/4, FOX .7/3, TELE .5/2, CW .4/1, ION .1/0

Live + Same Day Household Ratings: Friday, February 27, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 5.0/9
Amazing Race 3.8.7, Hawaii Five-0 6.2/11, Blue Bloods [r] 5.0/9
ABC: 3.9/7
Last Man Standing 4.6/8, Cristela 3.6/6, Shark Tank [r] 3.7/7, 20/20 3.9/7
NBC: 3.4/6
Night Shift [r] 2.0/4, Dateline 4.1/7
Mi Corazon Es Tuyo 1.8/3, Hasta Fin Del Mundo 1.7/3, Que to Perdone Dios 1.5/3
FOX: 1.3/2
World’s Funniest Fails 1.6/3, Glee 1.1/2
Los Miserables .7/1, Tierre de Reyes .6/1, Duenos del Paraiso .7/1
CW: .7/1
Hart of Dixie .8/1, Whose Line Is it Anyway [r] .5/1, Whose Line Is It Anyway [r] .5/1
ION: .6/1
Law & Order: CI .7/1, Law & Order: CI .6/1, Law & Order: CI .5/1


AMC Networks International  Latin America appointed Hector Costa as Senior Vice President of Advertising Sales. Previously, Costa was Senior Vice President of Advertising Sales for Fox International Channels Latin America.

This Day in History:
1845 – Florida became the 27th state.

Answer to Our Last Trivia Question: Which of Seinfeld’s (1989-1998) four main characters did not appear in the show’s pilot? Elaine. Kudos to: Anthony Fields-Science Channel/Silver Spring, MD, Jay Goldstein-AdMor/NYC, Perry Casciato-CBS 3 and The CW/Philadephia, Lesley Goodwin-ColdLight Services/Wayne, PA, Adam Leston-Weigel Broadcasting/Milwaukee, Lisa Nordstrom-Compass Point Media/Minneapolis, Cynthia New-Charter Media/Cape Girardeau, MO, Aaron Paquette-Vision Critival/Fort Worth, TX, Scooter Yancey-Emotion Television/LA, Randall Bosley-Studio Talent Group/Santa Monica, CA, Renee Kurland-The Walt Disney Group/LA, Jaime Klein-Face First Headshots/Van Nuys, CA.

Today’s Trivia Question: What song did Happy Days’ (1974-1984) Richie sing about girls he dated or wanted to date? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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ABC: Fresh Off the Boat, Repeat After Me, Marvel’s Agents of S.H.I.E.L.D., Forever
CBS: NCIS [r], NCIS: New Orleans [r], Person of Interest
CW: The Flash [r], Supernatural [r]
FOX: Hell’s Kitchen [
p], New Girl, The Mindy Project
NBC: The Voice, Chicago Fire
PBS: The Life of Muhammad [r], The Life of Muhammad [r], The Life of Muhammad [r]
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No

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