03/02/15: Leonard Nimoy gets outer space salute; Kelly Osbourne exits Fashion Police; Craig Ferguson lands comedy pilot




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Good morning. It’s Monday March 2, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
BET: The Xperiment at 5p
Bravo: Shahs of Sunset at 10p
Discovery Espanol: Mexicanicos at 10p
FOX: The Following at 9p
Lifetime: Life Flight: Trauma Center Houston at 9p
Nat Geo: If You Can’t Lick Your Elbow at 10p
REELZ: Dish Nation at 1:30a

Tonight’s Finales:
Bravo: Vanderpump Rules at 9p
Disney XD: Star Wars Rebels at 9p
HGTV: Ellen’s Design Challenge at 9p


The critics agree.  truTV is WAY MORE FUN.

"A-" (Friends of the People) – Entertainment Weekly
"Mesmerizing" (Fake Off) – Salon.com
"…none have worked the gimmick better than Michael Carbonaro" The New York Times
"…possibly the funniest, most ridiculous show I’ve seen in years." (Impractical Jokers) New York Post

Upfront planning made easy.  Courtesy of truTV
The New truTV: All New Line-Up. WAY MORE FUN.

Leonard Nimoy, best known as Stark Trek’s iconic human-alien Mr. Spock, died February 27 of end-stage chronic obstructive pulmonary disease. He was 83. Tributes flowed for the actor, who also directed film and television, wrote poetry and published his own photography. “Long before being nerdy was cool, there was Leonard Nimoy,” said President Obama said in a statement following the actor’s death. “Leonard was a lifelong lover of the arts and humanities, a supporter of the sciences, generous with his talent and his time.” Star Trek castmates William Shatner and George Takei expressed their grief in posts online, while astronaut Terry W. Virts tweeted a photo of himself giving the Vulcan hand salute…from the International Space Station.


Kelly Osbourne is leaving E!’s Fashion Police after five years “to pursue other opportunities,” announced the net on Friday. No replacement has been announced. Osbourne had tweeted that she was considering leaving the show after a post-Oscar show in which co-host Giuiliana Rancic said actress/singer Zendaya’s hairstyle suggested the smell of patchouli oil or weed; Rancic apologized for the remark on E! News the next day. Fashion Police returns Friday, March 30 at 9p.

Craig Ferguson, who ended his stint as Late Late Show host in December, joins the cast of ABC comedy pilot The King of 7B. Ferguson’s acting credits include The Drew Carey Show; he continues as host of syndicated game show Celebrity Name Game.

Tyler Perry series will keep rolling on OWN. The net ordered 23 more eps of drama The Haves and the Have Nots (season two bow was the best in OWN’s history), 22 of If Loving You Is Wrong (most recent season average: over 1.7 million viewers), 22 of comedy Love Thy Neighbor (900,000 weekly viewers) and 20 of comedy For Better or Worse (over 1 million weekly viewers). “Oprah Winfrey’s partnership with Tyler Perry has been a tremendous success, garnering millions of viewers for OWN and setting ratings records,” said OWN president Erik Logan. “Tyler’s original series have quickly become appointment viewing for a passionate audience.”

Crackle will be the first streaming network to present at the TV Upfronts. Sony’s online video service is skipping digital Newfronts, which begin April 27, for an advertiser presentation on April 14. Why the move? “Our streaming network is delivering premium, long form content in a living room environment,” Eric Berger, GM of Crackle, tells Cynopsis, “with high engagement and measured by third parties, which is akin to a TV model.” On hand for announcements: Jerry Seinfeld, star of web series Comedians in Cars Getting Coffee, as well as additional “surprise guests.”

Star Trek fans: What was Mr. Spock’s most memorable line? Weigh in on the new Cynopsis poll.

Top 10 Weekend Domestic Box Office Estimates: February 27-March 1, 2015
Focus (Warner Bros.) $19.1 million, opening weekend
Kingsman: The Secret Service (20th Century Fox) $11.8 million, cume revenue $85.7 million
Spongebob Squarepants: Sponge Out of Water (Paramount) $11.2 million, cume revenue $140.3 million
Fifty Shades of Grey (Universal) $10.9 million, cume revenue $147.8 million
The Lazarus Effect (Relativity Media) $10.6 million, opening weekend
McFarland, USA (Disney) $7.8 million, cume revenue $22.0 million
American Sniper (Warner Bros.) $9.7 million, cume revenue $319.6
The DUFF (Lionsgate) $7.2 million, cume revenue $20.1 million
Still Alice (Sony Pictures Classics) $2.7 million, cume revenue $12.0 million
Hot Tub Machine 2 (Paramount) $2.4 million, cume revenue $10.3 million
Source: Rentrak Corporation


Webinar: What You Need to Know Now About Programmatic Ad Buying
Wednesday, March 18, 2015 – 1:30PM to 3:00PM

Jason Lopatecki, Chief Strategy Officer for Tubemogul
– Lon Otremba,
CEO for Bidtellect
– Brendan Condon,
CEO for Media Properties Holdings
– JoAnna Foyle,
SVP of Client Services & Operations at Adap.tv (a division of AOL Platforms)


WGN America gave a straight-to-series order to Underground, starring Law & Order: SVU alum Christopher Meloni, from Sony Pictures Television and Tribune Studios. Drama follows the daring escape of a group of slaves.

NBC NewsPeacock Productions signed a deal with Brian Banks, advocate for the wrongfully convicted, to develop a new unscripted series investigating a potential case of wrongful conviction. “Brian has unique insight into the complex world of the criminal justice system,” said Sharon Scott, president and GM of Peacock. “He spent a decade fighting to clear his name and will draw on that experience during his investigation of one captivating case that has all the drama of a scripted series  except it is real.”

ABC Family ordered a fifth season of Baby Daddy. Season finale of the comedy, cable’s number one series Wednesdays at 8:30p among A18-34, W18-34 and F12-34, airs March 18.


Original daily series The Xperiment launches on BET today at 5p. Comedian Brandon Broady oversees celeb guests, sketches, viral clips and music on what the net calls “a game-changing and dope new show.”


A decline in auto advertising helped drive down broadcast TV advertising in 4Q14, according to MoffettNathanson analysis from Kantar Media data. Car companies, the biggest category, dipped 5 percent to $1.02 billion. It was a different story on cable, with automotive ad dollars up 3 percent, to $696 million.


The Fremantle Corporation and CCI Entertainment announced a strategic distribution relationship on CCI Releasing’s drama, lifestyle and factual library for international distribution heading into MIPTV. Library includes a total of 83 hours available worldwide.


Daniel Stern (Home Alone) has been cast in NBC comedy pilot Strange Calls, as an elderly night watchman in a rural town.

Kim Raver (24) landed the lead in ABC drama pilot The Advocate, as a woman who leaves behind a business career to fight for patients caught in the health care maze.

Dean Cain (Lois & Clark: The New Adventures of Superman) and Helen Slater (Supergirl) will guest star in “mystery roles” on CBS’s Supergirl pilot.

Add Patrick Warburton (Rules of Engagement) to the cast of NBC’s Suzanne Martin pilot about empty-nesters whose kids and parents move back home. Stacy Keach plays the father of Warburton’s character.

Elliott Gould (Ray Donovan) will play the head of a law firm in CBS drama pilot Doubt. Gould is a regular on Fox’s low-rated Mulaney, which has yet to be renewed.

Lost’s Terry O’Quinn won the male lead role in ABC drama pilot The Adversaries, focused on a New York legal dynasty.

Keegan-Michael Key (Key & Peele) plays a game show host on FXX’s It’s Always Sunny in Philadelphia, with prime time newcomer Megan Messmer (AwesomenessTV) as stage manager on the ep airing Wednesday, March 4 at 10p.

Ving Rhames (Mission Impossible) will co-star in ABC’s NBA buddy comedy pilot from ABC Studios.

Sarah Chalke (Scrubs) will star opposite Rob Riggle (Modern Family) in Fox comedy pilot 48 Hours ‘Til Monday, playing a former careerwoman who discovers being a stay-at-home-mom is more challenging than she expected.


Social Good Awards Breakfast
Tuesday, March 3, 2015- 8:00-10:00 a.m.
Join us at the Cynopsis Social Good Awards Breakfast to celebrate social responsibility in the TV and entertainment industry. We will be honoring everything from sustainability partnerships and PSA’s to diversity campaigns, environmental initiatives, and more. This is the moment to shine a light on good works by brands, networks and digital entities, regardless of platform.

View the Finalists | Purchase Tickets
Industry Partner: The Cable Center


The season finale of ABC’s How to Get Away With Murder on Thursday drew 9 million viewers and 2.8/9 among A18-49, up in viewers for the third consecutive week and even with last week in the demo.

On its second outing, CBS’s The Odd Couple held onto 90 percent of its premiere A18-49 rating, with 2.8/9. Eighty-one percent of total viewers, or 11.04 million, stayed tuned.

For the first time since 1995, Discovery was number one in all of cable in Men in February, moving up two positions versus 2014 in L+3. Discovery also moved up 12 positions with W25-54 to land at number eight for the month. Versus February 2014, the net saw gains in in P25-54 (up 27 percent), M25-54 (up 22 percent), W25-54 (up 36 percent) and total viewers P2+ (up 37 percent), making February 2015 Discovery’s best ever among P25-54/18-49, M25-54 and total viewers P2+.

With four consecutive months of month-over-month growth in prime HH delivery, Discovery Family saw double digit year-over-year increases in prime delivery among P2+ (up 17 percent) HH (16 percent), W25-54 (13 percent), W18-49 (10 percent) and K2-11 (13 percent). February 2015 was the net’s best February ever (including pre-rebrand years as the Hub) for total day delivery of P2+, HH, and G2-11 and the best daytime delivery of G2-11.

Velocity marked 40 straight months of year-over-year delivery growth in Primetime for Households, M18+ and total viewers P2+, and the best February ever in delivery for P18-34, M18+ and total viewers P2+. 

The Weather Channel had its best February since 2011. In a month of severe storms, the net averaged 292,000 P2+ across the month, with the average viewer spending 66 minutes/week watching. In total day, February 2015 (96,000) outperformed the prior year by 26 percent and time spent viewing grew by 28 percent.

Wednesday’s Unsung Hollywood delivered its highest-rated episode ever, with .43 P25-54 rating (254,000) and .72 HH (410,000).

Thursday A18-49 Analysis: ABC won the most A18-49 viewers Thursday with 3.8/12, according to Nielsen. CBS led at 8p with a 3.7/12 average for Big Bang Theory and The Odd Couple; ABC and Fox tied for second with 2.2/7 for Grey’s Anatomy and American Idol. The first hour of the season finale of How to Get Away With Murder topped 9p with 2.7/8, versus 2.2/7 for a repeat of CBS’s Big Bang Theory and Mom. Murder cleaned up at 10p with 3.0/10, while CBS’s Victoria’s Secret Swimsuit Special and Univision’s Que te Perdone Dios shared second with 1.0/3.

A18-49: ABC 2.6/, CBS 2.3/7, FOX 1.6/5, UNI 1.2/4, NBC 1.1/4, TELE .5/1, CW .2/1

Live + Same Day Household Ratings: February 26, 2015 – time period averages. Source: NTI, Galaxy as dated. Live+SD.
ABC: 5.7/10
Grey’s Anatomy 5.0/8, How to Get Away With Murder 6.0/10
CBS: 5.6/9
Big Bang Theory 10.0/17, The Odd Couple 6.8/11, Big Bang Theory [r] 5.7/9, Mom 5.3/9, Victoria’s Secret Swimsuit Issue Special 2.7/5
FOX: 4.0/7
American Idol 5.6/9, Backstrom 2.2/4
NBC: 3.2/5
The Slap 2.5/4, The Blacklist 4.8/8, Allegiance 2.2/4
Mi Corazon Es Tuyo 1.9/3, Hasta Fin del Mundo 1.7/3, Que te Perdone Dios…Yo No 1.4/3
ION: 1.0/2
Blue Bloods 1.0/2, Blue Bloods 1.1/2, Blue Bloods .9/2
TELE: .7/1
Los Miserables .7/1, Tierra de Reyes .7/1, Duenos del Paraiso .8/1
CW: .5/1
Vampire Diaries .5/1, Supernatural 5./1


Stun Creative hired Michael Vamosy to the new position of Chief Creative Officer. Previously, Vamosy was Senior Vice President of Creative Services at Starz.

Brandy Gold was promoted to Vice President of Talent and Agency Operations, and Marion Campbell Kammer to Vice President of Talent, at TalentWorks. Gold has been at the company for over 15 years; Campbell Kammer was hired in 2004.

Marie Schweitzer has been upped to Head of Content at Banijay Group. Schweitzer had been Content Manager.


2015 Cable Hall of Fame Celebration
Presented by The Cable Center
May 5, 2015 at the Navy Pier, Chicago, IL
2015 Honorees
Chris Berman, Sportscaster, ESPN
William H. Roedy, Global Health Ambassador & former Chairman/CEO of MTV Networks
Steve Simmons, Chairman, Patriot Media and Communications
JC Sparkman, Retired COO, TCI
Tony Werner, EVP and CTO, Comcast Cable
Eleanor Winter, SVP, NCTA
www.cablehalloffame.com, 720-502-7500

This Day in History:
1917 – Puerto Ricans were granted United States citizenship.

Answer to Our Last Trivia Question:What reason was given for Bo and Luke’s 1982 departure from Hazzard on The Dukes of Hazzard (1979-1985)? They joined the NASCAR circuit, when actors John Schneider and Tom Wopat left due to a salary dispute. Kudos to: Mitch Burg-Impact Communications/Israel, Jerry Kapner-Kapner Group/Montclair, NJ, Michael Hochman-Stare at Shannon Productions/Holland, PA, Luke Watson-Essential TV/NYC, James Taguchi-WTVR/Richmond, Dan Whitford-Lakeshore Public Television and Radio/Merrillville, IN, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Tom Moore-Kalt Productions/LA, Cammie Buerry-Station Casinos/Las Vegas, Miram Aardahl-OMD, LA

Today’s Trivia Question: Which of Seinfeld’s (1989-1998) four main characters did not appear in the show’s pilot? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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ABC: The Bachelor, Secrets and Lies
CBS: Big Bang Theory [r], Mike & Molly, Scorpion [r], NCIS: Los Angeles [r]
CW: The Originals [r], Jane the Virgin [r]
FOX: Gotham, The Following [
NBC: The Voice, The Night Shift
PBS: Antiques Roadshow [r], Genealogy Roadshow [r], Independent Lens  [r]
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Pedone Dios…Yo No

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