03/25/19: Media Tech Update

Cynopsis MEDIA TECH UPDATE
Good morning. It’s Monday, March 25, 2019 and this is your first Media Tech Update. Join us every Monday morning!

Facebook confirmed in a blog post that as part of a security review in January, it was discovered that some user passwords were stored in a readable format, despite a login system designed to mask them. The passwords were never visible to anyone outside Facebook, said Pedro Canahuati, VP Engineering, Security and Privacy, and no evidence was found indicating anyone improperly accessed them. “We estimate that we will notify hundreds of millions of Facebook Lite users, tens of millions of other Facebook users, and tens of thousands of Instagram users,” said Canahuati. Facebook Lite is a version of Facebook predominantly used by people in regions with lower connectivity.
 
Google’s app retargeting business jumped by about 190% during the second half of 2018, according to mobile attribution firm AppsFlyer. Facebook, however, remains the biggest app re-targeter and the top network for mobile apps overall. Compared to Facebook, Google did experience higher growth in non-gaming apps during the period, which AppsFlyer attributed to its search intent model. AppLovin landed third place in gaming rankings.
 
Starlite Digital joined DPAA, the global organization for everything digital out-of-home. Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. The launch was in New York, where the channel is generating over 40 million verified monthly impressions.
 
 
ADVERTISING
 
DoubleVerify announced it identified a video fraud scheme targeting mobile app advertising, in which banner ad slots are re-sold as premium video advertising inventory. “Through this scheme, bad actors are seeking to maximize revenue and profits by stuffing multiple players into the ad slot, intentionally using incorrectly-sized players and using hidden players,” said the company. The DV Fraud Lab, created more than 10 years ago, performs ongoing detection and analysis of new types of digital ad fraud.
 
A CYNOPSIS MESSAGE
[ FREE CYNOPSIS WEBINAR – TOMORROW ]
 
Mobile Video: How to Create a User Experience that Drives Revenue
Tuesday, March 26 | 1:30-2:30PM ET
 
Well implemented video download can enhance the audience experience and in turn boost the bottom line — but only if it’s done correctly. Otherwise, it can cause more frustration for viewers. Reserve your team’s spot today!
 
View Speakers                          Learn More                                 Register your team
 

RESEARCH
 
Nielsen’s latest Total Audience Report included the insight that US adults spend 10 hours and 30 minutes per day connected to media, the same amount as one year ago. Adults 50-64 spend more time per day on media than any other age group; A18-34 spend more than one-third of their daily media usage on smartphones; and black adults spend nearly 13 hours per day across all media. In other findings:
* Streaming devices and services continue their ascent. Enabled smart TV penetration grew to 41 percent in September 2018 from 32 percent in September 2017 as users continue to replace their older television sets.
* Internet enabled TV-connected devices can be found in 68 percent of US households, up from 63 percent in September 2017.
* Streaming video on demand (SVOD) content is now available in 67 percent of TV homes, compared to 61 percent one year ago. Year-over-year growth is also occurring among households of all races and ethnicities. Eight out of 10 Asian American, seven out of 10 Hispanic and six out of 10 Black households subscribe to an SVOD service.
* Time spent on TV-connected devices and app/web on smartphones increased across all demographics. Time per day on smartphones increased by 23 minutes for both Q18-34, more than any other group or platform.
* Older demographic group’s share of daily time spent with TV-connected devices and app/web on a smartphone increased from Q3 2017 to Q3 2018.
 
Frustration with mobile streaming video is on the rise, according to a new survey from software company Penthera, with OTT users less tolerant of tech problems than they were a year ago. Eighty-eight percent of respondents said they respond to streaming problems by either giving up and trying again later, stopping use of a particular service, canceling their subscription, or writing a negative review in the App Store. Download was seen as a solution to streaming problems, with 59% saying they expect a streaming service to offer the feature, and 67% saying they’d pay a premium of up to $5 for the feature.
 
There’s a strong need to clarify not only what a Customer Data Platform is and isn’t, but also how they can deliver value to marketers, according to Winterberry Group’s new research, “Deconstructing Customer Data Platforms: Myth vs. Reality.” While more than 100 companies describe themselves, or are described by others, as a CDP, fewer than 20 are true CDPs, according to Winterberry’s definition, which is: Platforms that are able to ingest and integrate customer data from multiple sources; offer customer profile management; support “real-time” customer segmentation; and make customer data accessible to other systems. “Customer Data Platforms have emerged as a solution for the ever-growing speed, volume, variety and governance requirements of customer data,” said Michael Harrison, managing director at Winterberry Group. “Unfortunately, the market is rife with confusion and misconceptions about CDPs’ capabilities.”
 
A preliminary study from Stanford, funded by Apple, found that wearables can identify heart irregularities. Of the participants who received irregular pulse notifications, one third followed up with an ECG patch and were found to have atrial fibrillation. The study included only Apple watches.
 
A CYNOPSIS MESSAGE
Here’s to Top Women in Media.
May we know them.
May we be them.
May we NOMINATE them.
 
You don’t have to be a woman to recognize the
extraordinary women moving the industry forward.
 
Nominations are due April 16. Honorees will be celebrated at the
Cynopsis Top Women in Media Awards August 1 in NYC.
 

TECH TOYS
 
Apple announced an updated version of its AirPods wireless earphones that includes hands-free access to Siri and an optional wireless charging case that can be used with a wireless charging pad.
 
HP unveiled its Reverb VR headset, offering 2160 x 2160 pixels for each eye, and just 1.1 pounds, at the Game Developers Conference. A Pro edition will go on sale for $649 starting in late April, while a consumer version will be priced at $599.
 
Sony’s PlayStation Vue is expanding its multi-view feature, allowing users to simultaneously watch three programs at once, to Apple TV subscribers. Sony also said the multi-view feature on PS4 is getting two updates: real-time program changing, and new filters.
 
Pixelworks, provider of visual processing solutions, announced that Black Shark’s newest gaming smartphone, the Black Shark 2, incorporates the Pixelworks Iris visual processor for a more immersive mobile gaming experience. In addition to Super Cinema Mode, based on Pixelworks TrueClarity MEMC (motion estimation, motion compensation) technology, the Black Shark 2 introduces Pixelworks’ multi-adaptive display modes, which preserve Black Shark’s visuals across all mobile conditions by optimizing the appearance of the display for the brightness and tone of the ambient lighting environment.
 
Google has a game streaming service, Stadia, launching this year, announced Google CEO Sundar Pichai at the Game Developers Conference. The service, designed to let users play high-end games on most screens with minimal download time and no loss of fidelity, is the company’s “next big effort to build a game platform for everyone,” said Pichai.
 
 
OOPS
 
The European Commission ordered Google to pay $1.7 billion for suppressing competition, ruling the company prevented rivals from fairly competing and innovating with regard to online advertising with Google’s AdSense contracts.
 
MySpace announced that “as a result of a server migration,” photos, videos and audio files that users uploaded more than three years ago may no longer be available. While the social media platform has been eclipsed by Facebook and Twitter since its heyday, when it was purchased for $580 million by NewsCorp. In 2005, it is still used as an archive. There have been complaints for several months that links on the platform weren’t working.
 
 
Lynn Leahey
Editorial Director
@Lynn_Leahey
Roberta Caploe
Publisher
@robertacaploe
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Albert Nassour | 917-545-3129
Director,
Strategic Partnerships
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)
ION MEDIA
NY

Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform.  Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp.

Full info HERE


DIR, SALES MARKETING/ION MEDIA/NY: Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/5)

ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform.  Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/5)

SALES-MARKETING COORD
/AMERICAN TARGET NETWORK/NY:
Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic.  Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports. Full info HERE Send resume and salary requirements to info@americantargetnetwork.com (4/5)

MANAGER, CORPORATE RESEARCH AND STRATEGY
/Discovery Inc/NY:
Responsible for analyzing data and trends across media and developing key audience analysis across Discovery’s linear and non-linear platforms. Must have 5+ yrs exp in media research and knowledge of Nielsen data and systems. Ability to work in a fast-paced high-pressure environment without sacrificing accuracy to detail. Full info HERE (4/4)


MGR, AD SALES PARTNERSHIPS
/A+E Networks/NY:
Serve as ad sales partnerships resource and thought leader in the sales department, managing ideation and response to RFPs, creating product knowledge one sheets based on assigned network and disciplines, knowledgeable in digital/social marketing products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full Info/Apply:  http://www.aenetworks.com/careers (4/4)

 
SR. NEWS DESK ASSOC/E! Entertainment/NYC: Resp for newsgathering for all E! platforms, should be a multi-tasker, have proven editorial judgment, be a forward thinker with a strong work ethic. Passion for pop culture is a must. Self-starter who can work independently and quickly in a fast-pace news environment. Must have newsroom exp and able to handle breaking news while working under tight deadlines. Full Info/Apply HERE (4/4)


COORD, RESEARCH & INSIGHTS/
Endemol Shine North America/North Hollywood:
Ideal candidate must have a strong interest in TV ratings & research and comfortable working with numbers/large data sets with a strong focus on accuracy & attention to detail. Must have 1+ yrs as an assist, coord or analytical role at TV studio, broadcast or cable network. Excel and PowerPoint required. Job training provided. Full Info/Apply HERE (4/4)

ACCT EXECUTIVE/CNN Airport Network/NY: Resp include identifying prospects, generating leads and penetrating client companies/agencies at all levels. Primary function is to drive new business for the network. Req include 5+ yrs in media sales, ability to exceed targets and building sr level client/agency relationships. Team player who works well in a large multi-platform sales organization. Full Info/Apply HERE (3/31)

ACCT DIRECTOR, PARTNERSHIP SALES/GSTV/NY: Ideal candidate must be able to drive aggressive rev targets across multiple GSTV rev opps within WPP Holding Co. by creating solutions for customers. An understanding of nat advtg, digital video and data-driven aud targeting and attribution marketplace. Min of 3+ yrs media exp, including 1+ yrs in sales. Ability to manage multiple high-priority projects simultaneously. Full Info/Apply HERE (3/31)

AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/ Acct Execs to service clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep manage fast paced, time sensitive environment. BA/BS req. Full info/apply HERE (3/29)

 
DIRECTOR, LEGAL & BUSINESS AFFAIRS/TV One/NYC: As secondary mgr, you are responsible for providing business and legal support to all departments of TV On. Structure, negotiate and draft a variety of content acquisition agreements minimum of 7 years of television industry experience pref’d. Full info HERE (3/29)

PRODUCER, DIGITAL & SOCIAL MEDIA/TV One/Silver Spring MD: Build promotional & original digital content to build the TV One digital brand.Dvlp/prod promotional content (incl articles, videos & any other media) to support our orig. 3+ yrs exp in building, managing, and growing a website for a medium/​large size org. Full info HERE (3/29)

ACCOUNT EXECUTIVE, MEDIA BUYING & PLANNING/Spero Media/NYC: Organized, detail-oriented team player w/min 1yr of media buying/plan’g exp, interested in actively participating in media buying & plan’g/promotion for variety of sports/ent clients incl: US Open Tennis, NY Jets, Blue Man Group, NY Mets + Full info HERE (3/29)


ACCOUNT EXECUTIVE
/NBC/TELEMUNDO/PHILADELPHIA: Self-motivated well organized team player to identify, target, develop and secure new business for NBC10 and Telemundo62 through a variety of platforms including on-air, on-line, mobile and out-of-home. Min of 3 yrs exp in media sales. Full info HERE (3/28)

DIRECTOR of MEDIA, SOCIAL & EMERGING/Ad Council/San Francisco: Manage daily responsibilities with existing social & digital media partners. 5+ yrs digital & traditional media/cross-platform sales experience with a track record of developing and executing successful strategic partnerships. Full info HERE (3/28)

DIR, LEGAL AFF/GSN/Santa Monica: 5+ yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of production deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/28)

DIGITAL ACCOUNT SPECIALIST /Discovery/NYC: Resp for all aspects of digital media plan’g & acts as key point of contact with ad agency and internal constituents Min 1+ yr professional exp/or equivalent internship exp preferably within the digital media, advertising sales/agency fields. Full info HERE (3/28)
 
DIGITAL PRODUCER /Spectrum News/NYC: Produce new & innovative content series for non-linear platforms. Proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines. 3+ yr TV new exp. Full info HERE (3/26)

ACCOUNT EXEC/SR ACCOUNT EXEC
/starpower LLC/NYC: Provide support to the SVP, incl drafting/managing correspondence/communications, project mngmnt & coordinating special events. Strong passion for pop-culture/ent. Exp interacting w/brands & agencies. Strong orgnz’l skills. Dig & SM savvy. Full info HERE (3/27)

DIRECTOR, TALENT PARTNERSHIPS & INFLUENCER STRATEGY/starpower LLC/NYC: Acct Management Attend (and lead) regularly scheduled client conference calls, in person meetings. Mng relationships, timelines, budgets. 7-10 yrs in digital space w/proven exp delivering successful programs across channels. Full info HERE (3/27)

ANALYST, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (incl global) for a campaign based on client brief incl rsrch, leveraging tools & ntwrk. 1-2 yrs of social influencer & digital exp. Exp interacting w/brands, social influencer representation agencies, Full info HERE (3/27)

DIRECTOR, ENTERTAINMENT MARKETING, LIFESTYLE GROUP/starpower LLC/NYC: Lead the talent procurement process for public relations, advertising, digital and influencer seeding campaigns. 5+ yrs. of talent procurement/buying exp. Full info HERE (3/26)  
 
SR DIRECTOR, INFLUENCER MARKETING/starpower LLC/NYC: Thought-leader for clients and agency; strategist and trusted adviser for clients. 7-10 years in the digital space with proven experience delivering successful programs across channels. Full info HERE (3/26)

CAMPAIGN MGR, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (including global) for a campaign based on client brief incl rsrch, leveraging tools & network. 3+ yrs in digital & influencer mktg space with proven exp delivering successful digital/social programs across channels. Full info HERE (3/26)

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