03/21/19: N3rd Street Gamers is partnering with Blizzard to add Overwatch to its slate

CynopsisESPORTS
It’s Thursday March 21, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.

 
N3rd Street Gamers is adding Overwatch to its National Championship Series of esports, beginning on March 23 in a deal with Blizzard to run sanctioned Overwatch tournaments throughout the year. Prize pools for tournaments in the Overwatch National Championship Series will reach as high as $50,000 for amateur competitors. “We are eager to work with N3rd Street Gamers to bring more tournaments to the amateur Overwatch community in 2019 and continue building local engagement around Overwatch competition,” said Jon Spector, Overwatch League Director of Franchises and Competition. Players will be able to participate in amateur esports tournaments in multiple cities around the country, including Philadelphia, Denver, Boston, Arlington, and Washington, D.C. The NCS Grand Finals will occur in October 2019 at Localhost Arena in Denver.
 
“We’re excited to be able to serve the market with in-person, local area network showcase opportunities that attract college scholarships and professional recruitment,” John Fazio, founder and CEO of N3rd Street Gamers, said of the increased visibility the series will bring to collegiate players.
 
“Supporting the T3 scene has always been a top priority for the Fusion,” said Philadelphia Fusion President Tucker Roberts. “Overwatch League is the first major global city-based esports league, and we are committed to growing the Philadelphia community. Ever since our Hometown Heroes event, we’ve seen tremendous turnout for amateur competitions in our market.”
 
 
COMPETITION and VENUES

 
 
ESL, WESA and Occitanie Region unveiled their first major CS:GO event in France, with the Pro League Season Nine Finals now set to take place in Montpellier on June 21-23. The world’s top 16 CS:GO teams from Europe, Americas and the Asia-Pacific region will battle it out for a total prize pool of US $750,000 at the Sud de France Arena.
 
Wednesday saw Epic Games announce a new Fortnite: Battle Royale tournament running this weekend and offering a prize pool of $100,000, titled the Blackheart Cup. Players around the world will be able to qualify for the event through The Gauntlet Test Events, with eligible players seeking the highest number of points in their sessions on March 23, before the top 3,000 players participate in the grand final on March 24.
 
The NBA 2K League served up its schedule for this season’s slate of regular-season matchups and tournaments for year two of the league, with play beginning April 2-6 with The Tipoff powered by AT&T. This year will see The Tipoff, The Turn, and The Ticket serve as the three tournaments that feature all 21 teams competing for banners that link together to form what is known as The Banner Chain powered by AT&T. Teams will play a total of 16 regular-season games, with contests on Wednesdays, Thursdays and Fridays and all regular-season games taking place at the NBA 2K League Studio Powered by Intel in Long Island City, livestreamed on the league’s Twitch channel. In addition to being named presenting partner of The Banner Chain, AT&T will create branded content for select NBA 2K League Twitch streams and will also run the “AT&T Game Day Show,” which will air in connection with tournaments, the NBA 2K League Playoffs and the NBA 2K League Finals.
 
Ubisoft announced that Rainbow Six Siege’s The Pilot Program, its first revenue-sharing initiative with esports organizations, is getting an expansion. 2019 will see an increase in the scope of the partnerships between Ubisoft and our partnered esports organizations with the second version of the program set to being in June and run until May 2020, encompassing Season XI and XII of the Pro League. The org is looking to expand to support more Pro League teams with up to 16 teams included in Phase 2 in addition to incentivizing performance from players and organizations.
 
Seats are filling up fast! Do not miss the 2019 Esports Upfront on April 15 in NYC. Partnerships this year include heavyweight brands such as Activision Blizzard, Endeavor/Fortnite, Riot Games, WorldGaming and Cloud9, who will lay out partnership opportunities with their organizations. In addition, special speakers from brands such as Mastercard, Jersey Mike’s and Alienware will break down their own lessons in esports activation. Hurry and request your invite today by clicking here (or contact Dan Chiu at dan@player2.gg if you want the last presentation slot!)
 
Electronic Arts opened the doors to its new competitive gaming studio, located at its HQ in Redwood Shores, CA and designed to serve as “a one-stop-shop to rapidly accelerate the company’s ability to host more competitive events and create content primed for a top-tier broadcast experience.” Between competitive tournaments, the new studio will act as a full content creation venue and will be home to new esports-related shows, serve as a space for player interviews, influencer capture-sessions, player-to-EA gameplay feedback panels and more. Specifications of the venue include two main studios, over 60 screens and monitors, 200 light fixtures, multiple spectator cams, and a 4-person caster desk with built-in monitors as well as a AR/VS seamless green screen, control room, linear and digital broadcast capabilities.
 
Overwatch League confirmed that the Blizzard esports league will launch a full home-and-away schedule in 2020, as expected. Commissioner Nate Nanzer noted that each team will play half its games at home and half on the road, with more games against teams in their own division, and road games stacked up in nearby markets to create efficient road trips with the season running from mid-February through August.
 
Epic Esports Events will play host to the fifth and final Dota 2 Pro Circuit Major this season, titled the EPICENTER Major and running in Moscow from June 22-30, offering a $1 million prize pool. Earlier this month, the fourth Major of the season was awarded to Mars Media, which will host the event in partnership with Disneyland Paris.
 
Blizzard is gearing up for the StarCraft II World Championship Series Winter Round of 8 with players in their region competing in a best-of-three round-robin style competition. The top six from each region will enter their region’s gauntlet playoff bracket, seeded based on their placement in the Round of 8 with the playoffs slated for April 6-7 at the Blizzard Arena Los Angeles studio. The WCS Winter Round of 8 will be broadcast live on the StarCraft Twitch channel with Ravi “feardragon” Pareek, Nathan “Nathanias” Fabrikant, and Geoff “iNcontrol” Robinson on microphone duties.
 
Supercell unveiled season two of the Clash Royale League as winners from the Clash Royale League Challenge are invited to join a professional league and team to advance to the CRL Online Qualifiers with a shot to subsequently be invited to the World Cyber Games Finals in Xi’an, China from July 18-21.
 
FIFA formalized the full line-up of participating countries who will take part at the first-ever FIFA eNations Cup. Meanwhile, London was tapped as the host city for the event, which serves as one of the major events in the EA Sports FIFA 19 Global Series with 20 national teams from all six confederations (Concacaf, CONMEBOL, CAF, OFC, AFC and UEFA) set to take part. The 20 countries confirmed to participate in the FIFA eNations Cup 2019 are: Argentina, Australia, Brazil, China PR, Denmark, England (host country), Finland, France, Germany, Mexico, Netherlands., New Zealand, Norway, Portugal, Saudi Arabia, South Africa, Spain, Sweden, Russia, and USA. In addition to international glory and a prize pool of $100,000 at stake for the teams, players selected by their member association for the FIFA eNations Cup 2019 will also have the chance to win up to 1,500 EA Sports FIFA 19 Global Series points.
 
Stockholm-based esports company G-Loot, with its Battle Royale brand GLL, is partnering with PUBG Corporation to host a new PUBG Classic event, GLL GRAND SLAM: PUBG Classic. The multi-regional tournament for PLAYERUNKNOWN’S BATTLEGROUNDS will be held in Stockholm from July 19-21. “When we started the GLL brand a little more than one year ago the strategy was clear. We wanted to create the largest tournament in the world with the world’s most played game – PLAYERUNKNOWN’S BATTLEGROUNDS. We are immensely proud to announce GLL GRAND SLAM: PUBG Classic. It will be the largest tournament by us to date and we are very happy to welcome fans worldwide to follow the tournament on site in Stockholm or online,” said Simon Sundén, Vice President and Head of Esports and GLL at G-Loot.
 
 
INSIGHTS

 
Last week, Grand Theft Auto V, a 5-year-old title, was the 3rd most watched game on Twitch. The sudden rise in popularity stems from a game mod called “GTA V RP,” where gamers role play as fictional characters. Top streamers have flocked to this game world creating a sitcom style content around their fictional avatars. Our insights explore viewership and engagement on Twitch. 
  • RP could be the new meta of Twitch: Since RP took to the mainstream, GTA V’s weekly hours watched and peak CCV has increased by 76.9%.
  • RP engagement is focused on the top streamers: Audiences of GTA V sent 15.4M messages over the past week, roughly 20% of those messages were sent on the top 5 channels.
  • Viewership & engagement: Although Forsen and GreekGodX generated 5.5M less hours watched than the top 3 GTA V streamers, their audiences sent 700K more messages.
For further analysis on GTA V RP and more data points, visit us online at: blog.streamhatchet.com
 
A CYNOPSIS MESSAGE
Making your lives easier since 1997…
 
“Love getting the Cynopsis newsletter. The content is great and easy to ingest during my commute in the morning.”-Kristin, GroupM
 
In an effort to make your lives even easier during our busy season, we’ve created an Upfront/NewFronts Portal to provide you with an easy-to-use resource center. Sponsored by The Weather Channel Television Network, it’s a who-what-where-when of the Upfronts + NewFronts. You’re welcome.
 

ACTIVATION
 

Hyper X inked a sponsorship deal for Season 7 and 8 of the Esports Championship Series, FACEIT’s CS:GO events. The ECS Season 7 Finals take place at the SSE Arena in London from June 8-9. The deal once again sees Hyper X serve as the official keyboard, mice, mouse pads, DRAM and SSD sponsor for ECS. The partnership will include a special HyperX segment at the end of each game called “XFactor Play of the Game”, where ECS broadcast talent will discuss the best play of the match.

Allied Esports picked up Newegg as its newest partner, with the tech-focused e-retailer agreeing to a multiyear marketing agreement designating Newegg as a founding partner and official e-commerce partner of HyperX Esports Arena Las Vegas. Newegg branding will now be displayed prominently throughout HyperX Esports Arena, as well as on the venue’s official website, social channels and live streams. Allied Esports and Newegg will develop and host co-branded events twice each year at the arena. In addition, Newegg will also create interactive retail locations throughout the venue where customers and guests can test out the latest gaming gear.
 

Scuf Gaming announced plans to release new special editions of its SCUF Vantage and SCUF IMPACT to honor OpTic Gaming. As OpTic’s longest running sponsor, Scuf Gaming’s new items mark the seventh OpTic Gaming-inspired collaboration between the organization and Scuf Gaming, its official controller partner.

 
 
MERCH

 
Gaming apparel brand H4X is bringing its clothing to Macy’s stores around the country. The collection will be available to buy at 49 of the brand’s stores and through the department chain’s online site. Items available include t-shirts, jerseys, hoodies, joggers, hats, sleeves, and more.
 
Blizzard opened the doors to funding its esports prize pools with the release of two new World of Warcraft toys, now available in the Blizzard shop and in-game shop. Every purchase of the Transmorpher Beacon or Lion’s Pride and Horde’s Might Fireworks will see 25% of the proceeds be dedicated toward the year’s finals LAN event prize pool for the Arena World Cup and the Mythic Dungeon International with a guaranteed minimum prize pool of $500,000.
 
Streamer and personality Pokimane debuted the first items from her makeup collection on Winky Lux, brokered by Player 2, featuring the Poki Eyeshadow Palette and Poki Blossom Balm, with the eyeshadow line reportedly selling out in the following days. “Winky Lux has always sought to collaborate with influencers who break barriers,” said Winky Lux Founder and CEO Natalie Mackey. “Poki is a woman who has made her mark in the heavily male dominated gaming industry. We love her fun spirit, which aligns with our brand, and her commitment to doing what she loves.”
 
 
INDUSTRY

 
 
Google introduced the world to Stadia, the company’s new video game platform, designed to offer gamers instant access to their favorite games across any screen – from TV to PC to mobile phone with a goal of making those games available in resolutions up to 4K and 60 frames per second with HDR and surround sound. The platform will open its doors later this year in select countries including the U.S., Canada, U.K. and much of Europe, leveraging it globally connected network of Google data centers. “If you watch one of your favorite creators playing Assassin’s Creed Odyssey, simply click the ‘play now’ button. Seconds later, you’ll be running around ancient Greece in your own game/on your own adventure—no downloads, no updates, no patches and no installs,” the company said in the announcement.
 
A new report from Limelight Networks, titled the State of Online Gaming, revealed that the average gamer spends 7 hours, 7 mins each week playing, up 19% over last year. Meanwhile, gamers age 26-35 play for an average of 8 hours, 12 mins per week – up 25% from last year, while gamers 18-25 watch others play video games online nearly 4 hours each week – 77% more than the 2 hours, 14 mins they spend watching traditional sports on TV
 
Activision is bringing Call of Duty to mobile devices, with the game available free to play. Call of Duty: Mobile will include maps such as Nuketown and Crash as a part of the mobile game. The release date will be announced in the future.
 
Rocket League publisher Psyonix is partnering with Major League Baseball to launch the MLB Fan Pack DLC for the game. With the new pack, players will be able to rep their favorite team with a variety of MLB-themed cosmetic items beginning March 25 on all platforms for $2.99, with options that include player banners, flags, and baseball cap toppers for all 30 teams, a MLB-branded Flag and Player Banner, and a baseball-themed Rocket Boost.
 
A CYNOPSIS MESSAGE
Join us for our free webinar on March 26…
 
Mobile Video: How to Create a User Experience that Drives Revenue
 
During the 60-min. webinar, you’ll learn what to consider when looking for a video download, so you can ensure your solution will: increase engagement, reduce churn, increase revenue, leapfrog your competitors, work within permissions models, offer advertising opportunities, be versatile, and more!
 
 

ON THIS DAY in 2001: Nintendo releases the Game Boy Advance.
 
 
Trivia: Call of Duty: Black Ops featured a replica of a famous house (pictured above) from which 70s sitcom? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Sanctuary is the name of the physical world for which game franchise? Answer: Disappointed more people didn’t know this one. Diablo. Kudos: Chris Davies-Virgin/London; Dan Araque/NY; Joe Olson-Lowes/DC; Jason Morrow-Toyota/Houston; Daniel Hanson/Vail; Greg Dudsic-RCI/Venice; David Westberg-SAG-AFTR  Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA

For more news and coverage, check out: http://cynopsisesports.com (updated daily).

Later — Chris
Diane K Schwartz
Senior Vice President
Media Communications Group
Roberta Caploe
Publisher
@robertacaploe
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Albert Nassour | 917-545-3129
Director,
Strategic Partnerships
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
MANAGER, CORPORATE RESEARCH AND STRATEGY/Discovery Inc/NY: Responsible for analyzing data and trends across media and developing key audience analysis across Discovery’s linear and non-linear platforms. Must have 5+ yrs exp in media research and knowledge of Nielsen data and systems. Ability to work in a fast-paced high-pressure environment without sacrificing accuracy to detail. Full info HERE (4/1)

MGR, AD SALES PARTNERSHIPS
/A+E Networks/NY:
Serve as ad sales partnerships resource and thought leader in the sales department, managing ideation and response to RFPs, creating product knowledge one sheets based on assigned network and disciplines, knowledgeable in digital/social marketing products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full Info/Apply:  http://www.aenetworks.com/careers (3/31)

 
SR. NEWS DESK ASSOC/E! Entertainment/NYC: Resp for newsgathering for all E! platforms, should be a multi-tasker, have proven editorial judgment, be a forward thinker with a strong work ethic. Passion for pop culture is a must. Self-starter who can work independently and quickly in a fast-pace news environment. Must have newsroom exp and able to handle breaking news while working under tight deadlines. Full Info/Apply HERE (3/31)


COORD, RESEARCH & INSIGHTS/
Endemol Shine North America/North Hollywood:
Ideal candidate must have a strong interest in TV ratings & research and comfortable working with numbers/large data sets with a strong focus on accuracy & attention to detail. Must have 1+ yrs as an assist, coord or analytical role at TV studio, broadcast or cable network. Excel and PowerPoint required. Job training provided. Full Info/Apply HERE (3/31)

ACCT EXECUTIVE/CNN Airport Network/NY: Resp include identifying prospects, generating leads and penetrating client companies/agencies at all levels. Primary function is to drive new business for the network. Req include 5+ yrs in media sales, ability to exceed targets and building sr level client/agency relationships. Team player who works well in a large multi-platform sales organization. Full Info/Apply HERE (3/31)

ACCT DIRECTOR, PARTNERSHIP SALES/GSTV/NY: Ideal candidate must be able to drive aggressive rev targets across multiple GSTV rev opps within WPP Holding Co. by creating solutions for customers. An understanding of nat advtg, digital video and data-driven aud targeting and attribution marketplace. Min of 3+ yrs media exp, including 1+ yrs in sales. Ability to manage multiple high-priority projects simultaneously. Full Info/Apply HERE (3/31)

AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/ Acct Execs to service clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep manage fast paced, time sensitive environment. BA/BS req. Full info/apply HERE (3/29)

 
DIRECTOR, LEGAL & BUSINESS AFFAIRS/TV One/NYC: As secondary mgr, you are responsible for providing business and legal support to all departments of TV On. Structure, negotiate and draft a variety of content acquisition agreements minimum of 7 years of television industry experience pref’d. Full info HERE (3/29)

PRODUCER, DIGITAL & SOCIAL MEDIA/TV One/Silver Spring MD: Build promotional & original digital content to build the TV One digital brand.Dvlp/prod promotional content (incl articles, videos & any other media) to support our orig. 3+ yrs exp in building, managing, and growing a website for a medium/​large size org. Full info HERE (3/29)

ACCOUNT EXECUTIVE, MEDIA BUYING & PLANNING/Spero Media/NYC: Organized, detail-oriented team player w/min 1yr of media buying/plan’g exp, interested in actively participating in media buying & plan’g/promotion for variety of sports/ent clients incl: US Open Tennis, NY Jets, Blue Man Group, NY Mets + Full info HERE (3/29)


ACCOUNT EXECUTIVE
/NBC/TELEMUNDO/PHILADELPHIA: Self-motivated well organized team player to identify, target, develop and secure new business for NBC10 and Telemundo62 through a variety of platforms including on-air, on-line, mobile and out-of-home. Min of 3 yrs exp in media sales. Full info HERE (3/28)

DIRECTOR of MEDIA, SOCIAL & EMERGING/Ad Council/San Francisco: Manage daily responsibilities with existing social & digital media partners. 5+ yrs digital & traditional media/cross-platform sales experience with a track record of developing and executing successful strategic partnerships. Full info HERE (3/27)

DIR, LEGAL AFF/GSN/Santa Monica: 5+ yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of production deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/27)

DIGITAL ACCOUNT SPECIALIST /Discovery/NYC: Resp for all aspects of digital media plan’g & acts as key point of contact with ad agency and internal constituents Min 1+ yr professional exp/or equivalent internship exp preferably within the digital media, advertising sales/agency fields. Full info HERE (3/26)
 
DIGITAL PRODUCER /Spectrum News/NYC: Produce new & innovative content series for non-linear platforms. Proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines. 3+ yr TV new exp. Full info HERE (3/26)

ACCOUNT EXEC/SR ACCOUNT EXEC
/starpower LLC/NYC: Provide support to the SVP, incl drafting/managing correspondence/communications, project mngmnt & coordinating special events. Strong passion for pop-culture/ent. Exp interacting w/brands & agencies. Strong orgnz’l skills. Dig & SM savvy. Full info HERE (3/24)

DIRECTOR, TALENT PARTNERSHIPS & INFLUENCER STRATEGY/starpower LLC/NYC: Acct Management Attend (and lead) regularly scheduled client conference calls, in person meetings. Mng relationships, timelines, budgets. 7-10 yrs in digital space w/proven exp delivering successful programs across channels. Full info HERE (3/24)

ANALYST, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (incl global) for a campaign based on client brief incl rsrch, leveraging tools & ntwrk. 1-2 yrs of social influencer & digital exp. Exp interacting w/brands, social influencer representation agencies, Full info HERE (3/24)

DIRECTOR, ENTERTAINMENT MARKETING, LIFESTYLE GROUP/starpower LLC/NYC: Lead the talent procurement process for public relations, advertising, digital and influencer seeding campaigns. 5+ yrs. of talent procurement/buying exp. Full info HERE (3/23)  
 
SR DIRECTOR, INFLUENCER MARKETING/starpower LLC/NYC: Thought-leader for clients and agency; strategist and trusted adviser for clients. 7-10 years in the digital space with proven experience delivering successful programs across channels. Full info HERE (3/23)

CAMPAIGN MGR, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (including global) for a campaign based on client brief incl rsrch, leveraging tools & network. 3+ yrs in digital & influencer mktg space with proven exp delivering successful digital/social programs across channels. Full info HERE (3/23)

PRODUCERS (2)/
9 Story Media/NYC: Seeking 2 exp’d producers for iconic, high profile children’s series utilizing 2D, 3D and live action. Will be coordinating work of teams in mult int’l locations. Candidates must have a strong knwldg of animation prod w/min of 5 yrs prod exp. Full info HERE (3/22)

 
SALES PLANNER/TENNIS CHANNEL TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 2-4+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full info HERE (3/22)
OTHER JOBS OF INTEREST  

We are a core development team of just under 40 people and work closely with specialist outsource groups and contractors when necessary.
Senior Gameplay Systems Designer
Take Two Interactive
Westwood MA
 
Help develop features/backend systems (design, architect, implement, document, test, and support).
Backend Engineer
Kabam
Austin TX
 
Collaborate with engineers, product management and design to help shape web based applications, UI, integration and support tasks.
Lead Front End Engineer
Kabam
Austin TX
 
Monitor the performance and capacity of Network/Computer systems using a variety of tools.
Senior NOC Engineer
Take Two Interactive
Las Vegas NV
 
Develop and test software components which are part of the Oracle E-Business Suite and other custom systems.
Oracle Application Analyst
Corsair
Fremont CA
 
Partnering with franchise, business, and content teams for effective integration into Rocket League Esports.
Director of Esports
Psyonix
San Diego CA
 
Working closely with the fellow programmers, artists, and designers to meet the technical requirements of the game design.
Senior Gameplay Programmer
Psyonix
San Diego CA
 
Develops, and leads the creation of storyboards, animation, visual effects and artwork to meet design goals and support the animation style.
Lead Animator
Pop Cap Games
San Francisco CA
 
Create innovative and engaging mechanics through iterative prototyping while maintaining PopCap’s high standard of quality.
Senior Social Game Designer
Pop Cap Games
San Francisco CA
 
Partner with senior engineers, architects and product owners to build scalable data pipeline and services.
Senior/Principle Data Engineer, Ads
King
San Francisco CA
 
Building highly scalable & distributed systems that handles over billion requests a day.
Senior Backend Engineer
King
San Francisco CA
 
Conceptualize and design finishes and furniture for high-style, luxury residential spaces.
3D Artist – Architectural Render
Glu Mobile
San Francisco CA
 
For this role, we are looking for someone with strong business/product acumen & technical foundation.
Senior Data Analyst
Glu Mobile
San Francisco CA
 
Collaborate with other cross-functional teams (Digital Marketing, PR, Media, Promotions, etc) to build larger marketing programs..
Senior Partner Marketing Manager
Ubisoft
San Francisco CA
 
Constantly seek ways to improve the accuracy or timeliness of campaign measurements.
Senior Media Analyst
Ubisoft
San Francisco CA


{{my.social icons}} View in web browser 

This message was sent to {{lead.Email Address}}

To ensure delivery to your inbox, add us to your address book.

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy
Update My Preferences | Unsubscribe

spacer.gif{{my.litmus tracking}}

Related Stories

Measurement Metric: Attention vs. Inattention

By Charlene Weisler Attention is one of those measurement metrics that is important but difficult to quantify. What is attention? How is it measured? “Attention is more elusive than people realize,” noted Duane Varan, CEO, MediaScience, “similar to how we use the term engagement, which is often misused.” His firm recently partnered with Google to […]

04/23/19: Three more hours of E! news and commentary on tap

A CYNOPSIS MESSAGE FROM HISTORY WHEN TRUST MATTERS MORE THAN EVER 73% of advertisers make TRUST a key factor in their media decisions   HISTORY DELIVERS   A TRUSTED, PREMIUM ENVIRONMENT FOR YOUR BRAND 92% of our viewers trust HISTORY76% of them trust ads on HISTORY WE MAKE HISTORY EVERY DAY. MAKE HISTORY WITH US. HISTORYCON […]

Once Disruptive, Video Games Are Being Disrupted

By Charlene Weisler Disruptions in the media industry occur constantly. But now it seems that the speed of disruptions, even among disruptors themselves is accelerating. The ARF noted that according a recent study by Axios, video games, which has disrupted media consumption, are undergoing a major usage/business change as well and the change is occurring […]

04/22/19: Cynopsis Media Tech Update

Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, April 22, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS   SiriusXM introduced a new $8/month plan aimed at younger audiences. SiriusXM Essential offers the network’s entire music programming, comedy, news and select sports channels […]

CynCity

Cynsiders

Instagram