03/14/19: NBC orders series based on Tonight Show segment

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20% Share of Adults 25-54 & Women 25-54
 
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Travel Channel. Science. DIY Network. Cooking Channel . MotorTrend.
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The Cynopsis Top Women in Sports Awards shine a light on female trailblazers who are pushing the industry forward, while empowering and inspiring others with their drive for innovation and inclusion. We’re thrilled to honoree these women in the areas of Esports, Marketing, On-AIr Talent, Operations, Production, Social, Sports-Centric Brands and Technology. Honorees will be celebrated at the Top Women in Media Awards, taking place this August in NYC.
 
 

PRODUCTION & DEVELOPMENT
 
NBC ordered 10 episodes of celebrity music and game show, That’s My Jam. Inspired by Jimmy Fallon’s Tonight Show segments, “Wheel of Musical Impressions,” the hour-long competition will be exec produced by Fallon, and infused with the late-night host’s “one-of-a-kind comedic style, feel-good energy, and a carousel of his classic and brand-new music-based games.”  
 
Also playing games is ABC, which picked up revivals of Press Your Luck and Card Sharks. The Fremantle-produced, updated game shows will go into production this spring; hosts and premiere dates will be announced soon.
 
A&E and Big Fish Entertainment (Live PD) are teaming again produce live documentary series, Live Rescue, premiering on Monday, April 22 at 9p. Ashleigh Banfield (Crime & Justice with Ashleigh Banfield) hosts eight two-hour episodes.
 
Sony Pictures Television is launching a TV production label aimed at producing quality shows on a smaller budget, reports Variety. Leading the team is Marie Jacobson, most recently EVP of Programming and Production for the networks group.
 
With the third season of Home Town attracting more than 12.3 million total viewers to date, HGTV has picked up an additional 16 episodes of the home renovation series. Viewership during the season is up 16% among W25-54 and 12% among P25-54 over its prior season. Season four is slated to premiere in early 2020.
 
Former MGM CEO Gary Barber is taking control of assets acquired by Lantern Entertainment in the 2018 bankruptcy of Weinstein Co., via a new partnership, Spyglass Media Group. Among the TV assets the new venture will control is Bravo’s Project Runway.
 
 
NEW & RETURNING SERIES
 
Fuse unveiled its line-up of new and returning TV and digital shows for 2019-20, including the linear network’s most returns since it re-launched in 2015. Among the highlights: Joining the series premiere of the network’s first adult animation series, Sugar and Toys (June 9) and season two of T-Pain’s School of Business (July 16) are Made From Scratch, which premiered last year as a short-form digital series, and inspired-by-a-podcast The Read with Kid Fury and Crissle West (wt).  Another animated series is in development, Big Boy’s Neighborhood, moving to Fuse on March 20 from sister net FM.
 
Home improvement series George to the Rescue is back for season ten on Saturday, March 23 on NBC stations (check local listings). Series produced by LX.TV, a division of NBC Owned Television Stations group, highlights how the power of home renovation can bring communities and families together.
 
Little People, Big World returns to TLC on Tuesday, April 2 at 9p. During season 14, Matt and Amy are faced with a major decision over what to do with the family farm as they move on with their lives. 
 
DIY’s Big Texas Fix premieres Saturday, April 6 at 9p, following house restoration experts Michael and Ashley Cordray, who share a passion to preserve old houses in Galveston.
 
Who is leading the agency and network tango, and who is following? Join leaders from Publicis SpineTurnerGoogle, and TVB for a candid conversation about the current landscape, best practices, productive models and actionable solutions at Cynopsis’ third annual Measurement & Data Conference June 11 in NYC.  See the full agenda and register today.
 
 
COMING UP
 
ID hopes to get answers with the airing of special Madeleine McCann: An ID Murder Mystery, exploring what happened the night in 2007 when Kate and Gerry McCann’s 3-year-old daughter went missing. “The disappearance of Madeline McCann is every parent’s true life, nightmare: your little daughter is snatched from your hotel room in a foreign country, vanishing seemingly into thin air,” said Henry Schleiff, Group President of Investigation Discovery, Travel Channel, American Heroes Channel and Destination America. “Someone out there knows what really happened to Madeleine McCann, which is why we are eager to engage our passionate viewers in helping us to bring renewed attention to this heartbreaking case and, hopefully, find justice for Madeleine, once and for all.” Two-parter premieres Sunday, April 7 at 9p.
 
Hour-long special Luke Perry: In His Own Words premieres on Reelz Sunday, March 17 at 9p. The actor’s Beverly, Hills 90210 and Riverdale co-stars, among others, share memories the actor, who died March 4 at age 52.
 
Are you a member of the TV Academy? Please let us know here.
 
AXS TV will air America Salutes Guitar Legends II on Sunday, March 24 at 9p. The event, filmed in December, includes appearances and performances by Sammy Hagar, Billy Gibbons, Dave Navarro, Robby Krieger, Stephen Stills, Orianthi, Joe Bonamassa and more.
 
 
CASTING
 
Esai Morales (Bad Boys) will play assassin Deathstroke on DC Universe’s TitansMichael Imperioli (The Sopranos) landed a lead role in NBC pilot Lincoln, based on The Bone Collector bestsellers…Mary Stuart Masterson (Benny and Joon) has joined the cast of ABC’s untitled legal drama centered on a prisoner who becomes a lawyer, fighting to overturn his own life sentence.
 
 
MEASUREMENT
 
Set-top-box/return-path data from pay-TV providers may underrepresent Hispanics by 33%, Spanish-language dominant Hispanics by 49% and African Americans by 34%, according to Nielsen, comparing U.S. Census estimates with Nielsen’s representative national panel. Comparing set-top-box/return-path data to over-the-air/broadband, Nielsen found Hispanics underrepresented by 50%, Spanish-language dominant Hispanics by 68% and African Americans by 38%. For more, go to Measure Up
 
 
TECH TALK
 
Google announced a suite of tools aimed at helping mobile game developers grow their business, and encompasses pre-launch, launch, and post-launch. Included are Ad Campaigns for App Engagement, to help brands find and retain users who have the app installed on their phone but have not been using it, and Smart Segmentation, which uses machine learning to segment players based on their likelihood to spend on an in-app purchase.
 
Twitter is rolling out a new camera feature that makes sharing photos and videos easier. Swipe left, and a camera allows users to snap a photo or take a looping video by tapping or holding a capture button, and tap a “live” button to broadcast a stream.
 
Apple Music has launched on Amazon Fire TV. Apple Music subscribers can now access songs, artists and albums by asking Alexa, after enabling the Apple Music skill and linking their accounts.
 
 
ADVERTISING
 
Facebook is phasing out its Ad Relevance Score, launched in 2015 to offer advertisers insight into ad performance. Instead of measuring relevance in one metric, the social media giant will replace the score with three new, more granular ad relevance diagnostic metrics. “We think that this level of granularity will offer reporting that’s more actionable for businesses,” said Facebook.
 
Fox News made a presentation to media buyers yesterday, during which President of Ad Sales Marianne Gambelli noted that given the net’s millions of consumers, it “must be included in your media plan to ensure you reach this unduplicated audience.” As for a small group of protesters outside, taking aim at FNC hosts Tucker Carlson and Sean Hannity, Gambelli said “the voices of a few” shouldn’t prevent advertisers from taking advantage of the network’s reach.
 
March Madness consistently ranks second in national TV ad spend among post-season TV franchises to the NFL playoffs, according to an analysis from Kantar Media, but its growth rate lags behind some major rivals. While the NCAA tournament showed an annualized growth rate of 3.4% from 2013-2018, pro football was 8.8%, and college football bowls were up 8.1%. Pro basketball grew 1.4%, while pro baseball was down 4.6%.
 
MediaRadar released a list of the top 10 companies it described as exhibiting the most brand safe behavior, each of which experienced a significant decrease in programmatic digital spend, and considerable increase in direct digital spend in 2018 versus 2017. Explanation, please. “Programmatic has been a bit of a brand safety risk for a number of advertisers,” said Todd Krizelman, CEO and Co-Founder of MediaRadar. “In 2018, we saw some big spenders cut programmatic ad investments and ramp up direct dramatically. This ultimately gave advertisers greater control and transparency over where their ads were placed.” Year-over-year spend change for the biggest programmatic cutters were Sleep Number (-74%), eBay (-66%), Nestle (-57%), Kellogg (-55%), Lions Gate Entertainment (-54%), Walmart (-52%), Spotify (-52%), Gap (-52%), Honda (-50%) and Royal Caribbean Cruises (-48%).
 
 
DIGITAL
 
Disney’s upcoming streaming service, Disney+, will “enjoy early strong demand,” according to The Diffusion Group President Michael Greeson. “The amount of high-quality content being packed into the offering will make it not only appealing, but very sticky.” TDG research found half of U.S. adults will consider the service, while a quarter of them are moderately to highly likely to subscribe. Legacy pay-TV subscribers showed more interest than cord-nevers and cord-cutters.
 
#Facebookdown was trending yesterday after a global outage around noon EST left some Facebook and Instagram users out in the social media cold. “We’re aware that some people are currently having trouble accessing the Facebook family of apps,” said the company. “We’re working to resolve the issue as soon as possible.” Facebook added the incident was not the result of a distributed denial-of-service hack attack.
 
PBS Distribution announced the launch of PBS Living, a streaming service including classic series like The French Chef, This Old House, and Antiques Roadshow as well as newcomers like No Passport Required and Christopher Kimball’s Milk Street.  The service is available by subscription from Prime Video Channels on Amazon for $2.99/ month after a seven-day free trial.
 
 
GOING GLOBAL
 
UK’s Icon Films and Natural History Film Unit commissioned Okavango, a feature-length documentary film exploring Africa’s Okavango Delta. Natural history filmmaker Brad Bestelink and his team will film over a full seasonal cycle on the Delta, with new aerial perspectives across the seasons, specially developed underwater camera technology, and gyro-stabilized cinematography.
 
UK-based distributor DCD Rights has renewed its multi-year output deal to distribute factual content from The Open University. The agreement gives DCD Rights worldwide rights to 160 hours of diverse and engaging factual programming.
 
RTE Programme Sales and Vision Independent closed a second-series deal with Welsh production company Cwmni Da for multimedia event format Operation Transformation, which has been given the greenlight by Welsh public broadcaster S4C.
 
Gusto Worldwide Media’s food docu-series Crate to Plate has been acquired by RTL Nederland. Program follows the journey that a single ingredient takes from harvest to plate.
 
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RATINGS
 
The season finale of TLC’s Dr. Pimple Popper delivered a series-high of 2.7 W25-54 rating, driving TLC to rank #1 on Thursday nights in the demo during its run January 3 through March 7, 2019.
 
The season two finale of WE tv’s Love After Lockup on Friday delivered series-high viewership of 1.6 million total viewers and nearly one million A25-54 in Nielsen Live+3 ratings, making it the #1 cable program in prime time on Friday night among W18-49 and 25-54.  
 
Don’t fence them in: ABC’s The Bachelor: Season Finale Part 2 topped Tuesday as the number one TV show among A18-49 (2.3/10). For the second week in a row, ABC set a Tuesday season high with series programming.
 
EstrellaTV announced it experienced 9% growth in A18-49 M-Su 7-11p Prime Time for the first six months of the year, and grew 6% in the A25-54 demo from 7p-11p.
 
Top 10 Shows based on Shareablee’s Video Power Index for the week of March 4
Show: VIP,Video Actions,Video Views,Total Actions
Riverdale (CW): 2072, 462K, 51K, 5M
Supernatural (CW) 626, 418K, 1.8M, 855K
Shadowhunters (Freeform) 617, 742K, 84K, 2.2M
Grey’s Anatomy (ABC) 601, 965K, 618K, 2.2M
World of Dance (NBC) 588, 1.2M, 439K, 1.3M
E! News (E!) 538, 1.5M, 132K, 15.2M
The Walking Dead (AMC) 474, 69uK, 9K, 1.7M
Broad City (Comedy Central) 459, 266K, 205K, 288K
The Flash (CW) 433, 714K, 126K, 1.3M
American Idol (ABC) 370, 2M, 427K, 2.5M
Shareablee’s VPI combines viewing, consumer interactions and audience scale across all active platforms and includes video performance of primetime TV shows.
 
Live + Same Day Viewers AA (millions) Tuesday, March 12 time period averages
Source: NTI, Galaxy as dated Live+SD
CBS: 9.32
NCIS 11.94, FBI 8.96, NCIS: New Orleans 7.06
ABC: 6.35
The Bachelor 8.06, Videos After Dark 2.91
NBC: 6.32
Ellen’s Game of Games 5.33, This Is Us 7.53, New Amsterdam 6.11
FOX: 2.96
MasterChef Junior 2.69
CW: 1.25
The Flash 1.56, Roswell, New Mexico 0.94
UNIVISION: 0.98
Jesus 1.07, Mi Marido Tiene Mas Familia 0.98, Por Amar Sin Ley 0.88
TELE: 0.83
Exatlon Estados Unidos 0.83, Betty en NY 0.92, La Reina del Sur 0.73
 
Tuesday A18-49: ABC 1.8/7, NBC 1.3/6, CBS 0.9/4, FOX 0.7/3, UNI 0.5/2, ELE 0.4/2, CW 0.4/2
 
 
EXECUTIVE MOVES
 
Comedy Central promoted Angelina Battista to the role of VP, Brand Creative. Battista has been at the network for 13 years.
 
Ad trade group IAB named Scott Schiller as one of its Executives-in-Residence. Former Chairman of the IAB Board of Directors, and one of the organization’s co-founders, Schiller most recently served as EVP and GM at Comcast NBCUniversal.  
 
Crunchyroll hired Mary Franklin as the platform’s Head of Events, and Julia Renda as Head of Marketing. Previously, Franklin was Global Event Director, ReedPOP, and Renda oversaw Polyvore and Yahoo! View as Head of Marketing, Lifestyle Applications for Yahoo. 
 
Tru Optik appointed Jonathan Bokor as Chief Privacy and Business Affairs Officer. Bokor, who joins from Publics Media, where he was SVP, Director of Precision Video, previously served on the Company’s advisory board.
 
Justin Festa and Manny Balbin have joined Pub Ocean to lead the new Revenue Operations Consultancy. Prior to joining Pub Ocean, Festa served as Chief Digital Officer at LittleThings, while Balbin joins from SheKnows Media, where he was SVP of Advertising Solution.
 
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This Day in History: 1950 – The FBI’s “10 Most Wanted Fugitives” program was launched.
 
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JOB OF THE DAY


ACCOUNT EXECUTIVE
NBC/TELEMUNDO
PHILADELPHIA

Self-motivated well organized team player to identify, target, develop and secure new business for NBC10 and Telemundo62 through a variety of platforms including on-air, on-line, mobile and out-of-home. Min of 3 yrs exp in media sales

Full info HERE 


ACCOUNT EXECUTIVE /NBC/TELEMUNDO/PHILADELPHIA: Self-motivated well organized team player to identify, target, develop and secure new business for NBC10 and Telemundo62 through a variety of platforms including on-air, on-line, mobile and out-of-home. Min of 3 yrs exp in media sales. Full info HERE (3/28)

MGR, AD SALES PARTNERSHIPS
/A+E Networks/NY: Serve as digital/social marketing resource and thought leader in the sales department, managing latest digital/social marketing products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (3/27)

DIRECTOR of MEDIA, SOCIAL & EMERGING/Ad Council/San Francisco: Manage daily responsibilities with existing social & digital media partners. 5+ yrs digital & traditional media/cross-platform sales experience with a track record of developing and executing successful strategic partnerships. Full info HERE (3/27)

DIGITAL ACCOUNT SPECIALIST /Discovery/NYC: Resp for all aspects of digital media plan’g & acts as key point of contact with ad agency and internal constituents Min 1+ yr professional exp/or equivalent internship exp preferably within the digital media, advertising sales/agency fields. Full info HERE (3/26)
 
DIGITAL PRODUCER /Spectrum News/NYC: Produce new & innovative content series for non-linear platforms. Proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines. 3+ yr TV new exp. Full info HERE (3/26)

DIRECTOR, BUSINESS & LEGAL AFFAIRS/GSN/Santa Monica: 2-4 yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of acquisition deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/23)

 
ACCOUNT EXEC/SR ACCOUNT EXEC/starpower LLC/NYC: Provide support to the SVP, incl drafting/managing correspondence/communications, project mngmnt & coordinating special events. Strong passion for pop-culture/ent. Exp interacting w/brands & agencies. Strong orgnz’l skills. Dig & SM savvy. Full info HERE (3/23)

DIRECTOR, TALENT PARTNERSHIPS & INFLUENCER STRATEGY/starpower LLC/NYC: Acct Management Attend (and lead) regularly scheduled client conference calls, in person meetings. Mng relationships, timelines, budgets. 7-10 yrs in digital space w/proven exp delivering successful programs across channels. Full info HERE (3/23)

ANALYST, INFLUENCER MKTG GROUP/ starpower LLC/LA: Identify potential social influencers (incl global) for a campaign based on client brief incl rsrch, leveraging tools & ntwrk. 1-2 yrs of social influencer & digital exp. Exp interacting w/brands, social influencer representation agencies, Full info HERE (3/23)

DIRECTOR, ENTERTAINMENT MARKETING, LIFESTYLE GROUP/starpower LLC/NYC: Lead the talent procurement process for public relations, advertising, digital and influencer seeding campaigns. 5+ yrs. of talent procurement/buying exp. Full info HERE (3/23)  
 
SR DIRECTOR, INFLUENCER MARKETING/starpower LLC/NYC: Thought-leader for clients and agency; strategist and trusted adviser for clients. 7-10 years in the digital space with proven experience delivering successful programs across channels. Full info HERE (3/23)

CAMPAIGN MGR, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (including global) for a campaign based on client brief incl rsrch, leveraging tools & network. 3+ yrs in digital & influencer mktg space with proven exp delivering successful digital/social programs across channels. Full info HERE (3/23)

DIR, LEGAL AFF/GSN/Santa Monica: 2-4 yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of acquisition deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/23)

PRODUCERS (2)/
9 Story Media/NYC: Seeking 2 exp’d producers for iconic, high profile children’s series utilizing 2D, 3D and live action. Will be coordinating work of teams in mult int’l locations. Candidates must have a strong knwldg of animation prod w/min of 5 yrs prod exp. Full info HERE (3/21)

 
SALES PLANNER/TENNIS CHANNEL TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 2-4+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full info HERE (3/21)

DIGITAL MEDIA DIRECTOR/Discovery Inc/NYC: Lead dvlment/execution/analysis of Motor Trend, GOLFTV & TV Everywhere paid acquisition campaigns that primarily run across SEM, paid social & programmatic. 6+ yrs exp relevant field (dig media buying, performance media/mkt, DR). Digital media agency exp strongly pref’d. Full info HERE (3/21)

MEDIA STRATEGIST, PAID DIGITAL/Discovery Inc/NYC: Asst in dvlpmt of digital media plans that are strategic & data-driven, with the goal of efficiently acquiring subscribers/users to GOLFTV, Motor Trend, and Discovery’s TV Everywhere platforms. 2+ yrs of paid digital media exp; media agency exp strongly pref’d. Full info HERE (3/21)

ANALYST, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Resp for reg reporting of TV aud metrics to internal stakeholders including Prgrmng/Scheduling, Mktg, Public Relations & Finance. 2+ yrs exp (includes internships) in audience research for a media company or advertising agency. Full info HERE (3/21)


ANALYTICS MGR
/Spectrum Networks/NYC: Resp for the dvlpmnt of application &/or reporting solutions to address business needs. Knowledge of SQL Server, Python, Tableau, Qlikview, VBA, Business Objects. 4-6 yrs of Data analysis and reporting or related exp. Full info HERE (3/20)

 
MGR, MEDIA RESEARCH & STRATEGY/Spectrum Networks/NYC: Resp for providing support with Media Rsrch, Plan’g & Strategy functions within the Audience Insights Dept across traditional and digital media. 3-5 yrs of Media rsrch exp, agency, publisher and/or client side. Full info HERE (3/20)

AD SALES ACCOUNT EXEC
/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (3/19)
 
DIRECTOR, DEVELOPMENT/MY Entertainment/NYC: Create unscripted content for broadcast, cable and OTT. 8 years of development and/or production of factual series, specials formats and documentaries. Full info HERE (3/19)

VP SYNDICATED SALES, Northeastern Region
/Sony Pictures/NYC: Focus on selling programing to TV stations, building/maintaining strong customer relationships while also creating dvlpmnt strategy. Exc comm/interpersonal/negotiation skills are critical to achieving success in this role. 4+ yrs VP role or similar in ent; 5+ yrs of ent exp and knwldg in TV ind. Full info HERE (3/16)

SALES PLANNER/Ovation TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 1+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full inf HERE (3/15)

MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)
 
PRODUCT & SALES STRATEGY DIR, SHOWS/BUZZ FEED/NYC: Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals. Full info HERE (3/15)

SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)

SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)
 
 
WHAT’S ON TONIGHT – THURSDAY, MARCH 14
ABC: Grey’s Anatomy, Station 19, For the People
CBS: The Big Bang Theory [r], Fam, Young Sheldon [r], Fam [r], S.W.A.T. [r]
CW: Supernatural, Legacies
FOX: iHeartRadio Music Awards
NBC: Superstore, AP Bio, Brooklyn Nine-Nine, Will & Grace, Law & Order: SVU
PBS: This Old House Hour [r], In Their Own Words [r], Antiques Road Show [r]
Telemundo: Exatlon Estados Unidos, Betty en NY, La Reina del Sur
Univision: Jesus, Mi Marido Tiene Mas Familia, Por Amar Sin Ley
 
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