02/29/16: Melissa Harris-Perry exiting MSNBC; NBUni partnering with Amex for Leap Day; Science has its most-watched Sunday ever



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33 billion impressions across all screens
That’s the enormous scale that Disney Media delivered across all devices in 2015… engaging our audiences of Kids, Tweens, Moms and Millennials with quality content from the most beloved brands in entertainment–
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Disney Media delivers big scale, engaging content and customization
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MAGIC OF STORY
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CYNOPSIS
02.29.16

Good morning. It’s Monday February 29, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
Centroamerica TV: Calle 7 El Salvador at 8p
Discovery: Rockin’ Roadsters at 10p
ID: Hate in America at 8p
NBC: The Voice at 8p
Smithsonian Channel: Major League Legends at 8p
truTV: truInside at 10p

Tonight’s Finale:
Science Channel: The Age of Aerospace at 8p

IN THE NEWS

 
An email from Melissa Harris-Perry was made public on Friday, explaining to co-workers why she was boycotting her MSNBC show. Now discussions are underway arranging her departure from the news net. Upset about frequent preemptions and lack of editorial control during a ratings-grabbing presidential race, Harris-Perry’s email said she was skipping her show, which generally focuses on issues of social justice, because it “was taken – without comment or discussion or notice – in the midst of an election season.” Pointing out Harris-Perry’s has not been the only show to be preempted, MSNBC called her reaction “surprising, confusing and disappointing.” Although the host’s current contract expires in October, “The goal of the negotiation at this point is to determine the terms of severance, not reconciliation,” she told CNN on Sunday.

The Writers Guild of America is urging support for the Wright-Hannon bill, legislation in New York that would offer incentives for TV and film producers to hire females and minorities. In the WGA’s new YouTube video, House of Cards creator Beau Willimon explains, “Our industry has a problem with diversity, and the goal of the New York State tax credit as we envision it to incentivize the hiring of women and writers of color is an active, direct attempt to address that problem head on.”


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PRODUCTION & DEVELOPMENT

 
Univision Communications
launched a joint venture with Patricio Wills, former president of Telemundo Studios, to develop innovative, edgy series for UniMas and its digital platforms. The company, based in Miami, will debut its first project in fall 2016.

Writer/director Ryan Coogler (Creed), writer/director Destin Daniel Cretton (Short Term 12) and poet/playwright Chinaka Hodge are teaming to develop TV drama Minors, focused on children who grow up in juvenile facilities. Macro is producing.

Melissa James Gibson and Frank Pugliese have been tapped to serve as showrunners for season five of Netflix’s House of Cards, taking the reins from Beau Willimon, who is leaving. The prez approves: “I welcome Frank and Melissa in their new roles…and look forward to collaborating with them and our creative team,” said Cards star and exec producer Kevin Spacey. Gibson and Pugliese joined the writing team in season three.

Top 10 Weekend Domestic Box Office Estimates: February 26-28, 2016
Deadpool (Fox) $31.5 million (week 3), cume revenue $285.6 million
Gods of Egypt (Lionsgate) $14.0 million, opening weekend
Kung Fu Panda (Fox) $9.0 million (week 5), cume revenue $128.5 million
Risen (Sony) $7.0 million (week 2), cume revenue $22.7 million
Eddie the Eagle (Fox) $6.3 million, opening weekend
Triple 9 (Open Road) $6.1 million, opening weekend
How to Be Single (Warner Bros.) $5.2 million (week 3), cume revenue $39.6 million
The Witch (A24) $5.0 million (week 2), cume revenue $16.6 million
Race (Focus) $4.3 million (week 2), cume revenue $13.9 million
The Revenant (Fox) $3.8 million (week 10), cume revenue $170.5
Source: Rentrak Corporation



A CYNOPSIS MESSAGE FROM NCM


And the Oscar® Goes to …
NCM congratulates all 2016 Oscar® nominees and winners on making 2015
the biggest year ever at the movies. We can’t wait to see what you do next…
NCMAmerica’s Movie Network.

COMING UP

 
Science gets in on election action with a “Super Tuesday on Science” block, featuring What on Earth at 9p, NASA’s Unexplained Files at 10p, One Year in Space at 11p and the grand finale at 11:27, One Year in Space with live footage of astronaut Scott Kelly returning to earth.

AXS TV sets the stage for the Thursday, March 31 at 9p premiere of UK series Hoff the Record with a “Hoff-A-Thon” on Saturday, March 26 starting at 3p, featuring career-spanning clips from Sharknado 3, Baywatch, Knight Rider and more, curated by and introduced by The Hoff himself, David Hasselhoff, as well as a 3:30p sit-down with Dan Rather on The Big Interview. And that’s not all  after Hoff the Record’s debut on the 31st, Hasselhoff will host the season six premiere of Gotham Comedy Live at 10p.

A new season of Discovery’s Misfit Garage joins “Motor Mondays” on March 7 at 10p. The Fast N’ Loud spin-off “hits the ground running with bigger builds and more drama.”

Show your support for this year’s Cynopsis Social Good Awards finalists at the breakfast celebration on April 7, in NYC. Reserve your table today for team photos, celebratory toasts, networking opportunities and more.

Original movie White Hot, based on the Sandra Brown bestseller, premieres on Hallmark Movies & Mysteries Sunday, April 17 at 9p. Suspense drama stars Shenae Grimes-Beech (90210), Sean Faris (The Lost Valentine) and John Schneider (The Dukes of Hazzard).

The growth of a Daytona partying phenomenon is chronicled in Spring Broke, premiering on Showtime Friday, March 25 at 9p. Documentary comes from exec producers Alex Gibney (Going Clear) and Stacey Offman (Death Row Stories).

Fowl play: Sportsman Channel’s programming special, Talkin’ Turkey presented by Avian-X, started its fifth season on Saturday at 5p. Every week through March 19, viewers will learn how to get the most out of turkey hunts.

Chris Rock as Oscars host: good idea, or never again? Let us know what you think in the new Cynopsis poll: http://cynopsis.com/poll/.

ADVERTISING & BRANDS

NBCUniversal partnered with American Express for a Leap Day stunt. In the first example for advertisers of the strategic partnership between NBCUni and BuzzFeed, BuzzFeed’s creative team has created social content around NBC shows today. During time what would normally be commercial time, viewers will see custom show content to added to Blindspot, Late Night with Seth Meyers, The Voice and Today, offering behind-the-scenes access to shows and stars, with American Express branding before and after each content piece. “This campaign…aligns with our customer-centric approach to add more value for our customers where we know they are,” said Joe Bihlmier, VP, global media at Amex. The custom content airing in place of commercials will be featured along with additional bonus shareable content on BuzzFeed and the shows’ respective digital pages and social media channels.

Two series integrations on History will celebrate the 75th anniversary on July 17 of Carl’s Jr. On the Counting Cars episode premiering Tuesday, March 8, Andy Puzder, CEO of CKE Restaurants (parent of Carl’s Jr.) commissions a Carl’s Jr.-themed car, and a ’75 Corvette Stingray emblazoned with the number 75 will be unveiled. The March 18 episode of American Restoration will also feature the restaurant chain. “Pairing cool cars and premium burgers has always been a part of America’s youthful, innovative culture and it’s a great way to kick off Carl’s Jr.’s 75th anniversary celebration,” said Steve Lemley, SVP of field marketing and media at Carl’s Jr. and Hardee’s. “Counting Cars and American Restoration’s bold, creative style, focus on quality as well as their entrepreneurial spirit mirror the Carl’s Jr. brand.”

Since December, presidential candidates have spent $2.4 million on national TV ads, half in the last two weeks, reported MediaPost on Saturday. The biggest beneficiary so far: Fox News ($1.4 million), followed by CNN ($996,099), BET ($94,756), TNT ($88,262), and TBS ($67,207), according to iSpot.tv. Marco Rubio has been the biggest national TV spender, with $675,825 coming from “Marco Rubio for President” and $966,021 from his super PAC.

DIGITAL DOINGS

Netflix announced it will deliver 600 hours of 4K video by the end of the year, and offer season one of Marco Polo and season two of Daredevil in High Dynamic Range format. But not every technological advance has Netflix hopping. As for virtual reality, “we don’t see an opportunity right now,” said Chris Jaffe, VP of user interface innovation, at the Mobile World Congress on Thursday.

More Star power: Nicholas Meyers, director of Star Trek II: Wrath of Khan, has boarded the new Star Trek series from CBS Television Studios, set to launch in 2017 on CBS All Access. Bryan Fuller (Star Trek: Deep Space Nine, Star Trek: Voyager) is showrunner.

CASTING

SNL alum David Spade has been added to the cast of CBS’s Tina Fey comedy pilot The Kicker. Spade will play the agent brother of a disgraced NFL kicker (Geoff Stults).

Loni Anderson (WKRP in Cincinnati) will guest star on an episode of Freeform’s Baby Daddy, reports TVLine. Anderson will play a hot grandma.

UK host Jameela Jamil (T4) joins Ted Danson and Kristen Bell in NBC straight-to-series comedy Good Place, about a not-so-nice woman (Bell) who decided to turn over a new leaf.

Bill Paxton (Twister) landed a lead role in CBS drama pilot Training Day, based on the 2001 film.

Judy Greer will star in Fox’s untitled comedy pilot from 20th Century Fox Television about the underappreciated head of H.R. for a plastic molding plant. Greer will also serve as a producer.

Jimmy Smits (L.A. Law) will play a U.S. Senator on Fox drama pilot 24: Legacy.

David Krumholtz (Numb3rs) has been cast in Amazon pilot The Interestings from TriStar Television, based on the bestseller by Meg Wolitzer.

Henry Winkler has been tapped for a role on Bill Hader’sHBO comedy pilot Barry. Winkler will play an inspiring acting teacher.

Fiona Gubelmann(Telenovela) will star in Lifetime movie Mommy’s Little Girl, premiering Saturday, March 19.



A CYNOPSIS MESSAGE


Cynopsis Digital Programmatic TV Summit
EARLY BIRD REGISTRATION: MARCH 4

Featured Speakers Include:
Dan Ackerman, Head of Programmatic TV – AOL
Tara Maitra, SVP & GM, Content & Media Sales – TiVo
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Patrick Rubin, Director, Advanced TV Strategy & Investment – Dentsu Aegis Network

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RATINGS

Exclusive: Science Channel had its most-watched Sunday Primetime audience ever in total viewers P2+ (621,000) in Live+3. The February 21 episode of Telescope drew 703,000 viewers at 9p, while What on Earth? delivered 579,000 at 8p and 10p. Viewership among all key demo ratings was up double digits versus year to date Primetime averages, including total viewers P2+ (+68%), P25-54 (+65%), M25-54 (+69%), W25-54 (+59%), P18-49 (+42%), M18-49 (+39%) and W18-49 (+47%).

The free-for-all that passed for the Republican debate on Thursday drew an average 14.5 million viewers on CNN and Telemundo, according to Nielsen fast nationals, with 4.7 million among 25-54. CNN grabbed 12.6 million of those viewers and 3.8 million in the news demo.

Fox News Channel’s Trump-less Voter Summit drew 2.73 million viewers on Wednesday, with 565,000 A25-54, making it number one in its 9-11p slot but less than CNN’s forum on February 18 with Trump, which delivered 2.9 million viewers and 780,000 in the news demo.

CW’s DC’s Legends of Tomorrow was up 10 percent in total viewers (2.46 million) on Thursday, its most-watched episode since week two. Among A18-49, the superhero show was up 12 percent week to week, to .9/3.

TV Playback Rank, based on the difference between Nielsen’s first-reported Live + Same Day rating and the final Live + 3 Day rating Season to Date (9/21/15-2/21/16) 
Program, Live+SD A18-49 US AA%, Live +3 US AA%, % increase
Quantico (ABC)
1.5, 2.8, 87%
Elementary (CBS) 1.0, 1.8, 80%
Vampire Diaries (CW) .5, .9, 80%
Grimm (NBC) .9, 1.6, 78%
Originals (CW) .4, .7, 75%
Blacklist (NBC) 1.5, 2.6, 73%
How to Get Away With Murder (ABC) 2.0, 3.4, 70%
Shades of Blue (NBC) 1.3, 2.2, 69%
Reign (CW) .3, .5, 67%
America’s Top Model (CW) .3, 5, 67%
Source: The Nielsen Company. Based on original telecasts only.

Thursday A18-49 Analysis: FOX had the most A18-49 viewers Thursday with 2.1/7, according to final primetime national ratings from Nielsen. CBS topped 8p with Big Bang Theory (3.8/14) and Life in Pieces (2.1/7), followed by 2.1/7 for ABC’s Grey’s Anatomy and Fox’s American Idol. Idol was first at 9p with 2.2/7, versus 1.8/6 for ABC’s Scandal and CBS’s Mom and 2 Broke Girls. ABC took the lead at 10p with 1.5/5 for How to Get Away With Murder; CBS’s Elementary was second with 1.1/4.

A18-49: FOX 2.1/7, CBS 1.9/6, ABC 1.8/6, UNI .8/3, CW .7/2, TELE .4/1, ION .3/1

Live + Same Day Household Ratings: Thursday, February 25, 2016  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS 5.3/9
Big Bang Theory 9.7/16, Life in Pieces 5.6/9, Mom 4.9/8, 2 Broke Girls 4.2/7, Elementary 3.7/7
FOX: 5.2/9
American Idol 5.2/9
ABC: 4.1/7
Grey’s Anatomy 5.0/8, Scandal 4.0/7, How to Get Away With Murder 3.4/6
NBC: 3.0/5
You, Me & the Apocalypse 1.7/3, The Blacklist 3.8/6, Shades of Blue 3.4/6
CW: 1.2/2
DC’s Legends of Tomorrow 1.6/3, The Hundred .9/1
ION: 1.2/2
Blue Bloods 1.2/2, Blue Bloods 1.2/2, Blue Bloods 1.1/2
UNIVISION: 1.2/2
Antes Muerta Lichita 1.1/2, Pasion y Poder 1.3/2, Hotel de los Secretos 1.2/2
TELEMUNDO: .7/1
Decision 16: Rebublican Debate

EXECUTIVE MOVES

Peter Hansen has become Banijay Zodiak Nordic Group CCO with Karoline Spodsberg taking the role of Banijay Zodiak Nordic Group COO. Mads Ulrick Holmstrup will become Deputy Nordic Group CCO and MD Mastiff Denmark.

Digital video producer Zazoom Media Group named Greg Morey as Executive Vice President of Revenue. Morey  joins ZMG from The E.W. Scripps Company, where he was a Vice President of Revenue for its Newsy brand. 

Richard Samson has been promoted to Vice President & Assistant General Counsel to The New York Times Company, where he has served as Senior Counsel since 2007.




This Day in History:
1960 – The first Playboy club opened in Chicago.

Answer to Our Last Trivia Question: OnFull House(1987-1995) what was Uncle Jesse’s last name before it became Katsopolis? Cochran. Kudos to: Megan Vachon-The Access Group/Berkeley Heights, NJ, Mike Pirozzi-Kindle Creative/NYC, Kristie Carlson-Viacom/NYC, Heather Allen-WWE Corporation/Stamford, CT, Mandi Shulman-Continental Television Sales/Chicago, Micah McAfee-Raycom Media/Birmingham, AL, Paul Blutter-Hollywood Depot Rentals/Burbank, Renee Kurland-Walt Disney Company/Burbank, Adam Deverell-Cox Reps/LA, Cara Catalano-GSN/Santa Monic.

Today’s Trivia Question: Which two-season, NYC-set series featured flashbacks and flash forwards of the lives of five friends? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro
reported by Cathy Applefeld Olson
02.29.16

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/In-Depth w/Graham Bensinger/St Louis: Media sales leader w/proven track record for driving rev & bldng Sr level contacts. Lead Bus. Dev w/tier 1 sponsors for growing TV/Dig. wkly sports interview show. Resumes HERE (3/4)

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JOB OPENING: AD SALES RESEARCH, MANAGER/Travel Channel/GAC/NYC: Successful candidate will be well-rounded and experienced research manager, strategic business partner to our ad sales team. Min 5 yrs relevant experience. For more detail www.scrippsnetworks.com J100851 (3/4)

JOB OPENING: DIGITAL MEDIA SALES/BOINGO MEDIA/NYC: Looking for sales superstar to represent our Wi-Fi sponsorship platform to clients & agencies throughout the East Coast. Knwldg of digital, mobile & OOH business is a must. Full info/apply HERE (3/4)  

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JOB OPENING: DIRECTOR DATA & INSIGHTS/NBCU/LA: Use big data for strategy and to provide actionable insights to support content across all digital channels. 5 yrs digital research req. Full info/apply HERE (3/3)

JOB OPENING: SR MGR PROMOTIONS, SPORTS NCAA/Turner/NYC: Resp for acct mngmnt, creative ideation, problem solving & upselling of our clients. 7 yrs mktg/ad/media exp + 2 yrs exp acct mngmnt. Full info/apply HERE (3/3)

JOB OPENING: SALES MGR/Take 1 Transcription/LA: Secure new business & dvlp existing client base w/in the US unscripted TV industry. Balance client-facing activity & autonomy w/effective research & int. communication. Min 5 yrs exp working within the TV industry Full info/apply HERE (3/3)

JOB OPENING: MEDIA SUPERVISOR/GROUPM/NYC: Direct daily media activity on assigned accts; Dvlp media strategy & oversee translation of client mktg/advertising objectives into media strategies for DR. 4+ yrs supervisory exp. Strong knwlg media plan’g. Full info/apply HERE (3/2)

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JOB OPENING: TRADESHOW SALES DIRECTOR/MGR/MIPTV/MIPCOM Reed MIDEM/NYC: Exp’d in B2B tradeshow. Lead business growth from TV & digital online ent sectors in US & CA. 7-10 yrs exp selling exhibition stand space, sponsorships, print & dig advrtsng & conference regs. Full info/apply HERE (3/2)

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JOB OPENING: PRICING & PLANNING SR MGR/DIRECTOR/beIN Sport USA/NYC: Mng pricing & inventory for all beIN SPORTS networks. Work closely w/sales team to max revenue & inventory and ensure camp delivery. 5+ yrs exp ad sales and/or pricing & planning. Full info/apply HERE (3/2) 

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E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


WHAT’S ON TONIGHT – MONDAY FEBRUARY 29, 2016


ABC: The Bachelor, Castle
CBS: Supergirl, Scorpion, NCIS: Los Angeles 
CW: Crazy Ex-Girlfriend, Jane the Virgin
FOX: Gotham, Lucifer
NBC: The Voice [
p], Blindspot
PBS: Antiques Roadshow, Antiques Roadshow [r], Independent Lens 
Telemundo: Quien es Quien, Eva la Trailera, La Queridda del Centauro
Univision: Antes Muerta que Lichita, Pasion y Poder, El Hotel del los Secretos

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