02/26/15: Netflix to remake ‘Inspector Gadget,’ orders 5 kid’s series; 5 Minutes With…PBSDS ‘First Person’ host Kristin Russo; WWE surpasses NBA as top sports channel on YouTube



CYNOPSISDIGITAL
02.26.15

Good morning. It’s Thursday February 26, 2015, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
The competition for kids content continues to heat up between Netflix and Amazon: yesterday, Netflix ordered five new children’s series, including a remake of DHX Media’ Inspector Gadget set to debut next month. Alongside IG, the streaming service will reboot Danger Mouse, push out two other ‘toons Bottersnikes & Gumbles, Super 4 and premiere live-action show Some Assembly Required. Amazon Studios ordered second seasons of four original children’s series earlier this week.
 
Oprah.com
unveiled its fourth web series, #AdamSays, starring O Magazine creative director Adam Glassman. The weekly short-form series will tackle fashion do’s and don’ts with the help of appearances from celebrities including Sarah Jessica Parker, Hoda Kotb, and Ali Wentworth. #AdamSays will air on Oprah.com, its YouTube channel, on its Huffington Post channel and on Facebook.
 
After launching its SVOD service this week, Kabillion announced that it will distribute two new kid’s series Ozie Boo and Mademoiselle Zazie across all digital platforms in the U.S. From French producer and distributor Cyber Group Studios, Mademoiselle will launch on March 15 on Kabillion Girls Rule and Ozie Boo will be released in the third quarter of this year.
 

 
CONTENT MEDIA
 

The WWE surpassed the NBA as the top sports channel on YouTube, with more than 4.2 billion video views in the last 12 months. Additionally, the WWE YT channel clocks in 5.2 million subscribers, which is more than the MLB, NFL, NHL, ESPN, NASCAR, MLS and NBC Sports combined.
 
Tribune Broadcasting
saw record-breaking traffic on its local news sites last month, with more than double the unique visitors compared to the year prior. According to Google Analytics, TB local sites racked up 90 million unique visitors, compared to 42 million in January 2014. TB stations also boast more than ten million fans on Facebook, nearly three million followers on Twitter and four million active users on its iPhone and Android apps.
 
Google Play
users can now store up to 50,000 songs on Google Play Music for free, and stream or download them on to iOS and Android devices as well as on Chromecast. Previously, the GPM’s cloud based service stored 20,000 songs for free.
 


A CYNOPSIS MESSAGE


Webinar: Generation Edge – Catching the New Wave of Viewers
TODAY, February 26, 2015 | 1:30PM to 3:00PM | Register Now

Featured Panelists:
Andrea Russett,
Gen Edger, YouTube Star + Twitter Influencer
  Jasmeet Gill, Brand Strategist, Omelet
Bill Carter, Partner, Fuse Marketing
Robert O’Neill, Vice President, Programming & Promotion Strategy, Comedy Central


 
ADVERTISING + AD PLATFORMS
 

Discovery Communications and Civis Analytics formed an exclusive partnership to study viewership patterns across Discovery’s networks. Discovery’s Chief Communications Officer David Leavy said that the two companies will “track the behavior of our superfans across platforms and dayparts, build stronger consumer engagement across our brands, and grow expertise in [marketing] addressability.”
 
Babycenter and Stonyfield kicked off a multi-platform campaign for the latter’s organic yogurt products. BabyCenter will include Stonyfield video pre-roll, email, branded content, mobile media, as well as new apps and contests that will roll out on its virtual “Half-Birthday Community Party” and throughout the year in articles.
 
 

5 MINUTES WITH…

 
This week, PBS Digital Studios gathered their hosts and producers from around the country in one place: YouTube Space New York. The six-month old studio is nothing less than what you would think Google would come up with, from the state-of-the-art camera equipment and green screens to its massive TVs and pre-built sets. PBSDS’ newest series First Person, which hit the web today, was filming promo videos with host and producer Kristin Russo. Here’s what she had to say about the show.
 
Cynopsis: What’s the goal of First Person?
Kristin Russo:
It covers important queer and trans issues by looking at individual lives whose stories intersect with those issues. The first episode is about the growing presence of trans YouTubers, or people who are documenting their transition on YT. The subject, Skyler Kergil, is one of the first people to do this and it became something other young trans people used as a resource in their own transformations. Upcoming episodes will cover topics such as queer fashion and sports as they overlap with gender and sexuality. Many of the elements of the show come from queer or trans spaces. For instance, I identify as queer, one of the producers is in the LGBTQ sphere and the intro music is from an LGBTQ artist. So, there are a lot of pieces to it that feel authentic.
 
CD: How did your involvement come about?
KR:
I’m a co-founder of an organization that started in 2010 called Everyone Is Gay. It’s really just an advice platform, but very quickly we learned there was a huge need. Over the last five years, we started making videos, and essentially PBSDS asked me to audition for the role.
 
Follow @CynopsisMedia on Instagram for photos from the interview and the day at YouTube Space New York.

 
 
RESEARCH
 

This will be the year consumers finally cut the cord, according to Wall Street analyst Craig Moffett. The analyst accounted for the growth in new households in the U.S., with 1.4 million American households cancelling pay-TV or never subscribing in the first place in 2014. By the fourth quarter of last year, pay-TV providers added 101,000 subscribers; cable nets lost 170,000 subs; and DirecTV and Dish Network added 86,000. He also blames the impending shift on the major cable and pay-TV providers’ expected release of alternative OTT bundles. “A year from now, the fourth quarter may well be viewed as the calm before the storm,” Moffett wrote.
 


A CYNOPSIS MESSAGE


Social Good Awards Breakfast
Celebrating social responsibility in the TV & entertainment industry.

Tuesday, March 3, 2015- 8:00-10:00 a.m. | Yale Club NYC

Space is very limited and tables are selling out quickly. Register yourself and your team today!

VIEW FINALISTS & REGISTER NOW!

Industry Partner: The Cable Center


 
DIGITAL SPOTLIGHT OF THE DAY

 
YouTube celebrated its tenth birthday this month, and Vlogbrothers content creator Hank Green took to Medium to outline the platform’s history and give his own opinion on its future. “Ten years on, it seems like a great deal has happened, but a quick glance at history tells me that we are only at the very beginning of this revolution,” Green said. Check out the first video that started it all, called Me At The Zoo from co-founder Jawed Karim at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
02.26.15

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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