02/25/15: Bottersnikes & Gumbles break loose on Netflix; Frederator spawns first TV series; Pee-Wee’s back



A CYNOPSIS MESSAGE FROM NICKELODEON


Nickelodeon is All for One.

Nickelodeon meets viewers at every stop on their path to content. All-for-One programming means content flows freely across the Nickelodeon ecosystem. From popular shows to creative marketing messages, brands and IP reach consumers on multiple screens and platforms.


CYNOPSISKIDS!
02.25.15

Good morning. It’s Wednesday February 25, 2015, and this is your first early morning briefing.

Netflix’s next kids’ offering is a comedic adaptation of the Bottersnikes & Gumbles book series, published in the U.K. and Australia between 1969 and 1989. Currently in co-production from Cake, Cheeky Little Media and Mighty Nice, the series of 11-minute eps will bow on the streaming service as well as Seven Network Australia and CBBC in the U.K. The action follows three young Gumbles–Tink, Bounce and Willi–as they bounce about while avoiding getting tin-canned by their lazy and grumpy neighbors the Bottersnikes. Kickstart is handling animation out of Hong Kong; worldwide distribution of the series will be handled by Cake.



A CYNOPSIS MESSAGE FROM NICKELODEON


Nickelodeon’s Ecosystem Keeps Getting Bigger.

Nickelodeon has a powerful, 10-screen ecosystem that connects brands to our audience as well as Consumer Products, Movie Partnerships, Apps, Recreation, Social Media and Live Events.


For the first time, there will be a youth category in USA Networks’ USA Unites Awards (formerly Characters Unite Awards), which will recognize inspirational young people around the country who create positive change. USA and its distributors will award $5,000 grants to 10 winners; each will be recognized on-air, online and at hometown ceremonies. The nomination period runs Feb. 23-April 17. “The USA Unites Awards give amazing individuals–including our country’s next generation of leaders–a chance to get the recognition they deserve and a grant to increase their impact,” said Toby Graff, SVP, public affairs, for USA.

PRODUCTION NOTES

Marking the first series from Frederator’s Too Cool! Cartoons incubator to be headed to broadcast, Frederator Studios and Australia’s Studio Moshi are co-producing the short-form online hit Rocket Dog for television. Inspired by a 5-minute short created by animator Mel Roach, Rocket Dog garnered 1.5 million views since launching on Cartoon Hangover in 2013. Frederator Studios will manage TV distribution of the 52 11-minute episodes (aimed at 6-11 yr-olds) in North America; Studio Moshi will handle distribution in all other territories. Frederator Studios also formed an incubator last fall with Sony Pictures Animation called GO! Cartoons that will fund 12 five-minute animated shorts to premiere on Cartoon Hangover.

Both short-form eps and a full-length series of the new Future-Worm! are headed to Disney XD this fall. Created by Emmy-winning director Ryan Quincy (South Park, Out There), the show tracks Danny, an optimistic 12-year-old who creates a time machine lunch box, befriends a fearless, bearded worm from the future, and does-what else?!–some space travel. Voice talent includes Andy Milonakis (Kroll Show) and James Adomian (The Late Late Show with Craig Ferguson). 



A CYNOPSIS MESSAGE FROM NICKELODEON


Nickelodeon Reaches a Vast Audience with Four Linear Networks.

Nickelodeon, Nicktoons, TeenNick and Nick Jr. combine to reach 26 million kids.
 


PROGRAMMING PICKS

Season 1 of Star Wars Rebels wraps on Monday, March 2, at 9p on Disney XD. Same network, on March 5, a new four-part Ultimate Spider-Man: Web-Warriors story arc The Spider-Verse begins.  New episodes will roll out Thursday nights at 9p and culminate in a marathon, Saturday, March 28, 9-11a.

DIGITAL UPDATE

In other Netflix news, the company will exclusively premiere the third film in Paul Reubens’ Pee-Wee franchise, Pee-Wee’s Big Holiday, to be produced by Judd Apatow. Production is set to begin soon. Reubens and Paul Rust (Comedy Bang! Bang!, Arrested Development) wrote the flick; John Lee (Broad City, Inside Amy Schumer) will direct. No release date has been announced.

Ruckus Media Group is in a new distribution agreement with Hasbro and IDW Publishing to create digital downloads of the My Little Pony licensed interactive storybook apps, full episodes and short-form video content of the My Little Pony: Friendship Is Magic series from Hasbro Studios, and IDW’s digital comic books in mobile markets in the U.S., Canada, and other territories. Ruckus’ My Little Pony-branded mobile storefront launches with 125 individual titles and bundles.

LICENSING

Bulldog Licensing sealed a deal with SongsWithMyName Services to develop a range of personalized music products, including CDs, DVDs and books, based on the Talking Tom brand.


A CYNOPSIS MESSAGE FROM NICKELODEON


Nick.com is a Kids’ Hub for Content.

Nickelodeon’s digital platform keeps evolving. With a fresh new look and feel, Nick.com is attracting 9 million kids per month and continues to be a central hub for gaming and video content.


BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of Feb. 16-22, 2015

K2-11 Total Programming Day
Network/Rating/000s
NICK/2.5/747
DSNY/2.3/713
TOON/1.8/557
DSJR/1.4/338
NAN/0.7/215
DXD/0.7/184
NKJR/0.7/182
ADSM/0.6/185
BOOM/0.6/101
NKTN/0.5/112

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.0/928
DSJR/1.6/392
NAN/1.4/439
DXD/1.0/268
NKJR/0.9/222
BOOM/0.9/135
FAM/0.7/222
NKTN/0.7/153
ADSM/0.6/186
SPRT/0.6/114

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.5/778
NICK/2.5/747
TOON/1.8/557
DSJR/1.6/382
NAN/1.1/348
NKJR/0.9/232
DXD/0.8/214
SPRT/0.6/102
BOOM/0.6/99
NKTN/0.5/107

K6-11 Total Programming Day
Network/Rating/000s
DSNY/2.6/490
NICK/2.4/440
TOON/2.0/392
NAN/0.9/175
DXD/0.8/140
ADSM/0.7/125
DSJR/0.6/93
NKTN/0.5/71
BOOM/0.5/49
FAM/0.4/69

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.7/714
NAN/1.9/352
DXD/1.3/216
FAM/0.8/149
ADSM/0.7/132
DSJR/0.7/107
NKTN/0.7/95
BOOM/0.7/72
TNNK/0.5/75
NKJR/0.4/56

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.7/509
NICK/2.4/440
TOON/2.0/392
NAN/1.5/279
DXD/1.0/164
DSJR/0.7/99
TNNK/0.5/77
NKTN/0.5/69
BOOM/0.5/48
FAM/0.4/76

K9-14 Total Programming Day
Network/Ratings/000s
DSNY/2.2/430
TOON/1.6/312
NICK/1.5/292
ADSM/0.9/185
NAN/0.8/146
DXD/0.6/108
TNNK/0.5/79
FAM/0.4/74
NKTN/0.4/51
MTV/0.3/54

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.1/625
NAN/1.4/272
ADSM/1.0/206
FAM/0.9/167
DXD/0.9/149
TNNK/0.6/98
NKTN/0.5/69
AMC/0.4/88
ESPN/0.4/76
USA/0.4/71

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.1/415
TOON/1.6/312
NICK/1.5/292
NAN/1.1/215
DXD/0.7/122
TNNK/0.6/88
FAM/0.4/82
MTV/0.3/57
NKTN/0.3/49
BOOM/0.3/27

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

EXECUTIVE MOVES

Discovery Communications named Robert Marick VP of North American Licensing and Global Location Based Entertainment for Discovery Consumer Products.  Marick will oversee strategy for products across the Discovery family of networks including kid-focused Animal Planet lines.

Digital entertainment developer Telltale Games appointed former Electronic Arts CEO and Unity Technologies CEO John Riccitiello and Lionsgate CEO Jon Feltheimer to the company’s Board of Directors. 


A CYNOPSIS MESSAGE FROM NICKELODEON


Mobile Business Growth is Integral to Nickelodeon’s All-for-One Strategy.

As kids keep consuming content across screens, Nickelodeon is there to meet them. Our mobile business has increased six-fold over the past two years.


TRIVIA

Answer to yesterday’s Trivia: Patrick Osborne, who picked up an Oscar for Best Animated Short Film this year for Feast, was supervising animator for another Oscar-winning short. What was it called? Paperman. Kudos to: Jeremy St-Onge, DHX Television, Toronto, Pat Brady, CESD, LA.

Today’s Trivia Question: What’s the name of Richie and Joanie Cunningham’s older brother, who was dropped from Happy Days early in the series? Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)



A CYNOPSIS MESSAGE FROM NICKELODEON


Nickelodeon’s Lineup Continues To Resonate With Kids.

Nickelodeon has always had a unique connection with kids. Today, with the top 3 shows for kids 6-11, the popularity of our TV content remains the anchor of the Nickelodeon ecosystem.



Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!
02.25.15

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