02/24/15: Execs across nets move onward, upward and out; Comcast blasts “inflammatory” allegations; CW bolsters summer slate with two series



The deeper you dig, the further you get from the truth…
The epic event series premieres in 9 days. Let the countdown begin.

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Good morning. It’s Tuesday, February 24, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
BET: Keyshia Cole: All In at 9:30p
Great American Country: Living in Alaska at 9p
HLN: The Social Life at 10p
History: Counting Cars at 9p, Gangland Undercover at 10p
Nat Geo: Building Wild at 9p, Cabin Fever at 10p
WGN America: Outlaw Country at 10p

Tonight’s Finales:
ABC: Marvel’s Agent Carter at 9p
Bravo: Girlfriends’ Guide to Divorce at 10p
FOX: MasterChef Junior at 8p
Lifetime: Child Genius at 10p
NBC: Parks and Recreation at 10p


Nickelodeon is All for One.

Nickelodeon meets viewers at every stop on their path to content. All-for-One programming means content flows freely across the Nickelodeon ecosystem. From popular shows to creative marketing messages, brands and IP reach consumers on multiple screens and platforms.

Dish Network CEO Joe Clayton is retiring at the end of March, replaced by founder and chairman Charlie Ergen, who stepped away from day-to-day control in 2011. “Over the last four years, Joe’s leadership has been instrumental to Dish as we have worked to engineer a fundamental transformation of our business,” said Ergen. “He has set the stage for what will become a new company, and with that he has prepared a new class of management to address the adventures coming our way.” While Dish’s subscriber base dropped by 79,000 in 2014, ending with 14 million subs, net income for 2014 was $945 million, up 17 percent from the prior year, reported the company.


Jon Steinlauf landed the top ad sales job at Scripps Networks Interactive. Steinlauf, named EVP of ad sales & marketing in 2011, will lead teams across Scripps’ HGTV, DIY, Food, Cooking, Travel and Great American Country as president of national ad sales and marketing. He succeeds Steve Gigliotti, named chief revenue officer for the company last week.

Robert Sharenow was appointed EVP & GM of A&E and Lifetime, replacing David McKillop in the A&E role. Since June 2013, Sharenow had been EVP & GM of Lifetime. “After 10 years of tremendous growth  we have a renewed focus on re-establishing A&E as a top-tier brand,” said Paul Buccieri, newly installed president of A&E and History. “Rob is the ideal candidate for the job. Before his tenure at Lifetime, Rob was instrumental in the success of A&E for nearly a decade.” McKillop will “return to his roots as a producer,” said Buccieri in a memo to staff.

Brad Schwartz has been upped to president of Pop, rebranded from TVGN in January. Schwartz, who had been president of entertainment and media at the net, adds responsibilities previously handled by business operations president David Wisnia, leaving “to pursue other interests.” Schwartz’s leadership during the rebrand “reflects his clear strategic vision for the network as well as his strong programming skills and business acumen,” said CBS president and CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer.“We’re pleased to expand his mandate to include oversight of the integrated creative and business operations.”

The National Association of African-American Owned Media and Entertainment Studios filed a $20 billion racial discrimination lawsuit against Comcast, Time Warner Cable, Al Sharpton’s National Action Network and the NAACP, among others, alleging payment for sham diversity agreements. “We do not generally comment on pending litigation,” responded Comcast, “but this complaint represents nothing more than a string of inflammatory, inaccurate, and unsupported allegations.”

Much ado about nothing: There is “no truth”to an Australian Financial Review report that Twenty-First Century Fox held preliminary talks with Discovery Communications about a potential takeover bid. “Not even any sort of talks,” said a Fox spokesman about the AFR story. Discovery declined comment.

Fox News has Bill O’Reilly’s back. Facing allegations that the conservative pundit exaggerated war reporting experiences as a CBS News correspondent, a spokesperson for the news net said, “Fox News Chairman and CEO Roger Ailes and all senior management are in full support” of the O’Reilly Factor host. For his part, O’Reilly has called allegations that his accounts of time during the Falklands War are inaccurate, “such a smear it is unbelievable.” Over the weekend, three former CBS News employees spoke to CNN, questioning O’Reilly’s version of events.

Meanwhile Brian Williams, suspended for six months without pay from his post as NBC News anchor and managing editor for an embellished account of events during the Iraq War, resigned as a member of the Congressional Medal of Honor Foundation’s board of directors. Williams, who apologized for the misrepresentation, had been on the board since 2006.

Can veteran sports producer Michael Weisman (Olympics, World Series, Super Bowl) lead Morning Joe back to ratings victory? MSNBC is betting on it, naming Weisman to the newly created position of executive in charge, as CNN’s New Day continues its months-long lead in viewers. Alan Korson remains in his exec producer position at the news analysis program.


Nickelodeon’s Live+7 Ratings Validate Program Popularity.

Nickelodeon’s Live+7 Ratings are stronger than ever. Over seven days, premiere episodes see a lift as high as 80%, showing that viewers are watching their favorite shows beyond their premiere dates.


Shameless star William H. Macy makes his TV directing debut on the season five episode airing Sunday, March 1 at 9p on Showtime.

CW added two relationship shows to its summer slate. Reality series A Wicked Offer, from T Group Productions, tests how far couples will go for money, while U.K. comedy Dates, starring Oona Chaplin (Game of Thrones) and Ben Chaplin (Thin Red Line) focuses on the first dates of pairs who met online.


Season two of AMC Revolutionary War drama Turn: Washington’s Spies launches with a two-hour premiere Monday, April 13 at 9p, settling into its regular 10p slot the following week as part of the net’s original programming expansion on the night. Viewers can catch up on season one via AMC On Demand and AMC.com through Tuesday, March 24, and on Netflix beginning March 25.

BBC America is taking on the 49th state with Wild Alaska, a three-parter premiering Tuesday, March 10 at 10p. The series, narrated by Dougray Scott, explores the range of species that thrive in the area’s extreme conditions.

Destination America and USA Today are partnering for the third annual “Red White and You” contest. The competition, running now through Sunday, April 5, will offer two winning towns fanfare-filled Fourth of July celebrations. Nomination form can be found on the net’s web site.

Arts channel Canal 22 Internacional premieres the Spanish version of Elsa & Fred  on Saturday, February 28 at 8p. Film tells the story of a feisty retiree and her new neighbor, an uptight widower.

CW special TV’s Hottest Commercials Countdown airs tonight at 8p, with never-before-seen spots from 17 different countries. What to expect? “Using sex in commercials to sell a product is nothing new,” Robert Horowitz, president of Juma Entertainment and exec producer of the show, tells Cynopsis. “But as viewers will see tonight, commercials from other countries push the envelope and are often hotter and sexier than what we see in the U.S. These spots are definitely going to have people talking.”

Wall Street Week, which left the air in 2005, is returning with SkyBridge Capital founder Anthony Scaramucci as host on Sunday, April 19. The half-hour news show will air on local television stations and stream for global viewing on WallStreetWeek.com with a development team led by SkyBridge’s Susan Krakower and Raymond Borelli, former CNBC execs; editorial content will be guided by an advisory board comprised of financial industry leaders.


Nick.com is a Kids’ Hub for Content.

Nickelodeon’s digital platform keeps evolving. With a fresh new look and feel, Nick.com is attracting 9 million kids per month and continues to be a central hub for gaming and video content.


The forecast is sunny for advertising in 2015, according to a report from J.P. Morgan based on analysis of earning calls in 4Q14. About 75 percent of the top 100 brands will increase marketing spend, with automotive, beverages, technology, software, healthcare and telecommunications “particularly encouraging.” With a focus on digital, native ads and video on smartphones are expected to attract the most online dollars.

Birdman might have been the big winner at Sunday’s Academy Awards, but when it comes to ads, AT&T Mobile’s spot with Mark Cuban took the top prize, according to TiVo research. The next four ads with the biggest bumps in viewership were the McDonald’s “Lovin’ Takes the Right Ingredients,” spot, Cadillac’s “Dare Greatly,” Google’s “Ask the Google App” and Pixar’s “Inside Out.”

Today’s teenagers “are unlike any generation before,” Jasmeet Gill, brand strategist for LA agency Omelet, tells Cynopsis. “They rarely accept the world as it is. They make it what they want it to be. For brands, this presents an unprecedented opportunity to connect and build ameaningfulrelationship with them in their formative years that goes beyond just brand loyalty and creates life-long evangelists.” For more expert insights on the tools networks and brands need to reach this important demo, register here for Thursday’s Cynopsis webinar, Generation Edge: Catching the New Wave of Viewers.


Wesley Snipes (Blade) hopped aboard NBC drama pilot Endgame, a thriller from Davis Entertainment and Sony Television set in Las Vegas.

Calista Flockhart (Brothers & Sisters) landed a co-starring role opposite Melissa Banoist in CBS’s Supergirl. Brothers & Sisters exec producer Greg Berlanti is an exec producer on the project.

German-born YouTube personality Flula Borg will star in NBC comedy pilot Cuckoo, an adaptation of the BBC Three comedy that starred Brooklyn Nine-Nine’s Andy Samberg.


Telco Productions is offering weekly half-hour Hiring in America for fall 2015. The barter show, helping veterans find jobs, currently airs in nearly 60 percent of the country.


Nickelodeon’s Ecosystem Keeps Getting Bigger.

Nickelodeon has a powerful, 10-screen ecosystem that connects brands to our audience as well as Consumer Products, Movie Partnerships, Apps, Recreation, Social Media and Live Events.


Sunday’s Academy Awards averaged 36.6 million viewers, a six-year low, swooning 17 percent among A18-49 to a 10.8 rating  but was still TV’s top entertainment telecast since last year’s Oscars. Digitally it was a different trajectory, with visits to Oscar.com up 8 percent, to 18.3 million, including 7.1 million (up 1 percent) on Sunday.

ABC’s Jimmy Kimmel Live: After the Oscars basked in awards show afterglow, earning its second largest audience ever (5.8 million viewers).

The second Monday airing of AMC freshman Better Call Saul drew 5.8 million viewers and 3.7 million among A18-49 in Live+3, up 1 percent from the week prior.

New ID series See No Evil broke net records for Live+3 performance with a 1.25 P25-54 rating, 1.59 among W25-54 rating and 1.03 P18-49. The premiere delivered 1.81 million P2+ viewers and 1.087 million P25-54 viewers, ID’s best prime telecast ever in delivery and ratings across P25-54, W25-54, M25-54, P18-49, W18-49 and M18-49, as well as P2+ delivery for Live+3.

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 2/2/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Big Bang Theory
(CBS) 4.6, 6.7
Modern Family (ABC) 3.4, 5.4
Empire (FOX) 4.6, 6.6
How to Get Away With Murder (ABC) 2.7, 4.6
Scandal (ABC) 3.2, 4/9
The Blacklist (NBC) 2.4, 4.0
Grey’s Anatomy (ABC) 2.3, 3.8
Criminal Minds (CBS) 2.0, 3.5
Gotham (FOX) 1.9, 3.2
NCIS (CBS) 2.6, 3.8
Chicago PD (NBC) 1.6, 2.8
Source: The Nielsen Company DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

NIELSEN TWITTER TV TOP TEN for the week of 2/9/15 Program, Date, Unique Audience (000), Tweets (000)
The Oscars
(ABC), 2/22, 13019, 5923
Stevie Wonder Grammy Salute (CBS), 2/16,
3611, 189
The Walking Dead (AMC), 2/22,
3279, 242
The Bachelor (ABC), 2/16,
3178, 111
Grey’s Anatomy (ABC) 2/19,
2875, 98
Westminster Kennel Club Dog Show (USA) 2/17,
2837, 44
Empire (Fox), 2/18,
2591, 615
Scandal (ABC) 2/19,
2576, 322
Westminster Kennel Club Dog Show (USA), 2/16,
2497, 27
Pretty Little Liars (ABC Family) 2/17,
1925, 181
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of February 16, 2015
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show
(Warner Bros./synd.) 1044, 105, 95, 67253
The Walking Dead (AMC)
4693, 93, 50, 37558
Pretty Little Liars (ABC Family)
4052, 236, 17, 19029
Good Morning America (ABC)
2086, 529, 39, 7093
Today Show (NBC)
1655, 464, 3568, 7697
Empire (FOX)
1646, 92, 18, 1575
The Academy Awards (ABC)
1446, 134, 11, 3112
The Tonight Show (NBC)
1048, 182, 58, 7648
Fox & Friends (Fox News)
1040, 155, 7, 1586
The Kelly File (Fox news),
908, 108, 8, 2162
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers for each property as of February 22, 2015.

Friday A18-49 Analysis: ABC won the most A18-49 viewers Friday with 1.6/6, according to primetime national ratings from Nielsen. NBC was first at 8p with 1.5/5 for its Saturday Night Live 40th Anniversary Special, versus 1.3/5 for CBS’s Undercover Boss. ABC’s Shark Tank surfaced to win 9p with 2.2/7, followed by 1.7/5 for SNL’s birthday party. ABC and NBC tied at 10p with 1.6/5 for 20/20 and SNL.

A18-49:ABC 1.6/6, NBC 1.6/5, CBS 1.4/5, UNI 1.1/4, FOX .7/3, TELE .6/2, CW .4/1, ION .1/1

Live + Same Day Household Ratings: Friday, February 20, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 6.3/11
Undercover Boss 5.0/9, Hawaii Five-0 6.7/11, Blue Bloods 7.3/13
ABC: 4.3/8
Last Man Standing 4.1/7, Cristela 3.2/6, Shark Tank 4.9/8, 20/20 4.4/8
NBC: 3.2/6
SNL: 40th Anniversary 3.2/6
Mi Corazon Es Tuyo 1.6/3, Hasta Fin Del Mundo 1.6/3, Que to Perdone Dios 1.4/3
FOX: 1.4/2
World’s Funniest Fails 1.5/3, Glee 1.2/2
Los Miserables .7/1, Tierre de Reyes .6/1, Duenos del Paraiso .9/2
CW: .7/1
Hart of Dixie .8/1, Whose Line Is it Anyway [r] .6/1, Whose Line Is It Anyway [r] .7/1
ION: .6/1
Law & Order: CI .6/1, Law & Order: CI .7/1, Law & Order: CI .5/1


Alison Hoffman was promoted to Executive Vice President of Marketing at Starz. Hoffman, most recently Senior Vice President of Originals Marketing, will spearhead all consumer and affiliate marketing for the net.

David Smyth has been promoted from Vice President Sales to Senior Vice President Sales and Development for Twentieth Century Fox Television Distribution. Smyth is based in the company’s London office.


Actor Paul Napier died February 21. He was 85. Napier, General Motors’ first Mr. Goodwrench, appeared on over 400 commercials, as well as television shows including L.A. Law, Taxi and Coach.

Actor Ben Woolf died February 23. He was 34. Woolf, who played Meep in American Horror Story: Freak Show, was hospitalized in critical condition on February 19 after being hit in the head by the side mirror of a passing vehicle in Hollywood. "We have been overwhelmed by the outpouring of love and support from all over the world," said his family in a statement Monday.


Mobile Business Growth is Integral to Nickelodeon’s All-for-One Strategy.

As kids keep consuming content across screens, Nickelodeon is there to meet them. Our mobile business has increased six-fold over the past two years.

This Day in History:
1942 – The Voice of America first went on the air.

Answer to Our Last Trivia Question: Which character appeared on an episode of a 1960s sitcom, then was a regular on a 1970s animated show? Andromeda, introduced on My Favorite Martian (1963-1966), was a regular on My Favorite Martians (1973-1975). Kudos to: David Westberg-SAG-AFTRA/LA.

Today’s Trivia Question: Which 1990s sitcom character gave up an inheritance so she could work as an assistant in a bookstore? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


TV Success Anchors Nickelodeon’s All-for-One Strategy.

Nickelodeon has 8 of the top 10 shows for kids 2-11. TV is still the biggest platform and is at the center of Nickelodeon’s portfolio, reaching 87 million viewers a month.

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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Nickelodeon’s Lineup Continues To Resonate With Kids.

Nickelodeon has always had a unique connection with kids. Today, with the top 3 shows for kids 6-11, the popularity of our TV content remains the anchor of the Nickelodeon ecosystem.

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/REELZChannel/Albuquerque: Write, produce & edit high impact promo spots for national cable network series & documentaries. Exc opp for fresh, talented On-Air Promo “Preditor” on the rise. Relocation pkg. TV exp. Full info/apply HERE (3/3) 

JOB OPENING: VP DIGI STRATEGY/MSNBC/NYC: Partner with VP/Executive Editor to identify and benchmark short and long term business goals and objectives for msnbc digital. Full info/apply HERE (3/3)

JOB OPENING: DIR SOCIAL MEDIA MKTG/AMC/NYC: Serve as liaison to AMC social comms & dvlpmnt of social mktg initiatives to engage & est social presence.Find new social opps in mkt. Dvlp partnerships & foster relationships w/all social media platforms. Info/Apply here (2/28)

JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/NYC: Support all aspects of the ad sales process. A team-player & ability to work under pressure meeting deadlines to fulfill client req’s. 2-5 yrs exp media sales plan’g or agency buying req’d Res/salary req’s: hr@tennischannel.com (2/27)

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Nickelodeon Reaches a Vast Audience with Four Linear Networks.

Nickelodeon, Nicktoons, TeenNick and Nick Jr. combine to reach 26 million kids.

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

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ABC: Fresh Off the Boat, Repeat After Me, Marvel’s Agents of Carter [f], Forever
CBS: NCIS, NCIS: New Orleans, Person of Interest
CW: TV’s Hottest Commercials Countdown, The Flash [r]
FOX: MasterChef Junior [
f], New Girl, The Mindy Project
NBC: The Voice, Parks and Recreation [
PBS: Genealogy Roadshow, The Italian Americans
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No

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