|A CYNOPSIS MESSAGE FROM ESPN
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|A CYNOPSIS MESSAGE
Recognizing Short Form Video Awards Finalists…
Wednesday, March 7th | 4:45pm – 8pm | SVA Theatre, NYC
In addition to the awards program and winner screenings, hear from Attn:, CDW, Crowd Tangle, The Dodo, eshapTV, Facebook, Limbik, Lyft, NBCUniversal, State Farm, Time, Viacom Velocity and Volvo in these thought-provoking panels:
The Brands Speak
Building your Blueprint for Revenue Success
Short Form Behind the Scenes
Major League Soccer unveiled the launch of its 2018 brand campaign, titled “Our Soccer.” The initiative was created in collaboration with Cornerstone Agency and The FADER and is designed to “tell the story of the U.S. and Canada’s most ascendant, progressive and diverse sports league” by capturing the culture of soccer in North America and amplifying the energy of fans and players to invite new and current supporters to watch, participate and join the movement. The league debuted a 30-second “Our Soccer” brand anthem that features 2017 MLS Cup champion and game MVP Jozy Altidore and Atlanta-based rapper 2 Chainz. The campaign will be supported by MLS national broadcast partners ESPN, FOX Sports, Univision, TSN and TVA Sports, as well as international and regional MLS broadcast partners.
iQ Media delivered its sponsor scores from Sunday’s NBA All-Star Game, noting that five brands—Kia, Statefarm, Spalding, Verizon, and Jordan Jumpman —competed for the most air time during the evening’s events. The company used its real-time TV logo-recognition technology to track all five sponsors throughout the live airing. Results included:
- Total Number of Sponsor Appearances: Kia (264), Statefarm (172), Verizon (158), Spalding (60) and Jordon Jumpman (29)
- Total Air Time, by Sponsor (in seconds): Kia (677), Statefarm (544), Verizon (527), Spalding (128), Jordon Jumpman (61)
- Percent of Appearances in Optimal View (center of screen): Kia (45%), Statefarm (8%), Verizon (91%), Spalding (3%), Jordan Jumpman (100%)
The West Coast Conference announced that Gorilla Glue will be title sponsor of the Conference’s 2018 men’s and women’s basketball championships. The 2018 Gorilla Glue West Coast Conference Basketball Championships will run March 1-6 at Orleans Arena in Las Vegas with the deal secured by Van Wagner Sports & Entertainment. As title sponsor, Gorilla Glue will receive a marketing presence at the basketball championship as the WCC celebrates the tenth anniversary of moving its tournament to Las Vegas.
The runner-up finish in the 2018 Daytona 500 by the first full-time African-American driver in the Monster Energy NASCAR Cup Series since 1971 will be showcased in the final two episodes of “Behind the Wall: Bubba Wallace” on Facebook Watch. The final episodes in the original series will post today a noon. “The whole experience of my first DAYTONA 500 was amazing,” said Wallace. “Through Facebook Watch, fans are going to be able to see what I went through leading into Sunday’s race and after it. It’s really cool to be able to share those moments and emotion with all our fans. Everyone needs to check it out.”
- Misfits and Heat welcome Alien settlement
- FACEIT is GO for London
- MLS fields eMLS Cup plans
- Super League Gaming adds four to the team
- IEM Katowice gets an Omen
- Psyonix is feeling Super
- Overwatch League/Twitch has engagement in their sights
Wizards/Cavaliers on TNT at 8p.
|A CYNOPSIS MESSAGE
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ON THIS DAY in 1980: The Miracle on Ice sees the US Men’s Olympic hockey team shock the world by beating the Soviet team.
In the Know: While the Miracle on Ice in 1980 resonates in Olympic and pop culture history, the US team actually beat which country to win the gold? (Email firstname.lastname@example.org with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Other than Canada and the US, what other country had appeared in the gold medal game for women’s ice hockey at the Olympics? Answer: Sweden. Kudos: James Stuart-NBC Sports/PyeongChang; Denis Barry-CBS/NY; Brian Schweibert-Publicis Media/NY; Michael Ritz-BucStar Consulting/NY; John Langermann-WINK-TV/WXCW-TV/Fort Myers; Rick Wiener-Allebach Communications/Philadelphia; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Tony Wilkins-KGAN-KFXA/Cedar Rapids; Steve Bradbury-Deep Sports/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA
Later – Chris
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