02/20/15: Hulu snags exclusive SVOD rights to CSI; Defy Media plans to ‘react’ to Oscars with YouTubers; PBS Digital Studios announce LGBTQ series



CYNOPSISDIGITAL
02.20.15

Good morning. It’s Friday February 20, 2015, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Hulu landed exclusive subscription video-on-demand rights to all 14 seasons of CBSCSI: Crime Scene Investigation, adding more than 300 episodes to its network. “The original series from the most successful franchise in television history has been licensed to the SVOD market for the first time,” CBS Corporation’s Chief Corporate Content Licensing Officer Scott Koondel said. The news comes just in time for the March 4th debut on CBS of the newest addition to the franchise, CSI: Cyber. Hulu will also become the exclusive SVOD home to all previous seasons of the CBS crime drama Elementary.
 
Defy Media’s Clevver (5 million YouTube subscribers, 120 million monthly video views) will gather some of YT’s biggest celebs to watch and react live to the best moments from this Sunday’s 2015 Academy Awards ceremony. The cast will include Kingsley (2.9 million subs), Spoken Reasons (1.7 million subs), Lisa Schwartz (1.3 million subs), Meghan Rienks (1.3 million subs), Mamrie Hart (748K subs), Davey Wavey (829K subs), and Traci Stumpf (1.2 million subs), with special appearances by the Clevver and Screen Junkies (3.9 million subs). Watch Party episodes will run Sunday on ClevverTV and Clevver.com as well as Yahoo, AOL and Hulu.
 
PBS Digital Studios and the New York City PBS flagship station WNET will launch an original web series exploring sexuality and gender identity. Called First Person, the show will feature LGBTQ YouTuber Kristin Russo as she examines issues in the LGBTQ community. Additionally, First Person will incorporate comments from viewers, discussion prompts and viewer engagement to continue the conversation through its social media channels. The first episode will premiere on Feb. 26 on the PBS Digital Studios YouTube network, with new eps released biweekly.
 
The Huffington Post will take a swing at a satirical news broadcast with The HuffPost Show, set to debut on March 27 at 9p ET. HuffPost Live President Roy Sekoff and current HPL host Marc Lamont Hill will host the series, commenting on news stories, conducting celebrity interviews, and moderating panels. The show will shoot in front of a live studio audience, and stream on the front page of The Huffington Post every Friday.
 
Vice announced a new weekly talk show called On The Line, which will stream live on YouTube before a limited window on Samsung’s Milk Video service. The show will highlight stories from Vice News and air every Thursday from 12-12:30p ET on the Vice News YT channel (1.2 million subscribers).


A CYNOPSIS MESSAGE


Want to find out what shows are online and when?

Check out the Watcheroo Digital Programming Guide

Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


 
 
CONTENT MEDIA

Netflix continues to beef up its Marvel series Jessica Jones with three new additions: actress Erin Moriarty (The Kings of Summer) and actors Eka Darville (Power Rangers R.P.M.) and Wil Traval (Primal). Netflix recently added David Tennant (Doctor Who) alongside Krysten Ritter (Breaking Bad) and Mike Colter (American Horror Story) to the cast. The 13-episode show will be released on the streaming service later this year, along with other Marvel series Daredevil, Luke Cage and Iron Fist.
 
Got the February sniffles? The Weather Channel and Flonase Allergy Relief teamed up to keep tabs on when weather may affect nasal symptoms in the Allergy Tracker on Weather.com. The new section includes measures of mold, various types of pollen, and a breathing index. It also offers a Three-Day Outlook to forecast how overall conditions are expected to change from day to day.
 
British TV streaming service Acorn TV will debut BBC’s Jamaica Inn, starring Downton Abbey’s Jessica Brown Findlay on March 16. The additional two installments to the three-part series will hit Acorn TV on both Monday, March 23 and March 30. Most recently, the service premiered the final season of Foyle’s War and Jamie Dornan’s (Fifty Shades of Grey) period drama New Worlds. The service is available at Acorn.TV, Roku, iTunes app and more.
 
Multi-channel network Complex added a new 16-minute special to its docu-series Magnum Opus, featuring rapper LL Cool J dishing on life and hip-hop. Complex boasts 51 million video views, 2.1 million subscribers and 45 million monthly unique visitors (Comscore).
 

 
ADVERTISING + AD PLATFORMS

 
Yahoo
introduced the Mobile Developer Suite at its first Mobile Developer Conference yesterday. Designed to help developers measure, advertise, monetize, and enhance their apps, the suite includes five products including Flurry Analytics Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse. Yahoo acquired Flurry six months ago.
 
 

EXEC MOVES
 

Multi-channel network StyleHaul named Olivier Delfosse as Chief Operating Officer. He joins the MCN from FremantleMedia, where he previously worked on TV properties and integration for global brands.
 
Blinkx appointed Sudhi Herle as Chief Product Officer. With more than 15 years of product development experience, Herle was most recently Global Head of Enterprise Products at Samsung.
 
Pregnancy and parenting web destination BabyCenter hired Lora Ma-Fukuda as Executive Producer to lead the Digital Video Content Team. She was previously Executive Editor of TeachingChannel.org.
 


A CYNOPSIS MESSAGE


Webinar: Generation Edge – Catching the New Wave of Viewers
Thursday, February 26, 2015 | 1:30PM to 3:00PM | Register Today

Featured Panelists:
Andrea Russett,
Gen Edger, YouTube Star + Twitter Influencer
  Jasmeet Gill, Brand Strategist, Omelet
Bill Carter, Partner, Fuse Marketing
Robert O’Neill, Vice President, Programming & Promotion Strategy, Comedy Central



 
DIGITAL SPOTLIGHT OF THE DAY

 
In anticipation of the Oscars this Sunday on ABC at 7p, Screen Junkies (3.9 million subscribers) uncovered old clips of nominees Reese Witherspoon, J.K. Simmons, Bradley Cooper and Emma Stone for its latest episode. Little nuggets such as which star asked Sean Penn a question on Inside the Actors Studio while studying at The New School is just one pre-Oscar morsel. Find out the others at www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese
02.20.15

Roberta Caploe: Editorial Director @robertacaploe
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