02/19/15: NBC dives in the live stream, Killing Jesus has timely premiere date, new data-driven ad platform for A+E


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Best series debut on P18-49 since 2010!
Check out ALL NEW episodes Saturdays at 10/9c after an ALL NEW

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Good morning. It’s Thursday, February 19, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
E!: Who Wore it Better? At 8:30p
History: Vikings at 10p
ID: The Mind of a Murderer at 9p
MSG+: The Mask with Henrik Lundqvist at 10:30p
RLTV: To Not Fade Away at 9p

Tonight’s Finales:
Animal Planet: Alaska: Battle on the Bay at 10p
Discovery Life: 50 Ways to Kill Your Mother at 10p
Sportsman Channel: MeatEater at 8p


Whalerock Industries and MGM are extending their television and film agreement into 2017. MGM is distributing internationally Whalerock’s new series Battlebots, to air this summer on ABC. Other MGM/Whalerock projects include the film I Am Pilgrim, based on the Terry Hayes novel, and series development across multiple television outlets. GF Capital acquired a minority stake in the Company to provide capital to support these and future initiatives.


National Geographic Channel picked Palm Sunday, March 29, at 8p to debut its three-hour special Killing Jesus, based on Bill O’Reilly and Martin Dugard’s best-seller. Produced by Scott Freeman Productions, the special stars Kelsey Grammer as King Herod the Great and Stephen Moyer as Pontius Pilate.

Fans who missed seeing Kobe Bryant during last weekend’s NBA All-Star game are directed to Showtime documentary Kobe Bryant’s Muse, premiering Saturday, Feb. 28 at 9p. The feature-length documentary looks at the aftermath of the shoulder injury that ended Bryant’s 2014-15 season with the Los Angeles Lakers. 

Lifetime welcomes spring with two new series next month. Born In The Wild, an unscripted look at couples’ personal decisions to give birth in nature, premieres March 3 at 10p. Wuthering High School, premiering March 14 at 8p and starring James Caan, is a modern retelling of the Emily Bronte classic novel set in Malibu.

Hallmark Movies & Mysteries is bringing select Aurora Teagarden Mysteries books to television beginning with A Bone to Pick: An Aurora Teagarden Mystery. The network original movie stars Full House alum Candace Cameron Bure in the title role of a small-town librarian with a sharp mind for murder, and Marilu Henner. It premieres Sunday, April 19, at 9p.

Robin Givens, Columbus Short and Lynn Whitfield will return to headline the next installment of TV One’s horror anthology Fear Files (formerly Fright Night Files), with the first of three new tales of love gone wrong set to debut Friday, March 13, at 8p.

MTV’s college-culture net mtvU is singing a new tune for this year’s incarnation of its annual Woodie Awards. For the first time nominees will compete live on MTV in an hourlong special Friday, March 20, at 9p, filmed at the SXSW Music Festival in Austin, Texas.

“Lion whisperer” Kevin Richardson pits natures archrivals in a battle of the wits in Smithsonian Channel’s new two-part series Killer IQ: Lion Vs. Hyena, airing March 4 and 11 at 8p, the show pits the two species against each other in a war of wits.

To Not Fade Away, a documentary that explores early onset Alzheimer’s, debuts at 9p today on RLTV with subsequent telecasts during the next 10 days. The series is exec-produced by David Wasser and Chief Content Officer Elliot Jacobson and includes appearances by Maria Shriver, Glen Campbell, Pat Summitt and Sen. Jay Rockefeller (D-W.Va).


Webinar: Generation Edge – Catching the New Wave of Viewers
Thursday, February 26, 2015 | 1:30PM to 3:00PM | Register Today

Featured Panelists:
Andrea Russett, Gen Edger, YouTube Star + Twitter Influencer
Morgan Aceino, Senior Brand Strategist, Omelet
Bill Carter, Partner, Fuse Marketing
Robert O’Neill, Vice President, Programming & Promotion Strategy, Comedy Central


A+E Networks becomes the first network to use the Rovi Ad Optimizer data-driven platform to help advertisers connect with targeted audiences across all its networks and inventory. Ad Optimizer processes viewing data from set-top boxes, panel sources such as Nielsen and Rentrak, and third-party consumer data sources. Horizon Media has committed to purchasing data-driven media from A+E.

T-Mobile will be back tonight for the third year as presenting sponsor of Univision’s Premio Lo Nuestro Latin Music Awards, airing live from Miami at 8p. Other sponsors include Allstate, Chevrolet, Honda, L’Oréal Paris, McDonald’s and Walmart.


Electus International is the new global distribution partner for WGN’s docu-series Outlaw Country, which premieres Tuesday, Feb. 24 at 10p. Series features seven hourlong episodes that chronicle two rival sets of brothers–one from law enforcement and the other from the streets.


Want to find out what shows are online and when?

Check out the Watcheroo Digital Programming Guide

Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


Live from New York was the place to be as NBC’s SNL 40 tribute stole the show not only on Sunday night but also for the whole week, with a 7.8/21 average. FOX’s Empire had a strong showing, with 4.8/15, and ABC’s Modern Family held its own with 3.3/10. ABC’s The Bachelor maintained its season high rating among A18-49 on Monday, at 2.7/8.

Despite, or perhaps because of the Brian Williams scandal, NBC: Nightly News won the week with 9.43 million total viewers, followed by ABC: World NewsTonigh twith 9.03 million.

Hallmark Channel had a sweet Valentine’s Day. The net’s Countdown to Valentine’s Day–the latest in its Countdown event programming–reached more than 30 million unduplicated viewers and 6.7 million W25-54 during its two-week run.

Syndicated entertainment mags saw ratings boosts the week ending February 8, as the Brian Williams scandal widened. Entertainment Tonight had a 9 percent lift, to 3.8 versus the week prior, and TMZ drew a season high 2.3, up 10 percent. Access Hollywood had an 11 percent increase, matching its 2.0 season high, while Extra surged 20 percent, for a season high 1.8.

Dr. Phil was the top daytime talk show for the fourth consecutive week, increasing 3 percent to 3.7, followed by Live With Kelly & Michael, up 6 percent to 3.3. Ellen DeGeneres took a 3 percent dip, to 2.9.

Broadcast Evening News Shows Weekly Average Ratings (week of February 9, 2015)
NBC: Nightly News 9.43 million total viewers; 1.9/8 and 2.29 million A25-54
ABC: World NewsTonight 9.03 million total viewers; 1.9/7 and 2.24 million A25-54
CBS: Evening News 7.63 million total viewers; 1.5/6 and 1.78 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Top 10 M-F Syndicated Strip Series for the week of 2/2/15 ranked in order by HH Rtg
Wheel of Fortune (CTD) 7.8AA
Jeopardy (CTD) 7.5AA
Judge Judy (CTD) 7.3AA
Family Feud (2/T) 6.8AA
Big Bang Theory (WB) 6.6AA
Modern Family (2/T) 3.8AA
Entertainment Tonight (CTD) 3.8AA
Dr. Phil Show (CTD) 3.7AA
Live With Kelly & Michael (DAD) 3.3AA
Inside Edition (CTD) 3.3AA
Two and a Half Men (WB) 3.2AA
Source: Nielsen Media Research

Top 11 M-F Syndicated Strip Series for the week of 2/2/15 ranked in order by A18-49 Rtg
Big Bang Theory (WB) 3.1AA
Modern Family (2/T) 2.3AA
Family Feud (2/T) 2.2 AA
Family Guy (2/T) 1.7AA
Judge Judy (CTD) 1.6AA
Jeopardy (CTD) 1.6AA
Two and a Half Men (WB) 1.5AA
Wheel of Fortune (CTD) 1.5AA
How I Met Your Mother (2/T) 1.4AA
Seinfeld (SPT) 1.2AA
TMZ (WB) 1.2AA
Source: Nielsen Media Research

Top 10 Broadcast Programs among A18-49 rating/share for the week of February 9, 2015
SNL: 40th Anniversary 7.8/21
FOX: Empire 4.8/15
ABC: Modern Family 3.3/10
ABC: Scandal 3.1/10
NBC: SNL 40th  Red Carpet 3.0/10
CBS: NCIS 2.9/9
FOX: American Idol (Wed.) 2.8/9
ABC: How To Get Away With Murder 2.7/9
ABC: The Bachelor 2.7/8
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Monday A18-49 Analysis: ABC again won the most A18-49 viewers Monday with 2.2/6 , according to final primetime national ratings from Nielsen. As The Bachelor sashays closer to its season finale, the net grabbed the top spot at 8p with2.5/7, followed by CBS’s 2 Broke Girls with 2.2/6. The Bachelor stayed on top at 9p with 2.7/7,versus 1.6/4 for NBC’s The Apprentice. At 10p Castle reigned with 1.6/5; CBS’s Stevie Wonder Grammy Salute was next with 1.5/3.

A18-49: ABC 2.2/6, FOX 1.8/5, CBS 1.7/5, NBC 1.4/4, UNI 1.2/4, CW .6/2, TELE .6/2, ION .4/1

Live + Same Day Household Ratings: Monday, February 16, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
ABC: 5.6/9
The Bachelor 5.8/9, Castle 5.4/9
CBS: 5/8
2 Broke Girls 5.4/8, Mike & Molly 5.7/9, Stevie Wonder Grammy Salute 4.8/8
NBC: 3.5/6
Apprentice [r] 3.8/6, State of Affairs 2.9/5
FOX 3.2/5
Gotham 3.7/6, Sleepy Hollow 2.7/4
Sombra Del Pasado 1.2/2, Mi Corazon es Tuyo 1.6/3, Hasta Fin del Mundo 1.7/3, Que te Perdone Dios 1.4/2
ION: 1.2/2
Criminal Minds 1.2/2, Criminal Minds 1.3/2, Criminal Minds 1.1/2
Les Miserables .8/1, Tierra de Reyes .7/1, Duenos del Paraiso 1.0/2
CW: .9/1
Originals .9/1, Jane the Virgin .9/1

Sunday A18-49 Analysis: NBC tickled many a funny bone as its irreverently nostalgic look back over four decades of Saturday Night Live won the most A18-49 viewers Sunday with 11.1/18, according to final primetime national ratings from Nielsen. The SNL salute pre-show scored 3.0/10 at 7p, besting 1.4/5 for ABC’s America’s Funniest Home Videos. NBC’s SLN anniversary averaged 8.4/24 to dominate 8p, versus 1.5/4 for ABC’s Bachelor Tells All special. At 9p SNL stars drew 8.4/22 for NBC, with ABC’s The Bachelor settling for second with 1.6/4. SNL’s celebration finished the night with 7.0/19, opposite 1.6/4 for ABC’s single (for now) guy.

A18-49: NBC 6.7/19, ABC 1.5/4, CBS 1.1/3, FOX .8/2, UNI 1.0/3, , ION .3/1, TELE .3/1

Live + Same Day Household Ratings: Sunday, February 15 time period averages. Source: NTI, Galaxy as dated. Live+SD.
NBC: 11.1/18
SNL 40th-Red Carpet 3.6/6, SNL 40th 12.5/20
CBS: 4.8/8
60 Minutes 6.4/11, Undercover Boss (special) 3.9/6, CSI (special) 4.4/7, CSI 4.5/7
ABC: 3.8/6
America’s Funniest Home Videos 3.6/6, Bachelor: Chris Tells All 3.7/6, Bachelor 3.9/6
Aqui y Ahora Sun 1.0/2, Nuestra Belleza 1.5/2, Sal y Pimienta 1.2/2
FOX: 1.1/2
Mulaney .7/1, The Simpsons [r] .9/2, The Simpsons 1.5/2, Brooklyn Nine-Nine 1.2/2, Family Guy 1.4/2, Bob’s Burgers 1.2/2
ION: .5/1
Criminal Minds .8/1, Criminal Minds .8/1, Criminal Minds .7/1, Criminal Minds .6/1
TELE: .3/0
Top Chef Estrella .3/0 , The Bourne Legacy .4/1

Saturday A18-49 Analysis: FOX had the most A18-49 viewers Saturday with 1.1/4, according to final primetime national ratings from Nielsen. Fox sped to first at 8p with a 1.0/4 average for Sprint Unlimited Pre Race and Sprint Unlimited programming, followed by .7/3 for NBC’s Dateline Mystery. Fox’s races kept the lead at 9p with 1.2/4, versus 1.0/4 for hour two of NBC’s Dateline Mystery. The last lap of Fox’s Sprint Unlimited tied NBC’s SNL Prime for the top spot at 10p with 13.5.

A18-49:FOX 1.1/4, NBC 1.0/4, ABC .6/2, CBS .6/2, UNI .6/2, TELE .2/1, ION .1/1

Live + Same Day Household Ratings: February 14, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
NBC: 3.5/6
Dateline Mystery 3.6/7, SNL Prime 3.2/6
CBS: 3.1/6
Crimetime Saturday [r] 3.0/6, Crimetime Saturday [r] 2.5/5, 48 Hours 3.6/7
FOX 3.0/6
Sprint Unlimited Pre-Race 2.4/5, Fox Sprint Unlimited 3.2/6
ABC: 1.3/2
Harry Potter and the Chamber of Secrets 1.3/2
Sabado Gigante .9/2
ION: .4/1
Saturday 8p Movie .5/1, Saturday 10p Movie .3/1
TELE: .3/0
Cine Millonario .4/1, Futbol Estelar .3/0


Craig Platt joins Showtime Networks as SVP, Creative Advertising. Platt most recently was SVP/Creative Director at ad agency mOcean. Additionally, Showtime is promoting Emily Gould to SVP, Consumer Marketing.

Discovery Channel promoted Michael Greco to EVP, Programming and Research. He most recently was SVP of Research at Discovery.


Does your team deserve a Social Media Award?
Honor the social media work your team produced for your brand or agency in 2014 by entering them for a Shorty Award!

Categories include Best on Twitter, Best Multi-Platform Campaign and Best Use of Video, among others.

Deadline to register is February 19th, 2015.

More information is available here! http://shortyw.in/shorty7cynopsis.

This Day in History:
1861 – Jefferson Davis was sworn in as president of the Confederate States of America in Montgomery, Ala.

Answer to Our Last Trivia Question: On which series did Courteney Cox, Alan Thicke and Yakov Smirnoff appear in the same episode? The Love Boat (1977-1987). Kudos to: Susan Nessanbaum- Goldberg, M and S Entertainment, NY; Michael Ritz, BucStar Consulting, NY; Gerry Bixenspan, TV Marketing Inc., NY; David Westberg, SAG-AFTRA, LA; Tom Moore, Kalt Productions, LA; Jerry Jones JJ Event Sales, SF.

Today’s Trivia Question: Who occupied the center square in the first episode of The Hollywood Squares? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: PROJECT MGR/WideOrbit/NYC: Lead planning/execution of large, complex implementation projects. Media ind exp & exp working for or w/cable network channel is highly pref’d. Organized and show sharp attention to detail a must. Full info/apply HERE (2/26)

JOB OPENING: IMPLEMENTATION SPECIALIST/WideOrbit/NY: Educate customers on configurations &/or customization options; conduct web based training sessions to support new customers. 2+ yrs exp cbl ntwrk in sales/pricing/plan’g, or inv mngmnt dept. Apply HERE (2/26)

JOB OPENING: IMPLEMENTATION MGR/WideOrbit/NYC: Conduct workshops w/clients; determine needs & scope of their project. Mng overall project from beginning thru execution. 3+ yrs exp in dig. advrtsng ops & intermediate use of at least one online ad. Full info/apply HERE (2/26)

JOB OPENING: PROMO PRODUCER/KNBC/LA: NBC LA seeks a skilled, creative Promo Producer to join the team. Min 3 yrs On-Air Promo and 4yrs news industry experience required. Full details HERE (2/26)

JOB OPENING: DIG AD OPS TRAFFICKER/A+E Networks/NY: Execute daily tasks as part of Ad Ops team incl testing, exec, optimization & troubleshooting of all A+E non-linear ad campaigns. 1-2 yrs. dig. ad operations as campaign trafficker. Full Info/Apply HERE (2/26)

JOB OPENING: DIGITAL CONTENT MGR/NBCU/NYC: Manage editorial ops for Syfy digital. Ideate/create content & help build strategy. 3+ yrs digital content mgmt exp. Highly organized pop culture fan. APPLY HERE (2/25)

JOB OPENING: MGR RSCH/IMG/NY: Drive global sports & fashion mkt rsch analysis & reporting. Min 4 yrs media rsrch exp. Strong analytical & quant skills req’d. Exp w/rsch sys (ie Nielsen, Simmons & Scarborough). Resume: researchwme@gmail.com (2/25)

JOB OPENING: MGR RESEARCH/(CMT, LOGO, TV Land)/NYC: Channel/Industry/Expertise. Serve as an expert on target audiences to all clients-Sales, Research, co-workers & agencies. 4 yrs+ of media research exp. Ad sales rsch exp a + Full info/apply HERE (2/25)

JOB OPENING: AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Prospect new clients and key contacts. 3-5 yrs selling exp. Res: recruiting@uptv.com (2/24)

JOB OPENING: GSN TV/Santa Monica/SCHEDULING COORDINATOR: BA Degree and 1-2 yrs exp tv industry exp req. Distributing program schedule grids, research, heavy data entry. Excellent communication skills and detail orientation. Send resumes and CL to tvcareers@gsn.com (2/24)

JOB OPENING: FAN STRGY MKT MGR /NFL/NY: Develop, collect, & share best practices in sport, ent & consum mkting field. Mng ptnr datbses; suppt NFL & prtnr strgy, 5-7 yrs Mkt/Agency exp. More info/apply, Fan Strategy & Mktg Manager (2/24)  

JOB OPENING: DATABASE MKTG MGR/NBCU/LA: The Database Marketing Manager will manage Email and Mobile marketing channels and lead cross-functional teams towards building the infrastructure needed to fully support CRM. Full info/apply HERE (2/24) 

JOB OPENING: SR DIRECTOR, TALENT & CASTING/TV One/LA: Identify/procur talent. Mng all talent-related initiatives for network. BA Deg or 7+ yr’s progressive exp in casting and/or talent relations. Full passion/knwlg TV One aud. Full info/apply HERE (2/24)

JOB OPENING: DIR, PRGRMNG & PROD/SCRIPTED/TV One/LA: Oversee scripted prgrm dvlpmnt & prod mngmnt. Mid to high-level exp w/dvlpng &/or prod’g feature length films &/or scripted comedies & dramas. 5+ yrs exp dvlpmnt/prod of movies or scripted TV prgrms. Full info/apply HERE (2/24) 

JOB OPENING: DESIGN DIRECTOR/TV One/Silver Spring: Maint quality/brand control for all elements created by TV One & external partners. BA req’d graphic design, advertising, media or other TV related. 10+ yrs working exp. Full info/apply HERE (2/24)

JOB OPENING: DIR BRAND MKTG/CNBC/East Coast: CNBC seeks strong strategic marketing leader to develop overall network/brand positioning for dayside news programming & drive positioning/promotion for network priorities Full info/apply HERE (2/24)

JOB OPENING: MGR, ACCOUNT SVCS/Sony Pics/LA: 5-7 yrs experience; Develop media plans, sales planning, campaign management (post-sales). Supports Crackle & Playstation. Learn more & apply HERE (2/24)

JOB OPENING: ACCOUNT SVCS MGR/Sony Pics/NYC: 1-3 yrs experience; Develop media plans, sales planning, campaign management (post-sales). Supports Crackle & Playstation. Learn more & apply HERE (2/24)

JOB OPENING: PARALEGAL/Screenvision/NYC: 5+ yrs certified paralegal exp, entertainment & advertising industry, drafting docs, corp state filings, transactional, intellectual property, trademarks, court proceedings, insurance. Apply HERE (2/21)

JOB OPENING: ANALYST/Viacom Ent Group/NYC: Work on projs assigned by rsrch dept. Collect, analyze & interpret Nielsen data & other TV consumer tracking sources BA Deg. 1yr nat’l Ad Sales rsch exp. Internship acceptable. Full info/apply HERE (2/21)

JOB OPENING: MGR DEVELOPMENT/NYC: NYC based Prod co seeks forward thinking Mgr w/bold ideas & vision for industry trends. 3+ yrs creds & prev exp req’d. Mng devt slate, create content, sizzles, castng tapes, presentn reels, support sales process. Resume HERE (2/21)

JOB OPENING: F/T HOST/QVC: Exp w/hosting TV, web or live events. Candidate must be intelligent, enthusiastic about new products as well as ability to act quick on their feet w/improve & engage. Friendly & sophisticated demeanor & fashion sense. Resume HERE (2/21)

JOB OPENING: VIDEO PRODUCER/NBCU/LA: Description: The Producer will develop and produce original online video, interactive, and static content for Fandango reporting directly into the Head of Video Production. HERE (2/21)

JOB OPENING: SOCIAL MEDIA MGR/NICKELODEON/NY: Create social activation ideas to drive engagement with social content & client campaigns. 3-6 yrs of exp working in social media content dvlpmnt or social media mngmnt. BA degree. Apply here (2/21)

JOB OPENING: SENIOR RESEARCH ANALYST/20th Television/NYC: 20th Television seeks an individual to support quantitative and qualitative research for the syndicator’s off-network and original programming and competition. Apply here (2/21)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (2/21)

JOB OPENING: AD SALES COORDINATOR/Estrella TV/NYC: Support sales & planning in all aspects of acct maintenance. Schedule changes, allocations, stewardship. Daily interaction w/traffic dept. Some admin. TV/Ent Media exp a + but not required. Resume HERE (2/21)

JOB OPENING: INTEGRATED AD SALES MARKETING SPECIALIST/Discovery/NYC: Client oriented auto enthusiast to create & support dvlpmnt & execution of mktg & sponsorship initiatives for the Velocity ntwrk. 3-5 yrs mktg exp req’d. sports/auto exp a +. Full info/apply HERE (2/21)

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JOB OPENING: SEGMENT PROD/MSNBC Shift/NYC: Determine and produce for assigned Shift programming, Communicate daily story development with Managing Editor, Participate in control room during live segments: Full info/apply HERE (2/21)

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ABC:  Grey’s Anatomy, Scandal, How to Get Away with Murder
CBS: The Big Bang Theory, The Odd Couple [p], Two and a Half Men [f], Elementary
CW: The Vampire Diaries, Reign
Fox: American Idol, Backstrom
NBC: The Slap, The Blacklist, Allegiance
PBS: The This Old House Hour, Masterpiece Mystery [r], Antiques Road Show [r]
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Premio lo Nuestro 2015

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