02/19/15: The Kardashians may start their own web channel, Google is finding a back door into China, and streaming customers like to share



CYNOPSISDIGITAL
02.19.15

Good morning. It’s Thursday February 19, 2015, and this is your first early morning digital briefing.

NEW DEALS + PROGRAMMING

 
NBC tossed its hat into the live streaming ring. Pay TV subscribers whose local affiliate station is owned by the company can access via the NBC mobile app the network’s current lineup­excluding NFL games–as well as select older shows like The A-Team, Miami Vice and Battlestar Galactica. The necessity of both a cable TV account and a local affiliate makes the NBC live stream offering more rigid than those of both ABC and CBS.
 


A CYNOPSIS MESSAGE


Webinar: Generation Edge – Catching the New Wave of Viewers
Thursday, February 26, 2015 | 1:30PM to 3:00PM | Register Today

Featured Panelists:
Andrea Russett,
Gen Edger, YouTube Star + Twitter Influencer
Morgan Aceino, Senior Brand Strategist, Omelet
Bill Carter, Partner, Fuse Marketing
Robert O’Neill, Vice President, Programming & Promotion Strategy, Comedy Central


A handful of new series are headed to Amazon Prime. Amazon Studios ordered three adult-leaning shows–alternate-history thriller The Man in the High Castle, dark comedy Mad Dogs, documentary series The New Yorker Presents­plus kids shows Just Add Magic and The Stinky & Dirty Show. The studio also renewed its original dram-com Mozart in the Jungle for a second season.
 
Fusion is expanding its original content on social platform Snapchat. New miniseries Outpost, featuring untold stories from unique destinations, debuts Feb. 25 and runs every Wednesday for seven weeks on Fusion’s Snapchat Discover platform, which the net debuted in January. Fusion also is producing minute-long, irreverently delivered news updates called News in a Snap.
 
Media company Whalerock is creating online streaming networks for such celebrities as the Kardashian sisters, Howard Stern, and rapper Tyler, the Creator. According to the New York Times, the channels will launch in the next few months and will be available on the web and via mobile app, with both paid and free programming. This comes in the wake of Glenn Beck’s success with his TheBlaze TV channel, whose 400,000 subscribers each pay $9.95 a month.
 
DirecTV subscribers can now access Fox Sports content through its Fox Sports Go app. It is now available to those with iOS devices; Windows-based operating systems and Android operating systems are expected to be updated soon. The WatchESPN app is to be added late this month or in early March.

 

Comedian Colin Quinn’s new eight-episode web series Cop Show kicked off yesterday. Released by Lexus’ L/Studio, the show’s guest stars include Jerry Seinfeld, Amy Schumer, and Jim Norton. Cop Show’s plot features Quinn trying to make a police drama in New York. Eps are weekly and five to six minutes in length.
 
Hulu launched a new tool called Watchlist, which makes recommendations to its users. Watchlist combines the three silos that Hulu currently offers to consumers – Queue, Favorites, and Shows You Watch – into one product that will suggest content of interest to the consumer. It will take a year to roll it out to 100% of its customers; however, customers can sign up for it on the company’s site now.
 
 

NEW PROGRAMMING + DEALS

 
Google
launched a new Chinese-language YouTube channel aimed at teaching Chinese programmers about different Google technologies such as its Compute Engine cloud service and Android mobile operating system. YouTube is officially blocked from China but by appealing to developers, Wired notes, Google may be taking a back route into the 1.35 billion-strong marketplace.
 
FailArmy producer Jukin Media has launched a new feed product that delivers the fastest trending viral videos to digital publishers. Launch partners include AOL, Yahoo, Complex, Flipps, Frequency, Rare.us, and ViralNova.
[][]
Tremor Video, Inc. has been selected by Varick Media Management as a partner to manage clients’ premium programmatic video advertising efforts.
 
Dish Network has made a preliminary deal with New York-based startup Ray Enterprises to make its new $200 proprietary touchscreen universal remote control that looks a lot like a smartphone compatible with its service in the next few months. The Ray remote uses Wi-Fi, Bluetooth, infrared and ZigBee technologies to connect to an array of devices such as HDTVs, DVRs, set-top boxes, streaming-media players, gaming consoles and connected home devices.


A CYNOPSIS MESSAGE FROM THE SHORTY AWARDS


Does your team deserve a Social Media Award?
Honor the social media work your team produced for your brand or agency in 2014 by entering them for a Shorty Award!

Categories include Best on Twitter, Best Multi-Platform Campaign and Best Use of Video, among others.

Deadline to register is February 19th, 2015.

More information is available here! http://shortyw.in/shorty7cynopsis.


 

 
ADVERTISING + AD PLATFORMS

 
Advertising campaigns are involving video ads more and more. BrightRoll 2015 Advertising Agency Survey’s found that 48.3% of the RFPs that ad agencies received in 2014 included a video-ad component – that’s up 88.6% in the last three years. Other findings included:
 
* 72% of agency respondents said they believed online video
 advertising is as effective or more effective than TV.
* 4X more respondents plan to dedicate a majority of digital video budgets to programmatic in the next twelve months.
* Click-through is relevant, but its importance is declining. Agency respondents ranked completed views, conversions, and brand lift as the three metrics that mattered most.
* Over half of agency respondents report that targeting capability is the most valuable aspect of digital video. That’s more than reach, price, format, creative reuse, and “other” benefits combined.
* 60% of agency respondents agree that mobile video is where they expect the largest increase in digital media spend.
* 79% of agency respondents are likely to dedicate budget to tablet video
 
 

MOBILE GAMING + APPS

 
Location-based dating apps are used by around 90 million people, a new study from GlobalWebIndex shows, and approximately two thirds are male.
 

 
RESEARCH
 

New research from Strategy Analytics says that the United Kingdom will be the first country whose spending on digital advertising will surpass all other formats combined. Total spend this year is expected to be £15.8bn ($23.37 billion). Of that, £8bn ($12.34 billion) will be spent on digital ads.
 
BuzzFeed has 950 million video views every month but only 5 percent of those views come from its website. Ze Frank, president of BuzzFeed Motion Pictures, told Re/code that the site syndicates its video content on 26 different platforms and, while YouTube provides the most views, Facebook is “very, very significant.” The 160-person video team at BuzzFeed creates 50 videos each week.
 
More than 50 percent of all American households subscribe to such streaming services as Amazon Prime Instant Video, HBO Go, Hulu Plus, Netflix, and/or WatchESPN, according to a study by Consumer Reports. That’s good for purveyors of digital video. What’s not so good is that 46 percent of account holders also share their login information with others. Of the different streaming services, Netflix users shared their account 46 percent of the time while Hulu Plus users shared theirs 37 percent and Amazon Prime users shared theirs 29 percent of the time. HBO Go and WatchESPN’s sample sizes were too small to gain an accurate read.
 
 

EXEC MOVES
 

Andy Serwer has been named Editor-in-Chief of Yahoo Finance. Serwer spent the last 29 years at Time Inc. and most recently served as Editor of Fortune magazine.
 
Jamil Ghani, Vice President, Enterprise Strategy at Target Corporation, has joined the Board of Directors for marketing performance and attribution company Kvantum.
 
Ipsos MediaCT is adding Kelsey Vaughn as Senior Vice President within the company’s media, content, and technology research specialty.
 


A CYNOPSIS MESSAGE


Social Good Awards Breakfast
Tuesday, March 3, 2015 – 8:00-10:00 a.m.
Join us at the Cynopsis Social Good Awards Breakfast to celebrate social responsibility in the TV and entertainment industry. We will be honoring everything from sustainability partnerships and PSA’s to diversity campaigns, environmental initiatives, and more. This is the moment to shine a light on good works by brands, networks and digital entities, regardless of platform.
 
View the Finalists | Purchase Tickets
Industry Partner: The Cable Center

 
DIGITAL SPOTLIGHT OF THE DAY

 
In an announcement that shows how radically social video revenue models are changing, JCPenney revealed that it paid Twitter four cents for every video view during its holiday "Just Got Jingled" campaign; according to Adweek, most rates for video ads cost up to $1/view. The vids consisted of random consumers in its stores receiving surprise gifts from strangers, and earned more than 3 million views on Twitter. This kind of pricing could shake up the relationships of other social-media outlets and brands.

See you tomorrow,
Jessica Reese  @JMarieReese
02.19.15

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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