A CYNOPSIS MESSAGE FROM SYFY
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02.18.15 Good morning. It’s Wednesday, February 18, 2015, and this is your first early morning briefing. Tonight’s Finales:
BET: The Book of Negroes at 8p and 9p
CBS: The Mentalist at 8p
Food: Restaurant: Impossible at 10p
Lifetime: Big Women: Big Love at 10p
Exclusive: Discovery Communications is the latest network group to shift to Live+3 reporting. Its portfolio of U.S. nets, including Discovery Channel, TLC, Animal Planet, ID, Science, Destination America, AHC, Velocity, Discovery Life Channel and Discovery Family Channel, will now report Live+3 ratings for the majority of its programming, with Live+SD reserved for live or special event content. “As time-shifted viewership continues to increase, Live + Same-Day data no longer captures an accurate picture and value of our audience, and the lift from Live+3 for many of our top programs is significant and growing,” said David Leavy, chief communications officer. In 4Q14 alone, premieres across Discovery’s top networks saw a 23 percent increase on average from Live+SD to Live+3 P25-54 delivery. NBCUniversal Cable, FX, HBO and Showtime have also made the move to Live+3 reporting.
So much for whispers that John Oliver could replace Jon Stewart on The Daily Show - where Oliver once served as writer, correspondent and fill-in host - when Stewart leaves the Comedy Central late nighter later this year. HBO picked up Last Week Tonight With John Oliver for 35-ep seasons three and four, to run in 2016 and 2017. Season two, Sunday nights at 11p, launched February 8.
Van Toffler is leaving his position as president of Viacom’s Music and Logo Group, where he oversees channels including MTV and VH1. Toffler, a 28-year Viacom vet, announced via a memo to staff that he is starting a new venture, Below the Radar (wt), devoted to platform agnostic content creation and acquisition. “This is a very personal decision about pursuing the loud and insatiable part of my failed musician/poet soul that needs to purely make great stuff,” said Toffler, adding that he will remain during the transition until April, and exec produce events like the VMAs.
AMC’s Mad Men is going out with a bang. As the Sunday, April 5 launch of the period drama’s final seven episodes approaches, cultural institutions including Smithsonian’s National Museum of American History, the New York Public Library, the Film Society of Lincoln Center and more will pay tribute to the show with screenings, exhibitions and events. “A television series unlike any other deserves a send-off unlike any other,” said Charlie Collier, AMC president. “Mad Men and its incomparable influence across art, design, literature and popular culture in general, calls for a broad and unprecedented salute.” Details are available here.
CMT and nonprofit Achieving the Dream are partnering to support education and workforce development efforts, an extension of CMT’s national campaign to support community colleges in rural America, CMT Empowering Education. “Our partnership with Achieving the Dream is a natural extension of our efforts to connect CMT viewers and students in rural areas to the incredible resources and opportunities that community colleges provide,” said Lucia Folk, CMT’s VP of public affairs.
Weather Channel doc The Real Death Valley, telling the stories of migrants who died attempting to evade a border patrol checkpoint in Texas, won a George Polk Award for Television Reporting. Released on both TV and the Internet, the show was one of TWC and weather.com’s first forays into investigative journalism.
Melissa Rivers is joining Entertainment Tonight to conduct a series of interviews, starting with Oscars host Neil Patrick Harris on Thursday, February 19. “Melissa’s ability to connect with people is matched only by her wit, curiosity and warmth,” said Brad Bessey, exec producer of ET. Rivers also serves as an exec producer on E!’s Fashion Police.
A CYNOPSIS MESSAGE
Thursday, February 26, 2015 | 1:30PM to 3:00PM | Register Today Featured Panelists:
Andrea Russett, Gen Edger, YouTube Star + Twitter Influencer
Morgan Aceino, Senior Brand Strategist, Omelet
Bill Carter, Partner, Fuse Marketing
Robert O’Neill, Vice President, Programming & Promotion Strategy, Comedy Central
Universal Cable Productions and Benderspink (We’re the Millers) have teamed to develop comic book Dreadstar into a scripted series. Comic artist Jim Starlin (Captain Marvel) will serve as exec producer and writer. “This series will galvanize existing Dreadstar comic followers and ignite a new generation of fans, especially with Jim at the helm,” said UCP EVP, development, Dawn Olmstead.
INSP launched an original productions division. “This is the next logical step in the progression of INSP,” said chairman and CEO David Cerullo. “Since transforming the network focus to family-friendly, positive entertainment in 2010, we’ve taken a series of intentional steps to build a solid foundation that will resonate with viewers…creating original content has always been part of our long-term strategy.”
Entertainment One will produce NBC limited series The Decalogue, exploring issues related to the Ten Commandments. Writer Todd Ellis Kessler exec produces with Stephen McPherson through Wonder Monkey, along with Debra Stasson and Beata Pisula.
An Animal Planet marathon of Alaska: Battle on the Bay starting at 5p precedes a new episode at 9p, and the season finale at 10p on Thursday, February 19. Same state, different show a week later, with a run-up of repeats leading into a new ep of Wild West Alaska at 8p, followed by the season finale at 9p.
BET continues the celebration of Black History Month with its eighth annual The BET Honors, hosted by Wayne Brady. Special pays tribute to the contributions of Phylicia Rashad, Kanye West, Usher, Dr. Johnnette Betsch Cole and the chairman of Microsoft, John W. Thompson. Premiere date: Monday, February 23 at 9p.
Hallmark Channel, home of the Kitten Bowl, is launching another event to showcase adoptable felines. Kitten Summer Games, produced by 3 Ball Entertainment, is set for an August 2016 debut. “Crown Media Family Networks is having a positive impact on rescuing animals from high kill shelters and significantly increasing the numbers of shelter pet adoptions,” said president and CEO Bill Abbott. “The Gold Medal glory we seek is to end pet homelessness forever.”
Childhood friends trek to the Peruvian Amazon to invest Wheel of Fortune winnings in what they hope will be a world-class resort in Travel’s Hotel Amazon. What they find is thieving monkeys, relentless downpours and locals working on “jungle time” in a docu-series from Crazy Legs, premiering Monday, March 9 at 10p.
There’s also hardship ahead for couples on the brink of divorce in A&E’s Surviving Marriage, plopped on a remote island for extreme therapy. Left with no modern conveniences and limited food and water in the South Pacific, who left the toilet seat up is the least of their problems as pairs confront the issues that have torn them apart. Reality show from Big Fish Entertainment launches Tuesday, March 24 at 10p.
The final two hours of BET’s The Book of Negroes air tonight at 8p and 9p. The net’s first-ever miniseries, based on the best-selling book, concludes with a race riot in Nova Scotia, a double cross and another lengthy journey.
Civil War-set Glory has been added to USA’s Characters Unite film series, to increase awareness of social injustices. The 1989 film will have a special limited commercial presentation, with an introduction by one of the movie’s stars, Andre Braugher (Brooklyn Nine-Nine), on Saturday, February 21 at 7p.
Reelz will broadcast the 23rd Annual Movieguide Faith and Values Awards Saturday, February 21 at 7p. Stevie Wonder, Christian rapper Lecrae and gospel duo CeCe and Marvin Winans are among the performers; Duck Dynasty’s Korie and Sadie Robertson also make an appearance.
Hallmark’s Home & Family hosts a reunion for the Life Goes On (1989-1993) cast Monday, February 23. Onboard: Patti LuPone, Chris Burke and Kellie Martin. Talk and lifestyle show airs weekdays at 10a.
VH1 marks the 20th anniversary of the best-selling boy band ever with rock doc Backstreet Boys: Show ‘Em What You’re Made Of, premiering Friday, April 3 at 9p. Original group members Nick Carter, Howie Dorough, Brian Littrell, AJ McLean and Kevin Richardson star and produce with Mia Bays; exec producers are Sam Sniderman, Jeff Kwatinetz and Jennifer Sousa.
TLC ordered a sixth season of Sister Wives, wrapping its controversial (wife swap!) fifth run Sunday, March 1 at 8p. A tell-all special follows the finale at 9p, moderated by Today co-host Tamron Hall.
NBC’s Celebrity Apprentice was renewed for a 15th season. Donald Trump announced the news Monday night, during the reality show’s season 14 finale (winner: Leeza Gibbons).
Keeping Up With the Kardashians returns for season ten Sunday, March 15 at 9p. Think they’ll have anything to talk about? Last season, E!’s most-watched series ranked as the top most-social ad-supported cable program in its timeslot, with 43,500 tweets per episode.
Stand-up series The Meltdown With Jonah and Kumail will make it to season two on Comedy Central. Season one featured performances from vets and up-and-comers including Weird Al Yankovic, Eric Andre and Marc Maron.
Headline-makers offer new perspectives on their stories in OWN’s Oprah: Where Are They Now?, back Sunday, March 8 at 9p with the parents of hate crime victim Matthew Shepard discussing how they are preserving their son’s legacy.
Poppy Montgomery (Unforgettable) guests on Hallmark Movies & Mysteries original Signed, Sealed, Delivered From Paris, With Love (wt), premiering Sunday, June 14 at 9p. Montgomery will play the estranged wife of postal detective Oliver (Eric Mabius).
Marcia Gay Harden (The Newsroom) landed a role in CBS pilot Code Black, a medical drama about the notorious E.R. in L.A. County Hospital based on Ryan McGarry’s feature doc.
Josh Peck (Drake & Josh) has been cast opposite John Stamos (Full House) as the son Stamos’ bachelor character never knew he had in an untitled comedy pilot for Fox.
Skylar Astin (Pitch Perfect) scored the lead in ABC’s untitled NBA buddy comedy, as a teaching assistant hired as translator/mentor to a new player from Botswana.
FremantleMedia landed a commission from Sweden’s SVT for Who Lives Here?, featuring people tasked with snooping in strangers’ homes and guessing who lives there. The Swedish version of the format, originally from Canadian production company 3Bird Media, is set to launch in April 2015.
Keshet International romantic comedy format The Baker and The Beauty will be adapted for Dutch audiences on Net5.
The February 25 episode of Modern Family will take place entirely on Apple iPhone, iPad and MacBook Pro screens, tracking Claire’s digital communication as she embarks on a frantic search for her partying daughter, Haley. But “There’s no product placement,” said the ABC comedy’s co-creator Steve Levitan at a screening for the episode, adding that a FaceTime session with his teenage daughter inspired the story. As for the slew of Apple products the show received after notifying the company of their concept, Levitan allows, “All shows have an ongoing relationship with major computer companies.”
A CYNOPSIS MESSAGE
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AMC’s Better Call Saul is the number one series premiere in cable history among A18-49 and A25-54 in Live+3 ratings, with the first night of its two-night premiere delivering 9.8 million viewers, 6.1 million A18-49 and 5.7 million A25-54.
NBC’s State of Affairs wrapped its freshman run Monday with a 1.0/3 rating among A18-49, according to early numbers, even with last week. The net’s Celebrity Apprentice finale got a 14 percent bump from last week, to 1.6/4.
TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 1/26/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Big Bang Theory (CBS) 4.5, 6.8
How to Get Away with Murder (ABC) 3.1/ 4.9
Empire (FOX) 4.3, 6.1
Criminal Minds (CBS) 2.1, 3.7
Grey’s Anatomy (ABC) 2.8. 4.3
Scandal (ABC) 3.6, 5.1
The Blacklist (NBC) 8.4, 9.9
Gotham (FOX 2.1, 3.4
Elementary (Fox) 1.3, 2.4
Parenthood(NBC) 1.7, 2.8
Source: The Nielsen Compan. DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).
NIELSEN TWITTER TV TOP TEN for the week of 2/9/15
Program, Date, Unique Audience (000), Tweets (000)
Saturday Night Live (NBC), 2/15, 9064, 1316
The Daily Show With Jon Stewart (Comedy), 2/10, 3959, 134
The Bachelor (ABC), 2/9, 3707, 185
The Walking Dead (AMC), 2/15, 3380, 244
Scandal (ABC) 2/12, 2418, 281
The Vampire Diaries (CW) 2/12, 2258, 76
Empire (Fox), 2/11, 2067, 366
Better Call Saul (AMC) 2/9, 2056, 57
The Bachelor (ABC), 2/15, 2038, 65
Pretty Little Liars (ABC Family) 2/10, 1844, 111
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
Friday A18-49 Analysis: ABC won the most A18-49 viewers Friday with 2.7/10, according to Nielsen. ABC was first at 8p with 2.1/8 for Charlie Brown special Be My Valentine, followed by 1.2/5 for CBS’s Undercover Boss and Univision’s Mi Corazon es Tuyo. Shark Tank topped 9p with 3.6/13, versus 1.2/4 for CBS’s Hawaii Five-0, and held the lead at 10p with 2.3/8 for 20/20; CBS was second with 1.3/5 for Blue Bloods.
A18-49:ABC 2.7/10, CBS 1.2/5, UNI 1.1/4, NBC 1.0/4, FOX .7/3, TELE .6/2, CW .2/1, ION .2/1
Live + Same Day Household Ratings: Friday, February 13, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
Be My Valentine Charlie Brown 5.7/10, Shark Tank 9.7/17, 20/20 7.0/13
Undercover Boss 5.5/10, Hawaii Five-0 6.3/11, Blue Bloods 7.3/14
Constantine 2.1/4, Grimm 3.1/5, Dateline 3.2/6
Mi Corazon Es Tuyo 1.7/3, Hasta Fin Del Mundo 1.6/3, Que to Perdone Dios 1.3/3
World’s Funniest Fails 1.4/3, Glee 1.1/2
Los Miserables .6/1, Tierre de Reyes .6/1, Duenos del Paraiso .9/2
Safety Not Guaranteed .5/1
Law & Order: CI .7/1, Law & Order: CI .6/1, Law & Order: CI .6/1
TLC named Scott Lewers to the position of Senior Vice President of Multi-Platform Strategy. Most recently, Lewers was Senior Vice President of Programming for Discovery Channel.
TV One promoted Robyn Greene Arrington to Vice President of Original Programming and Production. Greene Arrington has contributed to TV One series including Born Again Virgin and Hollywood Divas since 2004.
Gaumont International Television upped Roman Viaris to CFO from Head of Finance, and promoted Tim Farish to Head of Marketing and Publicity from Head of Marketing.
A CYNOPSIS MESSAGE FROM THE SHORTY AWARDS
Honor the social media work your team produced for your brand or agency in 2014 by entering them for a Shorty Award!
Categories include Best on Twitter, Best Multi-Platform Campaign and Best Use of Video, among others.
Deadline to register is February 19th, 2015.
More information is available here! http://shortyw.in/shorty7cynopsis.
This Day in History: 1979 – Snow fell in areas of southern Algeria for the first time in recorded history. Answer to Our Last Trivia Question: Which long-running sitcom was first called Cool, until focus group response resulted in a name change? Happy Days (1974-1984). Kudos to: Michael Ritz-BucStar Consulting/NYC, Michael Strauss-CoxReps/NYC, Dan Whitford-Lakeshore Public Television and Radio/Merrillville, IN, Matt Sautter-Imagine Communications/Denver, Dan Haberer-Creo Entertainment/Playa del Rey, CA, Lorrie Shilling/El Segundo, CA, Ken DuBow-Lightning Entertainment/Beverly Hills, John Baghdassarian-Olympusat/LA. Today’s Trivia Question: On which series did Courteney Cox, Alan Thicke and Yakov Smirnoff appear in the same episode? (Email firstname.lastname@example.org with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
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WHAT’S ON TONIGHT – WEDNESDAY FEBRUARY 18, 2015
ABC: The Middle, The Goldbergs, Modern Family, black-ish, Nashville
CBS: The Mentalist [f], Stalker
CW: Arrow, The 100
FOX: American Idol, Empire
NBC: The Mysteries of Laura, Law & Order: SVU, Chicago PD
PBS: Nature, NOVA, Earth: A New Wild
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No
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