02/17/16: Yahoo Finance to live-stream Berkshire Hathaway meeting; Univision launches digital series; Time Inc. acquires automotive YouTube channels



CYNOPSISDIGITAL
02.17.16

Good morning. It’s Wednesday February 17, 2016, and this is your first early morning digital briefing.

 
TOP NEWS

 
Yahoo Finance
will be the first platform to live-stream coverage of Warren Buffet’s annual Berkshire Hathaway shareholders meeting, held on April 30 in Omaha, Nebraska. “The Berkshire Hathaway shareholders meeting is an epic event, with more than 40,000 people expected in Omaha,” wrote Yahoo Finance Editor in Chief Andy Serwer in an email to Cynopsis Digital. “They’ve maxed out capacity in recent years, and there is an ever-growing demand from audiences across the globe.  So on one hand, this is about accessibility. But it’s also about offering people an unimpeded look inside the meeting, in real-time, that they’re not able to get through traditional coverage and reporting.”

 

NEW PROGRAMMING + DEALS

 
Vroom vroom. Time Inc. has acquired /Drive and Fast Lane Daily, two of the most popular automotive channels on YouTube. The two properties will now be folded into the Time Inc.-owned website TheDrive.com. TheDrive, launched in 2015, is part of the The Foundry, a recently-launched Time Inc. unit focused on content production. The news was first reported by the Wall Street Journal.
 
History has launched a new multi-platform digital series. HISTORY NOW, which will feature digital stars tackling pressing news and current events, is now available across numerous social media platforms, including Facebook, Twitter, Instagram, and YouTube. It was produced by Punched In The Head Productions.
 


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CONTENT PROGRAMMING

 
Univision
’s recent high-wire efforts are worth studying. The company is in the midst of a delicate rebranding effort, attempting to loosen its Spanish-language-only reputation in an effort to target English-speaking millennials, without shedding its appeal to Latinos. Recently, the company took a stake in The Onion. And just yesterday, Heads of Space, an English-language animated web series from Univision Digital, premiered. Per a release: “The series follows presidential candidates Donald Trump, Bernie Sanders, Hillary Clinton, Ted Cruz, Marco Rubio and Jeb Bush as they race to save humanity!” You can watch it at HeadsOfSpace.com – with available Spanish subtitles, natch.

 

OTT + SVOD

 
CBS
’s SVOD service may be called All Access, but that was something of a misnomer during last night’s Grammy Awards: Many viewers complained that the live-stream wasn’t working. The All Access woes may have resulted, in part, from viewers trying to watch in markets where the live-stream wasn’t available. But happily for CBS, high demand was likely the bigger culprit. In fact, the network is loudly celebrating the numbers: According to a release, the SVOD service broke its single-day records in numerous key metrics, including time spent, unique users, and new daily sign-ups for the service.
 
 

PLATFORMS + TECH

 
Don’t you love it when Pay TV services pay you? For the second time, Fox Networks is running a promotion giving users of the Fox TV Everywhere app the chance to win $25,000. The sweepstakes will run until Tuesday, March 8. So all would-be cord-cutters, consider keeping that cable subscription a bit longer. (That is why Fox is doing this, after all. And you can assume they’ll do it again.)
 
Who says the U.K. can’t be awesome, too? The teen- and tween-oriented MCN Awesomeness TV has launched AwesomenessTV UK, a new YouTube channel for Brits. The channel, which launched more quietly than a digital church mouse last month, features daily content from U.K. creators. “Our aspiration is to build a local channel that extends Awesomeness’ ability to organically entrain, educate and engage audiences across multiple-platforms for years to come on a global scale,” said Randel Bryan, AwesomenessTV’s UK Director of Content and Strategy.
 
Data, data, data – never underestimate its value, especially as we dive deeper into 2016.  The app-based mobile audience platform Pushspring announced that it has partnered with LiveRamp, a company specializing in data onboarding and connectivity. The deal will make PushSpring’s data actionable across LiveRamp’s network of digital marketing, mobile, TV, and publisher integrations. “PushSpring is bringing a large set of mobile app-originated data to the LiveRamp ecosystem,” wrote PushSpring CEO Karl Stillner in an email to Cynopsis Digital. “Data customers are quickly realizing that because mobile devices are inherently more personal, the data that originates from them is of higher quality and should inform the desktop cookie space, not the reverse. With this partnership, PushSpring’s app-based data will now be useable with mobile and desktop cookies.”

 

RESEARCH

 
SHAREABLEE SOCIAL TV RATINGS
: Top U.S. Streaming Shows Overall by Engagement for the week of February 8
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
House of Cards (Netflix) 409, 23, 18, 3178
Orange Is the New Black (Netflix) 337, 21, 16, 7189
Trailer Park Boys (Netflix) 193, 23, 8, 1682
Arrested Development (Netflix) 80, 16, 5, 2311
The Mindy Project (Hulu) 48, 24, 2, 735
Daredevil (Netflix) 48, 3, 16, 2020
BoJack Horseman (Netflix) 30, 30, 1, 564
Making a Murderer (Netflix) 28, 10, 3, 510
Master of None (Netflix) 20, 9, 2, 142
Sense8 (Netflix) 17, 6, 3, 1089
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.

 

OpenSlate Engagement Data for the Entertainment Vertical, based on the engagement metric for the week ending 2/14.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
iTownGamePlay (9.8) / 71,462,400/ 5,298,679/ 817
vegetta777 (9.8) / 154,869,750/ 12,688,307 / 778
5incominutos (9.6) / 31,030,830/ 7,617,831 / 781
elrincondegiorgio (9.6) / 33,457,410 / 3,361,699 / 730
KSIOlajidebt (9.4) / 74,002,500 / 11,983,526 / 768
fecastanhari (9.3) / 31,836,690 / 5,796,630 / 763
BuzzFeedVideo (9.3) / 278,548,200 / 9,037,069 / 771
comedyshortsgamer (9.3) / 62,375,880 / 5,946,360 / 727
BuzzFeedYellow (9.2) / 177,510,630 / 5,626,402 / 718
daifivetop (9.2) / 40,236,060 / 2,600,426 / 703
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
Streaming Only (2/8/16 – 2/14/16)
 
[] 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
 

EXECUTIVE MOVES

 
The recently-launched digital media company Ripple Entertainment has pulled off a coveted industry coup: It’s peeled some talent away from Google. Bailey Rosser will now serve as Ripple’s VP of Content Strategy and Audience Development. Rosser most recently served as Audience Development Strategist at YouTube Space LA, before which she worked as Product Solution Specialist for Google’s ad products. Ripple Entertainment is owned by Red Arrow Entertainment Group, which itself is owned by ProSiebenSat.1.
 
Morgan Greco has been promoted to Vice President of Social Media and Fan Engagement for A&E and History. He previously served as Senior Director of Social Media and Fan Engagement for A&E, History, and H2. “Morgan is the driving force behind the expansion of the A&E and History brands on social platforms,” Elizabeth Luciano, VP of Marketing & Brand Strategy, A&E and History, tells Digital. “Social media and fan engagement is incredibly important to A&E and History’s brand strategy. More and more consumers understand brands by what they are exposed to in their feeds by friends or by the brands themselves. Social platforms allow A&E and HISTORY to continue a conversation about the brand offline, allows fans to advocate on our behalf and grow the reach of who each brand touches.” (H2 will be rebranded as Viceland come February 29; it won’t be under Greco’s purview.)
 
Looks like Collab found itself a new collaborator. The digital studio and social influencer network has hired Eric Jacks as Chief Strategy Officer. Jacks has previously held positions at Rogers & Cowan and CAA.

 

Elite SEM, a digital agency specializing in performance marketing, has made a new promotion. Evan Kirkpatrick has been named Shopping and Feed Team Lead, a new position. He previously served as the company’s Sr. Account Manager & Data Feed Manager.


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DIGITAL SPOTLIGHT

 
Between Jessica Jones and Matt Murdock, Netflix sure seems inclined to focus on the darker and more tortured denizens of the Marvel universe. Add a new one to the mix: The Punisher features heavily in Netflix’s latest trailer for Daredevil season 2. You can check it out here.

See you tomorrow,
David Teich
02.17.16

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