02/08/16: Who was king of the spots?; FIBA looks to Perform; adidas gets creative


Good morning. It’s Monday February 8, 2016, and this is your first early morning Sports briefing. 

Setting the Super Bowl stage through teases, taunts and Tweets, a slate of sponsors joined the Broncos as winners on CBS last night. We’ll serve up more stats tomorrow, but early winners, according to iSpot.tv, which measured overall social media activity and online views of the slate of commercials, found that despite the dozens of celebrities anchoring spots, it was a Puppymonkeybaby that got the most attention. The Mountain Dew Kickstart ad, while not generating the most positive reaction of the commercials, certainly captured attention, pulling 8.86% of online activity by the time the game ended to rank first among the contenders, with nearly 3.4 million online views and over 206,000 social interactions about the ad. Kevin Hart’s Hyundai Genesis ad was right behind, however, snaring 8.74% of online activity. Rounding out the top ten, according to the site, were: Drake’s Restricted Bling T-Mobile commercial; Hellen Mirren’s Budweiser spot; Hyundai’s Ryanville; the Esurance Pass it On Sweepstakes; Heinz Ketchup’s Weinerstampede; Snickers’ Marilyn; The Bud Light Party; and Pokemon 20.


International Basketball Federation FIBA is looking to spread its wings via a new deal with Perform to serve as the organization’s partner for the distribution and sale of all media-related rights for FIBA national men’s and women’s team competitions. The deal spans four FIBA Basketball World Cup cycles from 2017-2033 and cover more than 5,000 live games including qualifiers and major championships. The partnership will also see the launch of FIBA Media, designed to offer fans with access to content, with Perform enhancing live production, broadcast services and data and editorial distribution through the dedicated FIBA Media unit, along with providing FIBA with its industry expertise and experience. FIBA will have an active role in respect of all major strategic and commercial activities of FIBA Media, and will share in any future revenue growth beyond the guaranteed amount.

The NFL officially announced that ESPN will go south of the border next season with Monday Night Football set to carry the Texans/Raiders from Mexico City. The NFL International Series game will be played at famed Estadio Azteca in the capital city on Nov. 21 during week 11 of the season. It also marks the first NFL regular season game in Mexico in 11 years, and become the first MNF game played outside the US in the 46-year history of the program. “Expanding our International Series of regular-season games to Mexico marks an important step in our continued international growth,” said Commissioner Roger Goodell. “We have a tremendous, passionate fan base in Mexico and we know the atmosphere on game day will be outstanding.” Outside of the United States, ESPN will televise the game in Mexico and distribute the game to other parts of Spanish-speaking Latin America, among other countries and territories.

More content is coming from Mandalay Sports Media, which is partnering with OBB Pictures to develop and produce a slate of sports-themed films, TV projects and multiplatform programming, according to Deadline. First of the gate will be Embiid, which focuses on the 76ers’ Joel Embiid and his path from Cameroon to the Pros.

AVP has its 2016 lineup confirmed. The beach volleyball association announced that it will make eight stops around the US this year, beginning in New Orleans from April 14-17, and subsequently hitting Huntington Beach, Cincinnati, Seattle, NYC, San Francisco, and Manhattan Beach before closing the season in Chicago from Sept. 1-4.

Ahead of Turner’s coverage of NBA All-Star from Feb. 11-14, Cartoon Network will feature the likes of LeBron James, Paul George, Kyrie Irving and Damian Lillard for guest spots across multiple series. The special episodes take place on Feb. 11, starting at 6p with James joining the crew of Teen Titans Go! to solve a mystery. At 7p, We Bare Bears, welcomes George, Irving and Lillard. As part of the build-up, Cartoon Network will also run special segments integrated into some of its leading television shows, and is giving kids the chance to send questions via video submissions to their favorite NBA players. Select questions and responses will then be featured within Cartoon Network’s on-air integrations throughout NBA All-Star.


Join Cynopsis Sports on February 24 for the interactive webinar
Virtual Reality: How to Get in the Game

With VR technology now affordable, thanks to recent moves from the likes of Samsung, Sony, Facebook and Google, sports continues to blaze the trail in enticing audiences to adopt and engage with this platform. Join the webinar and learn how to leverage your content into this transformative technology.

Sign up here.


Bolstered with the likes of Caroline Wozniacki, Candace Parker, Karlie Kloss, Ana Ivanovic, Morgan Brian, DJ Hannah Bronfman, Robin Arzon, Nicole Winhoffer, adidas launched it Sports16 initiative, a campaign designed to showcase the brand’s “leadership and passion for sports.” The marketing maneuver opens the first chapter of films with “I’m Here to Create,” featuring the above stars. The series was created in partnership with 72andSunny, and looks to showcase authentic stories of real female athletes, who show the world the numerous ways in which they embrace creativity to tackle challenges, defy conventions, express themselves and fuel experimentation all in the name of sport.

The NFL saw sponsorship revenue for the league and its teams grow 4.4%, according to IEG, reeling in $1.2 billion this past season. That is off-pace from the previous year’s 7.8% growth.

Speaking of the NFL, Agriculture Secretary Tom Vilsack, NFL Commissioner Roger Goodell, and Paul Rovey, leader of the National Dairy Council, announced $35 million in grants set to help schools upgrade their kitchen equipment and infrastructure in order to offer students better access to nutritious foods. In 2008, USDA, NFL, NDC, and GENYOUth partnered through the Fuel Up to Play 60 initiative 

Canada’s TSN launched a new national marketing campaign that will spotlight the network’s lineup of 60+ championship events. The network ran a :60 spot during the Super Bowl in the country, with the moniker Champions Live Here. The campaign will span Bell Media’s TV, radio, digital, outdoor, and social platforms. “It’s no secret that Canadians turn to Canada’s Sports Leader for iconic championships. We deliver games of consequence from around the world of sports  the emotional moments where athletes put everything on the line in win-or-go-home events,” said Stewart Johnston, President of TSN. “This new nationwide campaign reinforces two things: that we offer tremendous choice and value to our subscribers and that champions live on TSN.”

UFC is extending its partnership with the Cleveland Clinic and the Professional Fighters Brain Health Study, announcing a $1 million contribution to the Lou Ruvo Center for Brain Health in Las Vegas. "Research and awareness are key in setting new standards for athlete health and safety," UFC Chief Operating Officer Ike Lawrence Epstein said in the release. "UFC is always looking for opportunities to invest in industry-leading health and wellness programs and providing resources to develop its athletes inside and outside the Octagon."


The NFL, TechCrunch, and Stanford Graduate School of Business announced its winners for 1st and Future, the startup competition focused on the future of sport for fans and athletes. Boasting 12 finalists from three categories: the Future Stadium, Bringing Home the Game, and Tomorrow’s Athlete, winners took home $50,000 and meetings with NFL execs. LiveLike (which is speaking at our Feb. 24 webinar “Virtual Reality: How to Get in the Game,” click here for more info), won the Bringing Home the Game slot for its Virtual Reality app bringing fans together in a sports viewing experience. HYP3R’s location-based engagement platform took the prize for The Future Stadium. Kenzen nabbed Tomorrow’s Athlete for its real-time health insights using patented biosensors, sweat analysis and predictive analytics.

Campus Insiders announced its live stream lacrosse game schedule, lining up over 125 live games this season. The action begins tomorrow with Navy/Loyola Maryland.


The Western Collegiate Hockey Association announced that Women’s Commissioner Aaron Kemp has resigned to pursue other professional opportunities. WCHA Men’s Commissioner Bill Robertson is being tapped as Interim Commissioner of the women’s league and will assume overall leadership and supervision through the remainder of the women’s 2015-16 NCAA Division I hockey season.


Louisville/Duke on ESPN at 7p.




ON THIS DAY in 1936: The first NFL Draft is held.

In The Know: From 19712003, NASCAR’s top racing series was known by what name? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Who holds the record for most career sacks in the Super Bowl? Answer: Charles Haley. Kudos: Michael Ritz-BucStar Consulting/NY; Denis Barry-CBS/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Dan Remin-ESPN/Bristol; Andy Pittman-TAMU/College Station; Gretchen Brady-KTVT/Dallas; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Matt Sautter-Imagine Communications/Denver; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: VP PROD SERVICES/A+E Networks/Stamford CT: Direct all tech, creative & admin ops for in-house & 3rd party srvcs incl prgrm Acquisition & Formatting; Min 4 yrs mngmnt role brdcst/TV ind w/proven track record team leadership. Full Info/Apply HERE (2/16)

JOB OPENING: METADATA & PUBLISHING MGR ENCODING & FULFILLMENT/A+E Networks/Stamford CT: Resp for tech support & admin of all metadata & partner/vendor publishing related req’s; incl XML schema support, new partner on-boarding & publishing error resolution. Full Info/Apply HERE (2/16)

JOB OPENING: VP or DIR/GLOBAL TV SALES/Jim Henson Company/LA: Seeks a VP or Director-level executive for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: jobpostings@henson.com (2/16)

JOB OPENING: DIRECTOR TRADE ADVERTISING/FX NETWORKS/LA: Manages awards calendar, trade ads, award campaigns, & submissions. Min. 5 yrs exp w TV Academy & Guilds. More info here http://bit.ly/1P1tEy8 (2/12)

JOB OPENING: EXECUTIVE PRODUCER, DEVELOPMENT/CNE/NYC: Dvlp/prod innovative content for the CNE Dig. Channels, influence over prgrmng for number of brand channels, mngng team & outside prod cos. 5-10 yrs exp making viral videos, exp w/influencers & celebs. Full info/apply HERE (2/12)

JOB OPENING: ACCOUNT MANAGER, NATIONAL SPORTS PARTNERSHIPS/Westwood One/NYC: Westwood One Sports has (2) immediate openings for a sports sales & marketing position. Full info/apply HERE (2/11)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 75m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (2/11)

JOB OPENING: SR MGR, CONSUMER MKTG & BRAND STRATEGY/NATGEO/DC: Develop & execute premium, innovative integrated mktg campaigns across all platforms to drive ratings & audience engagement for iconic brand. Min 5 yrs exp with network/TV required. http://bit.ly/1KSF2bu (2/11)

JOB OPENING: RESEARCH ANALYST/Discovery/NYC: Detail oriented rock star to support Estimates and Analytics team by creating/reporting on projections used to forecast revenue planning. Track network performance/trends utilizing Nielsen. 1 yr media rsrch exp req’d. Full info/apply HERE (2/11) 

JOB OPENING: SENIOR MARKETING MANAGER/SITUATION INTERACTIVE/NYC: 5+ years in entertainment marketing either client-side or agency. Manage existing clients and support new biz efforts. Focused primarily on TV. Opportunity for growth. Full info/apply HERE (2/11)

JOB OPENING: ACCOUNTANT, RESIDUALS & FILM ASSETS/Crown Media/LA: Provides day-to-day accounting & financial analysis support for Company’s residuals and film assets. See full description & apply at www.hallmarkchannel.com (Jobs) (2/11)

JOB OPENING: DIRECTOR, DEVELOPMENT/Crown Media Family Networks/LA: Development of original movies and 2 hr format pilots. Takes pitches and seeks on-brand programming. BA req and min 7 yrs exp. Apply HERE (2/11)

JOB OPENING: WRITER/PRODUCER/EDITOR/REELZChannel/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. You don’t have to be breaking bad to apply: www.reelzchannel.com/careers.html (2/11)

JOB OPENING: DIR, DIGITAL AD OPS/FUSETV/NY: Provide guidance on strat. direction, planning & org structures to support evolving dig. ad sales business. Operations of campaign trafficking, delivery, optimization, inventory forecasting and analysis. click on our career page @www.fuse.tv (2/10)

JOB OPENING: DIR RESPONSE AD SALES ASSISTANT/TVi Media/NY: Provide sales support to the Direct Response Team. Including entering sales orders, sending pre and post logs, traffic and updating account info. BS req. Full & Part time available. Resumes to Rgrier@tvimedia.com (2/10)

JOB OPENING: ANALYST, AD SALES RESEARCH/TURNER SPORTS/NY: Create materials to position Turner Sports’ TV & Digital properties positively w/in Ad Sales mktplace, monitor TS & competitive perf using syndicated data & internal measurement tools, interpret data into sales insights. Full info/apply HERE (2/9)

JOB OPENING: ASST EDITOR/IFC Creative Service/NYC: Work w/IFC Asst Editor/Media Mgr, for On Air promos. Resp: QC of promos, transcoding, loading footage, uploading, downloading & transferring media, navigating AMCN’s MAM. Knwldg of Avid, transcoding & dig media formats pref’d. Apply HERE (2/9)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]