02/08/16: Netflix renews Orange Is the New Black for 3 more seasons, Snapchat runs first app download ad, VR company Wevr raises $25 million



CYNOPSISDIGITAL
02.08.16

Good morning. It’s Monday February 8, 2016, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for February 8-14:
- People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actor Liam Hemsworth (Independence Day: Resurgence), Presidential candidate Hillary Clinton and former First Daughter Chelsea Clinton, and actor Cuba Gooding Jr.  (The People v. O.J. Simpson: American Crime Story)
Acorn TV: Liberty of London, the Channel 4 U.K. docu-series, debuts on the streaming service today, February 8
- YouTube Red: The subscription service will release its first original programming February 10. The programming includes the reality-adventure series Scare PewDiePie, as well as three original films: A Trip to Unicorn Island (a documentary about YouTube star Lilly Singh, aka IISuperwomanII), Lazer Team (a sci-fi action comedy from Rooster Teeth and Fullscreen Films), and Dance Camp (a musical teen drama from AwesomenessTV)

 

TOP NEWS

 
This seems like good news, until you consider the poor characters who have to spend that much more time in prison. Netflix has renewed Orange Is the New Black for a fifth, sixth, and seventh season. (Season 4 premieres June 17.) The announcement came from Netflix and Lionsgate, which produces the series.
 
 

CONTENT PROGRAMMING

 
Following a limited theatrical release in December, Spike Lee’s Chi-Raq is now available to stream on Amazon Prime. The film, a Chicago-set reimagining of the Aristophanes comedy Lysistrata, is available to subscribers at no additional cost. Chi-Raq is Amazon Studios’ first original film. It certainly won’t be its last. 
 
Ahead of Super Bowl 50, AOL released a three-part video series starring Denver Broncos tight end Vernon Davis. Called The Ultimate Crossover, the series follows Davis during off-the-field activities, including an art gallery tour and a yoga session. The series was created by AOL’s Partner Studio, Lexus, and Davis. It has been syndicated on Xbox, as well as in Lexus dealerships and on Lexus’s Tumblr page.
 
Fandango Movieclips managed to take advantage of two major TV events at the same time. Ahead of yesterday’s Super Bowl broadcast (and also head of the February 28 Academy Awards), correspondent Dan Perrault challenged Denver Broncos and Carolina Panthers players on their movie knowledge and fielded their Oscar predics. There are three short videos total. You can find them on the Fandango Movieclips YouTube page – just look for the videos with “MOVIECLIPS @ The Big Game” in their titles.

 

NEW PROGRAMMING + DEALS

 
Netflix
is rockin’ the hashtag. The streaming service has greenlit #Girlboss, a new comedy series based on Sophia Amoruso’s best-selling memoir. Christian Ditter (How to Be Single) has been tapped to direct the first episode. The series will be EP’d by Charlize Theron and Kay Cannon. Cannon, best known for scripting the Pitch Perfect movie franchise, will write the pilot episode and serve as showrunner. News of the new series was first reported by Variety.

 
RESEARCH

 
We don’t have final numbers yet, but judging by viewers’ stated intentions, a lot of people watched Super Bowl 50 on connected TVs. According to a pre-broadcast survey by Adobe Digital Index, about 35% of millennial consumers intended to watch the big game on Internet-connected TV device. The number was significantly lower for Gen X’ers (15%) and Baby Boomers (13%). CBS’s live-stream of the game was compatible with numerous connected TV devices, including Apple TV, Roku, and Google Chromecast.
 
As Cynopsis Digital has recently noted – and as you’re no doubt aware – brands these days often release previews of their Super Bowl ads well ahead of linear broadcast. The ad metrics measurement company iSpot.tv measured those spots by earned online engagement, looking at search, social and online video views. The company then ranked the top ten spots by engagement. Pokemon, Hyundai, and Heinz Ketchup took the top three spots, respectively. (You can see the complete list, and more detailed metrics, here.) According to iSpot.tv, there were over 1.3 million social actions explicitly related to Super Bowl 50 ads and teasers – as well as over 322 million views – ahead of the Super Bowl broadcast.
 


A CYNOPSIS MESSAGE


LikeShareFollow

Join Cynopsis on Tuesday, March 1st at 1:30-3:30PM (ET) for the latest webinar New Social Media Strategies to Reach the Young Demos to get the tools you need to engage young viewers and drive tune-in.

For more information visit: http://www.cynopsis.com/?p=53548 or contact Trish Pihonak..



 
ADVERTISING

 
So why is CBS live-streaming the Super Bowl on mobile, the web, and connected TV devices? And why are Super Bowl advertisers taking advantage of digital platforms in such a big way? Maybe because they’re smart enough to keep up with the times. “What’s important to take away for marketers is that…silos don’t make sense anymore,” said Devra Prywes, Vice President of Marketing and Insight at the ad tech company Unruly, in a conversation with Cynopsis Digital. “Consumers are not differentiating between the big screen in their living room and the little screen in their pocket. People will watch ads and TV content on both. So if you want to be everywhere your audience is, you need to make your content discoverable – in the way that they want to reach it. People are not going to change their habits because you’ve made a great ad.”
 
Instagram recently got twice as friendly to advertisers. Facebook’s image and video sharing app is now letting brands run video ads of up to sixty seconds. Ads were previously capped at 30 seconds. The first brands to test the new format include T-Mobile and Warner Brothers.

 

VIRTUAL REALITY

 
VR may be mere simulation, but the money pouring into it is very real. The virtual reality startup Wevr has raised $25 million in a new funding round. Investors included HTC, Orange, Samsung Ventures, and others. The company intends to use the funds to launch Transport, a new platform (currently being tested with a select number of users) designed to deliver cinematic virtual reality experiences to headsets and on the web. The company is also known for producing its own VR experiences.
 
On Ice, a virtual reality short from Google Spotlight Stories, fell short in its quest take home the prize for best animated short at the 2016 Annie Awards. Still, it’s an honor just to be nominated – especially if you represent an emerging medium. The film, directed by Shannon Tindle, was the first VR short ever to be submitted to the Annies via mobile phone. Spotlight Stories, specifically geared toward mobile viewing, are designed to give viewers full control over the angles of an experience: Just move the phone, and the view changes accordingly. Google recently released the trailer – available here.
 


A CYNOPSIS MESSAGE


LIKE CYNOPSIS MEDIA
 
FOLLOW
CYNOPSISMEDIA

 
CONNECT WITH
CYNOPSISMEDIA
 
+
CYNOPSISMEDIA
 
#
CYNOPSISMEDIA



 

DIGITAL SPOTLIGHT

 
For any platform that wants to be major player in the digital ad space, app-install ads are crucial: They give advertisers invaluable data, helping them to gauge just how responsive consumers are to ads running on a given platform. Enter Snapchat. iHeartRadio’s Snapchat Discover channel has begun running an ad for the mobile game Cookie Jam, marking the first time that Snapchat has run an app-download ad. It’s a shortened version of a spot starring actor/comedian Ken Jeong. (Jeong is dressed up as a giant cookie, but he’s anything but sweet.) You can check out the original 30-second spot here.

See you tomorrow,
David Teich
02.08.16

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


CYNOPSISJOBSFor More jobs, visit Cynopsis.com


JOB OPENING: VP PROD SERVICES/A+E Networks/Stamford CT: Direct all tech, creative & admin ops for in-house & 3rd party srvcs incl prgrm Acquisition & Formatting; Min 4 yrs mngmnt role brdcst/TV ind w/proven track record team leadership. Full Info/Apply HERE (2/16)

JOB OPENING: METADATA & PUBLISHING MGR ENCODING & FULFILLMENT/A+E Networks/Stamford CT: Resp for tech support & admin of all metadata & partner/vendor publishing related req’s; incl XML schema support, new partner on-boarding & publishing error resolution. Full Info/Apply HERE (2/16)

JOB OPENING: VP or DIR/GLOBAL TV SALES/Jim Henson Company/LA: Seeks a VP or Director-level executive for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: jobpostings@henson.com (2/16)

JOB OPENING: DIRECTOR TRADE ADVERTISING/FX NETWORKS/LA: Manages awards calendar, trade ads, award campaigns, & submissions. Min. 5 yrs exp w TV Academy & Guilds. More info here http://bit.ly/1P1tEy8 (2/12)

JOB OPENING: EXECUTIVE PRODUCER, DEVELOPMENT/CNE/NYC: Dvlp/prod innovative content for the CNE Dig. Channels, influence over prgrmng for number of brand channels, mngng team & outside prod cos. 5-10 yrs exp making viral videos, exp w/influencers & celebs. Full info/apply HERE (2/12)

JOB OPENING: ACCOUNT MANAGER, NATIONAL SPORTS PARTNERSHIPS/Westwood One/NYC: Westwood One Sports has (2) immediate openings for a sports sales & marketing position. Full info/apply HERE (2/11)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 75m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (2/11)

JOB OPENING: SR MGR, CONSUMER MKTG & BRAND STRATEGY/NATGEO/DC: Develop & execute premium, innovative integrated mktg campaigns across all platforms to drive ratings & audience engagement for iconic brand. Min 5 yrs exp with network/TV required. http://bit.ly/1KSF2bu (2/11)

JOB OPENING: RESEARCH ANALYST/Discovery/NYC: Detail oriented rock star to support Estimates and Analytics team by creating/reporting on projections used to forecast revenue planning. Track network performance/trends utilizing Nielsen. 1 yr media rsrch exp req’d. Full info/apply HERE (2/11) 

JOB OPENING: SENIOR MARKETING MANAGER/SITUATION INTERACTIVE/NYC: 5+ years in entertainment marketing either client-side or agency. Manage existing clients and support new biz efforts. Focused primarily on TV. Opportunity for growth. Full info/apply HERE (2/11)

JOB OPENING: ACCOUNTANT, RESIDUALS & FILM ASSETS/Crown Media/LA: Provides day-to-day accounting & financial analysis support for Company’s residuals and film assets. See full description & apply at www.hallmarkchannel.com (Jobs) (2/11)

JOB OPENING: DIRECTOR, DEVELOPMENT/Crown Media Family Networks/LA: Development of original movies and 2 hr format pilots. Takes pitches and seeks on-brand programming. BA req and min 7 yrs exp. Apply HERE (2/11)

JOB OPENING: WRITER/PRODUCER/EDITOR/REELZChannel/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. You don’t have to be breaking bad to apply: www.reelzchannel.com/careers.html (2/11)

JOB OPENING: DIR, DIGITAL AD OPS/FUSETV/NY: Provide guidance on strat. direction, planning & org structures to support evolving dig. ad sales business. Operations of campaign trafficking, delivery, optimization, inventory forecasting and analysis. click on our career page @www.fuse.tv (2/10)

JOB OPENING: DIR RESPONSE AD SALES ASSISTANT/TVi Media/NY: Provide sales support to the Direct Response Team. Including entering sales orders, sending pre and post logs, traffic and updating account info. BS req. Full & Part time available. Resumes to Rgrier@tvimedia.com (2/10)

JOB OPENING: ANALYST, AD SALES RESEARCH/TURNER SPORTS/NY: Create materials to position Turner Sports’ TV & Digital properties positively w/in Ad Sales mktplace, monitor TS & competitive perf using syndicated data & internal measurement tools, interpret data into sales insights. Full info/apply HERE (2/9)

JOB OPENING: ASST EDITOR/IFC Creative Service/NYC: Work w/IFC Asst Editor/Media Mgr, for On Air promos. Resp: QC of promos, transcoding, loading footage, uploading, downloading & transferring media, navigating AMCN’s MAM. Knwldg of Avid, transcoding & dig media formats pref’d. Apply HERE (2/9)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram