02/03/15: Super Bowl XLIX breaks a major milestone; Commercial rankings; Patriots win sets social media ablaze



A CYNOPSIS MESSAGE


2015 Cynopsis Boot Camp
Seats Are Filling Up Fast. Register Your Team Today!
February 10, 2015 | Yale Club NYC | Sponsored by: TubeMogul

Featured Trainers:
David Wong – SVP, Product Leadership, Nielsen Global Digital
Jacqueline Corbelli – Co-Founder, Chairman & CEO, Brightline
Jeff Semones – President, M80
Andrew Stevens – VP, Strategy & Research, ShareThis

Registration: Pete Romas; 203.899.8483 | Sponsorships: Mike Farina; 203.218.6480


CYNOPSISSPORTS
02.03.15

Good morning. It’s Tuesday February 3, 2015, and this is your first early morning Sports briefing. 

Records all around for NBC and the NFL as Super Bowl XLIX became the most-watched television program in US history, according to Nielsen fast nationals. Overall, data shows that the game saw 114.4 million tuning in with a rating of 47.5, which marks the best in 30 seasons, and a 71 share. Post-game coverage also was up, with 72.5 million viewers in the mix. Katy Perry also delivered for the network, with the halftime show garnering a 48.2/72 household rating, marking the highest-rated halftime show featuring entertainment ever. Boston topped all markets, drawing a 61.0/85, followed by New Orleans, Phoenix, Detroit and Norfolk. 

Meanwhile, the newly relaunched NBC Universo (which debuted yesterday to replace mun2) peaked at 457,000 viewers with 368,000 average viewers throughout the telecast for the contest, marking its most-viewed program outside of soccer in channel history.

The company’s live stream of the game also saw record traffic, setting Super Bowl records for average viewers per minute (800,000), concurrent users (1.3 million) and total minutes (213 million), according to Adobe Analytics.

“Last night’s Patriots-Seahawks Super Bowl ranks among the most exciting sporting events in U.S. history,” said Mark Lazarus, Chairman, NBC Sports Group. “Super Bowl XLIX delivered for all of our partners, proving once again that the Super Bowl is the most dominant and consistent property on television.”

ON THE AIR

Around the dial, with 346 hours of coverage devoted to the Super Bowl, ESPN and its networks report that fans watched 7,167,864,300 minutes of NFL programming during Super Bowl week, spanning the Pro Bowl on Sunday, Jan. 25, to NFL PrimeTime after New England’s win.

The International Tennis Federation struck a deal with beIN SPORTS’s global assets for a strategic media rights partnership for Davis Cup by BNP Paribas and Fed Cup by BNP Paribas. The seven-year agreement is designed to increase the global exposure and quality of Davis Cup and Fed Cup coverage, and will see beIN SPORTS work closely with ITF and their existing broadcasters, as well as produce and televise the competitions across its channels in some parts of the world.

International sports media rights company MP & Silva locked in a “comprehensive and strategic partnership” with the Football Association of Singapore designed to create new revenue streams. The alliance will focus on Singapore’s National ‘A’ team and age group teams and see MP & Silva help guide the development of Singapore football over the next six years. The deal will include a restructuring of sponsorship packages, the introduction of a new and revamped calendar of international events, and consultancy for the FAS’ media rights. “We are very proud of this holistic partnership approach and we look forward to applying our robust knowledge in media rights and developing new commercial opportunities with the FAS,” said Andrea Radrizzani, MP & Silva’s Founding Partner. “Football has always Singapore’s top-ranked sport, and we are excited to have this opportunity to work with the FAS.”
 
ESPN commemorates Black History Month in February with programming that will include the premieres of multiple special programs. Content will include Trailblazers; Past, Present and Future, which will team current African-American sports stars with living legends for “intimate conversations on challenges overcome and still ahead” and slated to run on Feb. 22 at 7p. In addition, the week of Feb. 8, SportsCenter and Outside the Lines will air a feature exploring why some athletes are now willing to be more politically outspoken and on Sunday, Feb. 15, the SC Featured segment on SportsCenter examines the importance of football at an underprivileged high school in Tuscaloosa, Ala., that through re-zoning became economically and racially segregated.

NFL Network’s Warren Sapp has been let go from the channel following his arrest for allegedly soliciting a prostitute, according to NFL.com. Reports stated that Sapp got into an argument and became physical with two women at a downtown Phoenix hotel over money.

Central FOX, the staple news show on FOX Deportes, revealed its new studio yesterday with the new digs slated to house each of the show’s four editions. The 3,000 sq. foot studio offers a variety of mini-sets as well as a multidimensional display wall comprised of 12 monitors, a main desk with capabilities for three hosts and a built in monitor, a custom built LED screen, a 2×2 monitor wall and informational graphics.

Jack Link’s Major League Fishing will see the Championship Round of the General Tire Summit Cup set to run on CBS Sports on Feb. 8 at noon. “The appearance of Major League Fishing on CBS Sports validates its increasing popularity. From the time we started filming in late 2011, Major League Fishing has grown steadily. We’ve added anglers, we’ve added events and we are going to continue to grow. But it’s important to remember that we’ve grown because we produce a terrific television show. And we’re certainly offering an outstanding show from Waterville, Maine,” said league General Manager Jim Wilburn.


A CYNOPSIS MESSAGE


Webinar: Generation Edge – Catching the New Wave of Viewers
Thursday, February 26, 2015 | 1:30PM to 3:00PM | Register Now

During this interactive, 90-minute webinar you will learn:
- How to use second screen activity like live-tweeting to boost ratings
– When to micro-targeting to different groups in this diverse population makes sense
– How to market in an organic way, with an unscripted digital and social campaign that hit home
– How to build influence through cause marketing


SPONSORSHIP & PROMOTION

Back to the Super Bowl theme, TiVo Inc. released this year’s top most-engaging Super Bowl commercials. Overall, NBC aired 27 promos, 27, to the Fox count, 28, in 2014.
1. Budweiser – ‘Lost Dog’ (Song by Sleeping at Last)
2. Joyful Heart Foundation – ‘911 Delivery’
3. Doritos – ‘Middle Seat’
4. Nationwide Insurance – ‘Invisible Mindy Kaling’
5. Supercell: Clash of Clans – ‘Revenge’ Feat with Liam Neeson
6. FIAT 500X – ‘Blue Pill’
7. Snickers – ‘The Brady Bunch’ featuring Danny Trejo
8. Avocados From Mexico – ‘First Draft Ever’
9. Coca-Cola – #MakeItHappy
10. Nissan – ‘With Dad’ (Song by Harry Chapin)

The top ten Super Bowl spots according to TiVo research have been announced. But what came it at number eleven – BMW, Assurance or Sprint? The correct answer could win you a TiVo Roamio! Enter here.

Meanwhile, Hulu had its own ad rankings from the big game, naming Budweiser’s Lost Dog as the top ad of the Super Bowl on Toyota AdZone, marking the second year in a row the brand has claimed the spot. Here are the top five:
1.     Budweiser “Lost Dog”
2.     Snickers “The Brady Bunch”
3.     Clash of the Clans “Revenge”
4.     Fiat “Pill”
5.     Toyota “My Bold Dad”

SOCIAL MEDIA

On the social media front, Facebook reports that Sunday’s game was the most-talked-about Super Bowl ever on the platform. More than 65 million people joined the conversation on Facebook worldwide during the game, delivering 265 million posts, comments and likes. By comparison, last year’s Big Game saw 50 million unique people talking about the event on Facebook. During the final moments of the game, more than 1.3 million unique People Per Minute were posting, commenting, and liking content related to the Super Bowl when the Patriots claimed the trophy. States with the highest level of conversation included: New Hampshire, Rhode Island, Maine, Massachusetts and Washington. Meanwhile, the top five demos engaged were led by Women 25-34, followed by Women 35-44, Women 18-24, Men 25-34, and Men 18-24.

Twitter saw over 28.4 million global Tweets containing terms related to the Super Bowl and halftime show during the live telecast to become the most Tweeted @SuperBowl ever. The biggest peaks of Twitter conversation during the live telecast of the game:
1.      Malcolm Butler (@Mac_BZ) intercepts a pass by Russell Wilson (@DangeRussWilson) 1 yard from the goal line with 20 seconds left in the game: 395,000 TPM
2.      @Patriots defeat @Seahawks to become #SB49 champions: 379,000 TPM
3.      End of @KatyPerry’s halftime performance: 284,000 TPM

DIGITAL & TECHNOLOGY

ESPN is debuting One Nacion, a bilingual online destination that “integrates ESPN content relevant to the U.S. Hispanic sports fan, serving as a hub for English and Spanish-language content available across ESPN and ESPN Deportes.” ESPN Digital media’s Antonietta Collins and ESPN Deportes’ Alfredo Lomeli will serve as hosts, presenting bi-weekly video segments that highlight the latest hot button topics of this diverse audience. “One Nación aims to provide a voice that’s inclusive and reflective of the entire U.S. Hispanic experience; their achievements and challenges,” said Hugo Balta, Senior Director of Multicultural Content for ESPN. “The project is a great collaboration between several entities across ESPN and ESPN Deportes. It further highlights the work produced across networks, platforms and sites, while better serving the Hispanic audience that navigates across both cultures.”
 

ROSTER MOVES

NASCAR named Chad Seigler as Vice President, Business Development where he will oversee revenue generation and lead a sales force comprised of representatives in New York, Charlotte, Daytona and Los Angeles. In addition to setting the business strategy, Seigler will also play a critical role in securing the new NASCAR Sprint Cup entitlement sponsor, as well as other Official and Entitlement Partnerships.

THE MAIN EVENT

Be sure to check out the Lindsey Vonn hunting for a championship for the Women’s Super G at the 2015 FIS Alpine World Ski Championships on NBCSN at 12:55p.



ON THIS DAY in 2002: The New England patriots win their first Super Bowl.

In The Know: Which number has been retired the most times in the NBA? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: From what school was inductee Charles Haley drafted? Answer: James Madison University. Kudos: Michael Ritz-BucStar Consulting/NY; Kyle Helm-CBS Sports/NY; Rob Thompson-North American Sports Group/Saratoga Springs; Synda Kollman-Charter Marketing Group/Boca Raton; Lynette Taylor-Honest Tea, Inc./Bethesda; Andy Pittman-Texas A&M University/College Station; Robert Teinowitz-Live Action Media/Chicago; Judie Henninger-Valentine Productions Inc/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
02.03.15

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
 

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: GSN/NY/AD SALES ASST: 1-2 yrs admin and/or advertising exp. Daily coord with GSN Traffic, admin duties, communicating changes in schedules. Strong written & oral comm skills/detail-orientation. Please send res and CL to tvcareers@gsn.com (2/10)

JOB OPENING: ON-AIR PROMOTIONS PLANNER/NBCU/Southeast/Southwest: Serve as promo liaison between on-air promotions and marketing, programming, traffic and sales. Manage on-air promotions inventory, assign and communicate traffic instructions Full info/apply HERE (2/7)

JOB OPENING: PRODUCER/SNI/KNOXVILLE: Produce content for top Lifestyle Networks. 7+ yrs brdcst producing a must. Strong field/writing skills. Lifestyle show exp, mgmt skills a plus. F/T w/benefits. Resume to: kconnor@scrippsnetworks.com (2/7)

JOB OPENING: INTEGRATED AD SALES MKTG MGR/Discovery/NYC: Client focused creative marketer to manage development & execution of ad sales on-air and online mktg opps. 5-7 yrs intgrtd mktg exp req’d. Full info apply HERE (2/7)

JOB OPENING: DIR MKTG/BBCA/NYC: Create/implement consumer promo strategies for BBCA channel. Dvlp/execute promos & off-channel mktg cmpgns w/focus on strategic media plan’g & brand strat. Lev cross-plat digital/social mktng initiatives. Full info/apply HERE (2/6)

JOB OPENING: GSNTV/PR COORDINATOR/Santa Monica: BA Degree. 2-3 yrs PR exp. Strong time mgmt, organization and oral and written skills. Admin support, maintain press site, manage assets, service press clips daily, book travel. Send resume and Cl to tvcareers@gsn.com (2/5)

JOB OPENING: SR MGR, DIR -RSRCH ANALYTICS/Participant Media-Pivot/LA: Mng multi-platform audience analytics & data analysis for all depts. Create ratings-based sales pitches; mng qualitative proj’s;interpret data. BA & 5+ yrs req’d. Cable TV exp pref. Apply HERE (2/4)

JOB OPENING: VP MARKETING/LA: Reporting directly to CEO, to continue refining the rebranding efforts begun in 2014, as well as provide the strategic direction to and management of the marketing team. Apply HERE (2/4)

JOB OPENING: HEAD OF PRODUCTION/NYC: Snr leadership exec over large slate of series at leading cable/reality proco. Head budgets/schedules, manage teams, drive key biz decisions.Strong network relationships a must. New York-based. Resume to: jobstoGC@gmail.com (2/4)

JOB OPENING: VP, DEVELOPMENT/DC: Key creative devt exec at major proco. Strong idea generator and sizzle producer. Proven sales record, strong relationships with buyers and previous prod company or network experience a must. DC-based. Resume to: jobstoGC@gmail.com (2/4)

JOB OPENING: SUPERVISING PRODUCER/SPROUT/NYC: Lead production for Sprout. Live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV & creative mgmt exp a must. Full info/apply HERE (2/4)

JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (2/4)

JOB OPENING: AD SALES COORDINATOR/Comcast/NYC: Comcast is currently seeking an Ad Sales Coordinator. Visit here to learn more and apply. (2/4)

JOB OPENING: MGR STRATEGIC PARTNERSHIPS/MUSIC CHOICE/NY: Execute strategic content/mktg partnerships. 5-8 yrs mktg/promotions exp. Strong writing, follow-up & PPoint. Proactive, motivated & resourceful problem solver. Incl cvr letter. Full info/apply HERE (2/4)

JOB OPENING: MGR COMMUNICATIONS/Travel Channel/Chevy Chase MD: Help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (2/4)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/Chicago: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (2/4)

JOB OPENING: MGR, SOCIAL MEDIA/NAT GEO Channel/NY or DC: Highly creative, self-motivated social media maven with experience in the entertainment industry to manage social strategies for dynamic network. Full info/apply HERE (2/4)

JOB OPENING: BRDCST MEDIA/SALES PRO/BET/LA: Broadcast Media/Sales professional w/8 yrs exp, familiar w/multicultural market; lead West Coast team. Structures deals & develops client relations. Understanding of sponsorships & selling strategies a must http://bit.ly/BETSales (2/4)

JOB OPENING: GRAPHIC DESIGNER/FUSE/NUVO TV/NY: Design/animate graphics for TV network. Digital exp. a plus.apply@ HR@mynuvotv.com (2/4)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SPRING OR SUMMER INTERNSHIP CREDITS ONLY: PR INTERNSHIP/GSNTV/SANTA MONICA CA: Interested in a fun and creative internship this summer? Do you like game shows? Do you want to learn more about working for a TV network? Res/cvr: tvcareers@gsn.com (2/6)

SPRING OR SUMMER INTERNSHIP CREDITS ONLY: TV Programming Internship/GSNTV/Santa Monica CA: Interested in a fun and creative internship this summer? Do you like game shows? Do you want to learn more about working for a TV network? Res/cvr: tvcareers@gsn.com (2/6)

SPRING OR SUMMER INTERNSHIP CREDITS ONLY: Digital Mktg/Social Media Internship 2015 GSNTV/Santa Monica CA: Interested in a fun & creative internship this summer? Do you like game shows? Do you want to learn more about working for a TV network? Res/cvr: tvcareers@gsn.com (2/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram