Xtreme Concepts Inc., specializing in turnkey security solutions, is boosting its existing sponsorship of Joe Gibbs Racing by forming an alliance with the team that will see Xtreme Concepts Racing (XCI Racing) field its own racecars in two Monster Energy NASCAR Cup Series races and five NASCAR Xfinity Series races in 2019. “We are taking a very deliberate and methodical approach to becoming a NASCAR team,” said Landon Ash, founder of Birmingham, Alabama-based Xtreme Concepts and owner of XCI Racing. “Having a technical alliance with Joe Gibbs Racing makes the learning curve a little less steep and allows us to field competitive racecars right out of the gate.
The Atlanta Tipoff Club, administrators of the Naismith Awards, inked a multi-year agreement to make Jersey Mike’s Subs the title sponsor of the Naismith High School Trophy for Boys’ and Girls’ Player of the Year. Jersey Mike’s also will be the title sponsor of the Naismith High School Boys’ and Girls’ Coach of the Year and the Naismith High School All-America Teams and the official sub sandwich of the Naismith Awards.
National Pro Fastpitch and Big League Chew announced a new partnership with fans set to see in-game and collaborative promotions beginning immediately in individual team markets and throughout the 2019 season, as well as the upcoming NPF College Draft. “This year we’re celebrating the launch of our new softball character that’s inspired by girls who play hard and dream big and what better way to do so than by teaming up with National Pro Fastpitch whose athletes epitomize just that.” said Big League Chew inventor Rob Nelson. “Big League Chew is bubble gum fun for everyone and we can’t wait to see the teams, players and fans of NPF sharing in that fun with us this season.”
Stadium announced the launch of its 24/7 network on Sling TV, available to subscribers of both the “Sling Orange” and/or “Sling Blue” services. “We first teamed up with Sling TV in 2016 for the launch of Stadium Plus, and we look forward to this next evolution as we launch Stadium 24/7 to its subscribers,” said Stadium CEO Jason Coyle. “We’ve made a commitment to provide sports fans the opportunity to watch Stadium across virtually any platform, and as a premier, industry leading streaming service, we’re thrilled to be on Sling TV.”
The Players’ Tribune is teaming with Darius Miles and Quentin Richardson for a new podcast series, Knuckleheads with Quentin Richardson & Darius Miles, described as “brutally honest and totally unguarded conversations.” Eleven episodes will run overall starting Feb. 19. Ahead of the debut, The Players’ Tribune will host a three-part, activation during All Star weekend in Charlotte, NC. The event will include an influencer tasting, a live podcast featuring Quentin Richardson, Darius Miles and two special guests as well as an exclusive gaming lounge.
ESL is getting a rebrand, revealing a new logo, typeface, and brighter colors, anchored by yellow. “Now we have an identity to join all that up. A simpler, more powerful logo. Our own typeface so we can speak up louder. A visual world, made from hidden worlds that only people in our world can spot,” the company said in the announcement. In addition, the league is reclassified its esports leagues and tournaments, designating an “Open” tier for newcomers, a “Challenger” tier for rising stars, and “Masters” for top competitors.
The NBA 2K League is beefing up its prize pool this season to $1.2 million on the line in 2019, and four opportunities throughout the season for teams to win prize money: three tournaments and the 2019 NBA 2K League Playoffs: The Tipoff tournament with $120,000; The Turn and The Ticket, each with a prize pool of $180,000; and the 2019 NBA 2K League Playoffs with prize pool of $720,000, and the NBA 2K League champions receiving $360,000 from that pool. In addition, the season will now have three types of player contracts for all players who were retained from season one or are drafted in the 2019 NBA 2K League Draft: returning veterans at $37,000, first-round selections in the 2019 NBA 2K League Draft drawing$35,000 and players who are selected in the second round or later of the 2019 NBA 2K League Draft being paid a $33,000 base salary.
Hannah Keyser is heading to Yahoo Sports as an MLB writer on Feb. 25. She joins as a writer and reporter who has covered sports and food for Major League Baseball, Deadspin, and Vice.
Outsports announced the addition of Dawn Ennis as its managing editor, a newly created role. Dawn will now oversee the editing of content and story development for the website.
USA Hockey and the North American Hockey League announced an enhanced long-term partnership agreement designed to further improve the junior hockey development program in the United States.As part of the enhanced partnership, USA Hockey will provide additional resources to the NAHL to continue to improve all facets of the league, including player development, coaching, officiating and overall visibility and the NAHL will continue as the only Tier II junior league within the USA Hockey landscape.
Overtime raised $23 million in new funding, led by Spark Capital’s Bijan Sabet. In vestors in the new round, which marks Series B, include Sapphire Ventures, Andreessen Horowitz, MACRO Ventures, MSG Networks Inc. as well as NBA players such as Victor Oladipo; Baron Davis; and Carmelo Anthony.
Sunday sees the Daytona 500 at 2:30p on FOX, with the NBA All-Star Game on TNT/TBS at 8p.