02/08/19: Woody Allen files $68 million lawsuit against Amazon Studios

A CYNOPSIS MESSAGE
That Big TV Conference
Content. Distribution. Revenue

September 9 – 10, 2019 | ThreeSixty, NYC
Secure your spot for two days of learning, sharing, and networking at the ultimate gathering of senior brands, agency and programming executives. Join your colleagues to discuss and solve the critical challenges transforming the television industry. You can’t Google this stuff. You have to be in the room.
Learn More
 

PRODUCTION & DEVELOPMENT
 
TruTV greenlit four unscripted projects. Around the World in 80 Games (wt) is a half-hour comedy in which Fortune Feimster travels the globewhile throwing herself into the surreal world of international game shows. Comedic variety show Blackspiracy with James Davis (wt) turns its lens on black conspiracy theories as a way to look at pop culture. Variety series The Untitled Max Jobrani Project (wt) uses stand-up, scripted sketches, interviews and hidden cameras to show the lengths people will go to “fit in.” And Yamaneika Saunders (Laff Mobb’s Laff Tracks) takes on the competition in Can You Beat Yamaneika? (wt), a format in which comedians compete to see who has the quickest wit.
 
Christopher McQuarrie (The Usual Suspects) and Anthony Peckham (Invictus) have joined Showtime’s The President Is Missing, a drama series inspired by the bestselling novel by President Bill Clinton and James Patterson and currently in development. McQuarrie will executive produce with Heather McQuarrie and the book’s authors, while Peckham will executive produce and write the adaptation.
 
Members of the production team for the 91st Oscars was released on Thursday. Among the moves: Rob Paine, who has been associated with the telecast for over 20 years, returns as Supervising Producer; production designer David Korins joins the telecast for the first time; lighting designer Robert Dickinson returns for his 30th Oscar show; Jon Macks, head writer, is back for his 22nd telecast; and Taryn Hurd rejoins the team for the sixth consecutive year as talent producer. Ceremony airs Sunday, February 24 on ABC.
 
HGTV picked up real estate and home renovation title Stay or Sell. Series follows Brad and Heather Fox as they guide homeowners who love their neighborhood, but have outgrown their house, to either renovate their current abode or buy another property nearby that they can customize. Eight-episode series is slated to debut this summer.
 
Producer Aaliyah Williams signed a one-year first look agreement with MACRO and launched production company Just A Rebel. Under the pact’s terms, MACRO will have first look rights to all projects that Williams and Just A Rebel seek to develop and produce.
 
Chris and Paul Weitz Depth of Field production company secured a two-year first-look pact with Paramount Television and digital series, effective February 1. Andrew Miano, who oversees film for the company, will also guide TV projects under the deal
 
Allison Toman (Fargo) has been set to lead Emergence, a new NBC mystery drama pilot from Kevin (Probably) Saves the World creators and executive producers Michele Fazekas and Tara Butters, director Paul McGuigan and ABC Studios, reports Deadline. The project, written by Fazekas and Butters, centers on a police chief (Tolman) who takes in a young child she finds near the site of a mysterious accident with no memory of what happened.
 
 
NEW & RETURNING SERIES
 
While You Were Out, TLC’s relaunched home design series and first co-production with HGTV, premieres Saturday, March 16 at 9p on TLC and HGTV. Hosted by Ananda Lewis, the show features an cast of designers from both networks redoing a room in a neighboring house on a $10,000 budget. The show airs immediately after the season 10 premiere of Trading Spaces at 8p
 
The final season of Star vs. The Forces of Evil debuts with back-to-back episodes on Sunday, March 10 at 8a on Disney Channel and Disney XD.
 
Tiny Luxury launches Monday, March 4 at 7p on Discovery Family Chanel. Series follows husband and wife tea, Tyson and Michelle Spiess as they run the country’s top high-end tiny home-building company.
 
 
TCA TALK
 
L.A.’s Finest, the series marking the launch of Charter Communications’ premium content initiative Spectrum Originals and produced by Sony Pictures Television, is set to debut on Spectrum’s On Demand platform on Monday, May 13. Series stars and executive producers Gabrielle Union and Jessica Alba were on hand at the TCA winter press tour, along with EP Brandon Sonnier, who expressed no regrets about the show having been passed on by NBC. “Spectrum swooped in and they really made our dreams come true because they took the show from being that network procedural,” said Sonnier. “Now we get to live more in the characters. We get to go home  with them more. We don’t have to hit those benchmarks of procedurals that you always see. It’s allowed us to really make something special here.”
 
Who was that masked man? That was Breaking Bad’s Jonathan Banks, not Fox Entertainment CEO Charlie Collier (as we mistakenly reported yesterday), making his entrance in a The Masked Singer hippo mask at TCA on Wednesday. Banks introduced Collier, who was making his first TCA appearance in his new role.
 
 
COMING UP
 
Documentary Scotty and the Secret History of Hollywood bows Monday, February 11 at 9p on STARZ. Feature centers on Scotty Bowers, an ex-Marine who landed in Hollywood after the Second World War and became confidant and lover to many of the town’s greatest male and female stars.
 
Smithsonian Channel takes viewers on an Artic adventure in My Journey with a Polar Bear. Special debuts Wednesday, March 6 at 8p.
 

CASTING
 
Ginnifer Goodwin stars in an upcoming episode of CBS All Access The Twilight ZoneNetflix is adding some notable names to its Season 2 guest cast for The Kominsky Method: Jane Seymour, Jacqueline Bisset and Paul ReiserEmily Deschanel landed a major season-long role in the fourth season of TNT’s Animal Kingdom, while Kodi Smit-McPhee (X-Men: Apocalypse) nabbed a lead in CBS All Access’ straight-to-series true crime drama Interrogation, according to DeadlineAnna Camp (Pitch Perfect) is set to for a lead opposite Bradley Whitford in NBC’s untitled church choir comedy pilot…Rachel Naomi Hilson (Madam Secretary) and Akira Akbar (Grey’s Anatomy) will recur as teen Beth and young Beth in an upcoming episode of NBC’s This Is Us, that will also feature Carl Lumbly (Supergirl) as Beth’s father.
 
 
TECH TALK
 
Verizon Media recently polled advertisers and consumers on how they expect 5G to transform experiences for today and tomorrow. The results showed that awareness is growing, with 70% of people having heard of 5G and are somewhat familiar with its benefits. Younger consumers are most familiar with 5G, with 23% of 18 to 34-year-olds extremely familiar. The benefits consumers are most excited about are faster transfer speeds (72%), higher definition content (57%), consistent and better quality streaming (54%), better and faster connectivity to wearables (50%) and fewer or no dropped calls (47%).
 
Netflix’s iPhone and iPad apps will now download the next episode of a series after a user has finished viewing a downloaded episode. “The faster our members can get to the next episode of their favorite stories, the better,” said a Netflix spokesperson on Thursday. The feature also automatically deletes  viewed episodes, freeing up precious storage on mobile devices.
 
 
DIGITAL DATA
 
National Geographic Kids is aiming to expand its reach with a multi-platform approach that features a deeper dive into fictional content and digital video. Zeus the Mighty, a new middle-grad book and multimedia series, is set to launch this fall. The adventure series is a follow up to last year’s Explorer Academy, Nat Geo Kids’ foray into the make believe.
 
Hopster, the BAFTA nominated preschool learning and entertainment service, struck a partnership with education charity Diversity Role Models to create short-form animated films to help kids learn about different types of families, challenge stereotypes and encourage acceptance.  
 
In an effort to get more people to view longer-form video on IGTV, Instagram added IGTV previews that show up in users’ primary feeds. The move, implemented on Thursday, allows users who scroll through their Instagram feed to see when there’s a new video from someone they follow. It also allows users to preview that content before watching the full video in IGTV.
 
Instagram and Facebook announced changes to their policies regarding pictures depicting self-harm. The moves come in light of the 2017 suicide of a 14-year-old UK girl, whose family later discovered she was engaged with accounts that depict and promote self-harm on the platform. Starting soon, both platforms will no longer allow graphic images of self-harm, most notably cutting. The move comes after a “comprehensive review with global experts and academics on youth, mental health and suicide prevention.”
 
The ninth annual Digital Content NewFronts marketing event series is set to run in New York City from Monday, April 29 to Friday, May 3. Attending the event this year are co-founders Digitas, Google/YouTube, Hulu and Verizon Media (formerly AOL and Yahoo), as well as BBC News, Conde Nast, Disney Advertising Sales, Ellen Digital Network, Meredith, the New York Times, Studio71, Vice Media, and Walmart’s Vudu.
 
 
PODCAST POSTS
 
ABC Radio is set to launch The Investigation. Hosted by ABC News correspondent Kyra Phillips and the ABC News investigative team, and led by Senior Executive Producer Chris Vlasto, the free podcast will provide a weekly, behind-the-scenes look at Special Counsel Robert Mueller’s investigation into Russian interference in the 2016 presidential election.
 
Chesapeake Systems relaunched The Workflow Show. Podcast features hosts Nick Gold and Jason Whetstone addressing trends in media technology systems and solutions.
 
 
GOING GLOBAL
 
Artists Studios, backed by Endemol Shine UK, and Westward Studios are developing a reboot of police drama Bergerac for Paramount Network International, as a potential future commission for its network of channels outside the U.S.
 
Mexican distributor Cine Video y TV acquired the theatrical, home video, VOD, pay TV and free TV rights to movie 100% Wolf. Story centers on Freddy Lupin, heir to a proud family line of werewolves.
 
WildBrain appointed Mercis Media BV to manage and grow the YouTube presence of popular kids’ brand Miffy on an exclusive worldwide basis.
 
France’s Studio 100 Animation aligned with Singapore-based Cosmos-Maya to co-produce new 2D animation series Galactic Agency. The show follows the adventures of a team of extreme repair specialists aboard a hypersensitive spaceship. Production is scheduled to begin this year.
 
All3media International sold psychological thriller series Two Brothers Pictures’ Cheat to Germany.
 
Magnify Media closed its second European format deal for Kite Entertainment’s reality-fitness hit Fittest Family, an RTE Ireland original commission.
 
French animation studio Xilam Animation is adapting bestseller Listen to the Moon, a First World War mystery novel by Sir Michael Morpurgo, into a new animation titled Lucy Lost. The adventure series is being aimed at a family audience.
 
A CYNOPSIS MESSAGE
Following the money?

The  2018 Cynopsis Salary Survey of media employees found that age, most likely a reflection of seniority or experience, is reflected in average salaries. Those 46+ years report an average salary of $149,800. In contrast, younger employees earn $97,800, on average.

Download the full report here .
 

RATINGS
 
Telemundo’s Betty en NY premiered Wednesday  to 637,000  viewers A18-49 and 247,000  A18-34 with the simulcast on Telemundo and Universo. The newcomer also ranked as the #1 program in its timeslot, regardless of language, in Los Angeles among A18-49 and Miami among A18-49 and total viewers.
 
Bravo’s The Real Housewives of Atlanta was up in all key demos in Live+3, delivering 1.7 million P18-49 (up +12% versus the prior week’s episode and 3 million Total Viewers (up +10%). Vanderpump Rules scored its highest-rated episode of the season, delivering 1.4 million P18-49 (up +10% versus the prior week’s episode) and 2.2 million Total Viewers (up +8%). Below Deck was up among all key demos delivering 1.4 million P18-49 (up +4% versus the prior week’s episode) and 2.7 million Total Viewers (up +3%) and The Real Housewives of New Jersey had its highest-rated episode of the season among P18-49, delivering 1.2 million (up +4%) and Total Viewers, delivering 2.3 million (up +6%).
 
Live + Same Day Viewers AA (millions) Wednesday, February 6, 2019 time period averages
Source: NTI, Galaxy as dated Live+SD
NBC: 8.50 million
Chicago Med 9.33, Chicago Fire 8.78, Chicago P.D. 7.38
FOX: 5.44 million
Gordon Ramsay’s 24 Hour to Hell and Back 3.81, The Masked Singer 7.06
CBS: 5.15 million
The World’s Best 5.56, Criminal Minds 4.73
ABC: 2.56 million
The Goldbergs 3.60, Schooled 2.76, Modern Family 2.62, Single Parents 1.79, Match Game 2.02
UNI: 1.04 million
Jesus 1.05, Mi Marido Tiene Mas Familia 1.06, Amar a Muerte 1.03
CW: 0.79 million
Riverdale 0.99, All American 0.59
TELE: 0.76 million
Exatlon Estados Unidos 0.83, Betty en NY 0.90, El Baron 0.55
 
Wednesday A19-49: FOX 1.7/7, NBC 1.3/6, CBS 1.0/5, ABC 0.6/3, UNI 0.5/2, TELE 0.4/2, CW 0.3/2
 
 
EXECUTIVE MOVES
 
CBS News promoted three execs: Kimberly Godwin was upped from Vice President to Executive Vice President of News; Charles Pavlounis, formerly Senior Vice President and Chief Financial Officer, was named Executive Vice President of Business Development and Chief Financial Officer; and Ingrid Ciprian-Matthews, who served as Executive Vice President of News, was promoted to Executive Vice President of Strategic Professional Development.  
 
Terry Wood was named Executive Vice President, Harpo Productions. In the newly created position, Wood will oversee production of original content for the multi-year partnership between Oprah Winfrey and Apple. Wood was previously part of the creative team at Netflix. “Terry has broad experience across the media industry and an extensive knowledge of what connects to viewers in a meaningful way,” said Winfrey. “I look forward to working with her as we create content for Apple that can impact people around the world.”
 
Guru Studio elevated Rachel Marcus to Vice President Creative Development.
 
MediaLink hired Christopher Vollmer as Managing Director. He joins from Strategy& consulting.
 
Tapad appointed Ajit Thupil as its first Senior Vice President of Identity.
 
Podcast One has named Peter Morris as its new Chief Executive Officer. He previously worked at Funny Or Die, Barstool Sports and Imax.
 


Friday Fun Fact: Hot water freezes faster than cold water.
 
This Day in History: 1974 – Good Times, starring with Jimmie Walker as J.J., made its debut on CBS.
 
Answer to Our Last Trivia Question: What birthday does Walter White celebrate in the first episode of AMC’s Breaking Bad (2008-2013)? His 50th. Kudos to: Jayne McMahon-DMO360/Boca Raton, FL; Gerry Bixenspan-TV Marketing Inc./NYC; Eric Rankin-CoxReps/NYC; Allison Weiner-MMSI/Warwick, RI; Matt Fumagalli-NBC/Chicago, IL; Andy Pitman-TAMU/College Station, TX; John Kukla-FOX4/Dallas, TX; Dan Whitford-WTTW Chicago/Chicago, IL; Richard Quan-Heat/San Francisco, CA; Peter Steckelman-Tennis Channel/Santa Monica, CA; Larry Hutchings/Nipomo, CA; David Westburg-SAG-AFTRA, Burbank, CA.
 
Today’s Trivia Question: Who provided the voice of Jethrine, Jethro’s twin sister on The Beverly Hillbillies (1962-1971)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)
 
Lynn Leahey
Editorial Director
@Lynn_Leahey
Diane K Schwartz
Senior Vice President
Media Communications Group
Roberta Caploe
Publisher
@robertacaploe
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Albert Nassour | 917-545-3129
Director,
Strategic Partnerships
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


LEGAL ASSOCIATE
Reavis Page Jump LLP
NYC

Exp’d associate to work w/head of Media&ent group. Resp for structuring /reviewing/drafting/negotiating transactions primarily in film, TV & new media. 4-6 yrs legal exp and excellent academic history.

Full info HERE


VP, BUSINESS & LEGAL AFFAIRS/Discovery/LA: Handle deal negotiations, provide legal advice/guidance & draft/review agreements for Discovery Studios prog/prod transactions. 8+ yrs exp working in-house at entertainment company. Full info HERE (2/22)

LEGAL ADMIN ASST/Reavis Page Jump LLP/NYC: Exp’d admin asst to work w/our attorneys (incl head of entertainment group) fast-paced high-quality collaborative setting. Fast-thinking take ownership type of person for this role to support 2 partners & 1 assoc. 3-5 yrs solid legal support exp a must. Full info HERE (2/21)

 
LEGAL ASSOCIATE/Reavis Page Jump LLP/NYC: Exp’d associate to work w/head of Media&ent group. Resp for structuring /reviewing/drafting/negotiating transactions primarily in film, TV & new media. 4-6 yrs legal exp and excellent academic history. Full info HERE (2/21)

MGR, DISTRIBUTION STRATEGY/Viacom/NYC: Lead dvlpmnt/implementation of new products & business models that Viacom &/or its distribution partners can pursue to generate value. 2-3 yrs Corp Strategy/Bus. Dvlpmnt, Investment Banking, or Strategy Consulting. Deep understanding/passion for media mkt trends. Full info HERE (2/20)

 
SR DIRECTOR, SEARCH & PROGRAMMATIC AUDIENCE BUYING/NBCU/Universal City CA: Resp for the planning and execution of all search and programmatic planning and buying. Min 10yrs exp in media/search/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media envir. Full info/apply HERE (2/20)

MGR, SEARCH & PROGRAMMATIC AUDIENCE BUYING/NBCU/Universal City: Assist the Sr. Director, Search & Programmatic Audience Buying in the planning and execution of all search and programmatic efforts for NBC. Min 3yrs exp executing programmatic campaigns. HERE (2/20)


MANAGER, SOCIAL AUDIENCE BUYING
/NBC Entertainment/Universal City CA: Assist the Director, Social Audience Buying with the planning and execution of all social planning and buying. Min 3 yrs of exp in media/social/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media environment. Full info HERE (2/19)

 
SUPERVISOR ACCOUNT MANAGEMENT/REV/XP esports/CHI: Help maintain & grow existing business w/current clients; assist bringing new clients on board. Four-six years of agency experience, servicing client accounts on a day-to-day basis. Full info HERE (2/19)


DIRECTOR, PROGRAMMING RESEARCH
/ION/NYC: Manage all audience data, reporting, presentations and highlights with an intuition for providing Executive Management with strategic and actionable insights. 5+ years of exp in TV programming rsrch with previous exp in Media or Advertising. Full info HERE (2/16)

ASSISTANT MANAGER, CONSUMER ENGAGEMENT/NBC SPORTS/Stamford: Responsible for developing and implementing end-to-end CRM segmentation strategies. Minimum 5 years relevant work experience, including internships. Full info HERE (2/16)

MANAGER, GRAPHICS TECHNOLOGY & ENGINEERING/NBC SPORTS/Stamford CT: Responsible for the design, documentation, maintenance, and workflow management of the Graphics & Visual Design facilities connected to systems. Min 4 yrs exp with Chyron: Mosaic, Lyric, LyricX. Full info HERE (2/16)
 
DIRECTOR, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Support the VP of Prgrm Rsarch & Media Analytics on all program rsrch & media analytics needs. BA deg & Min 7 yrs of exp focusing on business intelligence & analytics for an entertainment, technology or marketing performance company. Full info HERE (2/16)

MANAGER, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Supports the Director of Program Research and Media Analytics on all program research and media analytics needs. Min 3 yrs exp focusing on analytics for an entertainment, technology or mktg performance co. Full info HERE (2/16)

DIRECTOR, SOCIAL AUDIENCE BUYING/NBCU/Universal City CA: Responsible for the planning and execution of all social planning and buying. Minimum 8 years of experience in media/social/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media environment. Full info HERE (2/16)

DIRECTOR, BRANDED CONTENT CREATIVE/FX NETWORK/LA: oversee creative for all branded content and brand partnership projects from development of concepts through scripting, production and delivery. Multi-platform projects may include live-action shoots, original animation, sponsored streams and more. Full info HERE (2/16)


ANALYST RESEARCH
/WEtv/NYC:
Talented, highly motivated individual with strong data analysis, data storytelling and project management skills to join the WE tv Research team. BA Degree or equivalent in mktg, communications, economics, statistics or related field.1-2 yrs of related exp pref’d. Full info HERE (2/14)

AD SALES RESEARCH ANALYST/Discovery Inc/NYC: Exciting opp to support ad sales efforts for HGTV, ID, & Animal Planet across all platforms. Produce actionable insights & update monthly/qrtly reports to provide data-driven intelligence. 1+ yrs rel business exp. Full info HERE (2/14)

DIRECTOR, MARKETING SOLUTIONS/GSTV/NYC: Dvlp revenue generating mktg strategies, out-of-the-box advertiser solutions/promotions & sales presentations/materials. 7-10 years of progressively responsible mktg/mngmnt work exp Prior ad sales media mktg Exp req’d. Full info HERE (2/13)

PRODUCTION FINANCE MANAGER, FILM
/Crown Media Family Networks/LA: Mng writer payment process, conduct forecasting, budgeting, tracking, accounting & reporting of TV movies & series. Min 3 years mgmt exp. 6 yrs prod accounting exp. Apply HERE (2/12)

  
MGR, SCHEDULING/IFC/WEtv/NYC: Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network. Full info HERE (2/12)


DIR, RESEARCH & INSIGHTS
/Discovery Inc/NYC: Strong background in ad-sales rsrch/insights to join newly formed Shared Services team. Create cohesive reporting narrative across ad-sales bundles to optimize monetization efforts, uncover consumer insights & marketplace trends & mentor pool of analysts. 8+ yrs media rsrch exp. Full info HERE (2/11)

MANAGER, ACCESSORIES/Nickelodeon/NYC: Manage the day to day business for the Accessories team. Build/maintain relationships with all key licensees by holding ongoing business updates 4-5 yrs exp  in licensing and/or marketing. Full info HERE (2/11)

VP MARKETING/Washington Nationals/DC: Seeks a dynamic, strategic & innovative marketing & branding executive to create and implement a targeted and thorough marketing & brand strategy that drives revenue growth. Min 10 yrs relevant mktg exp in a complex, consumer-facing orgnzton, focused on blue-chip brand dvlpmnt. Full info HERE (2/11)
 
 
WHAT’S ON TONIGHT – FRIDAY, FEBRUARY 8
ABC: Be My Valentine Charlie Brown, 20/20
CBS: Big Brother: Celebrity Edition, Blue Bloods
CW: Dynasty, Crazy Ex-Girlfriend
FOX: Hell’s Kitchen [f]
NBC: Blindspot, The Blacklist, NBC Dateline
PBS: Washington Week, Firing Line with Margaret Hoover, Live from Lincoln Center [p]
Telemundo: Exatlon Estados Unidos, Betty en NY, El Baron
Univision: Jesus, Mi Marido Tiene Mas Familia, Amar a Muerte
 
{{my.social icons}} View in web browser 

This message was sent to {{lead.Email Address}}

To ensure delivery to your inbox, add us to your address book.

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy
Update My Preferences | Unsubscribe

spacer.gif{{my.litmus tracking}}

Related Stories

04/18/19: NBCUniversal says let the (2028) Games begin!; Crime pays for ID; Mike Myers gets creative for Netflix

A CYNOPSIS MESSAGE FROM UNIVISION A CYNOPSIS MESSAGE FROM UNIVISION COMMUNICATIONS     AMERICA’S HISPANIC SUPERBRAND IS YOUR GATEWAY TO GROWTH   Only Univision gives you the total picture for your marketing plan: YOUNGER AUDIENCES , MORE LIVE VIEWING and 13 MILLION CONSUMERS not reached by English-language broadcast. Visit Univision.net/Upfront to learn more. […]

04/18/19: NBC breaks ground for 2028; Networks line up NFL slate; LeBron James gets in ring with DAZN

CynopsisSports Good morning. It’s Thursday April 18, 2019 and this is your first early morning Sports briefing.  NBCUniversal and LA 2028 established a partnership that will include media, sponsorship, and activation opportunities in the US for the Olympic and Paralympic Games from 2021-2028. The deal, which marks the first of its kind […]

Xandr’s Rick Welday Addresses the Future of Addressable

By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]

MRC and CMAC Announce a Joint Measurement Agenda in China

The Media Rating Council and the China Media Assessment Council, an independent working unit within the China Advertising Association, announced a summary of their continuing agenda to validate and improve digital audience measurement in China.  After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products […]

CynCity

Cynsiders

Instagram