02/08/19: Turner Sports is beefing up its gaming content with a deal with Caesars

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK
FOOTBALL CONTINUES THIS WEEKEND!
Alliance of American Football
CBS
San Diego Fleet at San Antonio Commanders   
Atlanta Legends at Orlando Apollos
Tomorrow 8 PM ET
 
CBS SPORTS NETWORK
Memphis Express at Birmingham Iron
Sunday 4 PM ET
CynopsisSports
Good morning. It’s Friday February 8, 2019 and this is your first early morning Sports briefing.
 
 
Turner Sports is booking a whole new era of sports programming, announcing a first-of-its-kind agreement with Caesars Entertainment to develop gaming-related content for sports fans around the world. Caesars Palace Las Vegas will also be home to a Bleacher Report branded studio originating from inside its sports book that will serve as the central hub for the creation of gaming-related programming and editorial content to be regularly distributed through Bleacher Report and the B/R App. Caesars will be featured as a Bleacher Report gaming partner including sponsorship integration across a wide array of content offerings and distribution platforms and be a presenting sponsor of select programming airing across Turner’s linear networks, in addition to opportunities for co-produced programing and events.
 
“The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-related content experiences,” said Lenny Daniels, President of Turner Sports.  “Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership.  We’re excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-related content experiences for our fans.”
 
“Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry,” said Mark Frissora, President and Chief Executive Officer for Caesars Entertainment. “Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.”
 
 
PROGRAMMING

Big changes are afoot for NASCAR America, which returns for its sixth season on Monday at 5p, sporting an all-new look, theme, studio and weekly schedule. Airing weeknights at 5p. The series will now originate directly from NBC Sports Group’s updated studio in Charlotte and – as part of the show’s rebranding – each weeknight will showcase a different theme focused on the sport of NASCAR, its drivers, teams, fans and the motorsports industry at large. In addition, select episodes will include opportunities for fans to call in live and speak with NASCAR America hosts, analysts, drivers and other guests. NASCAR America’s Fan Fridays will return to NBCSN in July, live from the site of select NASCAR on NBC races, and will be broadcast from NBC Sports’ Peacock Pit box set located on pit road.
 
Meanwhile, Turner Sports has all sights on Charlotte for NBA All-Star 2019, detailing more than 24 hours of NBA All-Star programming that will culminate with the 68th NBA All-Star game presented by Kia on Feb. 17 at 8:20p with Marv Albert on the call with analysts Reggie Miller and Chris Webber and reporter Kristen Ledlow. Meanwhile, this year will see TBS serve up an alternative viewing experience with additional camera angles and access to go along with a Players Only presentation featuring Turner basketball analysts and special guests. Also on the docket will be the 2019 MTN DEW ICE Rising Stars on Friday, Feb. 15, at 9p and the State Farm All-Star Saturday Night, Feb. 16, at 8p. Meanwhile The NBA on TNT American Express Road Show will originate from the Fillmore at Charlotte’s Music Factory district, highlighted by live telecasts of TNT’s Inside the NBA while Bleacher Report hosts the B/R x NC outdoor fan fest.
 
Around the dial, NBA TV takes on NBA All-Star 2019 starting Thursday, Feb. 14, at 6p with the network’s signature studio show NBA GameTime on site in Charlotte and more than 20 hours of live programming overall, including an Open Court: Rookies roundtable conversation on Monday at 8p, followed by an hour-long Players Only conversation between Dwyane Wade and Kevin Garnett at 9p. The network’s live programming will include an expanded Saturday schedule highlighted by NBA All-Star Media Day presented by AT&T coverage at 9:30a and exclusive coverage of Team Giannis and Team LeBronwith NBA All-Star Practice presented by AT&T sessions starting at noon.
 
Mike Tirico will add another yet bullet point to his resume, and will – for the first time in his career, call play-by-play for an NHL game, when the Red Wings host the Blackhawks on Wednesday Night Hockey on Feb. 20 at 7:30p on NBCSN. Tirico will be joined in the booth by U Eddie Olczyk, and ‘Inside-the-Glass’ analyst Brian Boucher. “I’m thrilled to be calling my first NHL game,” said Tirico. “Growing up in New York, and now living in Metro Detroit, I’ve always loved the sport of hockey as a fan, attending as many games as possible each season. So the chance to call a game is a bucket list item for me. Covering the Stanley Cup Final, Winter Classic, and NHL All-Star Game has given me the chance to work with our great NHL on NBC team, and I know I’m in good hands working with Edzo and Brian in Detroit.”
 
Tennis Channel serves up live coverage of the U.S. Fed Cup team’s first-round competition against Australia in Asheville this weekend, with telecasts beginning at 1p each day. In the booth will be Tracy Austin and Lindsay Davenport while Leif Shiras will announce the matches.
 
SiriusXM will offer subscribers coverage of the inaugural Alliance of American Football season, featuring live play-by-play broadcasts of The Alliance Game of the Week. AAF action kicks off on Saturday at 8p with the San Diego Fleet visiting the San Antonio Commanders on  XM channel 388 and on the SiriusXM app, while the Orlando Apollos host the Atlanta Legends on Sirius channel 206, XM channel 207, and on the SiriusXM app. Following Week 1 action, SiriusXM will air the Saturday night Alliance Game of the Week.
 
The Olympic Channel global digital platform lined up live streaming coverage of the 2019 Indoor Archery World Series Final and The Vegas Shoot out of Las Vegas starting Saturday on the site and its mobile apps.
 
MSG Network put the spotlight on the 334 Club last night, running a documentary about the 334 fans who made the Devils game in 1987 during a blizzard. The content is running on the platform’s YouTube page and features interviews with players and fans who participated.
 
A CYNOPSIS MESSAGE
That Big TV Conference
Content. Distribution. Revenue

September 9 – 10, 2019 | ThreeSixty, NYC
Secure your spot for two days of learning, sharing, and networking at the ultimate gathering of senior brands, agency and programming executives. Join your colleagues to discuss and solve the critical challenges transforming the television industry. You can’t Google this stuff. You have to be in the room.
Learn More
 

SPONSORSHIP & PROMOTION

Visa is extending its run with U.S. Ski & Snowboard, signing an eight-year sponsorship deal that runs 2026, marking Visa’s only NGB sponsorship. Visa is the title sponsor and preferred way to pay at both the online U.S. Ski & Snowboard Team Shop and the on-site merchandise experiences.“We’re thrilled to renew our sponsorship deal with Visa,” said Dan Barnett, chief marketing officer, U.S. Ski & Snowboard. “Having a prestigious, global brand like Visa support our organization makes it possible for our athletes to achieve excellence in their sports and continue to fight to be Best In The World. Visa continues to be a champion of the global Olympic movement and we are excited that their commitment for the next eight years will have such a positive, direct impact on our athletes.”
 
U.S. Soccer and Deloitte locked in a multi-year agreement for Deloitte to serve as the Official Professional Services Provider of the U.S. Soccer Federation and Foundational Sponsor of SheBelieves, beginning with the 2019 season, and running through 2021. As part of the agreement, Deloitte will be the title sponsor of the second annual U.S. Soccer SheBelieves Summit. “Inspiring young women and girls to reach their dreams is key to moving the needle and getting more women in the workforce to have confidence and position themselves for leadership positions,” said Cathy Engelbert, chief executive officer of Deloitte. “Deloitte is dedicated to fostering an inclusive culture in the workplace and more broadly in communities, and is thrilled to see SheBelieves move that mission forward. We look forward to supporting not only the upcoming SheBelieves Cup, but also the SheBelieves Summit—helping to elevate the conversation around female leadership and empowerment.”
 
 
DIGITAL, DATA & TECH

Intel, in partnership with Arsenal FC, Liverpool FC and Manchester City, announced plans to deliver immersive experiences via Intel® True View at Emirates Stadium, Anfield and the Etihad Stadium. The trio will leverage Intel True View to capture every match element from every angle re-creating the action on the pitch and presents that from an ideal vantage point or player’s perspective, using Intel’s unmatched data-processing capability to deliver the experience to fans. with features that include multi-angle views of a play, a laser wall and “be the player” capabilities:
 
The Olympic Channel announced that it is now available on Amazon Fire TV “The launch of the Olympic Channel on Amazon Fire TV demonstrates our commitment to expanding our distribution to wherever our viewers are watching content,” said Mark Parkman, General Manager of the IOC’s global Olympic Channel. “Through distribution on connected TV devices and streaming media players, fans have even more options to discover, engage and be inspired by their favourite sports and athletes.”
 
NBC Sports Gold launched INDYCAR Pass, providing fans in the US with one location to watch live coverage of all NTT IndyCar Series qualifying and practice sessions, and Indy Lights presented by Cooper Tires races, plus full-event replays of all NTT IndyCar Series races, and 15-30 minute race cutdowns of both series. Overall, the platform will provide 200+ hours of programming, including 50+ hours of coverage surrounding the Indianapolis 500 presented by Gainbridge.
 
Bleacher Report reports that the platform ranked as the top sports brand for engagement across all social media Super Bowl Sunday with more than 7 million social engagements and 21 million video views. According to company data, Bleacher Report performance of NFL content ranked first across all platforms with 5.4 million engagements and 16.1 million video views while generating 1.3 million Twitter engagements, ranking as the #2 account on the platform trailing only behind Korean pop sensation BTS.
 
Production company Iconic Saga, from Cam Newton and David Ricks, and digital production house Liquid Light announced the launch of The Cam Newton YouTube channel, which provides a never-before-seen look into the life and career of athletes and football stars. The channel will host a Vlog Series on Newton’s life during the offseason, as well as during season. Other formats on the channel will focus on Newton’s 7-on-7 league with his father, training process with other pro athletes, and fashion/lifestyle content.
 
Physical activity app Zift announced its partnership with PHIT America, in a move to improve overall health and improve academic performance for children in the United States. “Screen time is one of the main reasons why our children have become less active, affecting their overall health and even academic performance,” said David Savage, Co-founder of Zift. “That’s why we’re so excited to be teaming up with PHIT America to reverse the ‘Inactivity Pandemic’ and offer parents resources, in addition to, solutions to these issues. With Zift, parents can gain transparency into their child’s digital life and even take action by pausing activity on the device to better promote physical activity and healthy digital habits.”
 
 
ESPORTS

ELEAGUE is partnering with 2K and the National Basketball Players Association to stage an NBA 2K Playgrounds 2 tournament at NBA All-Star 2019, in which rising stars and former legends will compete at Saber Interactive’s two-on-two arcade basketball game.  The event will be hosted by Turner’s Casey Stern with analyst Dennis Scott, with live streaming coverage available via Twitch, B/R Live and ELEAGUE.com beginning Feb. 15 at 2p. The event’s best moments will be captured for a special airing on TBS at 11:30p.
 
A week from launching season two of Overwatch League, the org detailed its carriage plans with partner ESPN, announcing select matches that will run on ESPN, Disney XD and ABC throughout the 2019 season, while all 2019 regular season Overwatch League matches will be available to watch on the ESPN App. On the broadcast front, three matches per week will air on Disney XD: the final match of the day each Thursday, which begins at 11:30p ET, as well as the first two matches each Sunday, which begin at 3p and 4:30p. Select matches will also air on ABC and ESPN2 with the semifinals and finals for Stages 1 and 2 as well as the All-Star Game slated for ABC while ESPN2 will carry the Stage 3 finals. Overwatch League also announced plans to collaborate with Overwatch streamers and host a Community Countdown. Overwatch League players, broadcast talent and community streamers will compete in a series of rivalry-building scrims and custom matches, starting Saturday.
 
Super League Gaming is partnering with Logitech G and Best Buy to launch the inaugural Logitech G Challenge, running through April. Contestants will be invited at the beginning of each month to align with one of four League of Legends themed alliances. For the remainder of the month, players will compete weekly in 5v5 League of Legends matches, with their individual performance and the success of their alliance tracked and published in real time. Competition will be carried every week on SuperLeagueTV via Twitch, with shoutcasters calling the action from the SuperLeagueTV esports desk.
 
 
ROSTER/INDUSTRY MOVES

The unified global governing body for MMA, IMMAF – WMMAA, announced that referee Marc Goddard will be joining its administrative team in a full-time position as Director of Regulatory Affairs. Marc Goddard has served in a voluntary capacity on IMMAF’s Regulatory Affairs Committee since 2012 and already acts as lead on officials’ education and licensing, and as Head Official across IMMAF – WMMAA Championship events.
 
US Lacrosse announced a strategic partnership with the Premier Lacrosse League (PLL) and Women’s Professional Lacrosse League (WPLL) to support its U.S. National Team Development Program (NTDP). Lacrosse will work with the PLL and the WPLL on the first phase of a multi-stage trials system that will ultimately support “USA Select” teams for high school-aged boys and girls.
 
 
THE MAIN EVENT

Duke/Virginia on Saturday at 6p on ESPN.

A CYNOPSIS MESSAGE
 Deadline: Today (February 8th) by 11:59PM ET
Awards Breakfast: April 25th in NYC
 
Don’t miss out on the Cynopsis Sports Awards, once again honoring the best in the business in production, marketing, digital and more. Crossing the spectrum of television, radio, and online platforms, we’ve expanded our categories and are looking forward to spotlighting this incredible industry. The 8th annual awards breakfast will bring together sports media elite for a celebration like no other, so save the date!
 
 

ON THIS DAY in 1984: The XIV Winter Olympic Games open in Sarajevo.
 
In the Know: Frank Robinson won the MVP Award for which two teams? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Which competitive sport features a daggerboard? Answer: Sailing and windsurfing. Kudos: Michael Ritz-Northwestern Mutual/NY; Michael Narracci-NESN/ Watertown; Synda Kollman-Charter Marketing Group/Boca Raton; Michael Goodman-Radio One/Atlanta; Kyle Krebs-KXAS-TV/KXTX-TV/Dallas-Ft. Worth; Sandy Colonna-Bexel/Dallas; Andy Pittman-TAMU/College Station; Rich Wolfe-RichCraft/Scottsdale; Nick Monroe- Monroe Photography/San Diego; Greg Dudsic/Venice; Jacob Ullman-FOX Sports/LA; Derrick Stasica-FOX40/Sacramento
 
Later — Chris
Diane K Schwartz
Senior Vice President
Media Communications Group
Roberta Caploe
Publisher
@robertacaploe
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Albert Nassour | 917-545-3129
Director,
Strategic Partnerships
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


LEGAL ASSOCIATE
Reavis Page Jump LLP
NYC

Exp’d associate to work w/head of Media&ent group. Resp for structuring /reviewing/drafting/negotiating transactions primarily in film, TV & new media. 4-6 yrs legal exp and excellent academic history.

Full info HERE


VP, BUSINESS & LEGAL AFFAIRS/Discovery/LA: Handle deal negotiations, provide legal advice/guidance & draft/review agreements for Discovery Studios prog/prod transactions. 8+ yrs exp working in-house at entertainment company. Full info HERE (2/22)

LEGAL ADMIN ASST/Reavis Page Jump LLP/NYC: Exp’d admin asst to work w/our attorneys (incl head of entertainment group) fast-paced high-quality collaborative setting. Fast-thinking take ownership type of person for this role to support 2 partners & 1 assoc. 3-5 yrs solid legal support exp a must. Full info HERE (2/21)

 
LEGAL ASSOCIATE/Reavis Page Jump LLP/NYC: Exp’d associate to work w/head of Media&ent group. Resp for structuring /reviewing/drafting/negotiating transactions primarily in film, TV & new media. 4-6 yrs legal exp and excellent academic history. Full info HERE (2/21)

MGR, DISTRIBUTION STRATEGY/Viacom/NYC: Lead dvlpmnt/implementation of new products & business models that Viacom &/or its distribution partners can pursue to generate value. 2-3 yrs Corp Strategy/Bus. Dvlpmnt, Investment Banking, or Strategy Consulting. Deep understanding/passion for media mkt trends. Full info HERE (2/20)

 
SR DIRECTOR, SEARCH & PROGRAMMATIC AUDIENCE BUYING/NBCU/Universal City CA: Resp for the planning and execution of all search and programmatic planning and buying. Min 10yrs exp in media/search/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media envir. Full info/apply HERE (2/20)

MGR, SEARCH & PROGRAMMATIC AUDIENCE BUYING/NBCU/Universal City: Assist the Sr. Director, Search & Programmatic Audience Buying in the planning and execution of all search and programmatic efforts for NBC. Min 3yrs exp executing programmatic campaigns. HERE (2/20)


MANAGER, SOCIAL AUDIENCE BUYING
/NBC Entertainment/Universal City CA: Assist the Director, Social Audience Buying with the planning and execution of all social planning and buying. Min 3 yrs of exp in media/social/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media environment. Full info HERE (2/19)

 
SUPERVISOR ACCOUNT MANAGEMENT/REV/XP esports/CHI: Help maintain & grow existing business w/current clients; assist bringing new clients on board. Four-six years of agency experience, servicing client accounts on a day-to-day basis. Full info HERE (2/19)


DIRECTOR, PROGRAMMING RESEARCH
/ION/NYC: Manage all audience data, reporting, presentations and highlights with an intuition for providing Executive Management with strategic and actionable insights. 5+ years of exp in TV programming rsrch with previous exp in Media or Advertising. Full info HERE (2/16)

ASSISTANT MANAGER, CONSUMER ENGAGEMENT/NBC SPORTS/Stamford: Responsible for developing and implementing end-to-end CRM segmentation strategies. Minimum 5 years relevant work experience, including internships. Full info HERE (2/16)

MANAGER, GRAPHICS TECHNOLOGY & ENGINEERING/NBC SPORTS/Stamford CT: Responsible for the design, documentation, maintenance, and workflow management of the Graphics & Visual Design facilities connected to systems. Min 4 yrs exp with Chyron: Mosaic, Lyric, LyricX. Full info HERE (2/16)
 
DIRECTOR, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Support the VP of Prgrm Rsarch & Media Analytics on all program rsrch & media analytics needs. BA deg & Min 7 yrs of exp focusing on business intelligence & analytics for an entertainment, technology or marketing performance company. Full info HERE (2/16)

MANAGER, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Supports the Director of Program Research and Media Analytics on all program research and media analytics needs. Min 3 yrs exp focusing on analytics for an entertainment, technology or mktg performance co. Full info HERE (2/16)

DIRECTOR, SOCIAL AUDIENCE BUYING/NBCU/Universal City CA: Responsible for the planning and execution of all social planning and buying. Minimum 8 years of experience in media/social/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media environment. Full info HERE (2/16)

DIRECTOR, BRANDED CONTENT CREATIVE/FX NETWORK/LA: oversee creative for all branded content and brand partnership projects from development of concepts through scripting, production and delivery. Multi-platform projects may include live-action shoots, original animation, sponsored streams and more. Full info HERE (2/16)


ANALYST RESEARCH
/WEtv/NYC:
Talented, highly motivated individual with strong data analysis, data storytelling and project management skills to join the WE tv Research team. BA Degree or equivalent in mktg, communications, economics, statistics or related field.1-2 yrs of related exp pref’d. Full info HERE (2/14)

AD SALES RESEARCH ANALYST/Discovery Inc/NYC: Exciting opp to support ad sales efforts for HGTV, ID, & Animal Planet across all platforms. Produce actionable insights & update monthly/qrtly reports to provide data-driven intelligence. 1+ yrs rel business exp. Full info HERE (2/14)

DIRECTOR, MARKETING SOLUTIONS/GSTV/NYC: Dvlp revenue generating mktg strategies, out-of-the-box advertiser solutions/promotions & sales presentations/materials. 7-10 years of progressively responsible mktg/mngmnt work exp Prior ad sales media mktg Exp req’d. Full info HERE (2/13)

PRODUCTION FINANCE MANAGER, FILM
/Crown Media Family Networks/LA: Mng writer payment process, conduct forecasting, budgeting, tracking, accounting & reporting of TV movies & series. Min 3 years mgmt exp. 6 yrs prod accounting exp. Apply HERE (2/12)

  
MGR, SCHEDULING/IFC/WEtv/NYC: Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network. Full info HERE (2/12)


DIR, RESEARCH & INSIGHTS
/Discovery Inc/NYC: Strong background in ad-sales rsrch/insights to join newly formed Shared Services team. Create cohesive reporting narrative across ad-sales bundles to optimize monetization efforts, uncover consumer insights & marketplace trends & mentor pool of analysts. 8+ yrs media rsrch exp. Full info HERE (2/11)

MANAGER, ACCESSORIES/Nickelodeon/NYC: Manage the day to day business for the Accessories team. Build/maintain relationships with all key licensees by holding ongoing business updates 4-5 yrs exp  in licensing and/or marketing. Full info HERE (2/11)

VP MARKETING/Washington Nationals/DC: Seeks a dynamic, strategic & innovative marketing & branding executive to create and implement a targeted and thorough marketing & brand strategy that drives revenue growth. Min 10 yrs relevant mktg exp in a complex, consumer-facing orgnzton, focused on blue-chip brand dvlpmnt. Full info HERE (2/11)
{{my.social icons}} View in web browser 

This message was sent to {{lead.Email Address}}

To ensure delivery to your inbox, add us to your address book.

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy
Update My Preferences | Unsubscribe

spacer.gif{{my.litmus tracking}}

Related Stories

04/18/19: NBCUniversal says let the (2028) Games begin!; Crime pays for ID; Mike Myers gets creative for Netflix

A CYNOPSIS MESSAGE FROM UNIVISION A CYNOPSIS MESSAGE FROM UNIVISION COMMUNICATIONS     AMERICA’S HISPANIC SUPERBRAND IS YOUR GATEWAY TO GROWTH   Only Univision gives you the total picture for your marketing plan: YOUNGER AUDIENCES , MORE LIVE VIEWING and 13 MILLION CONSUMERS not reached by English-language broadcast. Visit Univision.net/Upfront to learn more. […]

04/18/19: NBC breaks ground for 2028; Networks line up NFL slate; LeBron James gets in ring with DAZN

CynopsisSports Good morning. It’s Thursday April 18, 2019 and this is your first early morning Sports briefing.  NBCUniversal and LA 2028 established a partnership that will include media, sponsorship, and activation opportunities in the US for the Olympic and Paralympic Games from 2021-2028. The deal, which marks the first of its kind […]

Xandr’s Rick Welday Addresses the Future of Addressable

By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]

MRC and CMAC Announce a Joint Measurement Agenda in China

The Media Rating Council and the China Media Assessment Council, an independent working unit within the China Advertising Association, announced a summary of their continuing agenda to validate and improve digital audience measurement in China.  After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products […]

CynCity

Cynsiders

Instagram