02/07/19: Twitch Rivals is launching the first major event for the newly-released game Apex Legends

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Twitch is moving fast following the huge launch of Apex Legends. The company announced a partnership with Respawn Entertainment to launch the Twitch Rivals Apex Legends Challenge, pitting 48 Twitch streamers who will compete live for $200,000 in prizes. The two-part competition will take place Feb 12 and 19, bringing in 16 three-player squads that will be comprised of streamers from North America and EMEA for the Twitch Rivals event. Among the early participants will be DrDisrespect, Sacriel, TSM_Myth, DisguisedToast, ReaKraftyy and shroud.
 
The release of Apex Legends from Respawn and EA promised another contender in the Battle Royale ranks with the game topping 1 million downloads less than eight hours after launch, in addition to over a half million viewers on Twitch, with the company partnering with key content creators on the platform. “Our goal in every game you play is that you come in with a plan but you leave with a story,” said Drew McCoy, Lead Producer for Apex Legends. “We’re building a game that is not only going to deliver a fun and memorable experience at launch, but something we can keep growing for a long time to come.”
 
 
COMPETITION and VENUES

 
Blizzard locked in its talent lineup for season two of Overwatch League, which is set to return on Feb. 14, blending a roster of veterans on the microphone with some new faces. The desk this season will include Malik Forte, Chris Puckett, Josh “Sideshow” Wilkinson, Brennon “Bren” Hook and Soe Gschwind. Four caster duos are also locked in including: Christopher “MonteCristo” Mykles/Erik “DoA” Lonnquist; Mitch “Uber” Leslie/Matt “Mr X” Morello; Auguste “Semmler” Massonnat/Robert “Hexagrams” Kirkbride, and Wolf “Wolf” Shröder/Seth “Achilios” King. In addition, the league will feature three insiders who will interview players: Danny Lim, Emily Tang, and Mica Burton. Fans can watch all 2019 season matches live and on demand on overwatchleague.com, the Overwatch League app, its Twitch channel, MLG.com, and the MLG app.
 
Speaking of talent, Turner & IMG’s ELEAGUE confirmed its faces to anchor its exclusive coverage of the upcoming ELEAGUE FUT Champions Cup February. It marks the first EA SPORTS FIFA 19 Major in North America, with the 64-player tournament launching on Feb. 22. Alex “Goldenboy” Mendez serves as host, with Mike LaBelle on-board as analyst, as is Chu Morah, Scott Cole, Dan Gaskin, Matteo Bonetti, and Alan Avila; Kay Murray serves as reporter. Free tickets are now available for fans to join ELEAGUE’s live studio audience on Saturday and/or Sunday, Feb. 23-24, within ELEAGUE Arena at Turner Studios in Atlanta.
 
Fighting game event staple CEO announced its lineup for this year’s series of tournaments, running June 28-30 at the Daytona Beach Ocean Center. Among the tournaments being played will be Street Fighter V: Arcade Edition, Mortal Kombat 11, Super Smash Bros. Ultimate, Tekken 7, Dragon Ball FighterZ, Super Smash Bros. Melee, Guilty Gear Xrd Rev 2, BlazBlue Cross Tag Battle, Soul Calibur 6., Dead or Alive 6, Brawlhalla, Under Night In-Birth: Late[st], and BlazBlue: Central Fiction.
 
The FIFA eClub World Cup cemented groupings for the 16 teams that will compete starting Saturday, with $100,000 on the line as well as EA SPORTS FIFA 19 Global Series Points on the race to the FIFA eWorld Cup in the summer of 2019. Group A includes: Brondby IF, Wolverhampton Wanderers FC, Manchester City eSports, and Prime NINJA. Group B pits NoFuchsGiven eSports, Imperial, FaZe Clan, Tricked Esport. Group C offers VFL Bochum 1848, Futbolist, Team Vitality, Dijon FCO. Finally, Group D will feature AFC Ajax, AlNassr FC, KiNG eSports, and ECV eSports.
 
Continuing the soccer theme, Major League Soccer dropped details for eMLS League Series Two with the second event of the 2019 eMLS season taking place on Feb. 17 at the National Soccer Hall of Fame in Frisco, Texas. Each of the 22 players representing an MLS team will compete in a round-robin regular season before the League Series Two live stream begins with players set to earn three points for a win, one for a tie and zero for a loss. The top four gamers in each of the Eastern and Western Conferences will then advance to compete for the title.
 
Rainbow Six Siege continues to get the backing of its community as this year’s Six Invitational will now offer a prize pool that tops $1 million. The Rainbow Six team unveiled details on the upcoming Six Invitational running Feb. 11-17 at Place Bell in Montreal. The third-annual tournament with 16 teams in contention, and the prize pool swelling from a share of revenue from branded in-game items based on the Pro League and participating esports organizations. Ubisoft is expected to reveal Year 4 plans for Rainbow Six Siege at the event.
 
The Capcom Pro Tour unveiled its schedule for the 2019 season, along with format changes and new events as the league dangles a prize pool of more than $600K for Street Fighter players. The season kicks off in Atlanta on March 15 with Final Round 2019 and will continue into December with the Capcom Cup. New this year will be Super Premier Events, a trio of tournaments that will offer higher point values and prize pools, and include EVO 2019, Japan Premier and North American Regional Final. Overall, the year will include 11 Premier Events across North America, Europe, Asia, and Latin America, as well as Regional Finals for each.
 
Topgolf’s foray into esports now includes Super League Gaming, courtesy of a new partnership to bring amateur competitive video gaming events to Topgolf venues across the country. The program kicks off this month in Las Vegas with the Super League Gaming event series, Super League Clash Nights, based on Clash Royale. Topgolf venues will host mobile and console based esports programs, ranging from single-location events to location-vs-location competitions and eventually to local, regional and national amateur leagues. The companies will work together to integrate brand partners into the experiences and also welcome third-party tournament organizers to run their own esports events at Topgolf using the Super League platform.
 
Gfinity will host the third open event of the 2019 Call of Duty World League season, CWL London, at the Copper Box Arena in London from May 3-5, featuring 16 of the top CWL professional teams competing for prizing as well as an amateur tournament with its own dedicated prize pool which will feature up to 200 teams. CWL London marks Gfinity’s first major Call of Duty event since 2016 and a return to the Copper Box Arena for the first time since the Last Chance Qualifier event during the 2017 Call of Duty World League season.
 
Collegiate Rocket League mapped out its plans for 2019, detailing the inaugural Spring Season of CRL for universities across the United States and Canada. The Spring Season will be focused on finding four conference champions to claim their share of $50,000 in scholarship prizing. Each conference will compete in a 16-team single-elimination bracket to determine the four best teams in the Spring Season.
 
Alisports locked in time and location for the WESG Grand Final, announcing that it will be held from March 7-17, with the stadium stage held at the Chongqing Olympic Sports Center. Partners include Alipay, Huya, HyperX and ROG. The total prize pool for all games will top $2.5 million, the titles that include CS:GO, StarCraft II, Hearthstone, Dota 2, Pro Evolution Soccer 2019 and Vainglory.
 
 
INSIGHTS

 
Super Bowl LIII closed off Sunday evening with the New England Patriots securing their 6th Super Bowl win. Last year, Stream Hatchet investigated appearances of NFL themed keywords the LCS chat. This year, we’ve upped the scope to include all of Twitch chat. Here are the insights:
  • Twitch Chat focused on New England: Messages containing the keyword “Pats” or “Patriots” appeared more than any other NFL themed keyword, and generated 18.3k more mentions than the Rams.
  • Ninja was more popular than Tom Brady: Tyler “Ninja” Blevins became the first gaming influencer to appear in a Super Bowl commercial. The “Face of Twitch” generated more mentions than any other player in our sample.
  • Dilly Dilly: Bud Light keywords, “Bud Light” or “Corn Syrup” generated 884 mentions during the big game, that’s 5 times as many mentions as LA’s QB, Jared Goff. 

For a deeper analysis of NFL themed chat messages, visit us at: blog.streamhatchet.com.

 
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ACTIVATION


Just ahead of the new Overwatch League season, the New York Excelsior announced that T-Mobile signed on to serve as presenting sponsor for the team this year, lining up a slate of local fan events, as well as content and merchandise as activation points. The partnership makes the brand NYXL’s first-ever presenting sponsor, where they will work together to “celebrate the start of OWL season two” and the team’s first match of the year at NYXL Homebound, a watch party taking place on Feb. 14 at the 40/40 Club in Manhattan.
 
Echo Fox is aligning with premium gaming-optimized furniture brand OPSEAT in a new partnership that will see each of its players and training facilities fully outfitted with its gear with OPSEAT serving as the official gaming chair partner of Echo Fox. “All of us at OPSEAT are incredibly honored to have the opportunity to support Echo Fox and all that the brand represents,” said Seth Mattox, co-founder of OPSEAT. “With their success in 2018 across multiple titles and the legacy Rick Fox has brought to the industry, we are proud to support everything Echo Fox stands for in esports, including the dedicated and passionate community they have built over the years.”
 
Intel inked an extension for its partnership with ESL Premiership this year. “Intel is proud to be returning as the headline sponsor for the ESL UK Premiership in 2019,” said Scott Gillingham, Intel’s UK Gaming & Esports Lead. “The partnership with ESL showcases our commitment to support the growth of esports to bring fans the biggest and best events globally and across the UK.”
 
 
PLATFORMS

 
EDM heavyweight Marshmello’s virtual concert hosted by Fortnite on Saturday drew over 10 million players to the event, which marked the game’s first live performance as players gathered at Pleasant Park to watch.
 
Blizzard is giving an upgrade to its Overwatch League offerings, announcing with Twitch that the Overwatch League All-Access Pass for the 2019 season will now include an enhanced Command Center that enables extensive viewing options including the first-person point of view from any in-game player. In addition, the package offers perks such as 200 Overwatch League Tokens, ad-free viewing, a discount on Overwatch League merchandise, reward incentives, new prize-driven challenges throughout the season, and more for the $14.99 price point. The season begins on February 14.
 
Fnatic locked in a streaming partnership with Twitch to develop new forms of creative live content that will include the team’s pro players, across all of its titles, now streaming exclusively through the platform. “Partnering with Twitch offers us an exciting opportunity to continue exploring new content formats such as Legends in Action Live, as well as enabling our fans to experience more of what we have to offer. This is the start of a new and exciting partnership for our fans and streamers alike,” said Wouter Sleijffers, Fnatic CEO.
 
Meanwhile, Ukrainian esports outfit Natus Vincere tied up a new deal with streaming platform Caffeine that will see the team’s players livestream their gameplay in addition to showcasing the action behind the scenes at bootcamps and tournaments.
 
College recruiting network Next College Student Athlete announced a partnership with esports competition platform, Battlefy, to work together to provide free recruiting tools and resources to high school-aged esports athletes who opt-in to create a free NCSA athlete profile when registering for and joining a tournament on Battlefy. Esports athletes who choose to create an NCSA recruiting profile will gain access to NCSA’s network of college coaches, including its growing database of varsity esports coaches.
 
 
FANAI INSIGHTS


It’s no secret that traditional sports leagues are turning to video games to improve their reach with a new generation of fans. Organizations like FIFA, NFL, and NBA are using their direct video game counterparts as the primary tool to do this, in part by organizing their own competitive circuits. The influence of esports on sports brands can also be seen in the inclusion of esports startups at the Sports Tank Demo Day, sponsored by FanAI, during the upcoming NBA All-Star weekend. With data from the recent Waypoint acquisition, FanAI examined the audience crossover from three recent sport sim league events by comparing the unique logged-in viewers of EA’s November FUT 19 Champions Cup, Madden’s 2019 Club Championship Finals, and the NBA 2K League inaugural playoffs. Somewhat unsurprisingly, given previous esports audience crossover results, less than 1% of the 577k total viewers analyzed watched more than one event. These findings give further weight to the argument that esports fans are loyal to particular game titles, not genres. For brands, and advertisers, this shows that creating activations for multiple titles in the same genre will reliably reach distinct audiences, supporting growth of brand awareness.
 

INDUSTRY


Nintendo said this week that Super Smash Bros. Ultimate has sold more than 12 million units between its release on Dec. 7 and Dec. 31, to rank as the company’s fastest-selling game.
 
Microsoft Studios is transitioning to Xbox Game Studios. Matt Booty, Corporate Vice President of Xbox Game Studios, stated on Xbox Wire that the name change is designed to showcase a shift in focus by the games division with the Xbox brand now covering game consoles,  as well as P, and mobile platforms.
 
 
ROSTER MOVES

Activision Blizzard named Steve Young as president, Activision Blizzard Consumer Products Group, according to License Global. Tim Kilpin, current president and chief executive officer of the group since 2017, will pass on the title in a transition that will become fully effective as of next month.
 
N3rd Street Gamers named sports marking executive Rob Johnson as Chief Marketing Officer. Johnson joins NSG from Jackbox Games where he led the company’s consumer and business marketing strategy and will be responsible for NSG’s branding, marketing initiatives, social media, public relations, event planning, and brand activation. In addition, he will be responsible for NSG’s newly created National Championship Series, an amateur esports series created to provide an avenue for players of all skill levels the opportunity to compete at a high level.
 
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ON THIS DAY in 1983: Atari seeks a legal injunction against Coleco Industries to prevent the company from selling its Colecovision adapter to play Atari cartridges.
 
 
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Answer to Our Last Sports Trivia Question: In the universe of Scooby-Doo shows and games, what is Shaggy’s last name? Answer: Rogers. Kudos: Chris Davies-Virgin/London; Gabrielle Fredrick-National Geographic/DC; Andy PittmanTAMU/College Station; David WestbergSAG•AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA

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MANAGER, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Supports the Director of Program Research and Media Analytics on all program research and media analytics needs. Min 3 yrs exp focusing on analytics for an entertainment, technology or mktg performance co. Full info HERE (2/16)

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Playstation
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https://www.playstation.com/en-us/corporate/about/careers/
 
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Glu Mobile
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