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The Clio Awards announced that the best commercial of the Super Bowl was Bud Light and HBO’s “Joust,” which takes home the fifth annual Super Clio. The call was made following a jury panel deliberation of leading industry creatives, with the honor going to Wieden + Kennedy for Bud Light and Droga5 for HBO. Beyond the big winner, this year’s short list also featured: Audi “Cashew,” Burger King “#EatLikeAndy” and NFL “100 Year Game.” “It’s great to have a jury of top industry creatives debate the Super Bowl spots—it’s fascinating to hear their insights on which work cut through the noise of the game. HBO and Bud Light’s ‘Joust’ was a clever, funny, brilliantly crafted commercial—a hilarious and timely crowd-pleaser that’s also a great example of the kind of openness and collaboration that will be useful for all brands going forward,” said Tim Nudd, Clio’s Editor-in-Chief. “Congrats to both marketers, and to Droga5 and Wieden + Kennedy, for making it happen and catching Super Bowl watchers by surprise.”
The Confederation of North, Central America and Caribbean Association Football announced a multiyear agreement with OEG Sports as its global master licensee and licensing agent for consumer products. The rights deal makes OEG Sports the first official and exclusive master licensee and licensing agent of Concacaf and covers a range of championships through 2022 including the Concacaf Gold Cup, the newly launched Concacaf Nations League, as well as properties such as development-focused youth tournaments and initiatives.
The PGA TOUR announced that PGA TOUR AR, an augmented reality app, will add a “360° Tee Box presented by AT&T” experience on holes No. 1 and 18 on Pebble Beach Golf Links at the AT&T Pebble Beach Pro-Am. The AR experience will begin in conjunction with the opening round of the tournament on Thursday, February 7 and will go live one hour before the first tee time Thursday-Sunday. “The AT&T 360° Tee Box in the PGA TOUR AR app offers fans a unique and exclusive view of Pebble Beach Golf Links,” said Devon Fox, PGA TOUR Director, Digital Platform Innovation. “Fans will be able to see holes No. 1 and 18 in an entirely new way, getting them closer to the action than ever before. Collaborating with AT&T to bring fans this exclusive experience represents a new way for the TOUR to add value for sponsors and partners in the future.”
Compass Media Networks announced that The Mike Lupica Podcast has doubled its content from one podcast each week to two “based on the show’s continued success in attracting a growing and diverse audience with several hundred thousand downloads per month.” “We want to keep building momentum for the show and reward our loyal listeners with more insightful conversations with leaders in their respective spaces,” said Lupica. “Thanks to Compass Media Networks and Hiltzik Strategies for their continued faith in the show and spirit of partnership.”
Gfinity will host the third open event of the 2019 Call of Duty World League season, CWL London, at the Copper Box Arena in London from May 3-5, featuring 16 of the top CWL professional teams competing for prizing as well as an amateur tournament with its own dedicated prize pool which will feature up to 200 teams. CWL London marks Gfinity’s first major Call of Duty event since 2016 and a return to the Copper Box Arena for the first time since the Last Chance Qualifier event during the 2017 Call of Duty World League season.
Major League Soccer dropped details for eMLS League Series Two with the second event of the 2019 eMLS season taking place on Feb, 17 at the National Soccer Hall of Fame in Frisco, Texas. Each of the 22 players representing an MLS team will compete in a round-robin regular season before the League Series Two live stream begins with players set to earn three points for a win, one for a tie and zero for a loss. The top four gamers in each of the Eastern and Western Conferences will then advance to compete for the title.
Collegiate Rocket League mapped out its plans for 2019, detailing the inaugural Spring Season of CRL for universities across the United States and Canada. The Spring Season will be focused on finding four conference champions to claim their share of $50,000 in scholarship prizing. Each conference will compete in a 16-team single-elimination bracket to determine the four best teams in the Spring Season.
JMI Sports promoted Paul Archey to chief commercial officer of the company, and Kim Shelton to president of the UK Sports & Campus Marketing multi-media rights property. In his new role, Archey will be responsible for developing strategic partnerships across the spectrum of JMI Sports’ expanding portfolio to increase revenue and create bold new opportunities for the company and its partners. Shelton will lead the Kentucky team as they focus on growth, deepening relationships with partners and the university alike to deliver an ever-improving experience to Wildcat fans.
NBC Sports Bay Area and NBC Sports California announced the appointment of Juan Maio as Vice President of Sales. In his new role, he will oversee the advertising revenue for the network’s multi-platform assets surrounding its core programming: MLB’s San Francisco Giants and Oakland A’s, NBA’s Golden State Warriors and Sacramento Kings, NHL’s San Jose Sharks, MLS’s San Jose Earthquakes and NFL’s San Francisco 49ers and Oakland Raiders. Maio joins from DAZN Group (previously Perform Group), where he served as Senior Regional Vice President (2016-2019).
Raptors/76ers on TNT at 8p.
|A CYNOPSIS MESSAGE
The Cynopsis Short Form Video Festival
MAR 6, 2019 | 3:30PM -7:15PM | The SVA Theatre, NYC
Register today for thought-provoking panels led by short form experts from ATTN: , CNE , Kovert Creative , Red Bull Media House, Viacom and Whistle; an awards program spotlighting our impressive 2019 finalists ; and networking, networking, networking! Panelists will address crucial industry topics, such as: Finding The Right Platforms For Premium Short Form Video and What Advertisers Want From Short Form Video .
ON THIS DAY in 1989: Kareem Abdul-Jabbar becomes the first NBA player to score 38,000 points.
In the Know: Lindsey Vonn made her Olympic debut in what city? (Email email@example.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who is the Patriots’ all-time rushing leader? Answer: Sam Cunningham. Kudos: Michael Ritz-Northwestern Mutual/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Ken White-Kwtv/Charlotte; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; Larry Hutchings/Nipomo; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Jonathan Parkman-American Chainsaws Ent./LA
Later — Chris
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JOB OF THE DAY
MANAGER, GRAPHICS TECHNOLOGY & ENGINEERING
Responsible for the design, documentation, maintenance, and workflow management of the Graphics & Visual Design facilities connected to systems. Min 4 yrs exp with Chyron: Mosaic, Lyric, LyricX.
Full info HERE
MANAGER, SOCIAL AUDIENCE BUYING/NBC Entertainment/Universal City CA: Assist the Director, Social Audience Buying with the planning and execution of all social planning and buying. Min 3 yrs of exp in media/social/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media environment. Full info HERE (2/19)
SUPERVISOR ACCOUNT MANAGEMENT/REV/XP esports/CHI: Help maintain & grow existing business w/current clients; assist bringing new clients on board. Four-six years of agency experience, servicing client accounts on a day-to-day basis. Full info HERE (2/19)
DIRECTOR, PROGRAMMING RESEARCH/ION/NYC: Manage all audience data, reporting, presentations and highlights with an intuition for providing Executive Management with strategic and actionable insights. 5+ years of exp in TV programming rsrch with previous exp in Media or Advertising. Full info HERE (2/16)
ASSISTANT MANAGER, CONSUMER ENGAGEMENT/NBC SPORTS/Stamford: Responsible for developing and implementing end-to-end CRM segmentation strategies. Minimum 5 years relevant work experience, including internships. Full info HERE (2/16)
MANAGER, GRAPHICS TECHNOLOGY & ENGINEERING/NBC SPORTS/Stamford CT: Responsible for the design, documentation, maintenance, and workflow management of the Graphics & Visual Design facilities connected to systems. Min 4 yrs exp with Chyron: Mosaic, Lyric, LyricX. Full info HERE (2/16)
DIRECTOR, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Support the VP of Prgrm Rsarch & Media Analytics on all program rsrch & media analytics needs. BA deg & Min 7 yrs of exp focusing on business intelligence & analytics for an entertainment, technology or marketing performance company. Full info HERE (2/16)
MANAGER, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Supports the Director of Program Research and Media Analytics on all program research and media analytics needs. Min 3 yrs exp focusing on analytics for an entertainment, technology or mktg performance co. Full info HERE (2/16)
DIRECTOR, SOCIAL AUDIENCE BUYING/NBCU/Universal City CA: Responsible for the planning and execution of all social planning and buying. Minimum 8 years of experience in media/social/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media environment. Full info HERE (2/16)
DIRECTOR, BRANDED CONTENT CREATIVE/FX NETWORK/LA: oversee creative for all branded content and brand partnership projects from development of concepts through scripting, production and delivery. Multi-platform projects may include live-action shoots, original animation, sponsored streams and more. Full info HERE (2/16)
ANALYST RESEARCH/WEtv/NYC: Talented, highly motivated individual with strong data analysis, data storytelling and project management skills to join the WE tv Research team. BA Degree or equivalent in mktg, communications, economics, statistics or related field.1-2 yrs of related exp pref’d. Full info HERE (2/14)
AD SALES RESEARCH ASST/Discovery Inc/NYC: Exciting opp to support ad sales efforts for HGTV, ID, & Animal Planet across all platforms. Produce actionable insights & update monthly/qrtly reports to provide data-driven intelligence. 1+ yrs rel business exp. Full info HERE (2/14)
DIRECTOR, MARKETING SOLUTIONS/GSTV/NYC: Dvlp revenue generating mktg strategies, out-of-the-box advertiser solutions/promotions & sales presentations/materials. 7-10 years of progressively responsible mktg/mngmnt work exp Prior ad sales media mktg Exp req’d. Full info HERE (2/13)
PRODUCTION FINANCE MANAGER, FILM/Crown Media Family Networks/LA: Mng writer payment process, conduct forecasting, budgeting, tracking, accounting & reporting of TV movies & series. Min 3 years mgmt exp. 6 yrs prod accounting exp. Apply HERE (2/12)
MGR, SCHEDULING/IFC/WEtv/NYC: Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network. Full info HERE (2/12)
DIR, RESEARCH & INSIGHTS/Discovery Inc/NYC: Strong background in ad-sales rsrch/insights to join newly formed Shared Services team. Create cohesive reporting narrative across ad-sales bundles to optimize monetization efforts, uncover consumer insights & marketplace trends & mentor pool of analysts. 8+ yrs media rsrch exp. Full info HERE (2/11)
MANAGER, ACCESSORIES/Nickelodeon/NYC: Manage the day to day business for the Accessories team. Build/maintain relationships with all key licensees by holding ongoing business updates 4-5 yrs exp in licensing and/or marketing. Full info HERE (2/11)
VP MARKETING/Washington Nationals/DC: Seeks a dynamic, strategic & innovative marketing & branding executive to create and implement a targeted and thorough marketing & brand strategy that drives revenue growth. Min 10 yrs relevant mktg exp in a complex, consumer-facing orgnzton, focused on blue-chip brand dvlpmnt. Full info HERE (2/11)
PRODUCER/JUDGE JERRY/STAMFORD CT: Book, Write and Produce segments for daytime court show under tight deadlines. Min 1 -2 years professional TV exp with a talk show, news or court program or other relevant entertainment exp. Full info HERE (2/8)
ASSOCIATE PRODUCER/JUDGE JERRY/STAMFORD CT: Books guests to appear on the show on a weekly basis. Asst show producer & delegate to prod assistants as needed. Min 1 yr profession TV exp with a talk show, news or court program or other relevant ent exp, pref’d Full info HERE (2/8)
MANAGER, PR TALENT RELATIONS/CNBC/Englewood Cliffs NJ: Act as a liaison between CNBC and primetime talent and their reps, publicists, etc. Min 5 yrs of professional PR expe in a leadership role with a media and ent company. 3 yrs exp working w/talent. Full info HERE (2/8)
SR DIR INTERNAL COMMUNICATIONS/Univision/Miami: Direct/ coordinate dvlpmnt/execution of comprehensive, measurable, strategic comm plans to meet Univision’s bus objectives. Generally, 10+yrs exp corp comm public affairs, employee comm or related areas, incl exp mngmnt/supervisory capacity. Full info HERE (2/7)
TEAM MARKETING DIRECTOR/XFL/8 roles/8 Markets (NYC, Dallas, Houston, Saint Louis, DC, LA, Seattle, Tampa): Dvlp/implement a comm & media relations strategy on local & regional level. BS/BA req’d 5+ yrs exp corp comm, PR or mktg roles w/specific exp in sports, media and/or ent industries. Full info HERE (2/7)
SENIOR DIRECTOR, DISTRIBUTIONS OPERATIONS/Viacom/NYC: Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (2/6)