01/28/15: SnapChat unveils ‘Discover’ with 11 media partners; Twitter rolls out first native video feature; PBS Kids launches YouTube channel


Good morning. It’s Wednesday, January 28, 2015, and this is your first early morning digital briefing.


launched Discover, a new feature that caters to media companies and brand content. Until now, stories (photos, videos and advertising) disappear after being viewed on the app, but now they will live for 24 hours on Discover. National Geographic, Comedy Central, ESPN, Fusion, CNN, The Food Network, Yahoo News, Warner Music Group, Vice Media, Daily Mail, People, Cosmopolitan and others are initial partners, with the option to include up to ten stories per “edition.” Media companies are also utilizing advertising sponsors, such as CNN teaming with BMW North America and Food Network with Media Vest. “This is not social media…social media companies tell us what to read based on what’s most recent or most popular,” SnapChat said in a blog post. “We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.” Check out our Digital Spotlight below to see what all the chatter’s about.
Twitter rolled out native video, starting with 30-second formats. Users will have the chance to edit and post videos using Twitter apps on iOS and Android devices, but unlike Facebook, clips will not automatically play in a feed. The social network will allow YouTube, TV networks and other outside parties to embed videos in tweets with Twitter Amplify and the Cards program. Twitter also unveiled a multi-chat direct message option to allow users to carry on private group conversations.  
PBS Kids kicked off its YouTube portal, aimed at children ages 2-8 and their parents. At launch, the channel will include clips and promotional videos from PBS Kids series such as Daniel Tiger’s Neighborhood, Peg + Cat, Wild Kratts, Arthur, Martha Speaks, Wordgirl and its latest series, Odd Squad. In addition, viewers can watch full episodes on YT from web original series: Fizzy’s Lunch Lab, Oh Noah!, Ruff Ruffman: Humble Media Genius, Chuck Vanderchuck’s “Something Something” Explosion and Plum Landing. New content will be added to the channel weekly.
Digital platform Ownzones partnered with celebrity interior designer Jennifer Adams to create her own channel dedicated to home décor and DIY projects. Adams has appeared on The Talk, The Wendy Williams Show, and The Real Housewives of Beverly Hills. Her channel is available for $3.99 a month on Ownzones.
Comedian Louis CK released his latest hour-long standup routine online yesterday. Titled Louis CK Live at the Comedy Store, the $5 digital download offers three audio streams of the special and three chances to stream the video.


Backstage at the Upfronts
The People. The Parties. The Buzz.

The morning edition will include all the Upfront programming news and announcements, while the end-of-day edition will be chock full of behind-the-scenes details of that day’s Upfront events, including the venues, the food, and the chatter in the hallways.

Our Upfront editions sell out early, so please contact Mike Farina, VP of Sales & Marketing, to make sure your space is reserved.



Apple reported better-than-expected Q1 earnings call yesterday, with $3.06 per-share at $74.6 billion revenue, up 30 percent from the year prior. Wall Street predicted Apple would earn $2.59 per share on $67.7 billion revenue. The tech giant sold 74.5 million iPhone during the quarter, led by the new iPhone 6 and iPhone 6 Plus smartphones.
The WWE Network hit its one million subscriber goal. Just 11 months after its debut, the network-turned-OTT gained 1,000,648 subscribers after reporting 731,000 at the end of Q3. The surge in subs could be due to its free November promotion, and the recent Royal Rumble broadcast that was viewable in 170 countries. The channel is available on Sony’s PS3 and PS4, Microsoft’s Xbox One and Xbox 360 consoles, Amazon Fire TV, Apple TV, Roku devices, Sony and Samsung smart TVs.
The streaming news network from CBS that launched in November last year, CBSN, announced that it’s the top-ranked news channel on Roku devices, where the average viewer watches CBSN for more than two hours per week. Other highlights include:
–      38 percent of viewers are on PCs, 36 percent are on connected TVs and 26 percent are on mobile (phones and tablets).
–      52 percent of streams are on connected TV devices, 30 percent are on PCs and 17% are on mobile devices (phones and tablets).
The network is available on CBSNews.com and its mobile website, connected TV devices such as Roku TV, and the CBS News apps for iOS and Windows 8.1.
Want to learn how to read cross-platform ratings? Today’s smart sellers need to be well-versed in the basics of reading ratings and their relationship to the new analytics that are creating the composite view of audiences that ad agencies and advertisers now demand. Join David Wong, SVP, Product Leadership at Nielsen Global Digital, who’’ll teach you best practices for using multiplatform measurement to understand your audience more holistically. Click here to view the full agenda and purchase tickets.




Conde Nast revealed a new branded content studio to create native advertisements that have the look and feel of CN content. 23 Stories by Conde Nast will include video production and distribution from Conde Nast Entertainment, led by Vice President of Marketing Solutions Pat Connolly.
partnered with Travel Alberta for a new content marketing campaign using Tumblr. Through Tumblr Sponsored Posts, the media-centric native ads have already recorded 1395% more followers for Travel Alberta.


Advertisers and brands may want to buy media based on the day of the week, according to a new report from Adobe Digital Index. The study found that during Q4 2014, mobile searches were 17 percent higher on Sunday compared to other days, while desktop searches were at peak on Monday (nine percent above average). Additionally, Facebook posts’ impressions and interactions occur most often on Friday, with retail brand posts increasing 14 to 15 percent in Q4 2014. The report is based on findings from more than 500 billion Google and Yahoo-Bing ad impressions, and more than 400 billion Facebook post impressions.


Fullscreen hired Kevin McGurn as Head of Sales and Maureen Polo as General Manager. Previously, McGurn was Chief Revenue Officer at Shazam Entertainment and Senior Vice President of Advertising Sales with Hulu. Polo was most recently Director of Business Development at Hearst Integrated Media.


Are you ready for Generation Edge?

Move over, Millennials. As over a quarter of the population, “Generation Edge”  born beginning in 1995  is the demo media and marketers must reach now to stay ahead of the curve. Join us on Thursday, February 26, 2015 for a Cynopsis webinar, Generation Edge: Catching the New Wave of Viewers, offering insight into this diverse, wise-beyond-their years demo, and strategies for connecting with a savvy, surprisingly sophisticated group of influencers.



If SnapChat’s latest media-centric Discover feature is not social media, then what is it? The disappearing-photo app describes the platform as being specifically for a “narrative” that boasts “full screen photos and videos, awesome long form layouts and gorgeous advertising.” Regardless, SnapChat is looking to gain an edge over Facebook and Twitter, which are both diving into video. Check out what Discover is all about at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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