01/27/15: WGA pressures ITV with petition; Savannah Guthrie lands President’s pre-Super Bowl slot; Miss Universe a winner for NBC


Chris Elliott plays the small-town politician with a taste for soft cheeses
and strong women (naked Helen Mirren bumper sticker? Check.)
In TWO WEEKS, he joins Eugene Levy & Catherine O’Hara in
Pop’s highly anticipated scripted comedy series
Premiering Wednesday, February 11, 10/9c
Meet the Mayor. WATCH IT!


Good morning. It’s Tuesday, January 27, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
Cooking: Rebel Without a Kitchen at 10p
GSN: The Chase at 8p
USA: Sirens at 10p

Tonight’s Finale:
A&E: Wild Transport at 10:30


America’s Cable Channel for Latinos
Mas Deportes, Series, Acción
Exclusive Spanish-language broadcast of SUPER BOWL XLIX
Feb 1, 2015

Over 175 WGA comedy/variety scribes signed a petition pushing ITV to enter a collective bargaining agreement that would protect its writers/ producers for nonfiction. By refusing to agree, said the petition, ITV is “showing the back of its hand to us, the men and women who would write comedy/variety shows for ITV – in particular, the men and women ITV apparently expects to write a major new series for NBC starring Neil Patrick Harris.” The WGA has warned it will not allow its members to work on the variety show, announced in October, without a contract; Harris tweeted on November 4, “I’ve been assured by ITV that it will be a WGA show.”


The ex-employee of a Fox-owned station in Austin, TX shot fatally shot himself in the chest outside News Corp.’s midtown Manhattan headquarters on Monday. The man, identified as Phillip Perea, had been handing out fliers criticizing his former employer. A suicide note was found in his pocket, said police. In a memo to employees, Fox Television Stations CEO Jack Abernathy said Perea “was employed at our Austin television station for ten months and has not been with the station or FTS since June 2014. We are deeply saddened by this tragedy."

The 50th Annual Academy of Country Music Awards is getting an extra half hour to celebrate its golden anniversary. The dick clark productions show is set to broadcast live from Arlington TX on Sunday, April 19 from 8p-11:30p, with performances honoring “seven superstars who have achieved significant milestones in ACM history.”

The winner of season 11 of Fox’s American Idol has filed a complaint with the California Labor Commissioner, seeking to void his contract with 19 Entertainment. Phillip Phillips’ petition contends the deal is “oppressive,” and violates the state’s Talent Agencies Act. “I am very grateful for the opportunities provided to me through appearing on American Idol,” says the singer, whose post-Idol hits have included Home and Gone, Gone, Gone. “However, I have not felt that I have been free to conduct my career in a way that I am comfortable with.”

Today’s Savannah Guthrie will conduct the pre-Super Bowl presidential chat live on Sunday, February 1, with an additional taped interview slated to air Monday, February 2 on her NBC morning show. Last year, Fox News Channel’s Bill O’Reilly did the honors.

Guests for NBC’s post-game Tonight Show special, airing live from the Orpheum Theater February 1 after The Blacklist and local news, include Get Hard co-stars Will Ferrell and Kevin Hart (doing lip sync battle with host Jimmy Fallon), and Ariana Grande performing with The Roots.

Taking home SAG awards: Downton Abbey for drama, Orange Is the New Black for comedy, Kevin Spacey (House of Cards) and Viola Davis (How to Get Away with Murder) for actor and actress in a drama, and William H. Macey (Shameless) and Uzo Aduba (Orange Is the New Black) for actor and actress in a comedy. Mark Ruffalo (who tweeted his thanks from London for The Normal Heart) and Frances McDormand (Olive Kitteridge) took acting honors in a TV movie or miniseries, and the stunt performers from Game of Thrones won for television stunt ensemble.

Orange Is the New Black and Shameless switched from drama to comedy awards categories. Is that where they belong? Vote in the new Cynopsis poll.


Docu-series Cake Boss, starring baker Buddy Valastro and his family, returns to TLC for seasons seven and eight. Through a partnership with Discovery Networks International and TLC in the US, the show will be produced by original series producer Jon Sechrist, High Noon Entertainment and Valastro’s Cakehouse Media. Eps launch this summer on TLC internationally and Discovery Networks International’s lifestyle brands in over 220 countries and territories. TLC US premiere premiere date is TBA.

Want the tools to take your career to the next level? The annual Cynopsis Media Boot Camp on Tuesday, February 10 in NYC, offers a one-day interactive workshop filled with strategies and insights in the areas of ratings analysis, social media revenue opportunities and programmatic advertising. For more on this lively learning experience, go here.


Leave it to ID. Sex Sent Me to the Slammer, sharing stories of couples caught with their pants down, launches with back-to-back eps at 10p Friday, February 6 – just in time for Valentine’s Day. The series “is definitely not part of ID’s public affairs initiative,” said Henry Schleiff, Group President, Discovery Networks, but “there’s no better time to play these amorous accounts of adventurous lovers than as we approach the most romantic day of the year.”

Competing with ID for eye-catching title of the day is FYI’s My City’s Just Not That Into Me, premiering Wednesday, March 4 at 10p. The series, a partnership with Curbed.com, matches house seekers priced out of their current cities with different parts of the country they might want to call home.

The season three return of TV One’s R&B Divas LA brings two new faces:  new artist Christina “Brave” Williams and Stacy Francis, seeing to transition from theater to R&B. Launch date: Wednesday, February 11 at 10p with an 11p encore.

Want Company on Valentine’s Day? Tribune Media multicast broadcast net Antenna TV marks February 14 with a 14-hour marathon of Three’s Company, starting at 1p.

Home chefs compete for a $50,000 prize on Food Network’s All-Star Academy, launching Sunday, March 1 at 9p. But it’s not just about the money – part of the reward is the other cooks in the kitchen. Having chefs like Bobby Flay, Alex Guarnaschelli and Curtis Stone as mentors is “the dream of a lifetime for a home cook,” said Bob Tuschman, GM and SVP Programming, Food Network.

GSN is launching 40 new episodes of word association game show Chain Reaction in 2015, the first since 2007. Sony Pictures Television is producing.


BMW’s “Newfangled” Super Bowl ad plays with a 1994 exchange between Today hosts Bryant Gumbel and Katie Couric as they wonder, “What is Internet, anyway? Do you write to it like mail?” 21 years later, the pair marvels over the auto company’s all-electric i3 (“What is i3, anyway?”). The ad from Kirshenbaum Bond Senecal + Partners was released Monday (“You know me, I love to make fun of myself,” Couric told Matt Lauer on Today). Bonus: outtakes!

Advertisers would do well to refocus on multiscreen TV, suggests a report from the Cabletelevision Advertising Bureau that uses Nielsen and ComScore data to show where consumer attention is distributed among video advertising options. Examples: HGTV’s Property Brothers’ total monthly impressions for September 2014 bested the top ten YouTube channels combined, and Food Network topped all monthly viewer of all YouTube channels. “AdTech video can be a brilliant extension of a multiscreen TV plan and campaign,” concludes the report, “but it is not a substitute, surrogate or replacement for the massive attention that multiscreen TV attracts.”


As of November 2014, INSP was available in 80.3 million households in the U.S., according to Nielsen. Of the 114 networks measured by Nielsen, INSP reports it was one of only 28 that increased in HH.

Sundance Channel Global acquired five independent films from the 2015 Sundance Film Festival. Chorus, Chlorine, The Amina Profile, The Strongest Man and Christmas, Again will premiere on Sundance Channel in spring 2015.


9 Story Media Group is focusing on growth in Latin America, with sales to TV Brasil (Daniel Tiger’s Neighbourhood), Brazil’s Canal Futura (Wild Kratts), Television Nacional Uruguay (Wild Kratts) and Mexico’s Canal Once (Daniel Tiger’s Neighbourhood and Camp Lakebottom).

Music for the masses: DCD Rights landed deals for music special Depeche Mode: Live in Berlin with YLE (Finland), Canal Satellite Digital (Spain), BSkyB (UK), VRT (Belgium) and Polsat Media (Poland, Bollingen Digital (Russia, Baltic, CIS), Globosat (Brazil), DirecTV (Latin America), Segmento Directo (Latin America), Phoenix Satellite (China), HD Net (USA, Mexico, Caribbean), Foxtel (Australia) and WHD (Japan).


Colm Feroe landed the role of villain The Dollmaker in Fox drama Gotham. The DC Comics character also appeared on CW’s Arrow, played by Michael Eklund.

More comic-al casting: David Tennant (Doctor Who) will play Marvel villain The Purple Man in Netflix’s upcoming A.K.A. Jessica Jones.

Millie Brady (Price and Prejudice and Zombies) landed the lead in Lifetime drama pilot The Clan of the Cave Bear, based on Jean M. Auel’s novels.

CASTING CALL: ABC’s hit series Extreme Weight Loss is back for season 6 and seeking celebrities who want to use their influence to nominate & support a friend, relative or even a fan along their weight loss journey. If you are a public figure and want to pay it forward, contact Casting Director, Lindsay at lindsayluttrell@gmail.com (2/5)


Webinar: Generation Edge – Catching the New Wave of Viewers
Thursday, February 26, 2015 | 1:30PM to 3:00PM | Register Today

– The importance of a digital strategy aligned with Edgers’ viewing habits
– How to build influence by tapping into their passions through cause marketing
– How to market in an organic way, with an unscripted digital & social campaign
– When micro-targeting to different groups in this diverse population makes sense


And the winner is: NBC’s The Miss Universe Pageant, moved to Sunday, averaged 2.0 among A18-49 to win the night in the demo, more than doubling its number versus last year. With 7.6 million total viewers, it was the competition’s most-watched stroll since 2006 and second to CBS (8.6 million) for the night.

Part one of History miniseries Sons of Liberty drew 3.3 million total viewers on Sunday, 1.4 million among A25-54 and 1.2 million among A18-49, according to Nielsen fast cable ratings. Series concludes tonight at 9p.

The season two premiere of Lifetime’s Bring It! delivered 1.8 million total viewers, according to Nielsen fast cables, an 80 percent leap from the series premiere. The docu-series averaged 919,000 among A18-49, a 64 percent jump, for the net’s best Friday night telecast in the demo in 11 years.

TLC‘s Love, Lust or Run premiered Friday to 1.5 million P2+ viewers, handing the net its best Friday Prime W25-54 delivery in over a year.

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of January 19, 2015
Program, Date, Total Actions (000), % Facebook, % Twitter, % Instagram
The Ellen DeGeneres Show
(Warner Bros.) 7496, 38.79, 2.59, 58.62
Pretty Little Liars (ABC Family)
2832, 33.85, 4.84, 61.31
The Vampire Diaries (CW)
1782, 96.72, .62, 2.66
Today Show (NBC)
1604, 77.99, 2.78, 19.23
Good Morning America (ABC),
1405, 84.40, 5.85, 9.76
America’s Funniest Home Videos (ABC)
1363, 99.30, .01, .68
Fox & Friends (FOXN),
1282, 98.05, 1.12, .83
Empire (FOX),
1155, 90.58, .78, 8.65
Entertainment Tonight (CBS/synd.)
1126, 97.09, 1.48, 1.43
American Horror Story (FX)
986, 91.12, 6.89, 1.98
Source: Shareablee Inc. The total actions metric includes post-level likes, shares, favorites, retweets and comments. % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to a platform.

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 1/05/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Modern Family
(ABC) 3.2/5.4
Big Bang Theory (CBS) 4.6/6.8
Empire  (FOX) 3.8/5.6
(CBS) 2.4/3.8
NCIS (CBS 2.8/4.1
Gotham (FOX) 2.5/3.8
Elementary (CBS) 1.5/2.7
Chicago Fire (NBC) 1.7/2.9
Marvel’s Agent Carter (ABC) 1.9/3.0
NCIS: Los Angeles (CBS) 2.0/3.1
New Girl (FOX) 1.5/2.6
Chicago PD (NBC) 1.6/2.7
Source: The Nielsen Compan
.y DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

Friday A18-49 Analysis: Univision won the most A18-49 viewers Friday with 1.3/4, according to Nielsen. CBS was first at 8p with 1.4/5 for Undercover Boss, followed by 1.3/5 for Uni’s Mi Corazone Es Tuyo. ABC’s Shark Tank grabbed 9p with1.5/5, while NBC and Uni shared second with 1.3/4 for Grimm and Hasta Fin del Mundo. NBC took at turn at the top at 10p with 1.3/4 for Dateline; ABC’s 20/20 and Uni’s Que Perdone Dios were next with 1.1/4.

A18-49:UNI 1.3/4, ABC 1.2/4, CBS 1.2/4, NBC 1.2/4, FOX .8/3, TELE .6/2, CW .4/1, ION .2/1

Live + Same Day Household Ratings: Friday, January 23, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 5.3/9
Undercover Boss 5.3/10, Hawaii Five-0 [r] 5.2/9, Blue Bloods 5.6/10 [r]
ABC: 3.5/6
Last Man Standing [r] 3.7/7, Cristela [r] 2.8/5, Shark Tank [r] 3.9/7, 20/20 3.1/6
NBC: 3.0/5
Constantine 2.2/4, Grimm 3.2/5, Dateline 3.7/7
Mi Corazon Es Tuyo 1.7/3, Hasta Fin Del Mundo 1.7/3, Que to Perdone Dios 1.4/3
FOX: 1.5/3
World’s Funniest Fails 1.7/3, Glee 1.2/2
Los Miserables .8/1, Tierre de Reyes .6/1, Duenos del Paraiso .9/2
CW: .7/1
Hart of Dixie .8/1, Whose Line Is it Anyway [r] .6/1, Masters of Illusion [r] .4/1
ION: .7/1
Law & Order: CI .8/1, Law & Order: CI .7/1, Law & Order: CI .7/1


Stephanie Wolf was appointed Director of Development for Steve Rotfeld Productions. Wolf spent six years working in global acquisitions and international programming/development at National Geographic Channel.

Adam Sher has been tapped to serve as Chief Creative Officer at Leftfield Entertainment. Most recently, Sher was Chief Executive Officer of Ryan Seacrest Productions.

Fox Networks Group elevated Bruce Lefkowitz to Executive Vice President, Advertising Sales. Previously, Lefkowitz was Executive Vice President, Advertising Sales for Fox Cable Entertainment.

Discovery Channel named Craig Coffman Vice President of Production. Coffman most recently served as Senior Executive Producer on series for the net’s Motor Mondays.

FYI promoted Toby Faulkner to Vice President, Programming & Development. Faulkner had been Senior Executive Producer, co-developing and co-producing series including Tiny House Nation.

Scott Brothers Entertainment appointed Judy Levenson as Vice President of Development and promoted Katie Ruttan Daigle to the position of Managing Director of Production. Levenson had been Director of Programming and Development at American Heroes Channel; Daigle started with Scott Brothers in 2013.


Cynopsis Media Announces
A new edition… coming out at 6 P.M. everyday during the 2015 Upfronts

That’s right! We’ve got the Upfronts covered Day and Night!

Backstage at the Upfronts: The People. The Parties. The Buzz.

Our Upfront editions sell out early, so please contact Mike Farina to make sure your space is reserved.

This Day in History: 1926 – Scottish inventor John Logie Baird gave the first public demonstration of a true television system, called a “televisor.”

Answer to Our Last Trivia Question: When Bette Davis wasn’t able to appear on an episode of The Lucy-Desi Comedy Hour (1957-1960), who took her place? Tallulah Bankhead. Kudos to: Gloria L. Price, CBS News/NYC, Jim Kelly-Lee Hecht Harrison/Melville, NY, Rev. Mark Wajda/Leesburg, FL, Anthony Salerno-Horizon Media/NYC, Ken Rowe-WLS-TV/Chicago, Dale Warshaw-KMSB/KTTU/Tucson, John Amato-KTTV/Good Day L.A./LA, Richard Quan-BSSP/San Francisco, Pat Brady-CESD/LA, Renee Kurlan-The Walt Disney Company/LA.

Today’s Trivia Question: Which sitcom couple’s nicknames were Cutes and Cookie? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: HEAD OF PRODUCTION/NYC: Snr leadership exec over large slate of series at leading cable/reality proco. Head budgets/schedules, manage teams, drive key biz decisions.Strong network relationships a must. New York-based. Resume to: jobstoGC@gmail.com (2/1)

JOB OPENING: VP, DEVELOPMENT/DC: Key creative devt exec at major proco. Strong idea generator and sizzle producer. Proven sales record, strong relationships with buyers and previous prod company or network experience a must. DC-based. Resume to: jobstoGC@gmail.com (2/1)

JOB OPENING: SUPERVISING PRODUCER/SPROUT/NYC: Lead production for Sprout. Live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV & creative mgmt exp a must. Full info/apply HERE (2/1)

JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (2/1)

JOB OPENING: AD SALES COORDINATOR/Comcast/NYC: Comcast is currently seeking an Ad Sales Coordinator. Visit here to learn more and apply. (2/1)

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JOB OPENING: DIGITAL SALES PLANNER/Discovery/Chicago: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (1/31) 

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JOB OPENING: BRDCST MEDIA/SALES PRO/BET/LA: Broadcast Media/Sales professional w/8 yrs exp, familiar w/multicultural market; lead West Coast team. Structures deals & develops client relations. Understanding of sponsorships & selling strategies a must http://bit.ly/BETSales (1/31)

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JOB OPENING: VP, RESEARCH/NCC Media/NYC: Resp for directing the expert application of rsrch info & systems to max advertising rev. Min 10 yrs related exp in rep firm, media co., syndicate rsrch co. or advertising agency pref’d. Resume HERE (1/30)

JOB OPENING: SVP/DEVELOPMENT: For Well-Established Prodco. Contacts, creativity, proven success & hunger are musts. Ideally NY based. Devoprodco@gmail.com (1/29)

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JOB OPENING: VP PROGRAM STRATEGY/Syfy/NYC: 10+ yrs exp with multi-platform scheduling strategy for broadcast or cable net; develop overall analysis and strategy to maximize viewership on all Syfy platforms. Full info/apply HERE (1/28)

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ABC: Shark Tank [r], Marvel’s Agent Carter, Forever
CBS: NCIS [r], NCIS: New Orleans [r], CSI
CW: The Flash, Supernatural
FOX: MasterChef Junior, New Girl [r], The Mindy Project [r]
NBC: Parks and Recreation, Parks and Recreation, Marry Me, About a Boy, Chicago Fire [r]
PBS: Geneology Roadshow, Edison: American Experience
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta del Fin del Mundo, Que te Perdone Dios…Yo No

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