01/27/15: CBS Sports slates a golf record; Duke drives FOX Sports to a new high; Universal Sports pedals a new deal



CYNOPSISSPORTS
01.27.15

Good morning. It’s Tuesday, January 27, 2015, and this is your first early morning Sports briefing. 

CBS Sports laid out plans for golf coverage in 2015, announcing the “most extensive schedule in network television history.” The company is on deck to carry 21 golf tournaments this year, with more than 155 hours of coverage, including the Masters, PGA Championship, 19 PGA TOUR events as well as 10 golf specials and programming that launches Saturday at 3p with the Waste Management Phoenix Open. In addition, CBS Sports’ PGA TOUR coverage will be streamed live on CBSSports.com and PGATOUR.com. Jim Nantz once again serves as anchor with Sir Nick Faldo returning for his eighth year as lead analyst. Live coverage of The Masters will tee off on Aptil 11 at 3p while The 97th PGA Championship will go live on Aug. 15 at 2p.

ON THE AIR

Coach K helped propel FOX College Hoops to its best ever metered overnight numbers on Sunday. Duke’s win over St. John’s (which saw Krzyzewski reach 1,000 victories), scored the company’s best-ever metered market rating for a college basketball game and ranked as the highest-rated College Basketball game of the weekend, according to Nielsen. On the local front, Raleigh delivered a 10.5/21 rating/share, followed by Greensboro with a 9.7/17.

UFC on FOX 14 came away from Saturday averaging a 2.0/4 in the metered markets, and is projected to win the night in primetime across key male and adult demos including Adults 18-49 once National Ratings are released. The main event portion of the telecast averaged a 2.6/4. Fort Myers led all markets with a 4.5/7, with Albuquerque right behind at a 4.1/8 and Oklahoma City nabbing a 4.1/7.

Carrie Underwood will be performing a special “Waiting All Day for a Super Bowl Fight” opening theme for NBC’s telecast of Super Bowl XLIX on Sunday. The network reports that the opening theme for NBC’s coverage of Super Bowl XLIX will contain new elements, including lyrics featuring the AFC champion New England Patriots and NFC champion Seattle Seahawks, as well as a special set design.

Universal Sports Network struck an extension with the Union Cycliste Internationale to air the UCI’s major cycling events in the United States through 2018 in a multiyear deal. The deal gives Universal Sports multiplatform rights, including exclusive TV and digital rights, to the UCI Road World Championships and UCI World Championship and World Cup events in Track Cycling, BMX, Mountain Bike and Cyclo-cross.

NBC Sports Group added 1999 NASCAR Sprint Cup Series Champion and 2014 NASCAR Hall of Fame inductee Dale Jarrett to its crew, where he will serve as a pre- and post-race analyst during live coverage of select NASCAR Sprint Cup and NASCAR XFINITY Series racing on NBC and NBCSN starting this season. He will join Krista Voda and Kyle Petty when they open up NBC’s live pre-race coverage from Daytona International Speedway over 4th of July weekend. He will also serve as a booth analyst during select NASCAR XFINITY Series races and contribute to NASCAR AMERICA on NBCSN.        

FOX Sports added more details to its programming plans for the coming NASCAR season. Mike Joy, Darrell Waltrip and Larry McReynolds return to the booth for Sprint Cup races on FOX and FOX Sports 1 and will be joined on pit road by reporters Matt Yocum and newcomers Jamie Little and Chris Neville. Chris Myers hosts FOX NASCAR Sunday beside Darrell and Michael Waltrip. Scheduling tweaks will see NASCAR Race Hub on Fox Sports 1 move to 6p starting Monday, Jan. 26. The series will also expand to the weekend in 2015 to offer at-track updates and news as it breaks throughout the course of the race weekend. In addition, FOX Sports 1 premieres two NASCAR original specials during Speedweeks in a special programming block on Feb. 13, with A perfect Storm at 7:30p while 1979 Daytona 500 premieres at 8:30p.

Speaking of NASCAR, Chairman and CEO Brian France told reporters on Monday that after an overhaul last year to the Chase, the run for the championship will remain unchanged this season. France notes that the organization is coming off "perhaps its best Chase ever.”

The ACC is reportedly looking to have its network moving as early as 2016. The AP writes that Florida State president John Thrasher stated that while the conference has been working with ESPN to create a network model that echoes of the SEC, Pac-12 and Big Ten, officials are hopeful that a formal channel could be launched soon rather than later. "I think that’s a viable thing," Thrasher told Rivals affiliate Warchant.com. "They’re working hard on it. Whether we can get it up and running by 2016, I don’t know. But that’s the goal. … We’re excited about that. And I’ll tell you, that would be a big boon to us in terms of revenue to do that. We’re going to work hard on that."

The Chicago Fire Soccer Club inked a three-year deal with Comcast SportsNet Chicago for regional rights to all of the Fire’s Major League Soccer matches beginning this season. CSN Chicago will now carry 21 Fire games in 2015, beginning with the home opener against the Vancouver Whitecaps FC on March 14. Match day coverage will include a live, 30-minute pre-game show, along with enhanced coverage on the network’s nightly sports news desk, SportsNet Central. In addition, the Fire and Comcast SportsNet will begin enhanced digital-platform collaboration starting this season.

Pac-12 Networks’ original all-access documentary series The Drive turns its attention to basketball with the season premiere of The Drive: Pac-12 Basketball, Presented by 5-hour ENERGY on Wednesday at 9p PT. The premiere episode focuses on top-ranked Arizona and their January 4 meeting with in-state rival Arizona State with behind-the-scenes practice footage and interviews.

Longhorn Network locked in its softball and baseball plans, and will carry more than 60 matchups this season, including 33 softball and 28 baseball games. First up will be the annual baseball Alumni Game at UFCU Disch-Falk Field on Jan. 31 at 1p CT.

Speaking of baseball, MLB Network Presents returns tomorrow at 9p on the network with features on Marlins outfielder Giancarlo Stanton, Cubs manager Joe Maddon, and Cubs first baseman Anthony Rizzo. Bob Costas hosts.


 
A CYNOPSIS MESSAGE


How does your social media game measure up to your competitors’?

Cynopsis Sports’ latest webinar, Monetizing and Maximizing Your Sports Content on Social Media on Tuesday, February 24, 2015 will show you the best practices and strategies for turning a mere following into a powerful revenue channel, and help your partners and fans alike connect across multiple platforms.

REGISTER YOUR TEAM TODAY.


SPONSORSHIP & PROMOTION

NBC Sports is gearing up for its own commercial as part of the Super Bowl festivities, casting Parks and Recreation star Nick Offerman for a spot pushing the company’s upcoming NASCAR coverage. Adweek writes that the campaign urges Americans to "get more NASCAR in your life" via a 60-second mock music video that will air as the first spot once the game is over. NBC also released a 30-second teaser yesterday morning. The ads were created by NBC’s in-house unit led by chief marketing officer John Miller, with as assist from Hungry Man. The network is also slating a spot (without the actor) called "Fan for Life" for Sunday’s pre-game.

PGA Tour Superstore struck a multi-year national partnership agreement with Golf Channel that will include a brand-integration program and a strategic media buy. The alliance will also see sponsorship of key PGA TOUR event highlights on programming schedules.

The Topps Company will honor the late Sy Berger, one of the fathers of the modern day baseball card, with two special sets, available as the Hot Stove season fully kicks in this coming week. The two post card size sets of Red and Blue back cards will see each set numbered to 99 to mimic the 1951 design that was the first baseball card that he designed for Topps.

DIGITAL & TECHNOLOGY

More news on the digital front from NBC Sports ahead of the Super Bowl. The company will see offer more than 10 hours of live stream programming on Super Bowl Sunday. On ProFootballTalk.com, reporters Michael David Smith and Darin Gantt will be on-site at Super Bowl Media Day and offer coverage, and analysis, with PFT Live streaming from Noon-1p through Friday. NBCSports.com will see digital video correspondent Jenna Corrado on-site while NFL reporter Corey Griffin files daily stories from Phoenix. Of course, other content will run on NBCSportsWorld.com and Rotoworld.com.

THE MAIN EVENT

Bulls/Warriors on NBA TV at 10:30p.


A CYNOPSIS MESSAGE


Cynopsis Behind the Scenes at the Upfronts
Get Up Close & Personal at the events that have the industry hopping!

Everyday with 2 daily editions, our Upfront coverage will keep you informed:
Where was the event held, who was there and what was the response?
What new shows are most likely to hit it big?
 How will new measurement tools impact ratings?
What was the net’s first breakout program?
And more….

 Looking to Advertise? Contact Mike Farina  203-218-6480 | mike@cynopsis.com.



ON THIS DAY in 1996: Monica Seles wins her first Grand Slam tournament since being attacked.

In The Know: Which tennis great was known as “The Punisher”? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who is the only MLB player to win the AL batting title in a season in which he had no home runs? Answer: Rod Carew. Kudos: Jay Goldstein-Admore/NY; Kyle Helm-CBS Sports Network/NY; Denis Barry-CBS Television Sales/NY; Michael Ritz-BucStar Consulting/NY; Matt Meachem-Gracenote, Inc./Queensbury; Synda Kollman-Charter Marketing Group/Boca Raton; David Leibowitz-CH Potoma/Rockville; Dean Lamb-CDW/Vernon Hills; Ron Salcedo-Zimmerman/Nashville; David Hauptman/Denver; Harry S Vested Jr.-GCI/Denver; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA; Doug Kelly-Foster Farms Bowl/South San Francisco.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
01.27.15

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
 

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: SR MGR, DIR -RSRCH ANALYTICS/Participant Media-Pivot/LA: Mng multi-platform audience analytics & data analysis for all depts. Create ratings-based sales pitches; mng qualitative proj’s;interpret data. BA & 5+ yrs req’d. Cable TV exp pref. Apply HERE (2/3)

JOB OPENING: VP MARKETING/LA: Reporting directly to CEO, to continue refining the rebranding efforts begun in 2014, as well as provide the strategic direction to and management of the marketing team. Apply HERE (2/3)

JOB OPENING: HEAD OF PRODUCTION/NYC: Snr leadership exec over large slate of series at leading cable/reality proco. Head budgets/schedules, manage teams, drive key biz decisions.Strong network relationships a must. New York-based. Resume to: jobstoGC@gmail.com (2/1)

JOB OPENING: VP, DEVELOPMENT/DC: Key creative devt exec at major proco. Strong idea generator and sizzle producer. Proven sales record, strong relationships with buyers and previous prod company or network experience a must. DC-based. Resume to: jobstoGC@gmail.com (2/1)

JOB OPENING: SUPERVISING PRODUCER/SPROUT/NYC: Lead production for Sprout. Live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV & creative mgmt exp a must. Full info/apply HERE (2/1)

JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (2/1)

JOB OPENING: AD SALES COORDINATOR/Comcast/NYC: Comcast is currently seeking an Ad Sales Coordinator. Visit here to learn more and apply. (2/1)

JOB OPENING: MGR STRATEGIC PARTNERSHIPS/MUSIC CHOICE/NY: Execute strategic content/mktg partnerships. 5-8 yrs mktg/promotions exp. Strong writing, follow-up & PPoint. Proactive, motivated & resourceful problem solver. Incl cvr letter. Full info/apply HERE (1/31)

JOB OPENING: MGR COMMUNICATIONS/Travel Channel/Chevy Chase MD: Help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (1/31)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/Chicago: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (1/31) 

JOB OPENING: MGR, SOCIAL MEDIA/NAT GEO Channel/NY or DC: Highly creative, self-motivated social media maven with experience in the entertainment industry to manage social strategies for dynamic network. Full info/apply HERE (1/31)

JOB OPENING: BRDCST MEDIA/SALES PRO/BET/LA: Broadcast Media/Sales professional w/8 yrs exp, familiar w/multicultural market; lead West Coast team. Structures deals & develops client relations. Understanding of sponsorships & selling strategies a must http://bit.ly/BETSales (1/31)

JOB OPENING: GRAPHIC DESIGNER/FUSE/NUVO TV/NY: Design/animate graphics for TV network. Digital exp. a plus.apply@ HR@mynuvotv.com (1/30)

JOB OPENING: MKTG MGR, AD SALES/SIRIUSXM NY: support all aspects of sls & mktg process. Resp for dvlpmt & execution of select mktg proposals & pgms. 5+ yrs exp in ad sls/media, w/strong sports mktg. Resume HERE (1/30)

JOB OPENING: ACCT MGR/Los Angeles: AE w/5+ yrs exp to dvlp new biz for ad sls at client & agcy lvls on all SXM channels. Sell sports for all major brands and famous talk/ news brands. Some travel. Resume HERE (1/30)

JOB OPENING: MEDIA BUYER/MERCURY MEDIA/SANTA MONICA, CA: Negotiate & purchase paid programming TV media for existing & new clients. Strong analytical & communication skills. 3-5 years exp in Long Form Media Buying. Resumes HERE (1/30)

JOB OPENING: VP, RESEARCH/NCC Media/NYC: Resp for directing the expert application of rsrch info & systems to max advertising rev. Min 10 yrs related exp in rep firm, media co., syndicate rsrch co. or advertising agency pref’d. Resume HERE (1/30)

JOB OPENING: SVP/DEVELOPMENT: For Well-Established Prodco. Contacts, creativity, proven success & hunger are musts. Ideally NY based. Devoprodco@gmail.com (1/29)

JOB OPENING: DIGTIAL ACCOUNT EXECUTIVE/Discovery/Los Angeles: Talented sales exec to join Discovery Digital Networks Ad Sales team to sell our digital properties. Excellent proactive sales skills. 4-6 yrs ad sales exp, min. 3 yrs dig sales exp pref. Apply HERE (1/29)

JOB OPENING: SALES PLANNER/FUSE/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. Resume to: hr@mynuvotv.com (1/29)

JOB OPENING: VP PROGRAM STRATEGY/Syfy/NYC: 10+ yrs exp with multi-platform scheduling strategy for broadcast or cable net; develop overall analysis and strategy to maximize viewership on all Syfy platforms. Full info/apply HERE (1/28)

JOB OPENING: SENIOR MANAGER, CORPORATE PARTNERSHIPS/NASCAR/Daytona:Ongoing responsibilities include understanding and managing IMSA initiatives, sponsors’ activation strategies & other revenue. Full info/apply HERE (1/28)

JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/NYC: OOH/Mobile Media Account Exec, 3+ years related sales experience  strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (1/28)

JOB OPENING: PROGRAMMATIC MANAGER/A+E Networks/NY: Day-to-day management and partnership with our core SSP/DSP/network partners helping A+E monetize their entire portfolio of video and display impressions. Full info/apply HERE (1/28)

JOB OPENING: SR MGR GROWTH & ENGAGEMENT/CBS Interactive/NYC: Strategically develop new audiences, alternative platforms & dist models. 5+ yrs exp driving audience growth through SEO, social & audience acquisition pref for media co. Full info/apply HERE (1/28)

JOB OPENING: SR. DIRECTOR, BRANDED CONTENT SOLUTIONS/MTV/NYC: Managing execution of MTV digital initiatives in support of ad rev. goals. 4 yrs extensive exp prod mngmnt & coord needed. Full knwlg digital & multiplatform content creation. Full info/apply HERE (1/28)

JOB OPENING: MGR, STRATEGY & BUSINESS DVLPMNT/Comedy Central, Spike, TV Land/NYC: Dvlp/analyze long range operating models across all media while helping drive new opps in content & digital. 1.5+ yrs exp investment banking. BA Deg Full info/apply HERE (1/28)

JOB OPENING: VP, DEVELOPMENT/FLEXIBLE LOCATION: Lead creative devt exec at prolific prodco. Strong idea developer and sizzle producer. Proven sales record, strong relationships with buyers and previous prod company experience required. Resume to: DevExecVP@Gmail.com (1/28)

JOB OPENING: SENIOR MANAGER, MARKETING – 360 CONSUMER MKTG & BRAND STRATEGY/BET/NYC: Mng execution of mktg campaigns in collaboration w/other depts across disciplines. Understanding of new media. 5+ yrs mktg exp, pref in media ent space. Full info/apply HERE (1/28)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

11/16/17: HOLIDAY PROGRAMMING GUIDE 2017

Cynopsis 2017 Holiday Guide

A CYNOPSIS MESSAGE FROM UP TV UP TV KICKS OFF CHRISTMAS #1 Premiere Movie A Very Country Christmas in 2017     50 DAYS & 500 Hours of Holiday Programs 7-Day GilMORE the Merrier BINGE-A-THON!   UP #1 Trusted Network Best and Youngest Season Ever! Top 10 Co-viewed Network   UP…We Get Family (

CynCity

Cynsiders

Instagram