01/26/15: Fullscreen announces film division; Flama lands content deal with Hulu; NFL debuts YouTube channel in new Google partnership


Good morning. It’s Monday, January 26, 2015, and this is your first early morning digital briefing.


Multi-channel network Fullscreen formed a new film division to bring digital talent to the movies. The MCN announced its Fullscreen Films slate at the Sundance Film Festival on Friday, which includes: Lazer Team from Rooster Teeth studios, #O2LForever’s documentary about vloggers, called Our 2nd Life, and The Outfield, featuring social media stars Nash Grier and Cameron Dallas. “Fullscreen is committed to giving creators the opportunity to express themselves and tell stories that matter to them and their audiences,” Chief Content Officer Michael Goldfine said. “Often, those stories are most authentically told as full-length movies, whether they capture a significant moment in pop culture, like O2L, or reach the hearts of passionate fandoms like Lazer Team and The Outfield.”
Univision OTT network Flama launched web series Saving Lives on Hulu, with new eps premiering every week. In addition, Flama originals Taking on America, Drop the Mic with Becky G, Chachis Dance to Uforia and The Bodega will also hit Hulu. “Flama’s innovative content brings a large audience of youthful viewers to expand Hulu’s efforts within the Latino market,” Hulu Director of Content Acquisitions Rodrigo Mazon said.
In time for the Super Bowl this Sunday, the NFL and YouTube teamed up for the NFL channel on the video network. Viewers will be able to access NFL in-game highlights, game previews, post-game recaps, news, analysis, and fantasy football advice from the NFL Network and NFL.com. Google Search will also display NFL video along with related news and information to a user in the top of the search results. “We continue to see an insatiable appetite for digital video content,” said NFL Senior Vice President, Media Strategy, Business Development and Sales Hans Schroeder.
FremantleMedia increased its share in European MCN Divimove to 51 percent. Since launching in 2012, Divimove’s views have climbed to 900 million per month, with 80 million subscribers and 1,700 partner channels that include top YouTube celebs Elrubius (9.8 million subs), FavijTV (1.5 million subs) and Enzo Knol (550,000 subs). This year, Divimove opened a talent management agency headed by Michael Brycz, former Managing Director in central Europe for Warner Music.
Jay and Mark Duplass signed a four-movie agreement with Netflix. Netflix made the announcement at Sundance on Friday, confirming that the duo will be producing small budget films while they continue their HBO show Togetherness. The streaming service inked a similar arrangement with Adam Sandler for a four-movie deal as well as a co-financing pact to produce a Crouching Tiger, Hidden Dragon sequel.
Crowdfunding platform Indiegogo will make Vimeo the primary distribution platform for Indiegogo-backed films. Vimeo has also committed to a film fund for select Indiegogo feature campaigns in exchange for exclusive distribution on Vimeo on Demand. In addition, Indiegogo will join Vimeo’s new VOD Publisher Network and will create a dedicated space for Indiegogo films.
Vice Media debuted its new virtual-reality documentary with filmmaker Spike Jonze and visual artist Chris Milk at Sundance over the weekend. Vice News VR: Millions March follows protesters during the December 2014 demonstration about the killings of two men by police in New York City, as well as the subsequent grand jury decisions. The film will live on a new app called VRSE, which was created by Milk to feature virtual-reality content. It will be available to download on iTunes, Google Play. VRSE offers two other VR vid experiences, Evolution of Verse and Clouds Over Sidra.
In an effort to boost subscribers, Amazon streamed its Golden Globe-winning series, Transparent, for free along with a discounted Amazon Prime membership over the weekend. The deal promoted its Prime service (which includes video and music streaming as well as two-day delivery on goods) at $72 for a year’s subscription, compared to the regular $99 price tag. Amazon will report its quarterly earnings on Thursday, which will include the $100 million it spent on streaming content since October.
Want to find out what shows are online and when? Check out Watcheroo, Cynopsis’ Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series. New series from AOL, My Country Nation (MyCN) and Flama were just added to the service.


How can you deepen your relationship with Generation Edge?

Join us on Thursday, February 26, 2015 for a Cynopsis webinar, Generation Edge: Catching the New Wave of Viewers, offering insight into this diverse, wise-beyond-their years demo and strategies for connecting with a savvy, surprisingly sophisticated group of influencers.

To register for this webinar, please contact TrishPihonak.



Mountain Dew will use Snapchat’s “Our Stories” feature along with Vine, Twitter and YouTube social content to kick off its latest campaign, which is debuting on the Super Bowl pre-game show. The brand will promote a real-time Snapchat story to consumers with the hashtag #Kickstart.
Microsoft will advertise during the Super Bowl broadcast, according to Adweek. The tech company will air one 60-second commercial that will adopt the same empowerment message featured in its big game spot from 2014. The original commercial showed how its technology benefitted people, specifically spotlighting the former NFL player who now struggles with ALS, Steve Gleason.


In honor of the Super Bowl on Sunday, Bad Lip Reading released its latest video compiling clips of what could have been said this past NFL this season. Just a day after hitting YouTube, it scored more than nine million views. The first BLR vid also parodied the NFL, and was a touchdown with nearly 60 million views. Check out the latest installment at www.cynopsis.com/#video.


Are you ready for Generation Edge?

Move over, Millennials. As over a quarter of the population, “Generation Edge”  born beginning in 1995  is the demo media and marketers must reach now to stay ahead of the curve. Join us on Thursday, February 26, 2015 for a Cynopsis webinar, Generation Edge: Catching the New Wave of Viewers, offering insight into this diverse, wise-beyond-their years demo, and strategies for connecting with a savvy, surprisingly sophisticated group of influencers.


See you tomorrow,
Jessica Reese  @JMarieReese

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