01/19/17: Google buys ‘Fabric’ mobile development platform from Twitter

CYNOPSISDIGITAL
01.19.17

Good morning. It’s Thursday January 19, 2017 and this is your first early morning digital briefing.

TODAY’S CODEBREAKER
 

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TOP NEWS
 

If you can’t beat ‘em, buy ‘em. Google has acquired Fabric, Twitter’s mobile developer platform. Widely used by app developers, Fabric offers analytics, provides monetization tools, and helps to diagnose why developers’ apps are crashing. A number of high-profile companies use the platform, including BuzzFeed, Spotify and Uber. According to a series of tweets from Twitter product exec Jeff Seibert, Fabric – and its employees – will be folded into Google’s Developer Products Group. But Seibert also tweeted that he himself won’t stay with the Fabric team.
 
If your film is playing at the Sundance Film Festival, then Amazon may have $100,000 dollars for you. The company is offering the six-figure paycheck – and enhanced royalty rates – for any U.S. films and premieres that are official selections at the 2017 fest, which runs today through January 29 in Park City, Utah. The catch: Amazon’s Prime Video service gets to keep the exclusive streaming rights for two years. The offer comes as an extension of Amazon Direct, the open video-distribution service that Amazon launched last year.
 
 

EARNINGS + REVENUE
 

Netflix handily beat expectations in Q4 of 2016, nabbing 7.05 million new subscribers. That includes 1.93 million new subs in the U.S., compared to 5.12 million internationally. The new subscriber additions were the most for any quarter in the company’s history. Wall Street analysts had projected 1.44 million new U.S. subs and 3.74 million international subs. All told, Netflix took in $2.48 billion in Q4 revenue, about what Wall Street had expected ($2.47 billion). Netflix says the company’s Q4 global revenue marks a 41% year-over-year increase. The company’s net income of $66.7 million beat Wall Street’s projections ($58 million). After the new numbers dropped, Netflix’s shares hit all-time highs in after-hours trading.
 


A CYNOPSIS MESSAGE


KEYNOTE: Turner’s CRO, Howard Shimmel
Cynopsis Ratings Master Class // January 25 // Sponsored by Nielsen // REGISTER NOW
 
Turner CRO Howard Shimmel will address the state of audience measurement, where we need to be for 2017 and beyond, and who will help us get there. Don’t miss your chance to get your questions answered by this pro, sign up today!



 

DEALS + COMPANY ACQUISITIONS
 

Data aggregation platform Ad-Juster was just snatched up by Innotech, a Chinese private equity firm. Terms of the acquisition weren’t disclosed. According to sources who spoke to AdExchanger, the sale was “well within the eight-figure range.”
 
 

VIRTUAL + AUGMENTED REALITY

 
Is virtual reality shopping about to be a thing? A new job offering from Amazon’s A9.com, the unit focused on product search and advertising for Amazon’s online store, sure makes it seem like it. The position (job title: Creative Director, Virtual Reality) is pitched toward applicants who can “use the VR medium to tell a story about any product at Amazon to the customer.” Job responsibilities include creating “simple and seamless shopping experiences based on product requirements, business targets and user goals.” Amazon has also been (quietly) working on a VR entertainment initiative for Amazon Studios, recently hiring former Tribeca Film Festival chief Genna Terranova to head up the efforts.
 

 
RESEARCH
 

A lot of people view pirated content – and a lot of those people don’t care if they’re hurting Hollywood studios in the process. That’s the upshot from a new survey commissioned by Irdeto, a Dutch software company specializing in digital security tech. 32% of the survey’s respondents admitted to watching pirated content. And, when informed that pirated content can eat into studios’ revenue and make it harder for them to invest in new content, 39% of respondents said the information had no effect on how much pirated video they’ll choose to watch. The online survey, conducted by YouGov, questioned 1,190 U.S. adults from December 29 through January 3.
 
@MysticGrBathrm: I honestly can’t remember the last time I live tweeted TVD and EVERYONE seems happy.  Well done @iansomerhalder #iandirectstvd @julieplec
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from Jan. 11-17 using Twitter data from Nielsen. Insights from the 3,645,478 tweets expressing a specific Emotional Reaction (ER) include:
– 19.8% of viewers who said what they were watching on TV was crazy were catching the Green Bay Packers vs Dallas Cowboys on Fox.
– Excluding sports, 2% of people who said they were happy about TV broadcast were tuned into a well-received episode of The Vampire Diaries on The CW that was directed by cast member Ian Somerhalder.
– 2.5% of viewers who mentioned being addicted to specific programming were checking out the first season of A Series of Unfortunate Events which premiered on Netflix on Jan. 13.
– Excluding sports, 6.1% of viewers who expressed fear about something on TV were watching a particularly creepy episode of Teen Wolf on MTV.
– Canvs
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for onWikipedia (used as a proxy for organic search volume).
 
Streaming Series (1/9/17 – 1/15/17)
 
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Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

 
 

EXECUTIVE MOVES
 

Group Nine Media, the Discovery Communications-backed digital media venture that launched last fall, has named two new execs. Richard Beckman will serve as Chief Revenue Officer – the same title he formerly held at Vice Media. Along with Beckman’s hire, Todd Anderman, the CRO of Group Nine brand Thrillist, will take on the additional title of COO of Advertising at Group Nine. Finally, Suzanne Kolb has been hired as Chief Brand Officer, responsible for growing Group Nine’s brands and overseeing business development strategies. Kolb most recently served as EVP and GM of Discovery Digital Networks. Discovery Communications holds a 35% stake in Group 9.
 
The recently-formed data and analytics company 605 has assembled much of its top leadership. The group, which launched late last year when Dolan Family Ventures acquired Analytics Media Group (AMG), has made the following appointments:
Ray Casazza, formerly of Cablevision Systems and Altice USA, will serve as SVP of Finance and Administration
Colleen Moraghan, formerly of Cablevision, will serve as SVP of Data Solutions.
Chris Frommann, formerly of AMG, will serve as Group VP of Technology
Peter Foley, Ph.D., previously of AMG, will serve as Group VP of Analytics.
– And Gaurav Shirole, formerly of AMG, will serve as Group VP of Product and Client Solutions.
 
Salil Mehta has been named President of FoxNext, a newly-created division that will work across Twentieth Century Fox Film and Fox Networks Group to oversee video gaming, location-based entertainment, virtual and augmented reality productions. Mehta first joined Fox in 2013 and most recently served as President, Content Management for Twentieth Century Fox Film.
 

 

TRIVIA
 

“I have regretted every second since I said OK. It’s been so hard for me.” That’s from a 2015 Deadline interview with Woody Allen. Which project was he saying he regretted taking on? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)        

 

Our Last trivia question: Who plays Nazi honcho John Smith in Amazon’s The Man in the High Castle? Answer: Rufus Sewell, who has a well-established habit of playing bad guys. Kudos to Andy Pittman-TAMY/College Station, TX, Martha C. Girard-PBS/Arlington, VA, Jerry A. Kapner-Kapner Group/Montclair, NJ, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Peter Steckelman-Tennis Channel/Santa Monica, CA, Matthew Tombers-Intermat/NYC, David Westberg-SAG-AFTRA Federal Credit Union/Burbank, Anjali Desai-Departure Films/NYC, Deborah Gitell-McBeard/LA, Christopher Hall-Comcast Spotlight/Miramar, FL


A CYNOPSIS MESSAGE


How to Monetize Around Live Video

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Find out more here.


 

 

DIGITAL SPOTLIGHT

 
Netflix just dropped a super-creepy trailer for The Discovery, its upcoming original film starring Jason Segel, Rooney Mara, and Robert Redford. Check it out here.

See you tomorrow,
David Teich
01.19.17

Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: MGR, BRAND MARKETING/USGA/Warren NJ: USGA-Mgr, Brand Marketing-responsible for the activation and implementation of the emerging USGA Championship Brand Identity vision and strategy. +5 yrs brand mgmt exp req. creative/digital/video output a MUST. Full info/apply HERE (1/26)

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DIRECTOR, BRAND SOLUTIONS/BET/NYC: Identify/understand clients’ bus. & budgets to create creative pkgs. Digital/Social professional/out of the box thinker. Min 4-5 yrs successful track record of related exp. Highly knowledgeable and engaged w/current Digital & Social platforms. Full info/apply HERE (1/25)

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EXECUTIVE PRODUCER/MSNBC/NYC: Responsible for the overall vision, content, editorial planning process, and day to day operations of show. Full info/apply HERE (1/25)

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SALES DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Drive new business for integrated research & consulting solutions to brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (1/24)

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BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform research on specific bus. entities & industries to support SAG-AFTRA’s negotiations, contract admin & organizing efforts. BA/BS in Bus or Economics req’d. Det oriented & superior writing skills a must. Full info/apply HERE (1/21)

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PR and EXPERIENTIAL MARKETING/FC Bayern Munich/NYC: Work w/NY & Munich teams to achieve the club’s Americas-specific communications & marketing strategy goals. Knowledge of international soccer industry, media landscape, digital/social marketing, German & Spanish. Full info / apply HERE (1/21)

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VP, COMMUNICATIONS & TALENT RELATIONS/CMA/Nashville: Create/dvlp/implement nat’l media initiatives to enhance CMA PR & Comm campaigns for the Association’s TV & Broadcast events & mission of advancing Country Music worldwide. Resume/cvr (MS word) to: spinson@cmaworld.com EOE (1/21)

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DIRECTOR PROGRAMMING RESEARCH/BRAVO/OXYGEN/NY, NY: Manage detailed analyses/ratings reporting, audience profiling, for nets and their competitors. 7 years exp required. Full info/apply HERE (1/21)

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INDEPENDENT SALES REPS/Blue Vista 725/NYC: We are looking for successful sales people who want an opportunity to utilize their years of experience. Strong comm & written skills. Full info/apply HERE (1/20)

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DIRECTOR, SOCIAL MEDIA & FAN ENGAGEMENT/MTV/NYC: Resp for dvlpmnt/execution of daily social content & fan engagement strategy across all MTV’s brand social channels. 5+ yrs exp w/social content dvlpmnt & fan engagement strategy @ major media/ent co., brand or agency. Full info/apply HERE (1/20)

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RESEARCH ANALYST/Fuse Media NY: Extract and analyze linear ratings and programs. Provide insights/strategic direction in regards to scheduling. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE www.fuse.tv (1/20)

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MARKETING MGR/UPTV/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: recruiting@uptv.com (1/20)

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SALES SERVICE REP/Weather Channel/Chicago: Sales service rep looking to grow career and knowledge supporting Account Exec and Dir of Chicago Office. Must have 1+ yrs. current Cable TV media experience to be considered. Go to https://careers.weathergroup.com/ to apply (1/20)

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DIGITAL MEDIA MANAGER/CSI Sports/NYC: Manage digital asset distribution. Be integrally involved with expansion of digital products and social media initiatives on global scale. Passion for sports. Strong writing skills. 7+ yrs exp req’d. APP and CMS skills required. cvr/res to Rose: progjobs@csisports.tv (1/20)
 
SITUATION WANTED:
SUPERVISING PRODUCER & DIRECTOR with 15 yrs exp in build/process, talk, hosted, and docu-soap exp as well as branded and sponsored content for television as well as digital specific content. Available now. Located in Los Angeles, CA. Willing to travel. Phn. 310-465-7715 / tjshanks@yahoo.com (1/21)

 

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