The Reese’s brand inked an extension of its title sponsorship of the Reese’s Senior Bowl, where the brand has served as title sponsor of the game since 2014. New this year, the Reese’s brand and 2018 Reese’s Senior Bowl players will host a community event to build upon The Hershey Company’s ongoing partnership with Feeding America, the nation’s largest domestic hunger relief charity with a network of 200 member food banks.
UFC locked in a renewal of its global partnership with Monster Energy through a multi-year extension, in which the leading distributor of energy drinks will continue to serve as the “Official Energy Drink” of UFC. As part of this extension, Monster will continue to have center canvas and entrance logo placement inside UFC’s world-famous Octagon at events. The two brands will also work in conjunction on retail promotions during UFC events in select markets.
Bridgestone Retail Operations launched a new contest in advance of the Olympic Winter Games PyeongChang 2018 that celebrates the “clutch performances” of parents who support their young athletes. Designed to honor the roads that parents and families travel to participate in youth sports, the campaign will run through February 28 as part of Bridgestone’s activation around its first Olympic Winter Games and the winner will receive a visit from an Olympian at their child’s team practice later this year.
Verizon and the NBA sunk a multi-year partnership designed to bring NBA content – ranging from live out-of-market games via NBA League Pass to highlights, fantasy basketball, original programming and more – to Yahoo Sports, Yahoo Fantasy and across Verizon’s family of media brands. The deal kicks in with NBA All-Star 2018 in Los Angeles, where the orgs will unveil a series of innovative collaborations. In addition, the NBA and Verizon will work together on enhanced global Yahoo Fantasy experiences, including a new, simplified Official NBA Fantasy format, flexible entry for fans to start their fantasy season at any time, and customized fantasy highlight packages. “We are absolutely thrilled to extend and grow our unique relationship with Verizon and its various media platforms,” said Bill Koenig, NBA President, Global Content and Media Distribution. “This expanded partnership allows us to tap into Verizon’s expansive reach and new technologies to engage our fans through a variety of innovative experiences.”
Thirty Five Media, owned by NBA star Kevin Durant and business partner Rich Kleiman, are set to work with athletes and YouTube to help sports stars launch their own YouTube channels, as well as create new and innovative sports programming as a development partner for YouTube. YouTube’s deal with Thirty Five Media will look to help other athletes and sports figures launch similar YouTube channels. NFL All-Pro Richard Sherman, NBA star Karl-Anthony Towns, and Golden State Warriors JaVale McGee and Nick Young among the first of these channels.
Stadium is now available on Roku devices. The Stadium Roku channel will run 24 hours a day, integrating and moving among live games and events, extensive highlights, classic games, original programming, and daily live studio programming featuring news, analysis, and opinion across each day’s most important storylines. Stadium Plus will also be available on Roku, with an additional 500 live college games including basketball, football, soccer, baseball, lacrosse and more for $4.99 a month.
- Overwatch League’s 10 million week
- NA LCS gets ready to rumble
- FlyQuest hooks 5-hour ENERGY
- 100 Thieves pulls trigger on Heist
- Updating the Caster rosters
- Rogue gets ReKT
- Providence goes recruiting
- DICE Award nominees
STATS announced the hiring of software executive Carl Mergele as Chief Executive Officer. Mergele will oversee the company’s next phase of growth, empowering STATS’ customers—the most innovative and successful sports teams, leagues, and brands—with the best data, intelligence and technology, giving them an edge over their competition.
76ers/Celtics on TNT at 7p.