01/16/15: Maker Studios signs distribution deal with Vimeo; Comedy Gives Back and Electric Sheep open up ‘Comicure’; The Orchard and Fanclub Media join forces for sports action films



CYNOPSISDIGITAL
01.16.15

Good morning. It’s Friday, January 16, 2015, and this is your first early morning digital briefing. To mark Martin Luther King Day, Cynopsis will not publish on Monday, January 19.

NEW PROGRAMMING + DEALS

 
Vimeo
struck a deal with Maker Studios to use Maker content on the Vimeo-on-Demand platform. Maker still primarily uses YouTube as its distribution outlet along with its own Maker.tv, but this partnership will create another monetization gateway for its 55,000 creators beyond YT ad sales. Last October, YT CEO Susan Wojcicki revealed plans to roll out a video-subscription service for its creators.
 
Comedy Gives Back
partnered with digital distributor Electric Sheep to launch comedy donation site Comicure. Clips from comedians such as Reggie Watts, Kevin Nealon and Lliza Shlesinger will be on the site, and in return, viewers can donate to causes Feeding America and Malaria No More. “Comicure allows us to expand our window of monetization from a single event to a virtually continuous platform for social giving and awareness to charities,” CGB CEO Amber J. Lawson said.
 
The Orchard and Fanclub Media are combining both companies’ action sports film catalogues. The first film slated for 2015 will be On Any Sunday: The Next Chapter, hitting iTunes on Feb. 17. Fanclub Media CEO Jim Martin and Vice president Marc Cuevas will join The Orchard team and run acquisitions, marketing and client management.
 
Digital fitness SVOD service Acacia TV added four new themed workouts this month, including 20-minute routines from yoga trainer Kristin McGee, strength training coach Deazie Gibson, ReebokONE ambassador Gerren Liles and Lululemon ambassador Amanda Young. Additionally, the fitness channel launched a private Facebook community for members only, featuring certified coach Alison Heilig, who will offer tips and motivation. Acacia TV costs $6.99 a month.
 
Woven Digital debuted its first original series, Luminaries, on UPROXX this week. The show, which already surpassed a million views, showcases successful young inventors. The first ep features 19-year-old Easton LaChappelle, who uses 3D printing to create prosthetic limbs.
 
Will you be ponying up for Amazon Prime to watch Woody Allen’s upcoming TV show? Let us know by voting in the new Cynopsis poll.
 
Turner Digital
has hit 124 million average monthly unique visits last year, a 14 percent increase compared to the previous year; the uptick is driven by the 53 percent increase in its mobile audience. Turner finished ahead of CBS Interactive, Comcast NBCUniversal, The Weather channel and ESPN.
 


A CYNOPSIS MESSAGE


2015 Cynopsis Boot Camp
February 10, 2015 | 8:30am – 3:30pm | Yale Club NYC

Featured Sessions
– How To Read Cross-Platform Ratings
– Programmatic Advertising for Buyers and Sellers
– Social Media: Quantifying & Monetizing Fans, Friends & Followers
– Luncheon Keynote: The New Media Ecosystem

Registration: Pete Romas; 203.899.8483 | Sponsorships: Mike Farina; 203.218.6480


 
MOBILE GAMING + APPS

 
D’oh! Homer and the rest of The Simpsons will soon be playable characters on Minecraft through a new deal between Xbox and Twentieth Century Fox Consumer Products. The character pack will be available to download in late February for Xbox 360 and Xbox One versions of the game for $1.99. Minecraft has more than 100 million downloads since it was launched in 2009.
 
PBS Kids
released the first app for series OOD Squad yesterday. Called ODD Squad Blob Chase, the app uses math skills to solve problems in order to get blobs across bridges, over walls, through tubes and back into their containers. It’s available to download on the iPad, Android tablets and Amazon Fire tablet.
 
Nickelodeon launched the Blaze and the Monster Machines app, inspired by the preschool series with a mix of STEM (science, technology, engineering, math) curriculum. The app features two modes, Race and Build, which encourage children to apply critical thinking skills and learn scientific principles. Nick has released more than 20 preschool apps so far.
 
With CES 2015 behind us, Story Tech Managing Partner Lori H. Schwartz shared with Cynopsis the three biggest surprises she saw on the showroom floor: branded spaces, the boom in manufacturing and consumer lifestyle tech and the growth in virtual reality competition. “By placing all the wearable’s, 3D printing companies, healthcare and smart home content in one place, CEA created context for the startups and award winners…an incubation road map for the development of new product categories which in turn drove a must see area for the digerati. And with the landmark purchase of Oculus VR by Facebook and the announcement of Samsung’s Gear MILK VR Platform, it has become clear that Virtual Reality is no longer just a cool announcement.”
 

 
EXEC MOVES

 
Vubiquity appointed Michele Edelman to the post of Executive Vice President of Marketing and Communications. Previously, Edelman was Vice President, Worldwide Direct to consumer marketing the Home Entertainment Division of Warner Bros. Studios.
 
Endemol Shine Group named Lucas Church as Chairman of Endemol Shine UK, and promoted Richard Johnston as CEO of Endemol Shine UK. Church was formerly CEO of Endemol Shine UK, and Johnston was the previous UK Chief Operating Officer.
 


A CYNOPSIS MESSAGE


Are you ready for Generation Edge?

Move over, Millennials. As over a quarter of the population, “Generation Edge”  born beginning in 1995  is the demo media and marketers must reach now to stay ahead of the curve. Join us on Thursday, February 26, 2015 for a Cynopsis webinar, Generation Edge: Catching the New Wave of Viewers, offering insight into this diverse, wise-beyond-their years demo, and strategies for connecting with a savvy, surprisingly sophisticated group of influencers.

REGISTER YOUR TEAM TODAY.


 
DIGITAL SPOTLIGHT OF THE DAY

 
Top YouTube celebs Bethany Mota, GloZell Green and Hank Green are going to the White House. After the State of the Union address on Jan. 20, the three YouTubers will interview the President in a live broadcast on Jan. 22 on the White House YT channel (time TBD). The trio will ask President Obama about education, net neutrality, jobs, the economy, racial profiling and other questions submitted by their fans. Check out a teaser at www.cynopsis.com/#video.

See you Tuesday,
Jessica Reese  @JMarieReese
01.16.15

Roberta Caploe: Editorial Director @robertacaploe
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