01.15.15 Good morning. It’s Thursday, January 15, 2015, and this is your first early morning digital briefing.
Defy Media is launching a free service from Break.com called Movies on Break. The ad-supported product will feature 200 Lionsgate films available to stream online through Roku, Xbox and other mobile devices. Working within a framework of eight categories that include Pulse-Pounding Action, Screen Junkies Approves and Before They Were Famous, Break.com’s editorial team will update their offerings on a weekly basis. “Increasingly, our millennial audience is tuning out of traditional media channels and into OTT options,” DEFY Media President Keith Richman said.
Christopher Walken, Dennis Miller and others will join David Spade in Crackle’s upcoming Joe Dirt 2: Beautiful Loser. Set to premiere this summer, the sequel to the 2001 film also stars Brittany Daniel, Patrick Warburton and Mark McGrath. Additionally, Crackle announced the return of Jerry Seinfeld’s Comedians in Cars Getting Coffee for a sixth season as well as the debuts of features Dead Rising: Watchtower on March 27 and The Throwaways on Jan. 30.
Multi-channel network DanceOn debuted the second season of The Edge on Samsung’s Milk Video service yesterday. The music docu-series spotlight artists such as Sia, Ne-Yo, and Meghan Trainor, and will hit YouTube at a later date. DanceOn boasts more than 15 million subscribers.
Amazon’s new detective drama Bosch will arrive on the Prime Instant Video service on Feb. 13 with ten episodes. Titus Welliver (Transformers: Age of Extinction) stars in the series, along with Jamie Hector, Amy Quino, Lance Reddick, and Annie Wersching.
PBS Digital web series Everything But The News released the second episode of its latest season yesterday. The parody series follows Steve Goldbloom as he goes on assignment for PBS NewsHour. "Everyone is afraid of sounding stupid or asking the wrong question. The EBTN reporter is the exception,” Goldbloom told Cynopsis. “There’s a great comfort in that, especially when covering the startup space."
ADVERTISING + AD PLATFORMS
Music discovery app Shazam and Audience Entertainment teamed up to display motion-sensitive advertisements to Shazam users in concert venues, sports arenas and shopping malls. Audience Entertainment CEO Barry Grieff said, “Through this partnership, we’re able to up the ante on a physical advertiser-to-consumer relationship by extending content to users’ mobile devices.”
Tubular Labs acquired ReelSEO, The Video Marketer’s Guide. ReelSEO will no longer serve ads and report news, and will instead focus on inisghts, data, advice and trends in the digital video marketing business for Tubular Lab clients. Publisher Mark Robertson will join Tubular as Head of Advanced Video Practices.
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Apps may not be the main source of content for mobile device owners after all. According to the new IAB study Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin, only 18 percent of smartphone owners spend more time using mobile apps compared to browsing mobile websites. However, smartphone owners click links within apps to take them to content on mobile websites, spending more time on the mobile site than the app. Additionally, the survey found which they preferred – using the mobile web or a mobile app:
– Search: 42 percent prefer mobile web, 32 percent have no preference, 20 percent prefer apps
– Shopping: 28 percent prefer mobile web, 26 percent have no preference, 22 percent prefer apps
– News: 25 percent prefer mobile web, 31 percent have no preference, 25 percent prefer apps
– Local Directory: 25 percent prefer mobile web, 31 percent have no preference, 21 percent prefer apps
Smartphone users also reported the ways they find sites to visit on the mobile web, including: search as a primary tool (54 percent), through recommendations (29 percent), links from social media apps (26 percent). “Understanding the journey users take to get to mobile content is critical,” Mobile and Video Senior Vice President Anna Bager said. “Marketers, agencies and publishers must be mindful of any entrance people may take into their mobile presence. Many consumers bypass the front door, taking a roundabout trip instead.” The IAB compared the study to comScore’s data that smartphone users spend more than 88 percent of their mobile time in an app.
With the Super Bowl less than three weeks away, Unruly released the most shared ads of all time from the big game. The list includes:
1. Volkswagen’s 2011 spot “The Force,” with 5,279,772 shares
2. Budweiser’s tribute to the victims of 9/11 from Super Bowl in 2002, with 3,480,685 shares
3. Budweiser’s 2013 spot “Brotherhood,” with 2,891,209 shares
4. Budweiser’s 2014 spot “Puppy Love” with 2,002,143 shares
5. Ram Trucks’ 2013 spot “Farmer,” with 1,940,542 shares
6. Universal’s 2013 Fast & Furious 6 “Big Game Spot,” with 1,504,867 shares
7. Chevrolet’s 2012 OK Go “Needing/Getting – Official Video,” with 1,342,452 shares
8. 2012 Volkswagen “Game Day Commercial Teaser – The Bark Side,” with 901,587 shares
9. Universal’s Fast Five Trailer in 2011, with 886,669 shares
10. “Star Trek Into Darkness – Official Teaser” in 2013, with 705,935 shares
Discovery Communications named Jean-Thierry Augustin as President of Sports Strategy & Development for Discovery Networks International and Peter Hutton as Chief Executive Officer of Eurosport. Augustin was previously the CEO of Eurosport, and Hutton was formerly the Co-Chief Executive Officer at MP & Silva Group.
Conductor hired Sheridan Orr as Senior Director of Product Marketing. Orr joins the company from Channel Advisor, where she was Senior Director of Product Marketing.
Sorenson appointed Matt Timothy as Chief Commercial Officer. Timothy previously served as President for Vindico Group.
RealMassive hired Mark Daniel as Vice President of Partner Relations. He was most recently the Director of Advisory Services at Axiometrics.
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DIGITAL SPOTLIGHT OF THE DAY
With Amazon’s new slate of pilots hitting Prime Instant Video starting today, take a peek at a just-released trailer for the Civil War hour-long drama, Point of Honor. From Lost executive producer Carlton Cuse and Braveheart writer Randall Wallace, the show will follow a Virginian family torn apart by war when two brothers fight for opposing sides. Check it out at www.cynopsis.com/#video.
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