01/13/15: Golden Globes broadcast counts 1.79M tweets, 197.7M impressions; CBS’ streaming news channel lands on iOS devices; Outrigger’s OpenSlate platform adds demographics to YouTube metrics


Good morning. It’s Tuesday, January 13, 2015, and this is your first early morning digital briefing.


Netflix will pick up Danish series Rita for a third season. The additional season of Denmark’s TV 2 series will debut in spring 2015, and land on Netflix along with the first two seasons directly after.
The CW is making DC ComicsVixen into an animated series for its streaming service, CW Seed. From Arrow executive producer Marc Guggenheim, the show will follow a supernatural human who takes on the strength of animals. A premiere date is not set.


Did you enter the Sports Media Awards yet?
(Deadline: January 22, 2015)
Check out some of these “Fan Favorite” categories:
Documentary Special/TV Movie:
Recognizing the quality of a special or TV movie produced specifically about an event that took place in the world of sports.

Fantasy Game: Over 41 million people ages 12 and over in the U.S. and Canada played some type of fantasy sport in 2014. Who gave players the best experience?

Enter Now | Questions? Pete Romas.



Although Netflix’s House of Cards star Kevin Spacey won a Golden Globe Sunday, Amazon was the big OTT winner of the evening, beating out Netflix in the two categories in which the two competed. Jeffrey Tambor was named Best Actor in a TV Comedy for Amazon’s Transparent, which also won for overall Best Comedy Series. Last year, Netflix was nominated for 31 Emmys (and won seven), while Amazon was left completely out of the race.
The 72nd Annual Golden Globe Awards also made a major social impact. For instance:
Facebook: A total of eight million people had more than 17 million interactions related to the Golden Globes on Sunday. The social network released the Top Golden Globes Moments, including:
1. Prince presents for Best Original song; Common and John Legend win
2. Jamie Dornan and Dakota Johnson present; Joanne Frogatt wins Best Supporting Actress
3. Transparent wins Best Comedy or Musical
4. Jennifer Lopez and Jeremy Renner present; Billy Bob Thornton wins for Best Actor in a Miniseries
5. Ricky Gervais presents; Amy Adams wins for Best Actress in a Musical or Comedy
Stat Social
exclusively tracked Twitter Audience Ratings from the Jan. 11 awards for Cynopsis. Key findings:
Overview: 1.79 million tweets/539,000 tweeters/
197.7 million impressions
: 18-24 (18%) / 25-35 (31%) / 35-44 (26%) / 45-54 (16%) / 54+ (9%)
Gender: Women (71%) / Men (29%)
Location: Top Cities – New York, Los Angeles, Chicago, Toronto, Washington D.C. / Top States – California, New York, Texas, Illinois, Florida
Audience Favorites:
Interests: Clothing, Celebrity Gossip, Pop Music, Fashion, Humor, Country Music, TV, Classic Rock, Alternative Rock and National News
Brands: BuzzFeed, E!, Huffington Post, New York Times, MTV, Twitter, Hollywood Reporter, Instagram, Entertainment Weekly, CNN
Celebrities: Ellen Degeneres, Emma Watson, Anna Kendrick, Justin Timberlake, Jimmy Fallon, Miley Cyrus, Mindy Kaling, Lena Dunham, Leonardo DiCaprio, Neil Patrick Harris
TV Shows: Modern Family, Breaking Bad, Pretty Little Liars, Game of Thrones, Glee, Orange is the New Black, Girls, American Horror Story, Late Night with Jimmy Fallon, Ellen Degeneres Show, How I Met Your Mother
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“Not surprisingly, the majority of tweeters – 71 percent – were women,” said Stat Social’s Audrey Hungerman. “The favorite brand of this audience was Buzzfeed, which had staff live tweet from multiple brand accounts, as did HuffPo. This audience was 1.24x more likely to like the main sponsor, L’Oreal Paris, who promoted specific products through GIFs on social media throughout the night. Check out the infographic at www.cynopsis.com.


The streaming news network from CBS that launched in November last year, CBSN, is now available to iOS device owners. Through the updated CBS News app, users can access CBSN, including features such as “Quick Read” article previews, expanded video-on-demand offerings from CBS News programs, full-screen photo galleries and more. CBSN is available on Apple TV, Roku devices, Amazon Fire TV and CBSNews.com.



Meredith acquired native video ad solution company Selectable Media. The company’s exchange-based platform gives viewers the chance to unlock content or other incentives for watching a video ad.

OpenSlate Engagement Data for Gaming channels, based on the engagement metric for the week ending 1/12.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
(9.8) / 39915060 / 1565620 / 795
juegagerman (9.8) / 102268800 / 6099566 / 791
vegetta777 (9.8) / 160282680 / 8217712 / 810
eeoneguy (9.8) / 58356210 / 1686226 / 696
popularmmos (9.8) / 210287610 / 2949244 / 761
TheBajanCanadian (9.8) / 46301430 / 4442619 / 847
Matroix (9.8) / 43199490 / 5305031 / 840
jacksepticeye (9.8) / 159535800 / 2574843 / 770
theRadBrad (9.8) / 50737740 / 3928792 / 838
IGNentertainment (9.8) / 77287650 / 5460373 / 854
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.


Colby Smith has been promoted to Vice President, ABC News Digital. He was formerly Director of Business Development for ABC News Digital.

Creative agency Mistress named Tim Cyrol as Human Resources Director. Cyrol was previously Director of Human Resources at NBCUniversal Cable Entertainment.

DigitasLBi hired Ronald Ng as the new North American Chief Creative Officer. Ng was most recently the Chief Creative Officer at BBDO & Proximity in Singapore.


Looking to fill a position?

Check out…

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for posting an ad.


Right on the heels of Kevin Spacey taking home his first Golden Globe win for his performance in Netflix’s House of Cards, the streaming service released the first full trailer for the third season. Spacey’s character Frank Underwood will return in what appears to be a chaotic new season on Feb. 27. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIRECTOR, ANALYTICS & BRAND MARKETING/SPIKE/NYC: Compile/analyze partnering closely with Research dept. to deliver reports, insights, recommendations to influence & support global brand. 8-10+ yrs exp mktg analytics role. Full info/apply HERE (1/16) 

JOB OPENING: VP, ASST CONTROLLER/AMCN/NYC: Oversee acct’g of all nets domestically, w/Int’l exposure as well. Ensures integrity of bal sheets, income statements, etc. 10+ yrs exp. CPA req’d. MBA a +. Exp in content dist acct’g w/in media/cable req’d. Apply HERE (1/15)

JOB OPENING: DIG AD OPS TRAFFICKER/A+E Networks/NY: Execute daily tasks as part of Ad Ops team incl testing, exec, optimization & troubleshooting of all A+E non-linear ad campaigns. 2-4 yrs dig. ad operations as campaign trafficker. Full Info/Apply HERE (1/14)

JOB OPENING: MKTG SOLUTIONS MGR/BROOKLYN NETS: Develops custom solutions for potential partners & creates sellable sponsorship platforms. Focus: project management, rsrch, writing & editing for brand. 4+ yrs exp mktg/sales or mktg & advrtsng Info/apply HERE (1/14)

JOB OPENING: DIGITAL CMS SPECIALIST: 2 yrs + digital media exp with 1 yr in digital product management. Knowledge of Drupal, HTML, CSS a must. Full info/apply HERE (1/14)

JOB OPENING: MGR, STRATEGIC MARKETING/NYC: Develop multiplatform campaigns for USA Network. Self-starter & strong presenter. Digital & on-air mktg exp required; cable exp preferred. Full info/apply HERE (1/14)

JOB OPENING: DIR, BUSINESS AFFAIRS (DCE)/Warner Bros/Burbank: Negotiate deals incl. talent, distro, film, tv, merch. and other media. 7+yrs exp in bus. affairs at large media co., publishing or equiv. Full info/apply HERE (1/14)

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JOB OPENING: PRODUCTION ADMINISTRATION DIRECTOR/IFC/NYC: Mng all aspects of Prod Admin for this "slightly off" network’s expanding slate of Orig Prgrmng. Strong background in series prod models, dvlpmnt, & prod accounting. 7+ yrs. exp. Full info/ APPLY HERE (1/14)

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