01/13/15: Golden Globes broadcast counts 1.79M tweets, 197.7M impressions; CBS’ streaming news channel lands on iOS devices; Outrigger’s OpenSlate platform adds demographics to YouTube metrics



CYNOPSISDIGITAL
01.13.15

Good morning. It’s Tuesday, January 13, 2015, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS
 

Netflix will pick up Danish series Rita for a third season. The additional season of Denmark’s TV 2 series will debut in spring 2015, and land on Netflix along with the first two seasons directly after.
 
The CW is making DC ComicsVixen into an animated series for its streaming service, CW Seed. From Arrow executive producer Marc Guggenheim, the show will follow a supernatural human who takes on the strength of animals. A premiere date is not set.
 


 
A CYNOPSIS MESSAGE


Did you enter the Sports Media Awards yet?
(Deadline: January 22, 2015)
Check out some of these “Fan Favorite” categories:
Documentary Special/TV Movie:
Recognizing the quality of a special or TV movie produced specifically about an event that took place in the world of sports.

Fantasy Game: Over 41 million people ages 12 and over in the U.S. and Canada played some type of fantasy sport in 2014. Who gave players the best experience?

Enter Now | Questions? Pete Romas.



 

GOLDEN GLOBES 2015

 
Although Netflix’s House of Cards star Kevin Spacey won a Golden Globe Sunday, Amazon was the big OTT winner of the evening, beating out Netflix in the two categories in which the two competed. Jeffrey Tambor was named Best Actor in a TV Comedy for Amazon’s Transparent, which also won for overall Best Comedy Series. Last year, Netflix was nominated for 31 Emmys (and won seven), while Amazon was left completely out of the race.
 
The 72nd Annual Golden Globe Awards also made a major social impact. For instance:
 
Facebook: A total of eight million people had more than 17 million interactions related to the Golden Globes on Sunday. The social network released the Top Golden Globes Moments, including:
 
1. Prince presents for Best Original song; Common and John Legend win
2. Jamie Dornan and Dakota Johnson present; Joanne Frogatt wins Best Supporting Actress
3. Transparent wins Best Comedy or Musical
4. Jennifer Lopez and Jeremy Renner present; Billy Bob Thornton wins for Best Actor in a Miniseries
5. Ricky Gervais presents; Amy Adams wins for Best Actress in a Musical or Comedy
 
Stat Social
exclusively tracked Twitter Audience Ratings from the Jan. 11 awards for Cynopsis. Key findings:
Overview: 1.79 million tweets/539,000 tweeters/
197.7 million impressions
Demographics:
Age
: 18-24 (18%) / 25-35 (31%) / 35-44 (26%) / 45-54 (16%) / 54+ (9%)
Gender: Women (71%) / Men (29%)
Location: Top Cities – New York, Los Angeles, Chicago, Toronto, Washington D.C. / Top States – California, New York, Texas, Illinois, Florida
Audience Favorites:
Interests: Clothing, Celebrity Gossip, Pop Music, Fashion, Humor, Country Music, TV, Classic Rock, Alternative Rock and National News
Brands: BuzzFeed, E!, Huffington Post, New York Times, MTV, Twitter, Hollywood Reporter, Instagram, Entertainment Weekly, CNN
Celebrities: Ellen Degeneres, Emma Watson, Anna Kendrick, Justin Timberlake, Jimmy Fallon, Miley Cyrus, Mindy Kaling, Lena Dunham, Leonardo DiCaprio, Neil Patrick Harris
TV Shows: Modern Family, Breaking Bad, Pretty Little Liars, Game of Thrones, Glee, Orange is the New Black, Girls, American Horror Story, Late Night with Jimmy Fallon, Ellen Degeneres Show, How I Met Your Mother
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
 
So what does it mean?
“Not surprisingly, the majority of tweeters – 71 percent – were women,” said Stat Social’s Audrey Hungerman. “The favorite brand of this audience was Buzzfeed, which had staff live tweet from multiple brand accounts, as did HuffPo. This audience was 1.24x more likely to like the main sponsor, L’Oreal Paris, who promoted specific products through GIFs on social media throughout the night. Check out the infographic at www.cynopsis.com.
 

 
MOBILE GAMING + APPS
 

The streaming news network from CBS that launched in November last year, CBSN, is now available to iOS device owners. Through the updated CBS News app, users can access CBSN, including features such as “Quick Read” article previews, expanded video-on-demand offerings from CBS News programs, full-screen photo galleries and more. CBSN is available on Apple TV, Roku devices, Amazon Fire TV and CBSNews.com.

 
 

ADVERTISING & RESEARCH

Meredith acquired native video ad solution company Selectable Media. The company’s exchange-based platform gives viewers the chance to unlock content or other incentives for watching a video ad.

OpenSlate Engagement Data for Gaming channels, based on the engagement metric for the week ending 1/12.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
TazerCraft
(9.8) / 39915060 / 1565620 / 795
juegagerman (9.8) / 102268800 / 6099566 / 791
vegetta777 (9.8) / 160282680 / 8217712 / 810
eeoneguy (9.8) / 58356210 / 1686226 / 696
popularmmos (9.8) / 210287610 / 2949244 / 761
TheBajanCanadian (9.8) / 46301430 / 4442619 / 847
Matroix (9.8) / 43199490 / 5305031 / 840
jacksepticeye (9.8) / 159535800 / 2574843 / 770
theRadBrad (9.8) / 50737740 / 3928792 / 838
IGNentertainment (9.8) / 77287650 / 5460373 / 854
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

EXEC MOVES

Colby Smith has been promoted to Vice President, ABC News Digital. He was formerly Director of Business Development for ABC News Digital.

Creative agency Mistress named Tim Cyrol as Human Resources Director. Cyrol was previously Director of Human Resources at NBCUniversal Cable Entertainment.

DigitasLBi hired Ronald Ng as the new North American Chief Creative Officer. Ng was most recently the Chief Creative Officer at BBDO & Proximity in Singapore.


A CYNOPSIS MESSAGE


Looking to fill a position?

Check out…
CYNOPSIS CLASSIFIEDS
http://www.cynopsis.com/classifieds

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for posting an ad.


DIGITAL SPOTLIGHT OF THE DAY

Right on the heels of Kevin Spacey taking home his first Golden Globe win for his performance in Netflix’s House of Cards, the streaming service released the first full trailer for the third season. Spacey’s character Frank Underwood will return in what appears to be a chaotic new season on Feb. 27. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
01.13.15

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: SR MGR, SALES STRATEGY/YARDBARKER/LA: Oversees all pre/post-sale activities & creates long-term strategies. Develops & executes custom ad proposals. Highly visible, outward facing role. 8+ yrs exp in ad industry req. http://tinyurl.com/k7rd7tv (1/21)

JOB OPENING: DIR, SOCIAL STRATEGY/CNBC/NJ: Drive growth and innovation across social platforms. 5 years digital exp required, passion for digital storytelling. Full info/apply HERE (1/21) 

JOB OPENING: AD SALES ASSISTANT/TVOne/Chicago: Overall admin support to account executives, liaison for clients and vendors, facilitating the offsite travel/meetings. Full info/Apply HERE (1/21)

JOB OPENING: DIR., INT’L DIG MEDIA/A+E Networks/NY: Support and grow A+E’s brand & programming abroad through digital & marketing initiatives to develop content & social media campaigns, as well as oversee two B2B sites. Full Info/Apply: HERE (1/21)

JOB OPENING: TRAFFIC COORDINATOR/WGN America/NY: Build and manipulate commercial logs for the entire network. Maximize inventory through commercial scheduling. Input program formats. 2+ yrs exp in cable/broadcast network Traffic Dept. bcarr@tribunemedia.com (1/17)

JOB OPENING: SR ACCOUNT EXECUTIVE/El Rey/NYC: Drive general mkt advertisers to El Rey. Dvlp client specific pitches, attend client meetings, make presentations, & close sales. Min 6yrs exp TV Ad Sales. Strong analytical and negotiations skills. Resumes HERE (1/16)

JOB OPENING: MANAGER – MULTIPLATFORM PROGRAMMING/ABC Family/Burbank: Oversee video content strategy/schedules across VOD, SVOD, EST, Mobile, all non-linear. 4+ yrs rel exp w/multiplatform exp, leadership/presentation skills; Keynote, Bebanjo pref. Apply HERE (1/16)

JOB OPENING: DIRECTOR, AD SALES ANALYST/NBCU/NYC: NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information Full info/apply HERE (1/16)

JOB OPENING: MODERATORS  QUALITATIVE & QUANTITATIVE RESEARCHERS/MINER & CO STUDIO/NYC: 5+ yrs exp Quantitative & Qualitative Custom Rsrch, Award Winning Consultancy, Clients Incl the Most Recognizable Networks in TV & Leading Brands. Apply HERE (1/16)

JOB OPENING: DIRECTOR, ANALYTICS & BRAND MARKETING/SPIKE/NYC: Compile/analyze partnering closely with Research dept. to deliver reports, insights, recommendations to influence & support global brand. 8-10+ yrs exp mktg analytics role. Full info/apply HERE (1/16) 

JOB OPENING: VP, ASST CONTROLLER/AMCN/NYC: Oversee acct’g of all nets domestically, w/Int’l exposure as well. Ensures integrity of bal sheets, income statements, etc. 10+ yrs exp. CPA req’d. MBA a +. Exp in content dist acct’g w/in media/cable req’d. Apply HERE (1/15)

JOB OPENING: DIG AD OPS TRAFFICKER/A+E Networks/NY: Execute daily tasks as part of Ad Ops team incl testing, exec, optimization & troubleshooting of all A+E non-linear ad campaigns. 2-4 yrs dig. ad operations as campaign trafficker. Full Info/Apply HERE (1/14)

JOB OPENING: MKTG SOLUTIONS MGR/BROOKLYN NETS: Develops custom solutions for potential partners & creates sellable sponsorship platforms. Focus: project management, rsrch, writing & editing for brand. 4+ yrs exp mktg/sales or mktg & advrtsng Info/apply HERE (1/14)

JOB OPENING: DIGITAL CMS SPECIALIST: 2 yrs + digital media exp with 1 yr in digital product management. Knowledge of Drupal, HTML, CSS a must. Full info/apply HERE (1/14)

JOB OPENING: MGR, STRATEGIC MARKETING/NYC: Develop multiplatform campaigns for USA Network. Self-starter & strong presenter. Digital & on-air mktg exp required; cable exp preferred. Full info/apply HERE (1/14)

JOB OPENING: DIR, BUSINESS AFFAIRS (DCE)/Warner Bros/Burbank: Negotiate deals incl. talent, distro, film, tv, merch. and other media. 7+yrs exp in bus. affairs at large media co., publishing or equiv. Full info/apply HERE (1/14)

JOB OPENING: SR. DIRECTOR PRODUCTION OPS/OXYGEN/LA: Oversee programming through production including Pre-Prod, Prod, Post, and Delivery. Min. 5 yrs Line Prod., or EP exp req. Full info/apply HERE (1/14)

JOB OPENING: MKT RSRCH ANALYST (Advrtsng Insights)/WebMD/NY: Mng design/execution, delivery of results to internal/external stakeholders. Highly self-motivated & proactive. 1-3+ yrs dig. &/or tradit’l rsrch agency &/or mkt rsch vendor enviro. Info/apply HERE (1/14)

JOB OPENING: RESEARCH ANALYST/NBC BROADCAST/LA: The NBC Broadcast Network seeks individual to support quantitative research for the network’s entertainment properties and competition. Full info/apply HERE (1/14)

JOB OPENING: PRODUCTION ADMINISTRATION DIRECTOR/IFC/NYC: Mng all aspects of Prod Admin for this "slightly off" network’s expanding slate of Orig Prgrmng. Strong background in series prod models, dvlpmnt, & prod accounting. 7+ yrs. exp. Full info/ APPLY HERE (1/14)

JOB OPENING: VP/DIR. OF SALES, CONSUMER PRODUCTS/JIM HENSON CO/LA: Manage domestic licensing business for multiple brands/develop new consumer products-related business opportunities. 5 years of related experience Resume HERE (1/14)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

INTERNSHIP CREDITS ONLY: Creative Agency specializing in movie trailers is giving a talented student the opportunity to learn the promotions business. Editing required. Send resumes to: modularmovietrailers@gmail.com (1/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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