01/12/16: Huffington Post to make changes to HuffPost Live; Wall Street Journal joins Snapchat Discover; HTC Vive headset to ship in April



CYNOPSISDIGITAL
01.12.16

Good morning. It’s Tuesday January 12, 2016, and this is your first early morning digital briefing.

TOP NEWS

 
HuffPost Live
is getting a little less live. According to a company memo obtained by Politico, The Huffington Post is making major changes to its live video section. The news site will shift focus to long-form and shareable video content. And the site will no longer feature eight daily hours of live content. Instead, HuffPost Live will live up to its name only when celeb interviews and major news events are involved. According to Politico’s sources, the changes will involve company layoffs.

 

Well, someone had to introduce Gen Z to the sobering realities of world finance. The Wall Street Journal is now the 19th partner to join Discover, the Snapchat platform featuring video and editorial content from brands like Comedy Central and Refinery29.  So why did WSJ partner with an app whose content disappears faster than a bad investment? “The [Snapchat users] who are really aspirational and entrepreneurial are our next CEOs,” WSJ’s Executive Emerging Media Editor, Carla Zanoni, told Re/code. “They’re the folks who will have a very long-lasting relationship with the Journal, and we’re looking to meet them where they live today.”

NEW PROGRAMMING + DEALS

 
Starz
intends to launch its own OTT app, joining the ranks of premium cable networks such as HBO and Showtime. The news came from CEO Chris Albrecht, who confirmed the company’s intentions at the Television Critics Association winter press tour. “To have your own app is the opportunity to be distributed, either by our current distribution partners…or potential other portals,” he said. “[W]hen we feel that we have it right, I think we’ll look at some business opportunities and make some decisions on that.” Albrecht offered scant details.
 
Teads is ready to start mashing. The native video advertising platform has partnered with the digital media company Mashable and will serve as Mashable’s preferred native video advertising provider. Teads’ other partners include Forbes, Slate, and The Guardian
 
fuboTV, a sports streaming provider with a focus on soccer, has joined T-Mobile’s Binge On network. The network allows users to stream video without eating into their data plans.

 

VIRTUAL REALITY

 
And then there were two. According to a report from the Telegraph, the Vive headset will ship in April, making it the second VR headset of 2016 to receive a release date. (The Oculus Rift is set to debut in March.) The Vive, largely designed for gamers, was developed by HTC and the video game developer Valve.  Pre-orders go live February 29. (Yes, it’s a leap year.) No word on the pricing yet, though the Vive could sell for $598 and still call itself cheaper than the Rift.
 
One promising application for 360-degree video: live event coverage. Facebook made that clear during Sunday’s Golden Globes, partnering with the Hollywood Foreign Press Association for immersive interviews and red carpet coverage. To see what that looks like, go here – and be sure to click and drag. 

 
 
OTT + SVOD

 
At Sunday night’s Golden Globes, Mozart in the Jungle set aside the conductor’s wand and grabbed a couple of statuettes. The Amazon streamer won the award award for Best TV Series – Comedy, while series star Gael Garcia Bernal took the prize for Best Actor in a TV Series – Comedy. Despite several nominations for shows such as Amazon’s Transparent and Netflix’s Orange Is the New Black, Mozart was the only streaming series that didn’t go home empty-handed.


A CYNOPSIS MESSAGE


WOMEN IN DIGITAL  THIS ONE IS FOR YOU!

The deadline for our second annual Top Women in Digital Awards is TODAY at 11:59PM. Don’t miss the chance to recognize your colleagues… or feel free to submit yourself!

Complete your nomination here: http://www.cynopsis.com/event/2016-women-digital-awards/.


 
CONTENT PROGRAMMING

 
President Barack Obama
’s State of the Union Address will live-stream on YouTube tonight, as will the Republican rebuttal from South Carolina Governor Nikki Haley. YouTube also announced that, just as he has for the past several years, Obama will answer audience questions live via YouTube after the address. The live question-and-answer session can be seen on the official White House YouTube channel. The State of the Union begins at 9p ET. 

PLATFORMS + TECH

 
That’s not all from 1600 Penn. The White House is launching an “Official Story” on Snapchat (Snapchat username: WhiteHouse). “There are over 100 million daily active Snapchat users, and over 60 percent of American smartphone users between the ages of 13 and 34 use the platform,” a White House blog post observes. According to the post, the Administration will kick things off today with a behind-the-scenes look at the White House’s State of the Union preparations.
 
The Apple TV’s OS is getting a new update. A beta version of the newest operating system, called tvOS 9.2, which has been provided to developers, will allow users to pair a Bluetooth keyboard with the Apple TV. (Typing passwords, movie titles, or anything else should get a whole lot easier.) The OS will also allow users to create folders on their home screens, which they’ll be able to use to organize their apps. You can learn about the rest of the new features here.

Searching for something to watch on Netflix can be a cluttered and confusing experience, ultimately leading viewers to watch something they dislike. At least, that’s the rationale behind Flixed, a new app devoted to enhancing your Netflix search. Flixed, still in beta, provides integrated Metacritic scores and IMDB rankings, as well as region-free universal search to let you see if the content you’re looking for is available in another region. The app also enables viewers to watch the trailer for a given title on the spot, and includes category pages such as “New Arrivals” and “Most Popular.” Clicking “Watch Now” will get the content playing.
 
Even Netflix acknowledges that there are deficiencies to its search model. CPO Neil Hunt recently told Business Insider that the service’s five-star rating system causes viewers to give negative reviews to content they enjoyed. Case in point: The Ridiculous Six, the new Adam Sandler film that’s gotten off to the best start of any film in Netflix history. Its rating? Less than 3 stars. The thought process goes a little something like this: I enjoyed that, but objectively, I know it was bad. Two stars. Hunt says the company hopes to find a metric that lets users rate enjoyment rather than quality.
 
Stay up to date with the latest events, awards and industry information from Cynopsis, by following us on our social media sites: Facebook, Twitter, Instagram, and LinkedIn.
 

 
RESEARCH

 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (1/4/16 – 1/10/16)

[] 
Source:ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
OpenSlate Engagement Data for the Auto & Vehicles Vertical, based on the engagement metric for the week ending 1/10.
Channel (Engagement)/Monthly Views/Total Subs/SlateScore
german motorhead (8.5) / 26,340 / 209/ 305
smurfinwrx (8.5) / 2,089,380 / 164,634/ 534
teamassociatedrc (8.5) / 48,330 / 9,330/ 420
saabkyle04 (8.5) / 8,813,910 / 842,635 / 613
superatvworld (8.5) / 34,080 / 1,926 / 348
thedestruction82 (8.5) / 7,350 / 3,830 / 345
Diogo R1 (8.5) / 75,930 / 1,085 / 367
70CHARGERREGISTRY (8.5) / 68,970 / 2,467 / 326
Muhammad Imam Zulkarnaen (8.5) / 38,370 / 356 / 304
(8.5) / 62,010 / 1,531 / 365
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
The Golden Globes were a hit on social media. Twitter says there were 4.4 million global tweets during the broadcast. Facebook, meanwhile, says that 9 million people produced 19 million interactions (posts, comments, and likes) related to the Globes.
 


A CYNOPSIS MESSAGE


CYNOPSIS RATINGS BOOT CAMP
Tuesday, February 9  I  New York City

Programmed to be an educational springboard for media professionals looking to leverage ratings and Nielsen’s Total Audience Measurement tool in preparation for the 2016 Upfront season. This highly focused training will provide critical tools, strategies and insights to help you get up to speed in the fast-moving measurement landscape.

Early Bird rates end January 29, register soon: http://www.cynopsis.com/event/cynopsis-boot-camp/ .


 
DIGITAL SPOTLIGHT

 
People die, but legends live forever. RIP David Bowie: You won’t be forgotten. Want to see Bowie perform the greatest song of the 1970s? Click here.

See you tomorrow,
David Teich
01.12.16

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: PRODUCTION & REPORTING ASSOCIATE/D S SIMON MEDIA/NYC: Combines supporting producers during live production & assisting analytics team. Entry-level. Attention to detail, ability to multi-task, & HTML knowledge a must. Send resume to careers@dssimon.com (1/22)

JOB OPENING: DIR, PROGRAMMING/Scripps Networks Interactive: Create/dvlp new orig programming for brand. Mng all aspects of orig commissioned prods. Evaluate shows & episode treatments, scripts, music, rough cuts & fine cuts to make sure they meet brand specifications. http://www.scrippsnetworksinteractive.com/careers/ (1/22)

JOB OPENING: DIR, INTERNATIONAL BUS. DVLPMNT/NBA/NYC: Drive large scale mktg partnership deals across NBA’s internat’l. Min 10yrs relevant bus. exp. & BA deg, pref in mktg or internat’l bus. Support SR sales team w/sales lifecycle start thru finish. Full info/apply HERE (1/21)

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JOB OPENING: SR ANALYST, PRGM RESEARCH/NBCU/NYC: Knowledge of Nielsen, proactive thinker, stat analysis & comm skills; 1-2 yrs exp. Cable ntwk exp,day to day audience reporting. Full info/apply HERE (1/21)

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JOB OPENING: FREELANCE DIRECTOR, PROGRAMMING/EDITORIAL/MTV/NYC: Driven, focused & versatile candidate to transform our college brand, mtvU, into a new multi-platform college editorial network. 5-7 yrs exp in Digital Media. BA in Journalism or media comm. Resume HERE (1/20)

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JOB OPENING: DIR MKTG STRATEGY/Discovery Channel/LA: Discovery, home of cable’s biggest and best shows is on a quest for a seasoned marketer to come aboard and help launch innovative consumer campaigns everyone will be talking about in 2016. Curious? Click HERE (1/19)

JOB OPENING: DR AE/BabyFirst/NY: Report to SVP. Base + commission. Entrepreneurial company with home office flexibility; min. 4 years exp. selling women/kids networks preferred. Work with overseas traffic and LA HQ. Apply to jobs@bf-tv.com (1/16)

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JOB OPENING: VP SPONSORSHIPS & AD SALES/Interlude/NY: Leader to dvlp/grow our rev stream. Exp building/leading teams that generate rev from brand advrtsrs & record of closing big deals, a ntwrk of contacts & a self-starter spirit needed. 15+ yrs exp Full info/apply HERE (1/15)

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JOB OPENING: DIR RESPONSE AD SALES ASST/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Including entering sales orders, sending pre and post logs, and updating account info. BS req. Apply HERE (1/13)

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JOB OPENING: MULTIPLATFORM WRITER/EDITOR/PRODUCER/(4 mo.Temp) Syfy/NYC: Create short form video assets. 2 yrs post-production role & video & audio editing exp.Job via third-party vendor. Send resumes to EntertainmentCableJobs@nbcuni.com (1/13)

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JOB OPENING: TRAFFIC COORD/Tennis Channel/NYC: Proactive ind who takes initiative can work both independently & part of team seamlessly. Analytical & critical thinking skills. Strong knwlg log editing, formatting & copy req’d. 1-2 yrs log editing, exp w/copy pref’d. Res HERE (1/13)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: PRODUCER: My expertise is creating and producing morning news formats. I can fix your morning show. Contact me: http://morningnewsexpert.com/morning-news-expert/ (1/20)

SITUATION WANTED: T.J. Shanks, Producer and Director with 15 years experience in build/process, talk, hosted, and docu-soap experience. Experienced working with Discovery, BRAVO, MTV, Comedy Central, E!, Animal Planet, & Spike. Located in Los Angeles CA. tjshanks@yahoo.com (1/19)

SITUATION WANTED: Associate Producer: Exp’d AP in NYC with five and half yrs exp in film and TV with extensive experience in production management and coordinating. Very organized, detail oriented, and adaptable. Email: melejohn@gmail.com for resume and references. (1/19)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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