01/04/16: Oculus delays release of Oculus Touch, Lebron James VR doc released, Study finds consumers can’t distinguish native and editorial content



CYNOPSISDIGITAL
01.04.16

Good morning. It’s Monday January 4, 2016, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for January 4-8:
- People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actress and TV personality Vanessa Lachey (NBC’s Truth Be Told), actress Natalie Dormer (The Forest, HBO’s Game of Thrones), and actor Taylor Kinney (The Forest)
Mashable: The media company is working with distribution company Filmbuff to release Codegirl, a new documentary, exclusively on Mashable.com and Mashable’s Apple TV app. Available beginning January 6.
Seeso: NBC’s comedy-oriented streaming service debuts January 7. At launch, Seeso’s originals series will include The UCB Show, The Cyanide & Happiness Show, and several others.
 
 

TOP NEWS

 
Do you know the difference between editorial content and a native ad? If so, you might just be in the minority. According to a new study from researchers at Grady College, people tend to have a great deal of difficulty making the distinction. The researchers displayed 12 different versions of a native ad to test subjects, each ad bearing different disclosure labels, such as “advertising,” “sponsored by,” “brand voice,” and “presented by.” The study found that only 8% of subjects were able to identify native advertising as a paid message. The study also found that consumers are seven times as likely to recognize native advertising when it’s marked with terms such as “sponsored content” or “advertising,” as opposed to “presented by” or “brand voice.”  The study, titled Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising, ran last month in the Journal of Advertising. You can check it out here.
 

 
VIRTUAL REALITY

 
Lebron James
can cover the court like nobody’s business – but you can’t always see that on a 2D television. That’s where virtual reality comes in handy. Striving for Greatness, a new 12-minute VR documentary about James, has debuted for the Samsung Gear VR headset. The doc was directed by VR studio Felix & Paul, and developed by Oculus Studios and Uninterrupted, the media company co-founded by James. Featuring interviews and footage of James’s training sessions, Striving for Greatness can be downloaded the Oculus Store and the Samsung Milk VR app. 
 
It’s not slam-dunks for Oculus. In a blog post, the company announced that it needs more time to perfect its Oculus Touch hand controls. The Facebook-owned company had been expected to release the new features, which allow users to use their hands in VR-simulation, in Q1 of 2016.  Instead, the Oculus Rift headset will ship with an Xbox One controller in the first quarter; Oculus Touch will debut in the second half of the year.
 
Still more from Oculus: While the initial Rift units won’t come equipped with Oculus Touch, they will come with a new game. Lucky’s Tale, an original title, will be packaged with the headset when it launches in Q1. According to an announcement from Oculus, the new adventure game centers on the titular Lucky, a “fun-loving fox” who traverses “a charming new world, with dozens of locales and lush environments.” (Alas, unlike another legendary video game Fox, Lucky can’t fly.) Lucky’s Tale comes from the Texas-based developer Playful Corp.



A CYNOPSIS MESSAGE


Get up to speed on Programmatic in 90 minutes!
Thursday, January 28  I  1:30-3:00PM

Join Cynopsis, Fiksu, placemedia and Turner to Learn:
- The must-have metrics & tools
– Fraud issues such as URL masking
– Key advantages that mobile data provides for audience targeting
– How to prepare for advanced set-top-box-based software
– And more!

Click here for more information. 



 
NEW PROGRAMMING + DEALS

 
GarageMonkey
’s garage just got a little bit more full. The automotive multi-channel network has added the YouTube channel Eric The Car Guy to its list of partners. The do-it-yourself car repair channel boasts over 700,000 subscribers and 120 million total views.

 

CES 2016

 
CES has seized on the talents of two major YouTube content creators.  Justine Ezarik (AKA iJustine) and Joey Graceffa will serve as CES 2016’s ambassadors for Entertainment Matters, presented by Variety. This year’s event runs from January 6-9.
 
Speaking of CES, if you’re headed to the massive Vegas event this week, make sure you stop by the “Tech Futures Suite” @Aria, a hospitality oasis hosted by Cynopsis, MyersBizNet, and GK Digital Media. Media, brand, and agency executives will be networking, attending our “Knowledge Exchange” sessions, and enjoying a bite to eat. Register to be invited here.

 

SOCIAL MEDIA

 
Politicians beware: Politwoops is back on your tail. The service, run by the Sunlight Foundation and the Open State Foundation, was known for rapidly resurfacing embarrassing deleted tweets from politicians, until Twitter shut it down back in June. But Twitter has now reversed course, announcing that Politwoops will be reinstated. So, a note to all 2016 hopefuls: Think twice before you hit “Tweet.”  (Yes, even you, Donald.)

 

EXECUTIVE MOVES

 
Several new promotions from the full-service ad agency 22Squared. John Stapleton, a 15-year vet of the agency, will now serve as Chief Creative Officer. The other promotions:
 – Former Associate Media Director Anne DiNapoli will now serve as Director, Paid social and Digital.
Genna Franconi, formerly Vice President, Director of Strategy, will now serve as Team Account Director.
Saya Heathco, formerly Vice President, Group Strategy Director, will now serve as Director of Strategy.
Meg Jokinen, formerly Vice President, Management Supervisor, will now serve as Account Director.

DIGITAL SPOTLIGHT

Let’s not let go of 2015 just yet. In case you missed it, What’s Trending and the video analytics company Tubular Labs put together an entertaining video overview of last year’s top trending viral videos. Check it out here.

See you tomorrow,
David Teich
01.04.16

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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