01/31/19: The National PUBG League prepares to launch this weekend

CynopsisESPORTS
It’s Thursday January 31, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.


The National PUBG League is locked and loaded for its first-ever regular season, with play beginning this weekend as sixteen teams battle for a prize pool of $1 million and a shot at the World Championship. Created in partnership with OGN, talent on deck to carry viewers in its inaugural season will include Rachel “Seltzer” Quirico, Steven “Toffees” Pierce, Matrym, Mike “Porosaurus” Navarro, Cameron Davis and wtfmoses. The 2019 competitive season will be split into four types of events with three phases each with teams that include Adapt, cloud9, eUnited, Ghost Gaming, Lazarus Esports, Noble Esports, Oxymoron, Shoot to Kill, Simplicity, Smokin Aces, Spacestation Gaming, Team Envy, Temp Storm, Vicious Gaming, Why Tempt Fate and Wildcard Gaming. Matches start Friday at 8p/5p on Twitch.
 
Earlier in the week, PUBG Corporation mapped out a slate of initiatives designed to support the professional esports teams associated with the game and its tournaments with perks that include profit-sharing on team and league-branded digital items, direct support of team operating costs, and event sponsorship. To directly bolster team participation in PUBG’s North American and European leagues, PUBG Corp. will help offset expenditures associated with team operation costs with expenses that include costs associated with team travel, housing subsidies and local transportation fees. Additionally, NPL and PEL-specific in-game items will be created starting with Phase 2 of each league with 25% of all in-game item sales dedicated to each of the teams in their respective leagues. Financial support will continue with hosted by official PUBG partners later in the year, where exclusive in-game items will be created for each of these global events and 25% of sales will go directly to the participating teams.
 
 
COMPETITION and VENUES


 
Yesterday saw the 2019 eNASCAR PEAK Antifreeze iRacing Series host its first-ever player draft, with teams each selecting two driver to represent their organizations. Participating teams included Joe Gibbs Racing Jr. Motorsports, Wood Brothers Raacing, Williams Esports and G2 Esports, along with the previously unannounced teams of Roush Fenway Racing, JTG Daugherty Racing and Burton Kligerman Esports to round out cast of 12 teams. Drivers will be racing with team designed cars and will compete for the $100,000 prize pool. In addition to the series cash prizes, iRacing has announced an additional $12,000 in cash bonuses for drivers that are drafted onto the official teams – $500 per driver. The series kicks off on February 12 at Daytona International Speedway.
 
Psyonix detailed its plans for Season 7 of the Rocket League Championship Series, offering over $1 million in prizing and the addition of South America as an official RLCS region. Signups run through March 1, with qualifiers starting March 2. The Rival Series Play-In takes place in NA on March 30 with Europe’s the next day. League play then launches April 6.
 
Epic Games is bringing Fortnite to ESL, with the tournament organizer announcing a partnership to bring the game to ESL’s flagship event. The ESL Katowice Royale – Featuring Fortnite will take place at IEM Katowice Expo 2019 with action spanning two weekends. First, $100,000 in prizes will be up for grabs at the Polish Edition from Feb. 23-24 while players will battle it out for a $500,000 prize pool at the International Edition, taking place on March 1-3. “Fortnite is a global game, and there are amazing, passionate players all around the globe,” said Rob Hodson, Esports Manager at Epic Games. “Partnering with ESL in Katowice gives us the chance to showcase some of these incredible international competitors.”
 
Riot Games announced that the 2019 League of Legends Mid-Season Invitational will hit Hanoi, Ho Chi Minh City, and Taipei in May, marking the first major global event ever to take place in Hanoi and Ho Chi Minh City as they host the Play-In Stage and Group Stage respectively, while Taipei will host Semifinals and Finals (Knockout Stage). Round one opens on May 1. In addition, Riot Games locked in a new host for the LCS Spring Split Finals, which will be held in St. Louis this year at the Chaifetz Arena. The LCS finalists will face off for a chance to represent the region at the 2019 Mid-Season Invitational.
 
Collegiate StarLeague officially added NBA 2K19 to its upcoming lineup of tournaments, which span more than 1,600 North American schools, with a round-robin group stage set to launch on Feb. 16 before moving on to a playoff bracket of 64 teams, concluding in an in-person grand finals in April with $10,000 in scholarship prize money on the line.
 
Save the date for the Esports Upfront on Tuesday, April 23 in New York City. Request an invite or learn more here.
 
HyperX is bringing the HyperX Esports Truck – the mobile competitive gaming arena, owned and operated by Allied Esports – to host four days of free football video gaming and competition at the Super Tailgate Party starting Thursday in Atlanta.
 
Marquette University announced plans to launch a varsity esports team in fall 2019, which will serve as “the first in the nation run by a major conference Division I athletics program.” When it launches in fall 2019, Marquette’s varsity esports team will be run like any other varsity sport: tryouts, a coach will be hired, regular practices will be held and the team will represent Marquette at esports tournaments. The new varsity team will be managed by the Department of Intercollegiate Athletics, in close collaboration with the Division of Student Affairs, the Klingler College of Arts and Sciences, and the Office of Admissions.
 
Swedish Elite Football and DreamHack are teaming up for eAllsvenskan, played as part of the FIFA 19 Global Series. Twelve Swedish elite clubs will take part in the series, which is also being broadcasted by Discovery Networks Sweden’s streaming platform Dplay and on Swedish tv channel, Kanal 9, with the top eight teams advancing to the Grand Final event on May 26.  
 
 
INSIGHTS

 
 
Sea of Thieves (SOT) is a multiplayer pirate adventure game, in which gamers search for buried treasure, fight cursed skeletons, and engage in naval combat with other crews. The game has experienced a revival in game streaming viewership, boosted by popular streamers like Summit1G. Our insights focus on the game’s health, and key viewership stats generated by the game’s top streamers.
  • Sea of Thieves as a target for your next influencer campaign: With the help of top platform influencers such as, Ninja, Dr.Disrespect, and others, have nearly doubled Sea of Thieves viewership. The game’s total hours watched increased by 2.8M since the previous week. 
  • Overall Game Health Improvement: Not only has SOT viewership increased, but the peak number of weekly broadcasting channels has increased by 49% since the beginning of the month.
  • Streamer Adaptability: Although Ninja generated greater concurrent audiences, TimTheTatman generated 4,156 more followers than Ninja while streaming SOT, and may prove to be a more entertaining SOT streamer than Ninja. 
For more insights, analysis, and all things game streaming, visit us online at: blog.streamhatchet.com.
 
 
ACTIVATION

 
State Farm inked its first-ever sponsorship of an individual professional esports athlete, signing a deal for Benjamin “DrLupo” Lupo, a key Twitch streamer and captain of Rogue’s Fortnite teamn who boasts 2.9 million followers on Twitch and 7 million followers across all social platforms. Terms of the sponsorship include State Farm support of DrLupo’s livestreams through branded replays, live in-stream stunts and product integrations, event-based remote streams, sponsored giveaways, and social content. “Being given the opportunity to work with State Farm is, without a doubt, huge,” DrLupo said. “I couldn’t imagine a better company to work with, and I’m excited to see what we can do together in the future.”
 
Electronic Arts and the NFL signed on Bose, New Era Cap and Snickers to serve as the official brand sponsors of the Madden NFL 19 Championship Series. All three brands will integrate into series broadcasts to increase exposure with digitally-native NFL and esports fans and launch integrations in the Madden NFL 19 Club Championship running through Feb.2, running on Twitch, YouTube, Mixer and Facebook. The three brands will be authentically embedded into Madden NFL Championship Series broadcasts in a similar way to how they’re integrated into NFL telecasts, including commercials, highlight integrations, on-air product placement and additional shoulder programming.
 
Twitch posted on Twitter that it will no longer promote events held by top streamers on other streamers’ channels. This follows complaints by some content creators who said that the ad could hurt their own viewing base. “We always want you to hold us accountable, and we’re glad you are here,” the company said. “We removed the most recent ad early Friday and will avoid running advertisements in the future for on-site events and/or creators that potentially drive your viewers to other Twitch channels.”
 
A CYNOPSIS MESSAGE
Following the money?
The 2018 Cynopsis Salary Survey of media employees found that age, most likely a reflection of seniority or experience, is reflected in average salaries. Those 46+ years report an average salary of $149,800. In contrast, younger employees earn $97,800, on average.
Download the full report here.
 

PLATFORMS

 
Blizzard Entertainment inked a partnership with SPORT1 to bring content to eSPORTS1 in a two-year deal that brings rights to live and highlights coverage in German-speaking Germany, Austria and Switzerland of the Overwatch League and Hearthstone esports. The contract also includes rights to highlights coverage of past Blizzard events from 2018 for Overwatch World Cup and the Hearthstone Championship Tour.
 
RFRSH Entertainment agreed to a multi-year broadcast deal with Brazilian free-to-air TV network Globo for the BLAST Pro Series. The tournaments will be broadcast both on television through the sports channel SporTV and online through e-SporTV and SporTV.com with 2019 featuring eight different tournaments with the first being held in Brazil’s Sao Paulo March 22-23.
 
Russia’s Media Alliance and GINX Esports TV are entering a partnership that will see Media Alliance be responsible for GINX channel local feed production, marketing and distribution. GINX will provide round-the-clock HD coverage of major events from the world of esports. “Esports audiences continue to grow exponentially. Russia has one of the most dedicated and passionate communities in the world. Any operator targeting youth audiences should be engaging with esports. GINX Esports TV is the world’s largest esports TV network, available in 50 million homes internationally. We’re confident that our partnership with Media Alliance will help us repeat our global success in Russia” said GINX TV’s Vice President of Affiliate Sales, Sam Butler.  
 
FanAI added esports data startup, Waypoint Media, under its umbrella and will now integrate Waypoint’s tools into their existing platform to provide “additional granular audience data points that give clients unique actionable insights in order to guide marketing, sponsorship, and fan activation decisions.” The deal includes Waypoint’s Twitch Middleware API, URL shortener and tracking platform Raven, and an engineering team with over five years of experience in esports data. In addition, the Raven URL shortener will enable FanAI clients to see a roadmap of how users browse their online platforms, supplementing FanAI’s current purchasing data to show further deeper looks at how the fans engage with websites, shops, and social content. As part of the acquisition, Waypoint’s Chief Product Officer, Kevin Hsu, joins FanAI as Head of Engineering.
 
 
FANAI INSIGHTS

 
The 2019 League of Legends competitive season is officially underway, with both the LEC and LCS kicking off their spring splits over the last two weeks. Among the many changes in the off season, Riot tweaked their broadcast formula by having the season opens on separate weekends. FanAI used Twitch viewership data from its recent acquisition, Waypoint Media, to see if Riot’s new broadcast choices impacted viewership compared to previous seasons. The change has resulted in a noticeable viewership boost over both weeks. Year over year viewership for January is up 8% on average, which equates to 14 more watch minutes per viewer each week. Average unique viewers also saw a 3.3% jump over the same period. While the staggered start is only one of the changes to the LEC and LCS broadcasts in 2019, it seems to have made a positive impact on the start to the season. More importantly, these results may lead to significant ROIs for Riot’s partners and this strategy can be studied by other leagues, brands, and publishers as a successful way to launch content while making the most of the Twitch viewing audience.
 
 
  INDUSTRY

Xbox chief Phil Spencer is going big for E3 2019, telling Major Nelson that this year will be “as big” as it’s ever been for Xbox, following the news that Sony would not be participating this time around. “There was some news about E3 back in the fall. We had a discussion internally about, ‘Should we go big?’ ‘Should we save some money?’ ‘What does that mean?’ We decided, no, we’re going to do our thing,” he said.
 
DOJO Madness locked in a deal with Sportradar to launch Bayes Esports Solutions, a joint venture that leverages esports data products for business customers, including betting companies, esports broadcasters and general media. “This will put us in a perfect position to take advantage of the projected 36% annual growth rate of the esports market from about USD 655 million in 2017,” said Martin Dachselt, Managing Director of Bayes Esports Solutions.
 

ROSTER MOVES

GameWorks appointed Jonathan Tang to the post of chief financial officer, responsible for leading and managing all financial functions of the Company. Meanwhile, the company also named Darren Des Roches to the role of chief operating officer to oversee day-to-day operations while Michael Sadowski was named to the newly created position of chief marketing officer. “We are fast-assembling a strong management team of seasoned executives, each of whom bring extensive related career experience and talent to the Company. All of these professionals possess the necessary background and knowledge needed to grow this Company quickly and profitably. Jonathan, Darren and Mike bring distinct business acumen and niche specialties to their roles, which will prove to be significant as we position GameWorks and our brand for the future,” said Philip N. Kaplan, chief executive officer at GameWorks.
 
A CYNOPSIS MESSAGE
The Cynopsis Short Form Video Festival
MAR 6, 2019 | 3:30PM -7:15PM | The SVA Theatre, NYC
 
Register today  for thought-provoking panels led by short form experts from  ATTN: CNE Kovert Creative Viacom  and Whistle;  an awards program spotlighting our impressive  2019 finalists ; and networking, networking, networking! Panelists will address crucial industry topics, such as: Finding The Right Platforms For Premium Short Form Video and What Advertisers Want From Short Form Video .
 
 

ON THIS DAY in 1999: Silent Hill is released.
 
Trivia: In the universe of Scooby-Doo shows and games, what is Shaggy’s last name? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: What species is Miles “Tails” Prower in the Sonic the Hedgehog universe? Answer: Fox. Kudos: Chris Davies-Virgin/London; Adam Friedman-Cadent/NY; Jason Valluzzi- Active International/Pearl River; Glen Ross/DC; Andy Pittman-TAMU/College Station; Jason Morros-Toyota/Houston; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA

For more news and coverage, check out: http://cynopsisesports.com (updated daily).

Later — Chris
Diane K Schwartz
Senior Vice President
Media Communications Group
Roberta Caploe
Publisher
@robertacaploe
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Albert Nassour | 917-545-3129
Director,
Strategic Partnerships
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
ANALYST RESEARCH/WEtv/NYC: Talented, highly motivated individual with strong data analysis, data storytelling and project management skills to join the WE tv Research team. BA Degree or equivalent in mktg, communications, economics, statistics or related field.1-2 yrs of related exp pref’d. Full info HERE (2/14)

AD SALES RESEARCH ASST/Discovery Inc/NYC: Exciting opp to support ad sales efforts for HGTV, ID, & Animal Planet across all platforms. Produce actionable insights & update monthly/qrtly reports to provide data-driven intelligence. 1+ yrs rel business exp. Full info HERE (2/14)

DIRECTOR, MARKETING SOLUTIONS/GSTV/NYC: Dvlp revenue generating mktg strategies, out-of-the-box advertiser solutions/promotions & sales presentations/materials. 7-10 years of progressively responsible mktg/mngmnt work exp Prior ad sales media mktg Exp req’d. Full info HERE (2/13)

PRODUCTION FINANCE MANAGER, FILM
/Crown Media Family Networks/LA: Mng writer payment process, conduct forecasting, budgeting, tracking, accounting & reporting of TV movies & series. Min 3 years mgmt exp. 6 yrs prod accounting exp. Apply HERE (2/12)

  
MGR, SCHEDULING/IFC/WEtv/NYC: Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network. Full info HERE (2/12)


DIR, RESEARCH & INSIGHTS
/Discovery Inc/NYC: Strong background in ad-sales rsrch/insights to join newly formed Shared Services team. Create cohesive reporting narrative across ad-sales bundles to optimize monetization efforts, uncover consumer insights & marketplace trends & mentor pool of analysts. 8+ yrs media rsrch exp. Full info HERE (2/11)

MANAGER, ACCESSORIES/Nickelodeon/NYC: Manage the day to day business for the Accessories team. Build/maintain relationships with all key licensees by holding ongoing business updates 4-5 yrs exp  in licensing and/or marketing. Full info HERE (2/11)

VP MARKETING/Washington Nationals/DC: Seeks a dynamic, strategic & innovative marketing & branding executive to create and implement a targeted and thorough marketing & brand strategy that drives revenue growth. Min 10 yrs relevant mktg exp in a complex, consumer-facing orgnzton, focused on blue-chip brand dvlpmnt. Full info HERE (2/11)

PRODUCER/JUDGE JERRY/STAMFORD CT: Book, Write and Produce segments for daytime court show under tight deadlines. Min 1 -2 years professional TV exp with a talk show, news or court program or other relevant entertainment exp. Full info HERE (2/8)
 
ASSOCIATE PRODUCER/JUDGE JERRY/STAMFORD CT: Books guests to appear on the show on a weekly basis. Asst show producer & delegate to prod assistants as needed. Min 1 yr profession TV exp with a talk show, news or court program or other relevant ent  exp, pref’d  Full info HERE (2/8)

MANAGER, PR TALENT RELATIONS/CNBC/Englewood Cliffs NJ: Act as a liaison between CNBC and primetime talent and their reps, publicists, etc. Min 5 yrs of professional PR expe in a leadership role with a media and ent company. 3 yrs exp working w/talent. Full info HERE (2/8)


SR DIR INTERNAL COMMUNICATIONS
/Univision/Miami: Direct/ coordinate dvlpmnt/execution of comprehensive, measurable, strategic comm plans to meet Univision’s bus objectives. Generally, 10+yrs exp corp comm public affairs, employee comm or related areas, incl exp mngmnt/supervisory capacity. Full info HERE (2/7)


TEAM MARKETING DIRECTOR/XFL/8 roles/8 Markets (NYC, Dallas, Houston, Saint Louis, DC, LA, Seattle, Tampa): Dvlp/implement a comm & media relations strategy on local & regional level. BS/BA req’d  5+ yrs exp corp comm, PR or mktg roles w/specific exp  in sports, media and/or ent  industries. Full info HERE (2/7)

SENIOR DIRECTOR, DISTRIBUTIONS OPERATIONS/Viacom/NYC: Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (2/6)

SR MGR, MULTIPLATFORM RESEARCH
/E! Entertainment/Universal City CA: Candidate will leverage linear & digital performance metrics to dvlp strategies for optimizing viewership & monetization for E!’s ent content across platforms. Min 5 yrs of exp; knwldge of both TV digital analytics pref’d. Full info HERE (2/5)

 
MANAGER, PROGRAMMING/Stadium/Chicago: Want to bring your programming ideas & concepts to life & onto every media platform around? Create/develop show concepts, build presentations to highlight those great ideas & assist pitching them. Knwldg of sales/prod processes; exp w/project budgeting a must. Full info HERE (2/5)

RESEARCH ANALYST/Fox Broadcasting/NYC: Provide key metrics & analyses to all FBC. Focus is on primetime ent & responsibilities incl creating & distributing daily rating reports. Generate Fox programming estimates & preparing highlights for publicity. Some Nielsen (NPower & NNTV) knowlg req’d. Full info HERE
(2/1)

 
MANAGER, ON-AIR PLANNING/Crown Media Family Networks/LA: Develop and implement on-air inventory utilization strategies. Oversee and implement promotion optimization tools. Min 3 years exp. promotional scheduling. Apply HERE (2/1)

MANAGER, CONSUMER MARKETING
/Crown Media Family Networks/LA: Develop and manage consumer marketing initiatives. Day to day management of marketing campaign timelines and deliverables. Manage consumer sweepstakes, synergy initiatives, and SVOD mktg opportunities. Apply HERE (2/1)

 

OTHER JOBS OF INTEREST
 
Work within the Enterprise BI team, supporting the creation of data pipeline processes for ingesting data at large scales.
Big Data Engineer
Bethesda
Rockville MD
 
Collaborates with Tech Art, Design, Engineering and Art teams to make recommendations and decisions regarding overall art vision.
Art Director
Retro Studios
Austin TX
 
Individual contributor that develops, writes and debugs code for video game software and tools with a specific focus on engine programming.
Graphics Engineering
Retro Studios
Austin TX
 
Directly supports game server environments, from development to production.
Software Engineer II
EA Sports
Orlando FL
 
The ideal candidate has experience rigging human and non-humanoid characters along with mechanical vehicles and props.
Senior Level Tech Artist & Rigger
Petroglyph Games
Las Vegas NV
 
Design, implement, debug and document new game systems and tools in C++.
Game Design Engineer
Petroglyph Games
Las Vegas NV
 
Distil large volumes of consumer research and feedback into tangible and actionable insight that the studio team can use to optimize the player experience.
Senor Director, Global Brand Management, Strategy Games
Electronic Arts
Redwood City CA
 
Extend and maintain core and mid-level solutions for efficient networking of complex open-world game environments.
Networking Gameplay Programmer
Rockstar
San Diego CA
 
Develop, maintain, extend and support a wide range of facial animation and rigging performance capture systems, editing pipelines, tools and runtime systems.
Facial Animation R&D Programmer
Rockstar
San Diego CA
 
Oversee every aspect of the UI pipeline to ensure the production of each feature stays on course and is delivered on time.
UI Lead
Psyonix
San Diego CA
 
Working closely with the fellow programmers, artists, and designers to meet the technical requirements of the game design.
Senior Gameplay Programmer
Psyonix
San Diego CA
 
Drive technical issues to resolution while coordinating across teams. 
Lead Hardware Systems Engineer
Pax
San Francisco CA
 
You will be part of a small team, with a large amount of ownership and responsibility for managing things directly.
Senior Android Engineer
Pax
San Francisco CA
 
Should be responsible for quickly creating high quality key-frame animations in both realistic, and stylized/cartoony style.
3D Animator
Kung Fu Factory
Los Angeles CA
 
Provide clear documentation, wireframes, and/or prototypes for game mechanics.
Game Designer
Kung Fu Factory
Los Angeles CA
{{my.social icons}} View in web browser 

This message was sent to {{lead.Email Address}}

To ensure delivery to your inbox, add us to your address book.

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy
Update My Preferences | Unsubscribe

spacer.gif{{my.litmus tracking}}

Related Stories

04/23/19: Three more hours of E! news and commentary on tap

A CYNOPSIS MESSAGE FROM HISTORY WHEN TRUST MATTERS MORE THAN EVER 73% of advertisers make TRUST a key factor in their media decisions   HISTORY DELIVERS   A TRUSTED, PREMIUM ENVIRONMENT FOR YOUR BRAND 92% of our viewers trust HISTORY76% of them trust ads on HISTORY WE MAKE HISTORY EVERY DAY. MAKE HISTORY WITH US. HISTORYCON […]

Once Disruptive, Video Games Are Being Disrupted

By Charlene Weisler Disruptions in the media industry occur constantly. But now it seems that the speed of disruptions, even among disruptors themselves is accelerating. The ARF noted that according a recent study by Axios, video games, which has disrupted media consumption, are undergoing a major usage/business change as well and the change is occurring […]

04/22/19: Cynopsis Media Tech Update

Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, April 22, 2019 and this is your first Media Tech Update. Join us every Monday morning! IN THE NEWS   SiriusXM introduced a new $8/month plan aimed at younger audiences. SiriusXM Essential offers the network’s entire music programming, comedy, news and select sports channels […]

04/22/19: NBC moves The Voice

CYNOPSIS Good morning. It’s Monday April 22, 2019 and this is your first early-morning briefing.   Tonight’s Premieres: A&E: Live Rescue at 9p Estrella TV: Loquito Por Ti  at 7p HBO: Gentleman Jack at 10p MTV: Teen Mom: Young Moms Club at 10p Outdoor: The Brigade: Race to the Hudson at 8p Telemundo: […]

CynCity

Cynsiders

Instagram