01/17/19: Sportradar is launching its new ad:s platform for sportsbooks

CynopsisSports
Good morning. It’s Thursday January 17, 2019 and this is your first early morning Sports briefing.
 

Sportradar announced the launch of ad:s, described as a new full-service marketing offer for sports betting operators, developing “in response to the strong demand and interest from the betting industry.” ad:s offers bookmakers a slate of marketing solutions that eliminates waste and streamlines their business with targeted spend on verifiable prospects that produce measurable results. In addition, ad:s solutions are embedded across Sportradar’s media products that further target desirable customers for bookmakers.
 
“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers, said Rainer Geier, who will oversee the operation. “ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment.”
 
 
PROGRAMMING

It is the end of an era as Bob Costas and NBC have reportedly agreed to mutually part ways, according to the New York Post. Final terms of a buyout have been reached between the two sides with Costas stating that “It’s all settled quietly and happily for all concerned.”
 
MLS formally added Austin FC as the league’s 27th club, with play set to begin in 2021. The club will become the city’s first team in a major professional sports league, playing in a privately funded $225 million soccer stadium at McKalla Place. Groundbreaking will begin this year on the 20,000-seat stadium.
 
The Professional Bowlers Association, United States Bowling Congress and Bowling Proprietors’ Association of America announced a multi-year agreement to include the USBC Masters and U.S. Open as major events on the Go Bowling! PBA Tour television package that is now running on FOX Sports. FOX Sports will cally the U.S. Open live on FOX from 2020 through 2022 and the USBC Masters live on FS1 from 2019 through 2022.
 
Univision is making history, announcing plans to feature a regular time slot for Liga MX Femenil matches on its platforms. The women’s soccer league will be seen on each Monday night of the 2019 Clausura schedule on UDN. The teams featured will include defending champions America, as well as Cruz Azul, Pumas UNAM, Toluca, Tigres UANL and Lobos BUAP. The action begins Jan. 21 when Tigres UANL host Atlas at 8:55p. In addition, women’s soccer will also be in the spotlight on UDN when the U.S. Women’s National team begins its 2019 campaign starting Saturday at 2:30p.
 
NBC Sports Group tees off on its coverage of the 2019 LPGA Tour season this week with the inaugural Diamond Resorts Tournament of Champions, the first of 33 official events totaling 435 hours of tournament coverage this season, marking the highest number of events and most hours ever in a single calendar year for the LPGA Tour. For the first time, NBC will bookend the LPGA Tour season, beginning this week with the inaugural Diamond Resorts Tournament of Champions and concluding with live coverage of the CME Group Tour Championship in November. NBC also will air live coverage of the KPMG Women’s PGA Championship and the AIG Women’s British Open in 2019, nearly doubling the number of live tournament hours on NBC.
 
In fighting news, ESPN+ gets its first crack at UFC with the debut of UFC Fight Night on ESPN+ on Saturday,  with main card bouts at 10p and early prelims at 6p prior to the ESPN television broadcast.
 
Meanwhile, Saturday also sees Turner’s B/R Live become the exclusive domestic destination for live coverage of ONE: ETERNAL GLORY at 8:30a from Istora Senayan, Jakarta. The event will mark the first ONE Championship event of the year and the first in a series of ONE competitions distributed via B/R Live. The next event, ONE: HERO’S ASCENT will be available on B/R Live on Jan. 25 at 7:30p.
 
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SPONSORSHIP & PROMOTION

American International Group was named the Official Insurance Partner of the PGA of America, as well as for some of the PGA’s top Championships, including the PGA Championship, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. “We are very pleased to have AIG as the Official Insurance Partner of the PGA of America and several of our major Championships,” said PGA of America Chief Commercial Officer Jeff Price. “VALIC is already an important part of the financial lives of many PGA Professionals, and we’re delighted to strengthen our partnership with AIG.”
 
The National Hockey League detailed activation plans for the 2019 NHL Fan Fair presented by SAP, the official fan festival of the 2019 Honda NHL All-Star Weekend, from Jan. 24-27 in San Jose. Highlights of the four-day, family-friendly festival spanning 175,000 square feet include: SAP’s Battles from the Bench & SAP NHL All-Star Skills Zone; the 2019 NHL Mascot Showdown presented by Playmobil; along with attractions from adidas, Bridgestone, the Cigna Kids Zone, the Coors Light ‘The Silver Bullet Slapshot: the Enterprise NHL Hat Trick Challenge, FanDuel Chuck-A-Puck, GEICO Speed Shot Challenge, the New Amsterdam Vodka Bullseye Battle and more.
 
Meanwhile, the Atlanta Super Bowl Host Committee announced final details around Super Bowl LIVE presented by Verizon, as the game approaches. Newly announced musical acts include country music star Craig Campbell; Atlanta-borne indie rock and pop group Hero The Band; psychedelic rock band Hearty Har, which consists of John Fogerty’s sons, Tyler and Shane; and more. Atlanta native and world-renowned singer Monica will headline the final night of Super Bowl LIVE. As the presenting sponsor to Super Bowl LIVE, Verizon will engage with fans through multiple activations, including the stage side Verizon Up Members Lounge and the Verizon Experience. iHeartMedia Atlanta will bring to life the iHeartRadio BoomBox Stage Sponsored by Orangetheory Fitness. Guests can also experience the Best Buy TechZone, the Bridgestone Experience along with activations that include Turkish Airlines, the American Cancer Society, Bud Light, Pepsi, Aaron’s, The Legend Group, Hyundai, Frito-Lay and Ford.
 
 
DIGITAL, DATA & TECH

beIN Media Group is launching a ‘reveal all’ website designed to expose “the industrial scale theft of world sports and entertainment carried out by beoutQ – the Saudi Arabia-based pirate TV channel – and Arabsat – the Riyadh-headquartered satellite provider – for the past 18 months.” The website includes materials on where beoutQ is based, who is behind it, and details the commercial rights that have been stolen from organizations across the world of sport and entertainment.
 

ESPORTS

In this week’s edition of Cynopsis Esports
  • Riot fuels up with Shell ahead of new LEC season
  • Overwatch Contenders’ new objectives
  • ESL has eyes on Mumbai
  • Pokemon Company plans Pokken Series
  • Team Liquid orders Subs
  • Rogue’s cash injection
  • The apparel/esports connection
  • Superdata’s 2018 review
 
INDUSTRY & ROSTER MOVES

NBC Sports Group announced that business services once offered separately by its GOLF brands portfolio will now combine under one umbrella brand called GOLF Business Solutions. The new GOLF Business Solutions will be formally introduced at the 2019 PGA Merchandise Show, blending the assets of companies like GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour. One of the primary points of connection for customers of GOLF Business Solutions will be a new website with an official debut on Jan. 23, and set to include The Index, featuring compelling and relevant business-to-business editorial content that will offer information, insight and thought leadership designed to help professionals working within the golf industry run their businesses more effectively and contribute toward their success.
 
NASCAR named industry veteran Jay Fabian as its Monster Energy NASCAR Cup Series Managing Director. “With his vast experience across the industry, Jay Fabian is uniquely suited for this position,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “Jay’s steady leadership and depth of knowledge are tremendous assets that will greatly benefit the series and all of NASCAR.”
 
 
THE MAIN EVENT

76ers/Pacers on TNT at 7p.
 
A CYNOPSIS MESSAGE
Spotlighting Short Form’s Finest
Wednesday, March 6th, 2019 | The SVA Theatre, NYC
 
Join your peers as we celebrate our talented finalists, screen the winning videos, feature thought-provoking panels on the state of the industry, and share insights with colleagues over drinks and appetizers. Passionate about short form? This one is for you.
 
 

ON THIS DAY in 1988: “The Fumble” occurs as, the Browns’ Earnest Byner fumbled at the Denver 3-yard line with 1:12 left in the AFC Championship Game.
 
In the Know: Name two NHL teams that do not have official mascots. (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: What is the name of the mascot for the Arizona Cardinals? Answer: Big Red. Kudos: Michael Ritz-Northwestern Mutual/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Amy Long-Beck Media/Santa Monica
 
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