01/17/19: Sportradar is launching its new ad:s platform for sportsbooks

CynopsisSports
Good morning. It’s Thursday January 17, 2019 and this is your first early morning Sports briefing.
 

Sportradar announced the launch of ad:s, described as a new full-service marketing offer for sports betting operators, developing “in response to the strong demand and interest from the betting industry.” ad:s offers bookmakers a slate of marketing solutions that eliminates waste and streamlines their business with targeted spend on verifiable prospects that produce measurable results. In addition, ad:s solutions are embedded across Sportradar’s media products that further target desirable customers for bookmakers.
 
“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers, said Rainer Geier, who will oversee the operation. “ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment.”
 
 
PROGRAMMING

It is the end of an era as Bob Costas and NBC have reportedly agreed to mutually part ways, according to the New York Post. Final terms of a buyout have been reached between the two sides with Costas stating that “It’s all settled quietly and happily for all concerned.”
 
MLS formally added Austin FC as the league’s 27th club, with play set to begin in 2021. The club will become the city’s first team in a major professional sports league, playing in a privately funded $225 million soccer stadium at McKalla Place. Groundbreaking will begin this year on the 20,000-seat stadium.
 
The Professional Bowlers Association, United States Bowling Congress and Bowling Proprietors’ Association of America announced a multi-year agreement to include the USBC Masters and U.S. Open as major events on the Go Bowling! PBA Tour television package that is now running on FOX Sports. FOX Sports will cally the U.S. Open live on FOX from 2020 through 2022 and the USBC Masters live on FS1 from 2019 through 2022.
 
Univision is making history, announcing plans to feature a regular time slot for Liga MX Femenil matches on its platforms. The women’s soccer league will be seen on each Monday night of the 2019 Clausura schedule on UDN. The teams featured will include defending champions America, as well as Cruz Azul, Pumas UNAM, Toluca, Tigres UANL and Lobos BUAP. The action begins Jan. 21 when Tigres UANL host Atlas at 8:55p. In addition, women’s soccer will also be in the spotlight on UDN when the U.S. Women’s National team begins its 2019 campaign starting Saturday at 2:30p.
 
NBC Sports Group tees off on its coverage of the 2019 LPGA Tour season this week with the inaugural Diamond Resorts Tournament of Champions, the first of 33 official events totaling 435 hours of tournament coverage this season, marking the highest number of events and most hours ever in a single calendar year for the LPGA Tour. For the first time, NBC will bookend the LPGA Tour season, beginning this week with the inaugural Diamond Resorts Tournament of Champions and concluding with live coverage of the CME Group Tour Championship in November. NBC also will air live coverage of the KPMG Women’s PGA Championship and the AIG Women’s British Open in 2019, nearly doubling the number of live tournament hours on NBC.
 
In fighting news, ESPN+ gets its first crack at UFC with the debut of UFC Fight Night on ESPN+ on Saturday,  with main card bouts at 10p and early prelims at 6p prior to the ESPN television broadcast.
 
Meanwhile, Saturday also sees Turner’s B/R Live become the exclusive domestic destination for live coverage of ONE: ETERNAL GLORY at 8:30a from Istora Senayan, Jakarta. The event will mark the first ONE Championship event of the year and the first in a series of ONE competitions distributed via B/R Live. The next event, ONE: HERO’S ASCENT will be available on B/R Live on Jan. 25 at 7:30p.
 
A CYNOPSIS MESSAGE
LOOKING TO HIRE A MEDIA PRO?
 
We offer hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels & sectors.
 
Our new Cynopsis Jobs resource has brought 3x the amount of job seekers to the site – connect with them today!
 
 

SPONSORSHIP & PROMOTION

American International Group was named the Official Insurance Partner of the PGA of America, as well as for some of the PGA’s top Championships, including the PGA Championship, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. “We are very pleased to have AIG as the Official Insurance Partner of the PGA of America and several of our major Championships,” said PGA of America Chief Commercial Officer Jeff Price. “VALIC is already an important part of the financial lives of many PGA Professionals, and we’re delighted to strengthen our partnership with AIG.”
 
The National Hockey League detailed activation plans for the 2019 NHL Fan Fair presented by SAP, the official fan festival of the 2019 Honda NHL All-Star Weekend, from Jan. 24-27 in San Jose. Highlights of the four-day, family-friendly festival spanning 175,000 square feet include: SAP’s Battles from the Bench & SAP NHL All-Star Skills Zone; the 2019 NHL Mascot Showdown presented by Playmobil; along with attractions from adidas, Bridgestone, the Cigna Kids Zone, the Coors Light ‘The Silver Bullet Slapshot: the Enterprise NHL Hat Trick Challenge, FanDuel Chuck-A-Puck, GEICO Speed Shot Challenge, the New Amsterdam Vodka Bullseye Battle and more.
 
Meanwhile, the Atlanta Super Bowl Host Committee announced final details around Super Bowl LIVE presented by Verizon, as the game approaches. Newly announced musical acts include country music star Craig Campbell; Atlanta-borne indie rock and pop group Hero The Band; psychedelic rock band Hearty Har, which consists of John Fogerty’s sons, Tyler and Shane; and more. Atlanta native and world-renowned singer Monica will headline the final night of Super Bowl LIVE. As the presenting sponsor to Super Bowl LIVE, Verizon will engage with fans through multiple activations, including the stage side Verizon Up Members Lounge and the Verizon Experience. iHeartMedia Atlanta will bring to life the iHeartRadio BoomBox Stage Sponsored by Orangetheory Fitness. Guests can also experience the Best Buy TechZone, the Bridgestone Experience along with activations that include Turkish Airlines, the American Cancer Society, Bud Light, Pepsi, Aaron’s, The Legend Group, Hyundai, Frito-Lay and Ford.
 
 
DIGITAL, DATA & TECH

beIN Media Group is launching a ‘reveal all’ website designed to expose “the industrial scale theft of world sports and entertainment carried out by beoutQ – the Saudi Arabia-based pirate TV channel – and Arabsat – the Riyadh-headquartered satellite provider – for the past 18 months.” The website includes materials on where beoutQ is based, who is behind it, and details the commercial rights that have been stolen from organizations across the world of sport and entertainment.
 

ESPORTS

In this week’s edition of Cynopsis Esports
  • Riot fuels up with Shell ahead of new LEC season
  • Overwatch Contenders’ new objectives
  • ESL has eyes on Mumbai
  • Pokemon Company plans Pokken Series
  • Team Liquid orders Subs
  • Rogue’s cash injection
  • The apparel/esports connection
  • Superdata’s 2018 review
 
INDUSTRY & ROSTER MOVES

NBC Sports Group announced that business services once offered separately by its GOLF brands portfolio will now combine under one umbrella brand called GOLF Business Solutions. The new GOLF Business Solutions will be formally introduced at the 2019 PGA Merchandise Show, blending the assets of companies like GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour. One of the primary points of connection for customers of GOLF Business Solutions will be a new website with an official debut on Jan. 23, and set to include The Index, featuring compelling and relevant business-to-business editorial content that will offer information, insight and thought leadership designed to help professionals working within the golf industry run their businesses more effectively and contribute toward their success.
 
NASCAR named industry veteran Jay Fabian as its Monster Energy NASCAR Cup Series Managing Director. “With his vast experience across the industry, Jay Fabian is uniquely suited for this position,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “Jay’s steady leadership and depth of knowledge are tremendous assets that will greatly benefit the series and all of NASCAR.”
 
 
THE MAIN EVENT

76ers/Pacers on TNT at 7p.
 
A CYNOPSIS MESSAGE
Spotlighting Short Form’s Finest
Wednesday, March 6th, 2019 | The SVA Theatre, NYC
 
Join your peers as we celebrate our talented finalists, screen the winning videos, feature thought-provoking panels on the state of the industry, and share insights with colleagues over drinks and appetizers. Passionate about short form? This one is for you.
 
 

ON THIS DAY in 1988: “The Fumble” occurs as, the Browns’ Earnest Byner fumbled at the Denver 3-yard line with 1:12 left in the AFC Championship Game.
 
In the Know: Name two NHL teams that do not have official mascots. (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: What is the name of the mascot for the Arizona Cardinals? Answer: Big Red. Kudos: Michael Ritz-Northwestern Mutual/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Amy Long-Beck Media/Santa Monica
 
Later — Chris
Diane K Schwartz
Senior Vice President
Media Communications Group
Roberta Caploe
Publisher
@robertacaploe
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Albert Nassour | 917-545-3129
Director,
Strategic Partnerships
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


ASSISTANT MANAGER, PR & SOCIAL MEDIA
AD Council
NYC

Ensures that assigned studies have appropriately trained staff, necessary supplies, and   necessary forms or electronic systems for data collection.  Excellent writer w/ Min 1-2 yrs exp conducting public relations & social media programs.

Apply HERE


DIRECTOR, DISTRIBUTIONS OPERATIONS, DIST & BUSINESS DEVELOPMENT/Viacom/NYC: Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (1/31)

CAMPAIGN ANALYST/AD Council/NYC: Monitor/analyze a breadth of data, incl traditional media data, website data, social media data. BA deg mktg analytics or data analysis pref’d  2-4 yrs mktg analysis. Apply HERE (1/30)

 
ASSISTANT MANAGER, PR & SOCIAL MEDIA/AD Council/NYC: Ensures that assigned studies have appropriately trained staff, necessary supplies, and   necessary forms or electronic systems for data collection.  Excellent writer w/ Min 1-2 yrs exp conducting public relations & social media programs. Apply HERE (1/30)


MGR, INTEGRATED MARKETING
/TENNIS CHANNEL/NYC:
Provide mktg support to Ad Sales team (all locations) & help dvlp/activate/execute strategies to monetize innovative multi-platform mktg solutions. Minimum 3-4 yrs exp @ ad agency, media co, sales organization focusing on client services req’d. Full info HERE (1/29) 

MANAGER, CONTENT DISTRIBUTION, THE AMERICAS
/LEGO/LA: Help to develop and foster strong relationships with key existing networks and content platforms. 5+ yrs exp in a content distribution/sales or content strategy role. Understanding of various forms of media. Full info HERE (1/29)

 
TRAFFIC COPY COORDINATOR/OVATION TV/NYC: (FT freelance) Tech-savvy person w/willingness to learn, a cooperative attitude, att to detail & strong ability to meet changing deadlines in a fast paced- envir. creating house numbers for on air promo and added value elements. Full info HERE (1/29)


NEWSY MEDIA SALES PLANNER
/NYC: Work directly w/Sales & AdOps teams to ensure schedule runs as ordered & traffic issues are resolved. Mng nat’l sales proposals, prepare post analysis for clients & resolve contract discrepancies. 2-4 yrs exp in a multi-media sales co, or ad agency pref’d. Familiarity w/rsch products incl Nielsen & MRI. APPLY HERE (1/28)

NBC SALES ENABLEMENT DIRECTOR, SALES OPERATIONS/NBCU Tech Ops/NYC: Empower sales, traffic, research, finance and marketing users across our division to work at peak performance. Min 5 yrs in a similar lead customer support/training function, or a related vendor role. Full info/apply HERE (1/28)

 
MARKETING COORDINATOR/Cynopsis Media/Norwalk: Temp to hire. Play a critical role in mktg dept for Cynopsis (B2B publisher TV industry). Support mktg team incl event & email plan’g. BA deg mktg/comms. 1-4 mktg exp. Word Press/Excel skills/Event exp a +. Resume to [email protected] (1/28)


Sr. FILM & TV DISTRIBUTION ACCOUNTANT
/Second Screen, Inc/LA:
Exp’d part-time contractor to set up a system & execute a full report in the quarter after we launch nationally. Potential to join us long term. 7-10 yrs in film or TV distribution with at least 2 years in digital or OTT. Full info/apply HERE (1/26)

DIR AUDIENCE DEVELOPMENT & OPERATIONS/NBCUniversal/NY: seeking someone to build and engage audiences across digital, emerging and TV platforms. Work with leaders in research, mktg, edit, engineering, sales and bus dev to implement a strat to retain/monetize audiences. 5 yrs exp in digital audience dev/mktg, BA/BS degree, some travel. Full info/apply HERE (1/26)

TEAM LEADER/CheckpointXP/Detroit: Visionary leader, w/exceptional orgnztnl skills to build/grow the division. Previous exp in brdcast radio & as mktg/promotions dir or event planner a +, but not required. Strong knwldg of Esports/gaming world; strong contacts & networking are a plus. Resume HERE (1/26)

MGR, BENEFITS/A+E/NY: Mng the admin of co-wide Health & Welfare and Retirement plans/programs. Lead contact w/insurance brokers & benefit providers. Point person for employee/vendor questions. 6+ yrs of HR Benefits mgmt exp. Strong tech aptitude w/advanced Excel skills. Workday exp preferable. Apply HERE (1/25)

CLIENT SOLUTIONS COORDINATOR/Telepictures Productions Inc. – WB/CA: Seeking a Client Solutions Coordinator for the TPX Ad Sales department. Responsible for assisting in the dev of cross platform mktg campaigns that generate advertising revenue for TMZ, TMZ Sports and toofab.com. 3+ years in account/project management, marketing or ad sales. Full info/apply HERE (1/25)
 
SENIOR DIRECTOR CONSUMER ENGAGEMENT/NBC Sports/Golf Channel/Orlando: Develop marketing strategies to drive viewership, consumption & revenue goals across various Golf Channel platforms. 10+ yrs mrkting exp in Media, TV or Sports. Full info/apply HERE (1/25)
MANAGER, INVENTORY/Crown Media Family Networks/NY: Monitor and track all inventory through WideOrbit and Dealmaker. Build ADU packages and analyze and strategize pre and post upfront reporting. Min 2 years exp. in pricing and planning or ad sales req. Apply  HERE (1/24)
 
SR BROADCAST DESIGNER/NESN/Boston: Passionate/motivated self-starter, creative thinker w/ability to multi-task effectively & prioritize accordingly. Demonstrates proficiency in Cinema 4D, After Effects, Photoshop, Illustrator, Mac Computers & Broadcast prod. Min 5 yrs exp brdcst design. Full info/apply HERE (1/24)
Sr. DIRECTOR GLOBAL ACQUISITIONS/A+E/Stamford, CT: Plan, implement, monitor & optimization of content delivery; technical, file-based procurement of Domestic and International content; 10+ yrs exp technical procurement of content cable or broadcast network. Full info/apply  HERE (1/24)

 

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy

Related Stories

Cynopsis Esports 4/25/24: Embracer plans to split; Fortnite feature courts controversy; Alliane rebrands

Thursday April 25, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Gaming conglomerate Embracer Group plans to split into three entities as part of its ongoing course-correction, the company announced this week. Embracer, which noted the plan is still not set in stone, plans to spin off both tabletop […]

04/24/24: Cynopsis Jobs

jobs1

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

CynCity

Cynsiders