01/11/19: Oracle Takes The Name For The Giants Home

CynopsisSports
Good morning. It’s Friday January 11, 2019 and this is your first early morning Sports briefing.
 

The San Francisco Giants announced that they have changed their stadium name from AT&T Park to Oracle Park as part of a new a 20-year agreement with tech giant Oracle. Giants President & CEO Larry Baer said it is “very much in line with other recent naming-rights deals for top-tier facilities,” which could mean $300-350 million, up from the reported $100 million the Giants received over 23 years from their naming-rights marketing deal with Pacific Bell. The move gives Oracle a naming rights partner in the Bay Area, one they will lose when the Warriors move from Oracle Arena to the Chase Center next fall.
 

ON THE AIR
 
The YES Network finished 2018 as the most-watched regional sports network (RSN) in the country in both Primetime and Total Day. This marks the 14th time in 16 years that YES has been the most-watched RSN in the country. YES averaged 25,000 TV Households in Total Day in the New York DMA in 2018, 39% greater than the #2 RSN, NESN, which averaged 18,000 TV Households.  YES’ 25,000 TV Households Total Day average was greater than that of the other three New York RSNs combined. A solid 45.6% of YES’ average Total Day audience in 2018 was female, the highest such percentage among all New York RSNs in the DMA
 
FOX Sports and the BIG EAST Conference will offer two commercial-free, all-access telecasts next month. On Saturday, Feb. 2, at 12:00 PM ET, Seton Hall visits Butler in FOX Sports’ second-ever men’s basketball all-access game. Pirates coach Kevin Willard and Bulldogs coach LaVall Jordan will wear live microphones, giving viewers the chance to hear directly from the sidelines and locker rooms from tipoff through the final whistle. Less than a week later, on Friday, Feb. 8, at 8:00 PM ET, Marquette hosts Georgetown in FOX Sports’ third women’s basketball all-access game. Golden Eagles coach Carolyn Kieger and Hoyas coach James Howard wear live microphones from tipoff through both teams’ postgame speeches.
 
CBS Sports unveiled some of its coverage innovation for Super Bowl LIII on February 3 from Atlanta. Included will be use of virtual augmented reality graphics, and 115 cameras. For the first time ever on any network at a live sporting event, CBS’ Super Bowl LIII virtual plan includes the use of a live, wireless handheld camera showing augmented reality graphics and up-close camera tracking on the field. CBS will utilize four cameras (including the SkyCam) with live augmented reality graphics, plus an additional 10 cameras with trackable first down line technology. In all, 14 cameras creating virtual graphic elements that are completely manufactured will blend in to the real environment of the broadcast.  

In another U.S. first, CBS will use multiple 8K cameras with a highly-constructed engineering solution to provide viewers with more dramatic close-up views of the action from the end zone, including possible game changing plays along the goal lines and end lines. Also for the first time, CBS will deploy 16 cameras with 4K capabilities, as well as nine Sony 4800 camera systems strategically placed around the stadium. Over 25 cameras will flank each endzone including HD cameras with super slo-motion capabilities, six 4K cameras, three goal post super slo-motion cameras shooting the backlines and 14 cameras embedded in pylons per each side of the field.  A total of 28 pylon cameras will be a part of the 50-plus camera feeds from the endzones.
 
CBS Sports HQ, the 24/7 streaming sports news network available for free across digital platforms, will deliver more than 30 hours of live, original programming from Atlanta. Along with several live daily shows from Radio Row beginning Jan. 28, CBS Sports HQ will deliver additional on-site reports throughout each day, and on game day will stream 10 hours of original pregame coverage, plus postgame analysis and highlights.
 
The Australian Open, starts Sunday, Jan. 13 with every match available across ESPN, ESPN2, ESPN3 and making its Down Under debut, ESPN+.  Daily marathon telecasts from Melbourne, totaling more than 100 hours of television plus 1,400 hours streaming, will culminate with the Women’s and Men’s Championships on January 26 and 27, respectively, both at 3:30 a.m. ET.

A CYNOPSIS MESSAGE
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SPONSORSHIP & PROMOTION
 
The National Hockey League and the National Hockey League Players’ Association (NHLPA) today announced that they have each agreed to terms to continue with The Upper Deck Company as the exclusive licensed manufacturer of NHL Trading Cards. The 2018-19 NHL season marks the 29th straight year of Upper Deck hockey, a partnership that dates back to the 1990-91 season. Upper Deck became the first exclusive trading card partner of the NHL and NHLPA from 2004 through 2009-10 and has held similar rights since the 2014-15 season.
 
Oscar Mayer has renewed with Roush Fenway Racing and will be the primary partner on Ryan Newman’s No. 6 Ford for multiple races in ’19, starting with the Daytona 500. Financial terms were not revealed for the renewal.
 
Major League Lacrosse named Kinduct the official health and performance software platform for the league. Kinduct will provide all MLL athletes and teams with access to the Kinduct platform and the suite of cutting-edge athlete performance technologies and resources.
 
The Orlando Magic reached a partnership with Violet Defense, an Orlando-based germ-killing company with patented UV technology.
 

DIGITAL AND STREAMING
 
With over 111 million followers across Twitter, Facebook, and Instagram, LeBron James comfortably leads all players in total audience size in social as 2019 gets rolling, according to a report published Thursday by opendorse. Two MLS soccer veteran imports, Zlatan Ibrahimović  (67.9 million followers) and  Wayne Rooney were second and third with Steph Curry and Floyd Mayweather Jr. placing fourth and fifth. However, several of 2018’s top athletes were up-and-comers like JuJu Smith-Schuster and Kyle Kuzma, who posted the two highest growth rates and sit near the top in several other categories. The athlete rate with the highest engagement rate per post? The Washington Capitals Alex Ovechkin, with a rate of 6.4 % per post.
 
FloSports announced partnerships with Atlantic Hockey and Hockey East to bring live and on-demand coverage of college hockey to FloHockey.tv. FloHockey will air games through 2022, streaming more than 200 home and away games and spotlighting schools such as Air Force, American International College, Army, Bentley, Canisius, Holy Cross, Mercyhurst, Niagara, Robert Morris, Rochester Institute of Technology, and Sacred Heart. FloHockey will also broadcast the 2018-19 season playoffs for Hockey East, serving as the exclusive distribution partner.
 
The Jan. 25th deadline is two weeks away! The Cynopsis Sports Media Awards are divided into the following categories: content, campaigns and people. Spanning the spectrum of TV, radio/podcasts, and online platforms, our list encompasses every aspect of the industry – enter and get recognized!
 
 
ESPORTS
 
North American esports organization Renegades has entered a multi-year partnership with clothing manufacturer Champion. Champion will design and create limited edition apparel collections throughout the course of the deal.
 

ROSTER MOVES
 
USA Track & Field named Fox Sports VP/Brand Partnerships & Communications Sarah Hollis Chief Revenue and Marketing Officer, and promoted E. Susan Hazzard to Managing Dir of Communications; Lori Bird to Associate Dir of Outreach & Grass Roots Programs; KImberly Sims to Associate Dir of Int’l Teams; Ashley Mitchell to Senior Manager of Marketing & Communications; and Chelsey Schmenk to Senior Manager of Branding.
 
Major League Soccer announced the winners of year-end awards that recognize individuals and clubs for outstanding contributions off the playing field. The club and executive award winners were highlighted by Atlanta United President Darren Eales being recognized as the Doug Hamilton Executive of the Year for the second consecutive year. Atlanta United led all clubs with seven total awards on the evening followed by the Los Angeles Football Club winning four in its debut season. Sporting Kansas City also took home a notable three awards including Peter Vermes being recognized with the newly minted Sporting Executive of the Year.
 

THE MAIN EVENT
 
Indiana plays at Maryland at 7:00 pm on FS1
 
A CYNOPSIS MESSAGE
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3. Discount to 2019 Cynopsis Events
4. Promotion on Social Media
 
CLICK HERE TO GET STARTED
Need help with your entries? Contact Cathy Pearson at 203.899.8470
 

ON THIS DAY in 1970. KC Chiefs beat Minnesota Vikings, 23-7 in Super Bowl IV in New Orleans; MVP is Len Dawson, Kansas City, QB
 
In the Know: The Australian Open begins this weekend. Who is the all-time leaders in singles championships, men or women, in the Open era? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: As we move toward this weekend’s NFL Divisional Playoffs, what team holds the record for the longest overall winning streak in NFL history? Answer: New England Patriots Kudos to: Vince Gennaro, NYU,  Andy Pittman, TAMU Traci Liner Endeavor, Mark Lehman Atlanta Braves, Michael Dittelman, Columbia University, Tom Moore Kalt Productions, Synda Kollman Charter Marketing Group, and Miriam Aardahl OMD.
 
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